Experience Management Institute

What Experience Management Institute does

Experience Management Institute (EXMI) is a U.S.-based consulting firm that delivers human capital, compensation, workforce strategy, and organizational transformation services to public sector and mission-driven organizations. Co-founded by Emily Douglas-McNab and Dr. Kate Heynoski and headquartered in Delaware, Ohio, the firm operates as a fully remote organization with approximately 14 named team members spanning VPs of Engagement, Strategy, Customer Experience, and Client Services, plus learning designers, a Lead Data Scientist, executive coaches, and HR consultants. EXMI serves K-12 school districts, state and higher education agencies, county/local/tribal government bodies, workforce development boards, and nonprofits, reporting 2,000+ organizations supported across all 50 U.S. states and 10M+ stakeholders impacted cumulatively.

EXMI's service portfolio comprises ten core service lines — Human Capital Strategy & Improvement, Compensation & Total Rewards, Strategy & Organizational Transformation, Workforce Planning & Development, Executive Coaching & Leadership Development, Custom Learning Design & Credentialing, Event Speaking & Facilitation, Artificial Intelligence & Digital Transformation, Strategic Communications & Brand Amplification, and Fractional & Interim Support — supplemented by three online learning programs (pHCLE, eHCLE, and AI Essentials for PK-12 Education) co-developed with the American Association of School Personnel Administrators (AASPA). The firm is not a software company; its proprietary assets are methodologies, curricula, and frameworks, including a data-driven HR audit methodology, responsible AI governance frameworks with prompt libraries, and the AASPA-aligned credentialing programs. Notable engagements include multi-workstream Human Capital Management System strengthening for the Ohio Department of Education & Workforce, a comprehensive teacher compensation review for the Hawai'i Department of Education (publicly released October 9, 2025), strategic plans for Toledo Public Schools, HR reorganization and compensation work for Garland Independent School District, and a WIOA-compliant strategic workforce development plan for the Lucas County Workforce Development Board.

EXMI generates revenue primarily through project-based consulting fees, hourly or daily consulting rates, multi-year service agreements, and monthly fractional/interim support packages, with a secondary recurring revenue stream from credentialing course registrations distributed through the AASPA online learning platform. Go-to-market is sales-led, anchored in formal RFP/RFQ responses to school districts, government agencies, and nonprofits, supplemented by event speaking, content marketing, and the AASPA partnership as demand-generation channels. The firm holds woman-owned, veteran-friendly, and small/economically disadvantaged business certifications relevant to government procurement, and is registered as a Carbon Neutral Organization with the UN Climate Change Race to Zero campaign. No external funding, revenue figures, or institutional investors are disclosed.

Name

Experience Management Institute

Legal name

Experience Management Institute LLC

Website

https://exmi.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Experience Management Institute (EXMI) is a U.S.-based consulting firm delivering human capital, compensation, workforce strategy, and organizational transformation services to K-12 districts, state and local government agencies, workforce boards, and nonprofits across all 50 states, with a secondary credentialing revenue stream co-developed with AASPA.

Ownership category

akta.pro rank

Product category

Public Sector Human Capital Consulting

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industry

Employee Engagement, Surveys & EX (BPACAPAJ)

Keywords

• Human capital consulting
• Compensation and total rewards
• Public sector consulting
• Workforce development strategy
• Organizational transformation services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: EXMI generates revenue through project-based consulting engagements across HR audits, compensation studies, strategic planning, AI training, organizational transformation, and workforce development. Engagements are priced as project-based fees, hourly or daily consulting rates, multi-year service agreements, or fractional support packages.
2. Professional Development and Credentialing Programs: EXMI offers professional development courses and micro-credentials (pHCLE, eHCLE, AI Essentials for PK-12 Education) in partnership with AASPA. These programs provide cohort-based professional learning for education professionals, generating revenue through course registration fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Experience Management Institute is a consulting firm that sells human capital, compensation, workforce strategy, and organizational transformation advisory services to public sector and mission-driven organizations. Its core deliverables include data-driven HR audits, compensation and total rewards studies, strategic planning facilitation, workforce planning, executive coaching, AI and digital transformation advisory, and fractional/interim HR leadership support, supplemented by online credentialing programs (pHCLE, eHCLE, AI Essentials) delivered through its partnership with AASPA.

Product overview

Experience Management Institute (EXMI) offers a portfolio of consulting services organized around human capital, compensation, strategy, and organizational transformation. The core offerings include ten primary service lines: Human Capital Strategy & Improvement, Compensation & Total Rewards, Strategy & Organizational Transformation, Workforce Planning & Development, Executive Coaching & Leadership Development, Custom Learning Design & Credentialing, Event Speaking & Facilitation, Artificial Intelligence & Digital Transformation, Strategic Communications & Brand Amplification, and Fractional & Interim Support. Additionally, EXMI partners with the American Association of School Personnel Administrators (AASPA) to deliver three online learning programs and micro-credentials: the Professional Human Capital Leader in Education (pHCLE), the Executive Human Capital Leader in Education (eHCLE), and AI Essentials for PK-12 Education. The company operates as a consulting firm rather than a software platform, providing advisory services, training, and implementation support primarily to public sector, education, and mission-driven organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Capital Strategy & Improvement
• Compensation & Total Rewards Conducts market analyses, designs equitable pay structures, and strengthens total rewards strategies that support performance, fairness, and organizational sustainability.
• Strategy & Organizational Transformation Guides organizations through change using proven methodologies to streamline workflows, clarify roles, and improve operational effectiveness.
• Workforce Planning & Development Analyzes labor markets, identifies skill gaps, and designs future-ready workforce plans aligned to WIOA and regional economic priorities.
• Executive Coaching & Leadership Development Strengthens executive performance through individualized coaching focused on communication, emotional intelligence, and strategic decision-making.
• Custom Learning Design & Credentialing Builds custom learning programs, certificates, and credentials that translate complex concepts into practical skills employees can apply immediately.
• Event Speaking & Facilitation Energizes conferences, retreats, and leadership events with compelling keynotes and facilitation grounded in future-of-work insights.
• Artificial Intelligence & Digital Transformation Creates AI roadmaps, automated workflows, and upskilling programs that help organizations innovate while maintaining trust, ethics, and transparency.
• Strategic Communications & Brand Amplification Elevates brand identity by refining messaging, strengthening digital strategy, and building communication systems that inspire trust and engagement.
• Fractional & Interim Support Provides flexible HR, strategy, and communications leadership with experts who embed seamlessly to deliver continuity, momentum, and measurable results.
• Professional Human Capital Leader in Education (pHCLE) Professional development certification for education professionals aligned to AASPA's HCLE standards, providing collaborative learning in virtual or blended cohorts.
• Executive Human Capital Leader in Education (eHCLE) Ten-month intensive cohort certification program for accomplished human capital leaders in education with peer support and subject-matter expert guidance.
• AI Essentials for PK-12 Education 13-hour micro-credential providing practical introduction to AI in education, covering responsible AI use across human capital, HR, recruitment, retention, and talent development.

Quantifiable outcome

• 10M+ employees, students, and community stakeholders positively impacted through EXMI projects, training, and transformation efforts
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• American Association of School Personnel Administrators (AASPA)coreStrategic or Co-development PartnerEXMI partners with AASPA to co-develop and deliver professional credentialing programs for human capital leaders in education, including the pHCLE (Professional Human Capital Leader in Education), eHCLE (Executive Human Capital Leader in Education), and AI Essentials for PK-12 Education micro-credential. These programs are delivered through virtual/blended cohort models and serve education professionals nationwide. EXMI has been instrumental in designing, implementing, and facilitating professional development programs that have had a national impact, with Dr. Kelly Coash-Johnson (AASPA Executive Director) providing testimonials about EXMI's expertise and commitment to excellence.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• KPMG Government Services: KPMG's Government practice delivers large-scale HR transformation, workforce planning, and AI upskilling engagements for public-sector clients — competing with EXMI for sophisticated, multi-stakeholder RFPs.
• Baker Tilly: Baker Tilly's Government and Higher Education practice delivers HR transformation, compensation, and organizational consulting — competing with EXMI on public-sector HR advisory RFPs.
• Huron Consulting Group: Huron operates a higher education and public-sector practice delivering HR transformation, strategy, and organizational change consulting — overlapping directly with EXMI's service lines but at much larger scale.
• Plante Moran: Plante Moran's Public Sector practice provides HR, compensation studies, and strategic planning for K-12 districts and government agencies — directly comparable to EXMI's compensation and human capital work.
• BDO USA Public Sector: BDO's Public Sector practice advises state, local, and education clients on HR, compensation, and workforce strategy — a broader incumbent competitor for the same RFP pool EXMI targets.

Direct peers

• Public Consulting Group (PCG): PCG delivers human capital, workforce development, and education consulting to state and local government — overlapping with EXMI's workforce planning, WIOA, and K-12 engagements.
• BerryDunn: BerryDunn has a dedicated Education and Government practice providing HR, compensation, and organizational consulting to K-12 districts and state agencies — closely mirroring EXMI's K-12/government focus.
• MGT Consulting Group (Tyler Technologies): MGT, now part of Tyler Technologies, provides K-12 HR, compensation, and operations consulting to school districts — the closest direct competitor in EXMI's core K-12 human capital and workforce planning segment.

Emerging players

• Frontline Education: Frontline provides K-12 HR, absence management, and professional management software used by the same school-district buyers EXMI serves — a productized alternative to EXMI's services-based HR audit work.

Others

• AASPA (American Association of School Personnel Administrators): AASPA is EXMI's primary credentialing partner and a strategic ally rather than a competitor, but it is a comparable ecosystem player in K-12 human capital professional development and convenes the buyer base EXMI targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Management Institute