Longhi Group
Longhi Group International is a Danish-founded, Singapore-headquartered conglomerate that manufactures smoking cabins, stand-alone air cleaners, eco-friendly BBQ briquettes, and steam-activated carbon media through four subsidiaries, supplying enterprise and private-label customers across airports, hospitality, healthcare, and grilling brands worldwide.
- Company typePrivate
- Founded2001
- HeadquartersSingapore, Singapore
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Longhi Group does
Longhi Group International is a Danish-founded, Singapore-headquartered industrial conglomerate that designs, manufactures, and supplies four distinct product lines through wholly-owned subsidiaries: Smoke Solution (smoking cabins, smoking lounges, and air purifiers featuring exclusive Scandinavian design), Longhi Air (freestanding air cleaners in the Air Pro Series), Cavron Global (eco-friendly BBQ briquettes and charcoal products), and Cocarb Solution (steam-activated carbon media and activated carbon filters). Group operations are coordinated from Singapore (21 Bukit Batok Crescent, WCEGA Tower) with European brand and design roots in Denmark, and ISO 9001/14001-certified, BSCI-compliant production infrastructure in Indonesia managed by European teams. Smoke Solution has been in operation since October 2001, while Longhi Air is a more recent sub-brand leveraging the group's two decades of air filtration experience.
The group's core technology base rests on steam activation of naturally grown coconut shells, wood, and coal for activated carbon (chemical-free process); modular Scandinavian cabin construction with shared filter and spare-part architecture across indoor and outdoor models; and standardized BBQ briquette production with controllable parameters (size, density, moisture levels, burn times of 2.5 to 4+ hours). Cross-divisional synergy arises from integrating activated-carbon media production with finished filter manufacturing, allowing the group to control filter quality end-to-end. The product portfolio spans hardware such as SQ280 and SQ550 outdoor cabins, SP110, SP160, and SP Area indoor cabins, modular SR42/SR65 units, fireproof ashtrays, the P88/P-series air cleaners, Pit Master/Professional/Premium/Regular briquette lines, and standard/custom cylinder, box, and inline carbon filters.
The business model is predominantly B2B hardware sales with a services-and-consumables tail. Pricing is quote-based and customized per customer specification, billed under multi-year contracts. Distribution is handled through direct enterprise sales with worldwide representation plus brand-specific websites serving as digital storefronts. The customer base spans airports (e.g., Billund Airport), schools, hotels, hospitals, restaurants, offices, and industrial facilities for the smoking cabin and air cleaning divisions, and the largest BBQ brands in Europe, the Middle East, the Americas, and Australia on the Cavron side, including regional market leaders served via private-label arrangements. Certification portfolio (ISO 9001/14001, NSF, ASTM, CE, DIN Gepruft Biobased, BSCI, REACH, PZH hygienic, Ifanca Halal, IFI Aachen, DBI fire safety) functions as a regulatory moat qualifying products across diverse end markets. Leadership is concentrated under CEO Martin Longhi; no institutional investors, public listing, or external funding rounds are disclosed.
Longhi Group firmographics
Firmographics- Name
- Longhi Group
- Legal name
- Longhi Group International
- Website
- https://longhi-group.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Longhi Group International is a Danish-founded, Singapore-headquartered conglomerate that manufactures smoking cabins, stand-alone air cleaners, eco-friendly BBQ briquettes, and steam-activated carbon media through four subsidiaries, supplying enterprise and private-label customers across airports, hospitality, healthcare, and grilling brands worldwide.
- Ownership category
- akta.pro rank
Longhi Group industry classification
Industry- Product category
- Air filtration equipment and BBQ fuel manufacturing
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Biomass Briquette Manufacturing (EUAAAJAB)
- akta.pro secondary industry
- Biomass Pellets, Briquettes & Solid Bioenergy Products (industrial/residential) (IMAMALAJ)
Keywords
Where Longhi Group is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Longhi Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Smoking Cabins and Lounges: Sale of indoor and outdoor smoking cabins (SP110, SP160, SP Area, SQ280, SQ550) and modular smoking units. Revenue is one-time hardware sale with potential for replacement filters and spare parts.
- Air Cleaners: Sale of Longhi Air Pro Series air cleaners (P88 model mentioned) for commercial and institutional markets including airports, schools, hotels, hospitals.
- BBQ Briquettes: Sale of eco-friendly BBQ briquettes (Pit Master, Professional, Premium, Regular variants) with burn times ranging from 2.5 to 4 hours. Offers private label and custom packaging options.
- Activated Carbon and Filters: Supply of steam activated carbon (wood, coal, coconut shell based) in powder, granulate, and pellet forms. Also produces standard and customized activated carbon filters for air/gas and liquid phase applications.
- Replacement Filters and Spare Parts: Ongoing sales of replacement filters and spare parts for smoking cabin systems, creating recurring revenue opportunity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom/Quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Longhi Group product offering
Product offeringCore offering
Longhi Group manufactures and supplies four distinct product categories: indoor and outdoor smoking cabins and lounges under Smoke Solution, Air Pro Series air cleaners under Longhi Air, eco-friendly bio-based BBQ briquettes (Pit Master, Professional, Premium, Regular) under Cavron Global, and steam-activated carbon media plus activated carbon filters under Cocarb Solution. The company serves enterprise customers globally with customizable size, density, moisture, packaging, and private-label options, and produces briquettes and carbon in BSCI-certified Indonesian facilities under European management.
Product overview
Longhi Group is a world-leading manufacturer and supplier of high-quality products across four distinct divisions: (1) Smoke Solution produces smoking cabins and lounges (indoor models SP110, SP160, SP Area, modular SR42/SR65; outdoor models SQ280, SQ550) plus air purifiers; (2) Longhi Air manufactures air cleaners including the Air Pro Series; (3) Cavron Global produces eco-friendly BBQ briquettes (Pit Master, Professional, Premium, Regular) with custom packaging and private label options; and (4) Cocarb Solution creates steam activated carbon and filters from coconut shells, wood, and coal in powder, granulate, and pellet forms. The company operates with European management and holds ISO 9001/14001 certifications across divisions.
Differentiator
Problem solved
Functional benefit
Brands
- Smoke Solution: World leading innovator and manufacturer of Smoke Cabins, Smoking Lounges, and Air Cleaners based on exclusive Scandinavian design. Established in Denmark in October 2001.
- Longhi Air
- Cavron Global
- Cocarb Solution
Products and services
- Smoke Solution Smoking Cabins and Lounges Smoke Solution indoor and outdoor smoking cabins and lounges featuring Scandinavian design, including models SP110, SP160, SP Area (indoor), SQ280, SQ550 (outdoor), plus modular SR42 and SR65 units and fireproof ashtrays; designed for enterprise customers operating in airports, schools, hotels, hospitals, restaurants, offices, and public facilities.
- Longhi Air Pro Series Air Cleaners Freestanding air cleaners in the Longhi Air Pro Series (P88 model referenced) with exclusive Danish design, finest materials, and modular construction; targets airports, schools, hotels, hospitals, public places, restaurants, offices, and industrial facilities requiring cleaner indoor air environments.
- Cavron Global BBQ Briquettes 100% natural bio-based non-wood BBQ briquettes (Pit Master, Professional, Premium, Regular) with burn times from 2.5 to 4 hours, available with custom packaging and private label design for BBQ brands and retailers worldwide.
- Cocarb Solution Activated Carbon and Filters Steam-activated carbon media from naturally grown coconut shells, wood, and coal, available as powder, granulate, and pellets in standard and customized grades; complemented by standard and custom cylinder, box, and inline activated carbon filters for air, gas, and liquid phase applications.
Quantifiable outcome
- Same filters and spare parts across indoor and outdoor smoking cabin models, simplifying inventory management
- +1 more outcomes
Companies that use Longhi Group
Customer profileNamed customers6 records
Segments11 records
Ideal customer profiles3 records
Longhi Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Longhi Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PT. Cavron GlobalcorePT. Cavron Global is part of the Danish Longhi Group and is an eco-friendly by-product briquettes manufacturer. The company operates a BSCI-certified production plant in Indonesia managed by a European team, producing high-quality BBQ briquettes with customizable parameters including size, density, moisture levels, and private labels. Serves largest BBQ brands in Europe, Middle East, America, and Australia.
- Smoke SolutioncoreSmoke Solution is part of the Danish Longhi Group and the market leader in design and production of smoking cabins and lounges since established in Denmark in October 2001. Recognized as a world leading innovator and manufacturer of Smoke Cabins and air purifying equipment with exclusive timeless Scandinavian design.
- Longhi AircoreLonghi Air is a new brand of the Danish Longhi Group that develops and manufactures Air Cleaners with selected highest quality. With over 20 years of experience in air filtration systems, the mission is to provide cleaner and healthier air environment to customers worldwide.
- Cocarb SolutioncoreCocarb Solution is part of the Danish Longhi Group, specialized in producing superior quality steam activated carbon and activated carbon filters. Main production takes place in Indonesia with integrated development and manufacturing of both activated carbon and filters under European management.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Longhi Group competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Longhi Group compliance and trust
Trust signalCompliance15 records
Longhi Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Longhi Group leadership team
Management profileNumber of profiles
Profiles1 record
Longhi Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Longhi Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Longhi Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Longhi Group
What does Longhi Group do?
Longhi Group manufactures and supplies four distinct product categories: indoor and outdoor smoking cabins and lounges under Smoke Solution, Air Pro Series air cleaners under Longhi Air, eco-friendly bio-based BBQ briquettes (Pit Master, Professional, Premium, Regular) under Cavron Global, and steam-activated carbon media plus activated carbon filters under Cocarb Solution. The company serves enterprise customers globally with customizable size, density, moisture, packaging, and private-label options, and produces briquettes and carbon in BSCI-certified Indonesian facilities under European management.
Is Longhi Group a public or private company?
Longhi Group is a private company. It is classified as family owned and is currently operating.
When was Longhi Group founded?
Longhi Group was founded in 2001. It employs 251 to 500 people.
Where is Longhi Group based?
Longhi Group is headquartered in Singapore, Singapore, in the Asia region.
How does Longhi Group make money?
Five revenue lines are on record. Smoking Cabins and Lounges are the primary driver. The others are air Cleaners, BBQ Briquettes, activated Carbon and Filters and replacement Filters and Spare Parts.
Does Longhi Group have an API?
No public API is recorded for Longhi Group.
What industry is Longhi Group in?
Longhi Group's product category is Air filtration equipment and BBQ fuel manufacturing. Its primary akta.pro industry code is EUAAAJAB, Biomass Briquette Manufacturing, with a secondary code of IMAMALAJ, Biomass Pellets, Briquettes & Solid Bioenergy Products (industrial/residential). Its NAICS code is 333413 and its SIC code is 3564.