What Würth Leasing does

Würth Leasing AG is a Switzerland-focused, bank- and manufacturer-independent leasing provider headquartered at Bändliweg 20 in Zurich and operating as a wholly-owned subsidiary of the Würth Group (Würth-Gruppe), a German-headquartered industrial conglomerate with annual revenues exceeding EUR 20 billion. Founded in 2005 and structured as a Swiss stock corporation (AG), the company serves primarily small and medium-sized Swiss enterprises needing structured financing for capital investments, with secondary coverage of healthcare providers and high-net-worth individuals. It positions itself as an entrepreneurial financing partner that prioritizes balance-sheet flexibility, liquidity preservation, and customized terms over standardized bank or captive-financier products.

The product portfolio is organized into three pillars: Business Investments (machine and equipment leasing, vehicle and fleet leasing, medical technology leasing, and IT/ICT leasing), Financing Models (investment-goods leasing, sale-and-lease-back, and individualized leasing for complex or multi-phase projects), and High-Value Asset Leasing (luxury vehicles, classic cars, hypercars, and boats/yachts, with the latter restricted to Swiss inland waters). Underlying technology is standard enterprise tooling rather than proprietary fintech infrastructure: customer-facing digital tools include an online leasing calculator and non-binding inquiry form, supported by HubSpot CRM, WordPress, and the Swiss hosting provider cyon AG. There is no public or partner-facing API, SDK, or platform; the company's intellectual property sits in structuring expertise and Swiss SME risk-assessment know-how rather than in software.

The business model generates contract-based recurring leasing income through monthly installments over 24-month to 10-year terms, with a minimum deal size of CHF 20,000, supplemented by transaction revenues from sale-and-lease-back arrangements and structuring fees on bespoke deals. Pricing is quote-based and not publicly disclosed; terms are flexible (seasonal, degressive, residual-value-adjusted). Go-to-market is purely sales-led through approximately a dozen regionally anchored leasing specialists covering German-speaking Switzerland, Romandy, and Ticino, plus dedicated segment specialists for medical technology, vehicles, and special financing, all backed by an inside-sales customer service center. The multilingual website (DE/FR/IT/EN) supports initial contact. No revenue, headcount, or portfolio figures are publicly disclosed, the company is not listed, and there is no external institutional capital beyond its parent group.

Name

Würth Leasing

Legal name

Würth Leasing AG

Website

https://wuerthleasing.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Würth Leasing AG is a Switzerland-focused, bank- and manufacturer-independent leasing partner and wholly-owned Würth Group subsidiary providing equipment, vehicle, medical technology, IT, and luxury-asset leasing solutions to Swiss SMEs and select healthcare and HNW clients.

Ownership category

akta.pro rank

Product category

Equipment Leasing and Business Financing

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Rental and Leasing Services (532)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Leasing & Lease Buyout Financing (FSAKADAC)

akta.pro secondary industries

SME & Small Business Vehicle Leasing (TLABAAAB), Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), Premium & Luxury Vehicle Leasing (TLABAAAF), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Equipment leasing services
• Vehicle fleet leasing
• Medical technology leasing
• Sale and lease back
• Capital goods financing

Headquarters

HQ city

Dietikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Leasing: The company generates revenue through leasing arrangements for capital equipment including machinery, vehicles, medical technology, IT equipment, and other investment goods. Revenue is generated through leasing installments over contract terms typically ranging from 24 months to 10 years.
2. Sale and Lease Back: Revenue is generated when companies sell existing equipment to Würth Leasing and continue using it under lease arrangements. This creates immediate liquidity for clients while generating ongoing lease payments.
3. Customized Leasing Solutions: Bespoke financing structures for complex investment projects, multi-phase investments, or situations requiring non-standard terms. Revenue derived from structuring fees and ongoing lease payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Würth Leasing AG is a Swiss leasing company that provides financing through leasing arrangements for capital goods including machinery, vehicles, medical technology, IT/ICT equipment, and high-value assets such as luxury vehicles, classic cars, and boats. It operates three product pillars: business investments, financing models (capital goods leasing, sale and lease back, individualized leasing), and high-value asset leasing. The company is bank- and manufacturer-independent and serves Swiss businesses and select private clients under the Würth Group umbrella.

Product overview

Würth Leasing operates as a bank- and manufacturer-independent leasing partner offering investment-focused financing solutions in Switzerland. The portfolio comprises three product pillars: Business Investments (Machine & Equipment Leasing, Vehicle & Fleet Leasing, Medical Technology Leasing, IT/ICT Leasing), Financing Models (Capital Goods Leasing, Sale and Lease Back, Customized Leasing Solutions), and High-Value Asset Leasing (Luxury Vehicle/Classic Car/Hypercars Leasing, Boat & Yacht Leasing). The company serves as part of the Würth Group, leveraging the financial strength of a global corporation with over 20 billion euros in revenue. A digital Leasing Calculator and Online Inquiry tool complement the advisory-based service model.

Differentiator

Problem solved

Functional benefit

Products and services

• Maschinen-Leasing (Machine & Equipment Leasing) Leasing solutions for production machines, manufacturing equipment, specialized machines, technical installations, and seasonal specialized equipment, with options for seasonal financing adapted to business cycles. Targeted at Swiss industrial and manufacturing companies.
• Fahrzeugleasing & Flottenleasing (Vehicle & Fleet Leasing) Leasing for passenger vehicles, commercial vehicles, vans, trucks, service vehicles, and sector-specific vehicles with special equipment. Terms typically 36-60 months with configurable mileage. Designed for businesses operating vehicle fleets.
• Medizinaltechnik-Leasing (Medical Technology Leasing) Financing solutions for medical technology including imaging systems, laboratory technology, therapeutic equipment, surgical equipment, dental technology, sterilization systems, medical devices, digital medical technology, and IT infrastructure for medical practices, clinics, radiology centers, and laboratories.
• IT / Kommunikationstechnologie ICT Leasing Leasing for telecommunications systems, servers, network technology, PCs, notebooks, tablets, and digital infrastructure. Software components may be co-financed in some cases. Suitable for projects ranging from small-scale to complex ICT implementations.
• Investitionsgüterleasing (Capital Goods Leasing) Base financing model for companies investing in machines, equipment, or vehicles with predictable installments and object-based financing often without additional guarantees.
• Sale and Lease Back Financing model where companies sell existing capital goods to Würth Leasing and continue using them as before, freeing up tied-up capital while maintaining operational use of machinery, equipment, or vehicles.
• Individuelles Leasing (Customized Leasing Solutions) Tailored leasing solutions for complex, multi-phase, or time-staggered investment projects with irregular payment flows, seasonal structures, variable installments, or custom residual value agreements.
• Luxusgüter-Leasing / Oldtimer / Hypercars (Luxury Vehicle Leasing) Leasing for luxury vehicles, classic cars, and hypercars with customized contract structures considering long-term value and usage concepts. Designed for collectors, investors, and enthusiasts seeking to preserve value.
• Boot + Yacht Leasing (Boat & Yacht Leasing) Leasing for motorboats, sailing yachts, yachts, and special high-value boats for use exclusively on Swiss inland waters. Features customized terms based on usage profile and value retention.
• Leasing-Rechner & Online-Anfrage (Leasing Calculator & Online Inquiry) Interactive online tools for calculating leasing offers and submitting non-binding leasing requests. Enables customers to request personalized leasing proposals for their investments.

Quantifiable outcome

• Preserves bank credit lines while enabling equipment investments
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Grenke AG: Grenke is a German-listed SME leasing company offering IT, small-ticket equipment, and vehicle leasing across Europe. Closest comparable in business model (independent lessor focused on SME/customer experience, sale-and-lease-back) but with a much broader European footprint.
• Arval (BNP Paribas): Arval is BNP Paribas's vehicle leasing and mobility subsidiary, operating a full-service leasing model for corporate fleets across 30+ countries. Direct competitor in the fleet/corporate vehicle leasing vertical; broader geographic reach and balance-sheet backing.
• Raiffeisen Schweiz (Leasing): Raiffeisen Switzerland's cooperative banking network offers equipment and vehicle leasing products to Swiss SMEs and individuals. Most direct Swiss-market competitor with overlapping SME target segment; bank-affiliated rather than independent.
• ALD Automotive: ALD Automotive is one of Europe's largest full-service vehicle leasing and fleet management providers, now part of Société Générale. Comparable in fleet and vehicle leasing offering, but operates at much larger pan-European scale with integrated fleet management services.
• LeasePlan: LeasePlan is a major European vehicle leasing and fleet management company (now owned by a TDR Capital-led consortium). Closely comparable in vehicle and fleet leasing; significantly larger scale and broader geographic coverage.
• DLL (De Lage Landen): DLL is a global vendor finance and equipment leasing company owned by Rabobank. Comparable in equipment and asset financing across multiple verticals (agriculture, construction, healthcare, transport), with a global partnership-driven model vs. Würth Leasing's direct sales focus.
• SG Equipment Finance: SG Equipment Finance is Société Générale's vendor and equipment finance arm, providing leasing solutions for SMEs and corporates across Europe. Comparable in equipment and SME leasing; benefits from a global bank parent and broader capital markets access.

Broad incumbents

• Siemens Financial Services: Siemens Financial Services provides vendor finance and equipment leasing globally, including technology and medical equipment. Comparable in medical technology and industrial equipment leasing verticals, though typically tied to Siemens vendor relationships.

Others

• ELM Leasing (Migros Bank / Banque Cantonale Vaudoise partnerships): ELM is a Swiss private leasing and financing platform that works with Swiss banks and cantonal institutions to offer vehicle and equipment leasing. Adjacent Swiss competitor with a more digital, partnership-driven model versus Würth Leasing's direct advisor-led approach.

Regional players

• Bank-now (Swiss personal leasing): Bank-now is a Swiss consumer and SME financing specialist (now part of Credit Suisse/UBS group) offering leasing and installment loans in Switzerland. Comparable Swiss-market presence and SME focus, though more consumer-tilted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Würth Leasing