ASG
Futurity Investment Group (ASG) is an Australian member-owned mutual financial institution, founded 1974, that issues tax-effective Education Bonds and EdSaver products to help 74,000 families save and invest for children's education expenses across Australia and New Zealand.
- Company typePrivate
- Founded1974
- HeadquartersOakleigh, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What ASG does
Futurity Investment Group Limited (trading as ASG for legacy products) is an Australian member-owned mutual financial institution headquartered in Melbourne, founded in 1974 to help families save and invest for education expenses. The company serves 74,000 members across Australia and New Zealand and has supported more than 550,000 children since inception, paying out $3.59 billion to beneficiaries. Core products comprise tax-effective Education Bonds — including Family Education Bonds (a discretionary bond structured like an education-purposed family trust) and Individual Education Bonds — alongside the EdSaver flexible education savings product. A suite of legacy scholarship plans (including The Education Fund, Supplementary Education Program, and various NZ funds) continues to be serviced for existing members, with new NZ distribution discontinued.
The company operates an APRA-regulated platform with an AFSL (236665) and ACL, supported by a MyASG member portal, phone-based customer service across Australia (131 274) and New Zealand (09 366 7670), and a financial adviser distribution channel. Underlying technology comprises a cloud-based online portal with data centres in Singapore and US-based CRM processing. Revenue is generated through recurring member contributions into pooled education savings and investment products, with returns earned on managed funds and tax benefits passed to members. Specific pricing is not publicly disclosed and is detailed in Product Disclosure Statements.
Distribution combines direct-to-consumer engagement through the MyASG portal and customer service with an adviser channel serving enterprise wealth and estate planning clients. The company also operates the NEiTA National Excellence in Teaching Awards (sponsored since 1994) and the Futurity Education Foundation (established 2021 with DGR1 status) supporting disadvantaged student scholarships. The mutual ownership structure means profits are returned to members rather than external shareholders, aligning with the long-term, trust-based nature of education savings relationships.
ASG firmographics
Firmographics- Name
- ASG
- Legal name
- Futurity Investment Group Limited
- Website
- https://asg.com.au
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Futurity Investment Group (ASG) is an Australian member-owned mutual financial institution, founded 1974, that issues tax-effective Education Bonds and EdSaver products to help 74,000 families save and invest for children's education expenses across Australia and New Zealand.
- Ownership category
- akta.pro rank
Where ASG is headquartered
LocationHeadquarters
- HQ city
- Oakleigh
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
ASG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Education Bond Investments: Members invest in Education Bonds through regular contributions. The company earns returns through investment management of pooled funds, with tax benefits (no tax on investment earnings within the bond) passed to members.
- Membership Contributions: Ongoing contributions from members into their education benefit funds. Members pay regular amounts to accumulate savings for education expenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Family Education Bond - Discretionary education bond for families |
| Subscription | Monthly | Individual Education Bond - Separately invested bonds for individual beneficiaries |
| Subscription | Monthly | EdSaver - Education savings product |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ASG product offering
Product offeringCore offering
ASG (Futurity Investment Group) is a member-owned mutual financial institution that issues tax-effective Education Bonds and education savings products including Family Education Bonds, Individual Education Bonds, and EdSaver. The company helps Australian and New Zealand families save and invest for their children's lifelong education needs, offering Education Bonds, supplementary savings plans, education loans, and online account management via the MyASG portal. Members access pooled investment funds managed under APRA-regulated structures with returns passed through tax-effectively.
Product overview
ASG (now Futurity Investment Group) operates as a financial institution offering education savings and investment products. The current product portfolio consists of two main tiers: (1) Core Education Bond products - Family Education Bonds and Individual Education Bonds under the Futurity/EdSaver brand, designed for tax-effective saving and investing for education expenses; and (2) Legacy ASG scholarship plan products including The Education Fund (TEF), Supplementary Education Program (SEP), Children's Bursary Fund, Children's Scholarship Fund, Scholarship Benefit Fund, Student's Education Fund, Tertiary Education Cost Saver Fund, Pathway Education Fund, Lifelong Education Fund, and Secondary Scholarship Benefit Fund. Members access their accounts through the MyASG member portal and Customer Portal. Supporting offerings include Education Loans, NEiTA teaching awards program, and the Futurity Education Foundation. The organisation is APRA regulated with total assets of $1.14 billion serving 74,000 members.
Differentiator
Problem solved
Functional benefit
Brands
- EdSaver: Education savings product designed to help families save and invest for future education expenses.
- Education Bonds
- NEiTA
- Futurity Education Foundation
Products and services
- Education Bonds Tax-effective, life-event Education Bonds designed for families to save and invest to accumulate funding for education-purposed objectives. Includes Family Education Bonds (a discretionary bond working like a tailored education-purposed family trust structure) and Individual Education Bonds (tailored separately invested bonds for individual Education Beneficiaries).
- Family Education Bonds A 'first-of-kind' discretionary Education Bond that works like a tailored education-purposed family trust structure with inbuilt tax-effectiveness of a conventional Education Bond, for families saving across multiple beneficiaries.
- Individual Education Bonds Education Bonds that allow members to tailor separately invested, managed, and accounted for bonds for individual Education Beneficiaries.
- EdSaver Education savings product designed to help members save and invest for their family's future education expenses, offering unrivalled flexibility and tax benefits.
- Education Loans Education loan products that help families budget for the cost of education alongside savings and investment products.
- MyASG Member Portal Member-only portal providing access to account details, fund management, PDS documents, and ability to make contributions and update bank details, enabling online account management and benefit claim submission for Australian and New Zealand members.
Quantifiable outcome
- More than 550,000 children have received education benefits since 1974
- +2 more outcomes
Companies that use ASG
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
ASG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ASG partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- The Smith FamilycoreFuturity works with The Smith Family as their charity partner, supporting their evidence-based Learning for Life program which helps children from disadvantaged backgrounds in Australia attend school, stay engaged and motivated, and go on to further study, training, or employment. This long-term investment helps open minds to education and future possibilities.
- Futurity Education Foundation PartnerscoreThe Futurity Education Foundation (established 2021) with DGR1 status supports three partner organisations: The Smith Family, Yalari Limited, and Country Education Foundation of Australia, providing student scholarships to break down barriers and ensure students facing disadvantage have access to education opportunities.
- Indigenous Cultural ConnectionsminorIndigenous business engaged to help develop Futurity's cultural competency and assist with the design of their Reconciliation Action Plan and work of the Futurity Education Foundation.
- NEiTA FoundationcoreFuturity proudly supports the National Excellence in Teaching Awards (NEiTA), a community-centred awards program started by the NEiTA Foundation in 1994 to honour exemplary teaching in Australia and New Zealand. Over 1,050 teachers have received awards with over AUD1 million in professional development grants awarded.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
ASG competitors and assessment
Company assessmentDirect peers
- Australian Unity: Australian mutual financial institution offering wealth, banking, and education/health-related savings products. Closest structural analog to ASG's member-owned mutual model with a comparable product mix spanning investment bonds, education savings, and personal financial services.
- Fidelity Investments: Operates the Fidelity 529 College Savings Plan in the United States — the closest direct international analog to ASG's Education Bonds. Both are dedicated, tax-advantaged education-savings platforms serving families saving for future education costs with professionally managed investment options.
- Vanguard 529 Plans: Operates multiple state 529 education savings plans in the US offering tax-advantaged education investment accounts with age-based portfolios. Direct functional analog to ASG's Education Bonds as a low-cost, professionally managed education-savings vehicle targeting the same family-saver persona.
- Bright Start (529): Illinois 529 college savings program providing tax-advantaged education investment accounts for families. Comparable to ASG/Futurity as a dedicated education-savings platform with similar long-duration, family-targeted savings proposition.
Broad incumbents
- AMP Limited: One of Australia's largest wealth managers and providers of investment, superannuation, and advice products. Overlaps with ASG in education-savings and investment-bond categories but operates at much larger scale across a broad portfolio of retail wealth products.
- HESTA: Industry super fund for Australian health and community-services workers, with overlapping member-targeted savings and education-related financial-planning use cases. Comparable in serving Australian families planning long-term financial goals including education funding, though operating in the superannuation rather than dedicated education-bond niche.
- Insignia Financial: Major Australian wealth management group (formerly IOOF) offering investment bonds, superannuation, and advice products through MLC, IOOF, and Bridges brands. Overlaps with ASG in the investment-bond and education-savings category as part of a broader wealth platform portfolio.
- AustralianSuper: Australia's largest superannuation fund, indirectly competing with ASG for the family savings dollar by offering long-term, tax-advantaged retirement savings that can be redirected toward education costs via super withdrawal strategies. Represents the scale incumbent ASG does not match in AUM.
- Colonial First State (First Sentier Investors): Australian investment and superannuation platform offering education-relevant investment products and FirstChoice investment bonds. Comparable to ASG in serving retail savers seeking tax-advantaged investment vehicles, though within a much broader multi-manager portfolio.
- BT Financial Group (Westpac): Westpac's wealth division offering investment bonds, super, and education-savings products through Panorama and BT platforms. Overlaps with ASG in tax-effective investment and education-savings categories as part of a full-stack retail wealth offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ASG social profiles
Digital presenceASG compliance and trust
Trust signalCompliance4 records
ASG financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASG leadership team
Management profileNumber of profiles
Profiles1 record
ASG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASG
What does ASG do?
ASG (Futurity Investment Group) is a member-owned mutual financial institution that issues tax-effective Education Bonds and education savings products including Family Education Bonds, Individual Education Bonds, and EdSaver. The company helps Australian and New Zealand families save and invest for their children's lifelong education needs, offering Education Bonds, supplementary savings plans, education loans, and online account management via the MyASG portal. Members access pooled investment funds managed under APRA-regulated structures with returns passed through tax-effectively.
Is ASG a public or private company?
ASG is a private company. It is classified as management employee owned and is currently operating.
When was ASG founded?
ASG was founded in 1974. It employs 51 to 100 people.
Where is ASG based?
ASG is headquartered in Oakleigh, Australia, in the Oceania region.
How does ASG make money?
Two revenue lines are on record. Education Bond Investments are the primary driver. The others are membership Contributions.
Who are ASG's main competitors?
Direct peers on record are Australian Unity, Fidelity Investments, Vanguard 529 Plans and Bright Start (529). Broad incumbents are AMP Limited, HESTA, Insignia Financial, AustralianSuper, Colonial First State (First Sentier Investors) and BT Financial Group (Westpac).
Does ASG have an API?
No public API is recorded for ASG.