ASG

What ASG does

Futurity Investment Group Limited (trading as ASG for legacy products) is an Australian member-owned mutual financial institution headquartered in Melbourne, founded in 1974 to help families save and invest for education expenses. The company serves 74,000 members across Australia and New Zealand and has supported more than 550,000 children since inception, paying out $3.59 billion to beneficiaries. Core products comprise tax-effective Education Bonds — including Family Education Bonds (a discretionary bond structured like an education-purposed family trust) and Individual Education Bonds — alongside the EdSaver flexible education savings product. A suite of legacy scholarship plans (including The Education Fund, Supplementary Education Program, and various NZ funds) continues to be serviced for existing members, with new NZ distribution discontinued.

The company operates an APRA-regulated platform with an AFSL (236665) and ACL, supported by a MyASG member portal, phone-based customer service across Australia (131 274) and New Zealand (09 366 7670), and a financial adviser distribution channel. Underlying technology comprises a cloud-based online portal with data centres in Singapore and US-based CRM processing. Revenue is generated through recurring member contributions into pooled education savings and investment products, with returns earned on managed funds and tax benefits passed to members. Specific pricing is not publicly disclosed and is detailed in Product Disclosure Statements.

Distribution combines direct-to-consumer engagement through the MyASG portal and customer service with an adviser channel serving enterprise wealth and estate planning clients. The company also operates the NEiTA National Excellence in Teaching Awards (sponsored since 1994) and the Futurity Education Foundation (established 2021 with DGR1 status) supporting disadvantaged student scholarships. The mutual ownership structure means profits are returned to members rather than external shareholders, aligning with the long-term, trust-based nature of education savings relationships.

Name

ASG

Legal name

Futurity Investment Group Limited

Website

https://asg.com.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Futurity Investment Group (ASG) is an Australian member-owned mutual financial institution, founded 1974, that issues tax-effective Education Bonds and EdSaver products to help 74,000 families save and invest for children's education expenses across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakleigh

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Education Bond Investments: Members invest in Education Bonds through regular contributions. The company earns returns through investment management of pooled funds, with tax benefits (no tax on investment earnings within the bond) passed to members.
2. Membership Contributions: Ongoing contributions from members into their education benefit funds. Members pay regular amounts to accumulate savings for education expenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ASG (Futurity Investment Group) is a member-owned mutual financial institution that issues tax-effective Education Bonds and education savings products including Family Education Bonds, Individual Education Bonds, and EdSaver. The company helps Australian and New Zealand families save and invest for their children's lifelong education needs, offering Education Bonds, supplementary savings plans, education loans, and online account management via the MyASG portal. Members access pooled investment funds managed under APRA-regulated structures with returns passed through tax-effectively.

Product overview

ASG (now Futurity Investment Group) operates as a financial institution offering education savings and investment products. The current product portfolio consists of two main tiers: (1) Core Education Bond products - Family Education Bonds and Individual Education Bonds under the Futurity/EdSaver brand, designed for tax-effective saving and investing for education expenses; and (2) Legacy ASG scholarship plan products including The Education Fund (TEF), Supplementary Education Program (SEP), Children's Bursary Fund, Children's Scholarship Fund, Scholarship Benefit Fund, Student's Education Fund, Tertiary Education Cost Saver Fund, Pathway Education Fund, Lifelong Education Fund, and Secondary Scholarship Benefit Fund. Members access their accounts through the MyASG member portal and Customer Portal. Supporting offerings include Education Loans, NEiTA teaching awards program, and the Futurity Education Foundation. The organisation is APRA regulated with total assets of $1.14 billion serving 74,000 members.

Differentiator

Problem solved

Functional benefit

Brands

• EdSaver: Education savings product designed to help families save and invest for future education expenses.
• Education Bonds
• NEiTA
• Futurity Education Foundation

Products and services

• Education Bonds Tax-effective, life-event Education Bonds designed for families to save and invest to accumulate funding for education-purposed objectives. Includes Family Education Bonds (a discretionary bond working like a tailored education-purposed family trust structure) and Individual Education Bonds (tailored separately invested bonds for individual Education Beneficiaries).
• Family Education Bonds A 'first-of-kind' discretionary Education Bond that works like a tailored education-purposed family trust structure with inbuilt tax-effectiveness of a conventional Education Bond, for families saving across multiple beneficiaries.
• Individual Education Bonds Education Bonds that allow members to tailor separately invested, managed, and accounted for bonds for individual Education Beneficiaries.
• EdSaver Education savings product designed to help members save and invest for their family's future education expenses, offering unrivalled flexibility and tax benefits.
• Education Loans Education loan products that help families budget for the cost of education alongside savings and investment products.
• MyASG Member Portal Member-only portal providing access to account details, fund management, PDS documents, and ability to make contributions and update bank details, enabling online account management and benefit claim submission for Australian and New Zealand members.

Quantifiable outcome

• More than 550,000 children have received education benefits since 1974
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Smith FamilycoreStrategic or Co-development PartnerFuturity works with The Smith Family as their charity partner, supporting their evidence-based Learning for Life program which helps children from disadvantaged backgrounds in Australia attend school, stay engaged and motivated, and go on to further study, training, or employment. This long-term investment helps open minds to education and future possibilities.
• Futurity Education Foundation PartnerscoreStrategic or Co-development PartnerThe Futurity Education Foundation (established 2021) with DGR1 status supports three partner organisations: The Smith Family, Yalari Limited, and Country Education Foundation of Australia, providing student scholarships to break down barriers and ensure students facing disadvantage have access to education opportunities.
• Indigenous Cultural ConnectionsminorStrategic or Co-development PartnerIndigenous business engaged to help develop Futurity's cultural competency and assist with the design of their Reconciliation Action Plan and work of the Futurity Education Foundation.
• NEiTA FoundationcoreStrategic or Co-development PartnerFuturity proudly supports the National Excellence in Teaching Awards (NEiTA), a community-centred awards program started by the NEiTA Foundation in 1994 to honour exemplary teaching in Australia and New Zealand. Over 1,050 teachers have received awards with over AUD1 million in professional development grants awarded.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Australian Unity: Australian mutual financial institution offering wealth, banking, and education/health-related savings products. Closest structural analog to ASG's member-owned mutual model with a comparable product mix spanning investment bonds, education savings, and personal financial services.
• Fidelity Investments: Operates the Fidelity 529 College Savings Plan in the United States — the closest direct international analog to ASG's Education Bonds. Both are dedicated, tax-advantaged education-savings platforms serving families saving for future education costs with professionally managed investment options.
• Vanguard 529 Plans: Operates multiple state 529 education savings plans in the US offering tax-advantaged education investment accounts with age-based portfolios. Direct functional analog to ASG's Education Bonds as a low-cost, professionally managed education-savings vehicle targeting the same family-saver persona.
• Bright Start (529): Illinois 529 college savings program providing tax-advantaged education investment accounts for families. Comparable to ASG/Futurity as a dedicated education-savings platform with similar long-duration, family-targeted savings proposition.

Broad incumbents

• AMP Limited: One of Australia's largest wealth managers and providers of investment, superannuation, and advice products. Overlaps with ASG in education-savings and investment-bond categories but operates at much larger scale across a broad portfolio of retail wealth products.
• HESTA: Industry super fund for Australian health and community-services workers, with overlapping member-targeted savings and education-related financial-planning use cases. Comparable in serving Australian families planning long-term financial goals including education funding, though operating in the superannuation rather than dedicated education-bond niche.
• Insignia Financial: Major Australian wealth management group (formerly IOOF) offering investment bonds, superannuation, and advice products through MLC, IOOF, and Bridges brands. Overlaps with ASG in the investment-bond and education-savings category as part of a broader wealth platform portfolio.
• AustralianSuper: Australia's largest superannuation fund, indirectly competing with ASG for the family savings dollar by offering long-term, tax-advantaged retirement savings that can be redirected toward education costs via super withdrawal strategies. Represents the scale incumbent ASG does not match in AUM.
• Colonial First State (First Sentier Investors): Australian investment and superannuation platform offering education-relevant investment products and FirstChoice investment bonds. Comparable to ASG in serving retail savers seeking tax-advantaged investment vehicles, though within a much broader multi-manager portfolio.
• BT Financial Group (Westpac): Westpac's wealth division offering investment bonds, super, and education-savings products through Panorama and BT platforms. Overlaps with ASG in tax-effective investment and education-savings categories as part of a full-stack retail wealth offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FuturityInvestment
• LinkedInlinkedin.com/company/asgeducation
• Xx.com/asgeducation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASG