Alberta Insurance Council

What Alberta Insurance Council does

The Alberta Insurance Council is a provincial industry-funded regulatory body established in 1989 under the Insurance Act, with delegated authority from the President of Treasury Board and Minister of Finance. It licenses, examines, and oversees general insurance agents, life insurance agents and agencies, accident and sickness insurance practitioners, and independent adjusters operating in Alberta, in addition to operating a public-facing Agent Lookup directory for consumer verification. The Council operates through four internal units — the General Insurance Council, Life Insurance Council, Insurance Adjusters' Council, and Appeal Board — and supported more than 46,000 licensees while issuing over 90,000 licenses in 2025.

The Council's primary technology asset is the AIC Portal, a web-based licensing and licensee-management platform that handles applications, annual renewals, continuing education course lookup and accreditation, E&O policy attestation, certificate generation, and consumer-facing Agent Lookup. Licensing examinations are administered in person at its Calgary (headquarters) and Edmonton offices, and CE accreditation is monetized via $100 single-course and $250 self-accredited provider annual fees. Revenue is generated principally from licensing fees, application and renewal charges, exam fees, CE accreditation, and assessment fees paid by insurance companies — the underlying fee schedule for licenses is not publicly disclosed.

Its enforcement function covers complaint intake, investigations, Council Decisions, Voluntary Undertaking Agreements, penalty proceedings, and appeals, and it coordinates with national regulators and industry associations including CISRO, CCIR, IBC, CLHIA, IBAC, and CAFII. In 2025 it issued IB-2025-01, extending regulation to three new Restricted Certificate of Authority categories for sales finance companies distributing Guaranteed Asset Protection and related warranty products.

Name

Alberta Insurance Council

Legal name

Alberta Insurance Council

Website

https://abcouncil.ab.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The Alberta Insurance Council is a provincial, industry-funded regulator established in 1989 under the Insurance Act, licensing and overseeing insurance agents, brokers, and independent adjusters in Alberta through its AIC Portal and exam centres in Calgary and Edmonton.

Ownership category

akta.pro rank

Product category

Insurance Regulatory Services

NAICS

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615)

akta.pro primary industry

State/Provincial Licensing, Permitting & Regulatory Administration (Cross-sector) (BPAIABAO)

Keywords

• Insurance licensing
• Insurance regulation
• Continuing education accreditation
• Insurance agent licensing
• Regulatory compliance services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Licensing fees: Annual license renewal fees for insurance agents, brokers, and adjusters. Application fees for new licenses. Certificate of authority renewals.
2. Continuing education accreditation fees: Fees from course providers for single course accreditation ($100 per course) and self-accredited course provider annual fees ($250)

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

The Alberta Insurance Council regulates and licenses insurance professionals in Alberta, providing online licensing, annual renewals, licensing examinations, continuing education accreditation, complaints and enforcement investigations, and a public agent lookup directory. It is funded by industry fees and operates as a provincial regulator with statutory authority over general insurance agents, life insurance agents, accident and sickness insurance agents, and independent adjusters.

Product overview

The Alberta Insurance Council is a regulatory body (not a technology product company) that provides licensing and regulatory services for insurance professionals in Alberta. Its core offering is the AIC Portal, a licensing management platform that enables agents, brokers, and adjusters to apply for licenses, renewals, and track continuing education. Supporting services include insurance licensing examinations, CE accreditation programs, complaints and enforcement investigations, and a public agent lookup directory. The council oversees General Insurance, Life Insurance, Accident & Sickness Insurance, and Adjuster license categories.

Differentiator

Problem solved

Functional benefit

Products and services

• AIC Portal Online licensing portal that enables Alberta insurance agents, brokers, and adjusters to apply for licenses, renew annually, look up approved continuing education courses, manage Errors and Omissions insurance policies, and print license certificates. Built for insurance professionals operating in Alberta.
• Insurance Licensing Services Regulatory licensing services for insurance agents, brokers, and adjusters operating in Alberta, covering General Insurance, Life Insurance, Accident & Sickness Insurance, and Adjuster license categories. Includes agency, brokerage, sole proprietor, and employee of insurance company license types.
• Insurance Licensing Exams Provincial licensing examinations for the General Insurance, Life Insurance, and Accident & Sickness Insurance license categories. Administered through the AIC exam system at the Calgary and Edmonton offices, with published exam fees, schedules, and prerequisite education programs such as GLQP and LLQP.
• Continuing Education (CE) Accreditation and Tracking Continuing education accreditation services and course credit tracking for licensed Alberta insurance professionals. Includes single course accreditation for course providers ($100 per course), self-accredited course provider annual approval ($250), CE compliance audits, and an online CE course lookup for licensees to find accredited courses.
• Complaints and Enforcement Services Investigation and enforcement services for complaints against insurance agents, brokers, and independent adjusters in Alberta. Includes complaint intake, investigations, Council Decisions, Voluntary Undertaking Agreements, penalty proceedings, and a formal appeals process through the Appeal Board subsidiary.
• Agent Lookup Public-facing online directory service enabling Alberta consumers to verify that insurance agents, brokers, and independent adjusters hold valid, current licenses issued by the Alberta Insurance Council.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, minor and regional.

• Advocis - The Financial Advisors Association of CanadacoreStrategic or Co-development PartnerProvincial and national partner that helps advance and promote high standards across all areas of the insurance industry. Local chapters include Calgary, Edmonton, Lethbridge, Medicine Hat, and Northern Alberta.
• Canadian Association of Financial Institutions in Insurance (CAFII)coreStrategic or Co-development PartnerNational partner organization that works to advance and promote high standards across the insurance industry.
• Canadian Independent Adjusters' Association (CIAA)coreStrategic or Co-development PartnerProvincial licensing partner for independent adjusters in Alberta.
• Canadian Life and Health Insurance Association (CLHIA)coreStrategic or Co-development PartnerNational partner that helps advance professional standards for life and health insurance.
• Insurance Brokers Association of Alberta (IBAA)coreStrategic or Co-development PartnerProvincial partner representing and advancing broker interests in Alberta.
• Insurance Brokers Association of Canada (IBAC)coreStrategic or Co-development PartnerNational partner representing insurance brokers across Canada.
• Insurance Bureau of Canada (IBC)coreStrategic or Co-development PartnerNational industry partner that works to advance insurance standards and consumer awareness.
• Independent Financial Brokers of Canada (IFBC)minorStrategic or Co-development PartnerNational partner organization for independent financial brokers.
• Insurance Institute of CanadacoreStrategic or Co-development PartnerNational professional development and education partner for insurance professionals.
• Insurance Institute of Northern AlbertaregionalStrategic or Co-development PartnerRegional professional development partner for insurance professionals in Northern Alberta.
• Insurance Institute of Southern AlbertaregionalStrategic or Co-development PartnerRegional professional development partner for insurance professionals in Southern Alberta.
• Canadian Council of Insurance Regulators (CCIR)coreStrategic or Co-development PartnerFederal coordination body for insurance regulators across Canada.
• Canadian Insurance Services Regulatory Organizations (CISRO)coreStrategic or Co-development PartnerFederal regulatory organization that develops resources for public understanding of the insurance sector, including Consumer Awareness Working Group materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• New Brunswick Financial and Consumer Services Commission (FCNB): New Brunswick's integrated financial and consumer-services regulator with insurance-agent licensing among its mandates. Comparable to AIC on insurance-distribution oversight though operating within a broader consumer-protection and financial-services portfolio.
• Financial Services Regulatory Authority of Ontario (FSRA): Ontario's integrated financial-services regulator with jurisdiction over insurance agents and brokers alongside pensions, credit unions, and mortgage brokers. Larger scope than AIC but directly comparable on the insurance-licensing function, and a likely model for any future scope expansion or harmonization in Alberta.
• Autorité des marchés financiers (AMF): Quebec's integrated markets and financial-services regulator, overseeing insurance distribution alongside securities and derivatives. Comparable to AIC on the insurance-agent licensing, CE, and enforcement functions, though embedded in a much broader financial-regulatory mandate.

Others

• Canadian Insurance Services Regulatory Organizations (CISRO): Organization of Canadian insurance services regulators that develops resources for public understanding of the insurance sector. Adjacent to AIC's consumer-protection mission and a vehicle through which any national licensing platform could be built, making it a strategic ecosystem participant rather than a competitor.
• Canadian Council of Insurance Regulators (CCIR): Federal-provincial coordination body that brings together provincial insurance regulators including AIC. Not a direct competitor but a key partner that shapes harmonized national standards and could influence any move toward centralized licensing functions.

Direct peers

• Saskatchewan Insurance Council: Saskatchewan's provincial body responsible for licensing and regulating insurance agents and adjusters. Closest direct peer to AIC in mandate and scope, useful for comparing prairie-market licensee economics and renewal-cadence operations.
• Insurance Council of British Columbia: Provincial regulator that licenses and oversees insurance agents, brokers, and adjusters in British Columbia under a near-identical mandate to AIC. Same product set (licensing, exams, CE, enforcement, public agent lookup) and similar industry-funded structure, making it the most directly comparable peer.
• Insurance Council of Manitoba: Manitoba's provincial insurance regulator licensing agents, brokers, and adjusters - functionally identical to AIC but at smaller scale. Direct peer for benchmarking on licensee-base size, fee structure, and provincial enforcement practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInca.linkedin.com/company/abcouncil
• Xx.com/AbCouncil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alberta Insurance Council