Excel Electric

What Excel Electric does

Excel Electric, Inc. is a privately held, licensed, bonded, and insured electrical contractor incorporated in Michigan in 1983 and operating today from three locations in Grandville, MI (headquarters), Holland, MI, and Golden, CO. The firm serves commercial, industrial, institutional, government, and residential customers — including named long-term accounts such as Frederik Meijer Gardens, Grand Valley State University, MillerKnoll, Jenison Public Schools, Walmart, AMC Theaters, John Ball Zoo, Holland Civic Center, and Ridges of Cascade — and reports 100+ full-time employees across its two operating states. Management remains in the hands of co-owners, with President Timothy A. Kraal (Licensed Professional Engineer and Licensed Electrician) and Vice President / COO Steven J. Kraal (Licensed Master Electrician) leading the company alongside an in-house Professional Engineer design-build team and a Colorado Branch Manager, Bryan L. VerBeek.

The company's core offering is end-to-end electrical contracting: design, construction, and service of small, medium, and large installations ranging from multi-million-dollar commercial builds to a 260,000 sq ft, 24-building / 200+ unit residential complex. Underlying technical capability is built around state-of-the-art estimating software, electrical design and analysis software (used for Arc Flash Studies and design calculations), in-house PE-sealed drawings for design-build work, dedicated testing equipment including wood-pole tomographers and thermal imaging cameras, and a 4-year apprenticeship program registered with the U.S. Department of Labor (MI006930011). Safety is governed by a written MIOSHA-compliant program with weekly meetings and PPE provisions including Arc Flash suits.

Revenue is generated almost entirely through project-based electrical services acquired via competitive bidding in the specification-and-bid market, design/build contracts, time-and-material service for established accounts, and pre-construction budget pricing for owners, engineers, and construction managers. The customer base spans enterprise retail and entertainment rollouts (Walmart, AMC Theaters, AutoZone, Williams Jewelers), educational and municipal institutions (school districts, Grand Valley State University, John Ball Zoo, Holland Civic Center), manufacturing/office (MillerKnoll), events/fairs (Hudsonville Fair, Ionia Free Fair), and multi-unit residential. Distribution is direct, principally regional within Michigan and Colorado with occasional travel elsewhere. Work is non-union, and there is no disclosed outside equity, debt, or M&A activity in the company's history — cumulatively, Excel Electric states it has sold in excess of $100 million of electrical work over its 40+ year operating history.

Name

Excel Electric

Legal name

Excel Electric, Inc.

Website

https://excelelectricinc.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Excel Electric is a privately held, licensed electrical contractor serving commercial, industrial, institutional, and residential customers across Michigan and Colorado, providing design, construction, and service of electrical installations with in-house engineering and a DOL-registered apprenticeship program.

Ownership category

akta.pro rank

Headquarters

HQ city

Grandville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Electrical Installation Services: Design, construction, and service of small, medium, and large electrical installations. The company has successfully completed electrical installations valued in the millions of dollars. They serve commercial, industrial, institutional, and residential markets.
2. Specification and Bid Market: Competitive bidding on projects in the specification and bid market.
3. Time and Material Service: Time and material service provided to customers.
4. Design/Build Contracts: Complete design/build contracts for electrical installations with in-house engineering capabilities.
5. Budget Pricing and Cost Estimation: Assist owners, engineers, and construction managers with budget pricing of proposed projects. Provide cost estimates and budget pricing to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Excel Electric designs, builds, and services electrical installations for commercial, industrial, institutional, and residential customers in Michigan and Colorado. The company acquires work through competitive bidding on the specification and bid market, time-and-material service to established accounts, customer-defined scope quotes, and design/build contracts, while also assisting owners, engineers, and construction managers with budget pricing of proposed projects. Specialized capabilities include wood-pole tomographer testing, thermal imaging, Arc Flash Studies, and an in-house Professional Engineer for sealed design drawings.

Product overview

Excel Electric is a licensed, bonded, and insured electrical contracting company incorporated in Michigan in 1983. The company operates as a single unified service offering across electrical design, construction, service, and technical assistance, with specialized capabilities including Design-Build Electrical Services, Safety Services, Technical Assistance, Wood-Pole Tomographer Services, and a 4-Year Apprenticeship Training Program. The company handles projects ranging from small to multi-million dollar electrical installations for commercial, industrial, institutional, and residential customers in Michigan and Colorado.

Differentiator

Problem solved

Functional benefit

Brands

• Excel Zap: Logo icon used throughout the website as a brand design element for Excel Electric, Inc.

Products and services

• Electrical Contracting Services
• Design-Build Electrical Services
• Wood-Pole Tomographer Testing Services
• Technical Assistance and Service
• Electrical Safety Services

Quantifiable outcome

• Successfully completed electrical installations valued in the millions of dollars for over 40 years
• +1 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• National Fire Protection Association (NFPA)minorStrategic or Co-development PartnerExcel Electric is a member of the National Fire Protection Association (NFPA), which is the body responsible for producing the National Electric Code (NEC). This membership demonstrates commitment to electrical safety standards and code compliance.
• Department of Labor Bureau of Apprenticeship and TrainingcoreStrategic or Co-development PartnerExcel Electric's 4-year apprenticeship program is registered with the Department of Labor Bureau of Apprenticeship and Training (Program Registration: MI006930011). Curriculum is on file with the Department of Labor.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Power Design: Power Design is a national electrical contractor specializing in multi-family and commercial construction, with strong design/build capabilities. It is a direct peer in residential/multi-family and commercial electrical installation, with similar relationships to general contractors and national accounts.
• M.C. Dean: M.C. Dean designs, builds, and maintains complex electrical, electronic, and cybersecurity systems for mission-critical commercial, industrial, and government customers. Comparable to Excel Electric on design/build contracting and engineering-led project delivery, though it serves larger and more technical end markets.
• Rosendin Electric: Rosendin is one of the largest employee-owned electrical contractors in the U.S., delivering design/build services for commercial, institutional, mission-critical, and renewable projects. It competes with Excel for similar mid-sized commercial and institutional work and shares the design/build, in-house engineering, and apprenticeship-driven talent model.
• Helix Electric: Helix Electric is a privately held, design/build electrical contractor serving commercial, industrial, institutional, and multi-family markets across multiple U.S. regions. Its service mix, design-build orientation, and project size profile closely mirror Excel Electric's offering.
• Faith Technologies: Faith Technologies is a national electrical and specialty systems contractor with design/build engineering and prefabrication capabilities, directly comparable to Excel Electric's commercial/industrial design-build model. It operates in adjacent Midwest geographies at a similar mid-to-large scale and pursues the same institutional and commercial customers.

Broad incumbents

• EMCOR Group: EMCOR Group is a large publicly traded provider of electrical and mechanical construction, energy, and facilities services. While much larger and more diversified than Excel, EMCOR's commercial/industrial electrical installation services directly overlap with Excel's core offering.
• MYR Group: MYR Group is a publicly traded holding company of specialty electrical construction subsidiaries (e.g., Sturgeon Electric, Hawkeye Construction). It is a much larger, multi-region competitor with deeper utility and commercial/market-rate capabilities, providing a public-market comparable for Excel Electric's commercial and industrial work.
• IES Holdings: IES Holdings is a publicly traded provider of electrical and mechanical infrastructure services to commercial, industrial, and data center customers. It is a broader incumbent whose services and end markets overlap significantly with Excel's commercial/industrial/institutional focus.

Regional players

• Greiner Electric: Greiner Electric is a multi-state (Colorado and surrounding states) electrical contractor serving commercial, industrial, and institutional customers with design/build and service capabilities. It directly competes with Excel Electric's Colorado branch for regional commercial and institutional work.
• Allied Electrical Group: Allied Electrical Group is a Midwest-focused commercial and industrial electrical contractor providing design/build and service work. It is a regional comparable to Excel Electric in geographic footprint, customer mix, and project scale.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/ExcelElectricInc
• Instagraminstagram.com/excelelectricinc
• LinkedInlinkedin.com/company/excel-electric-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excel Electric