Sports & Leisure Brands

What Sports & Leisure Brands does

Sports & Leisure Brands Ltd is a privately held UK company that designs and manufactures custom high-performance sportswear from a Lincoln-based plant capable of producing up to 25,000 garments per year. Its origins trace to 1924 when Burt Reynolds founded a sporting and leather goods shop in Lincoln; the modern manufacturing operation was established by Impsport in the early 1970s and relocated to its current site in 2020. The company sells primarily B2B to sports clubs, teams, universities, corporate clients and event organisers across the UK, with named relationships including the English Institute of Sport, Scottish Cycling and HUUB.

The group operates through four wholly owned sub-brands: IMPSPORT (custom and branded technical cycling, triathlon and athletics apparel, positioned as a Centre of Excellence for elite performance kit), VO2 SPORTSWEAR (an acquired multi-sport technical clothing brand, including match, training and court equipment), YOUR CLUB SHOP (a password-protected online ordering platform that lets club members purchase custom kit individually or in bulk), and ENGLAND-CLOTHING (custom garment printing, embroidery and heat-applied transfer services across 135+ brands for sports, leisure, corporate and promotional apparel). Service offerings extend from bespoke team kit design and manufacture through event signage, promotional materials, warehousing and distribution.

The business model is a mix of one-time custom manufacturing orders (quoted per project on garment specification, quantity and customisation) and recurring-style revenue from the Your Club Shop subscription-style platform, supplemented by England Clothing's catalogue apparel and garment embellishment work. Go-to-market is sales-led, combining direct account management from the Lincoln plant with a multi-brand e-commerce presence and word-of-mouth referrals. Revenue is not disclosed, and the company shows no external funding, parent company or public valuation; it operates as an independent private limited UK entity serving the domestic market.

Name

Sports & Leisure Brands

Legal name

Sports & Leisure Brands Ltd

Website

https://sportsandleisurebrands.co.uk

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports & Leisure Brands is a UK-based custom sportswear designer and manufacturer operating from Lincoln, producing up to 25,000 garments annually for sports clubs, universities, corporate clients and event organisers through its IMPSPORT, VO2 Sportswear, Your Club Shop and England-Clothing brands.

Ownership category

akta.pro rank

Product category

Custom Sportswear Manufacturing

NAICS

Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (31599), Sporting Goods Retailers (45911)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAAEAE

Team Sports & On-Field Performance Apparel

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

SECONDARYCRAMABAC

Athletic Footwear & Sport Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYIMAOAFAI

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Accessories Manufacturing (Hats/Gloves/Belts/Scarves)

Keywords

• Custom sportswear manufacturing
• Team kit design
• Garment printing embroidery
• Club shop platform
• Sports apparel retail

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Sportswear Manufacturing: Design and manufacture of high performance custom sportswear for elite competitors across multiple sporting disciplines including cycling, triathlon, athletics, rugby and netball
2. Garment Embellishment Services: Embroidered, screen printed and heat applied transfer services for personalised apparel through England Clothing brand
3. Club Shop Platform: Subscription-style online club shop facility enabling members to purchase custom kit as and when needed, with bulk or individual shipping options
4. Event Merchandise and Equipment: Supply of event signage, promotional materials, sports equipment, match and training gear, and distribution services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Sports & Leisure Brands designs, manufactures and distributes custom high-performance sportswear for elite competitors across cycling, triathlon, athletics, rugby and netball, from its UK manufacturing plant in Lincoln (capacity up to 25,000 garments per year). The company operates four sub-brands: IMPSPORT (elite performance apparel), VO2 SPORTSWEAR (technical multi-sport clothing), YOUR CLUB SHOP (B2B club retail platform), and ENGLAND-CLOTHING (garment printing and embroidery with 135+ brands). It offers end-to-end services from custom design and manufacture through to event merchandise, signage, warehousing and distribution.

Product overview

Sports & Leisure Brands operates as a unified manufacturing and retail group offering a portfolio of sub-brands and services under one roof. The core offering is custom sportswear manufacturing from their Lincoln-based plant, supplemented by four sub-brands: IMPSPORT (elite cycling, triathlon and athletics apparel), VO2 SPORTSWEAR (acquired technical clothing brand for multiple sports), YOUR CLUB SHOP (B2B online club retail platform), and ENGLAND-CLOTHING (garment printing and embroidery services). The group provides end-to-end capabilities spanning design, manufacture, garment decoration, club retail solutions, and event merchandise distribution.

Differentiator

Problem solved

Functional benefit

Brands

• IMPSPORT: E-commerce and online catalogue for custom and branded technical performance cycling, triathlon and athletics apparel. A Centre of Excellence for the development, design and manufacture of elite performance sports apparel for those competing on the world-wide stage.
• VO2 SPORTSWEAR
• YOUR CLUB SHOP
• ENGLAND-CLOTHING

Products and services

• IMPSPORT

Quantifiable outcome

• Up to 25,000 garments per year manufacturing capacity
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Made In BritainminorOthers · 1 January 2022Sports & Leisure Brands is a proud supporter of the Made In Britain campaign, which promotes British manufacturing. This partnership aligns with the company's UK-based manufacturing operations and heritage dating back to 1924.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kukri Sports: UK-based designer and manufacturer of custom team kit and sportswear for clubs, universities, and national bodies. Highly comparable in target customer (UK clubs/universities), full-service model (design through delivery), and product category (custom performance apparel across multiple sports).
• PlayerLayer: Custom sportswear manufacturer offering personalised team kit design and production for clubs and societies. Closely aligned in B2B custom kit focus, online design tools, and direct club-serving model with multi-sport coverage.
• Erreà Sport: Italian manufacturer of custom team sportswear and technical apparel for clubs and federations across football, rugby, athletics, and more. Directly comparable in custom team-kit manufacturing proposition, multi-sport catalogue, and B2B club focus.
• Macron: European sportswear manufacturer producing custom team kit for amateur and professional clubs across multiple sports (football, rugby, basketball, athletics). Comparable as a multi-sport, custom-made team apparel OEM with global B2B reach.
• Masita: Dutch manufacturer of custom team sportswear serving clubs, federations, and national associations across football, hockey, and other sports. Relevant peer in custom kit manufacturing and team-apparel supply.

Broad incumbents

• Canterbury (brand: CCC): Established global sportswear brand historically anchored in rugby kit. Overlaps with Sports & Leisure Brands in rugby apparel supply and teamwear category, but operates as a broader incumbent with global distribution rather than custom UK manufacturing.
• Adidas Team Sports / Adidas Custom: Global athletic apparel giant offering custom team kit programs across multiple sports. Comparable in category (custom sportswear, multi-sport) but competes as a vastly larger incumbent with mass-market scale and global manufacturing footprint.
• Sports Direct / Frasers Group: UK's largest sporting goods retailer with a vast multi-brand apparel catalogue. Adjacent rather than directly competing — relevant because England Clothing's 135-brand catalog competes with their retail assortment, but SLB's custom-manufacturing model is distinct from third-party brand distribution.

Emerging players

• Koora Sportswear: Custom team kit and sportswear specialist operating online with personalised design and manufacturing services. Comparable in custom B2B team apparel positioning but typically serves a smaller or earlier-stage market than Sports & Leisure Brands.

Regional players

• Luanvi: Spanish manufacturer of team sportswear and equipment for clubs and federations. Comparable in custom sportswear manufacturing but primarily serving Southern European markets rather than the UK where Sports & Leisure Brands operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports & Leisure Brands