Motena

What Motena does

Motena is a Belgian autonomous social welfare enterprise headquartered in Roeselare, founded in 2014/2015 as a consolidation of the public care services of Stad Roeselare and rebranded from Zorgbedrijf Roeselare to Motena in October 2019. The organization delivers a full-lifecycle care portfolio through dedicated sub-brands: Kidz (childcare for ages 0-12 across multiple locations), Kotee (home care including nursing, cleaning, handyman, meals, and rental of assistance products), Therapeutisch Zorgpunt N (therapy for children, youth and adults in Roeselare and Ghent), JEUN (four community service centers offering activities and courses), Pluk-de-dagcentrum Sint Henricus (elderly day care), and a network of five Woonzorgcentra (residential care centers: De Waterdam, De Zilverberg, Sint Henricus, De Strandjutter, Ter Berken). Motena employs approximately 1,000 staff and serves roughly the greater Roeselare region and mid West Flanders.

The underlying technology stack is intentionally lightweight and conventional for a Belgian care organization: standard healthcare information systems, a digital client portal (Mijn Motena), the Recruitee applicant tracking system, Google Analytics and Hotjar for web analytics, and a website portfolio partially compliant with WCAG 2.1 Level AA. Notable innovation is concentrated in partnerships rather than in-house R&D: the TETRA XRehab project with Hit Lab Howest has produced VRelax, a virtual-reality distraction tool used in residential and therapeutic settings, and Motena has piloted 3D printing for custom facility solutions. There are no disclosed proprietary AI/ML systems, no patents, and no API platform.

Commercially, Motena operates as a hybrid public-private social enterprise. Revenue streams include direct client payments for residential care, day care, home care and childcare, service fees for meals, assistance flats, rentals, cleaning and handyman services, and a gradually declining municipal subsidy from Roeselare (€8M in 2014, reduced by €150K per year, with full self-sufficiency targeted for 2041-2042). Social tariffs are available for vulnerable populations. Geographic expansion is being executed via public-law cooperation vehicles — Welzijnsvereniging Ter Lembeek (Wielsbeke, signed January 2024) and Welzijnsvereniging Blankenberge (signed June 2024) — that allow Motena to build and operate new care sites in partner municipalities while sharing risk with local authorities.

Name

Motena

Legal name

Motena

Website

https://motena.be

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Motena is a Belgian social welfare enterprise headquartered in Roeselare that operates a full-lifecycle care portfolio — childcare, home care, therapy, community services, day care, and residential care — through sub-brands Kidz, Kotee, JEUN, and five Woonzorgcentra, serving ~1,000 employees' worth of capacity across mid West Flanders.

Ownership category

akta.pro rank

Product category

Healthcare and Social Care Services

NAICS

Other Residential Care Facilities (62399), Child Care Services (62441), Home Health Care Services (62161)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Child Day Care Services (8351), Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Live-Out Nanny Services (HSAAABAB)

Keywords

• Home care services
• Elderly residential care
• Child daycare services
• Therapeutic care services
• Community service centers

Headquarters

HQ city

Roeselare

HQ country

Belgium

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Subsidies and Municipal Funding: Public funding from city of Roeselare being gradually reduced. In 2014 received 8 million euros subsidy, decreasing by 150,000 euros annually. Expected to be fully self-sufficient by 2041-2042.
2. Client Service Payments: Revenue from residential care, day care, home care, and childcare services. Social tariffs available for vulnerable populations.
3. Service Fees: Fees for various services including meals, assistance flats, rental products, cleaning services, handyman services, and nursing care at home.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Motena is an autonomous social welfare organization operating a comprehensive integrated care portfolio across the entire human life span in the West Flanders region of Belgium. It delivers childcare (Kidz, ages 0-12), home care services (Kotee), therapeutic care (Therapeutisch Zorgpunt N), community service centers (JEUN), day care (Pluk-de-dagcentrum), and a network of residential care centers (Woonzorgcentra), supplemented by a digital client portal (Mijn Motena). Services are anchored in the Japanese 'Omotenashi' hospitality philosophy, providing person-centered care to individuals and families regardless of life phase.

Product overview

Motena is a diversified healthcare organization based in Roeselare, Belgium, offering a comprehensive portfolio of care services spanning the full lifecycle. The organization operates multiple sub-brands: Kotee (home care services), Kidz (childcare for ages 0-12 across multiple locations), Therapeutisch Zorgpunt N (therapeutic care for children, youth, and adults in Roeselare and Ghent), JEUN Dienstencentra (community service centers offering activities and support), Pluk-de-dagcentrum Sint Henricus (day care center for seniors), and Woonzorgcentra (a network of five residential care centers: De Waterdam, De Zilverberg, Sint Henricus, De Strandjutter, and Ter Berken). Motena also provides a digital client portal called Mijn Motena. Rebranded in 2019 from Zorgbedrijf Roeselare, the organization employs approximately 1,000 staff and serves clients across the greater Roeselare region and mid-West Flanders.

Differentiator

Problem solved

Functional benefit

Products and services

• Kotee (Home Care Services) Thuiszorgdiensten (home care services) providing in-home assistance with household cleaning, odd jobs, home nursing, meal delivery, rental of assistance products, and assisted-living flats for residents of the greater Roeselare region.
• Kidz (Childcare) Childcare service providing safe, trusted discovery spaces for children aged 0-12 across multiple locations in Roeselare, Beveren, Rumbeke, Lichtervelde, Moorslede, and Aartrijke, including a baby and play library.
• Therapeutisch Zorgpunt N (Therapeutic Care) Therapy combined with care for children, youth, and adults who are dealing with one or multiple problems, including innovative VR-based interventions (VRelax). Locations in Roeselare and Ghent.
• JEUN Dienstencentra (Community Service Centers) Service centers offering various community services, hobby activities, educational courses, and social gatherings in a relaxed, informal atmosphere. Locations: Ten Elsberge, Schiervelde, De Zilverberg, and De Waterdam.
• Pluk-de-dagcentrum Sint Henricus (Day Care Center) Day care center where visitors enjoy meaningful daily activities and the simple pleasures of life, offering person-centered support, warm meals, hygiene and nursing care, and organized activities.
• Woonzorgcentra (Residential Care Centers) Portfolio of five residential care centers (De Waterdam, De Zilverberg, Sint Henricus, De Strandjutter, Ter Berken) offering residential care with the 'Welkom' (Welcome) philosophy emphasizing warmth, hospitality, and homeliness. De Waterdam operates as a care campus integrating multiple service lines.
• Mijn Motena (Client Digital Portal) Digital self-service portal (Mijn Motena) providing clients and residents access to Motena's services and information online.

Quantifiable outcome

• Transition to complete financial independence from municipal subsidies by 2041-2042
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Stad Blankenberge (City of Blankenberge)coreStrategic or Co-development Partner · 25 June 2024Welzijnsvereniging Blankenberge established with Stad Blankenberge to build and operate a new care site with 120 residential units, day care, childcare, and bistro, expected 2028.
• OCMW Wielsbeke (Public Centre for Social Welfare)coreStrategic or Co-development Partner · 8 January 2024Welzijnsvereniging Ter Lembeek established with OCMW Wielsbeke to build and operate a new residential care center in Wielsbeke, expected mid-2026.
• Hit Lab HowestminorStrategic or Co-development PartnerMotena participates in the TETRA-project XRehab with Hit Lab Howest, testing innovations like VRelax VR technology for mental and physical care applications.
• Educational institutions (regional)minorImplementation/ SI/ Consulting PartnerPartnerships with various educational institutions for internships, including VIVES for speech therapy. Network event 'Onderwijs en Motena: samen naar de toekomst' with directorial and practical teachers from care education programs.
• Stad Roeselare / OCMW RoeselarecoreStrategic or Co-development PartnerParent organization originally part of OCMW Roeselare. Services still coordinated with city welfare services at Welzijnshuis.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Vulpia: Belgian residential care and assisted-living operator with multiple woonzorgcentra. Comparable to Motena in offering residential elderly care with a person-centered care philosophy and similar multi-site footprint in Belgium.
• Wit-Gele Kruis Vlaanderen: Belgium's largest home nursing organization, providing thuisverpleging and personal care across Flanders. Directly comparable to Motena's Kotee home care (thuisverpleging) line, with overlapping clinical home-care scope and similar Flemish operating geography.
• Home Instead Belgium: Belgium franchise of global Home Instead, offering non-medical home care, companionship, and personal assistance to elderly clients at home. Comparable to Motena's Kotee home services (cleaning, personal assistance, meal delivery) targeting elderly at-home customers.
• Senior Living Group (Belgium): Belgian operator of residential care centers and assisted living facilities for elderly. Comparable to Motena's Woonzorgcentra portfolio in service offering, target demographic, and Belgian regulatory setting.
• Armonea: Belgium's largest private residential care center group, operating woonzorgcentra across the country. Directly comparable to Motena on residential elderly care footprint, workforce scale, and multi-site operating model in the same Belgian regulatory and reimbursement environment.
• Korian Belgium: Belgian arm of European care home group Korian, operating woonzorgcentra, assisted living, and home care services across Belgium. Comparable to Motena across the same residential care and home care verticals, with deeper corporate resources.

Broad incumbents

• Orpea Belgium: Belgian subsidiary of Orpea Group, one of Europe's largest care home operators. Comparable to Motena in residential and home care services but operates at much larger European scale, positioning Orpea as a broad incumbent in the same space.
• i-mens: Large Flemish home care organization (formerly Familiehulp) providing thuiszorg, gezinszorg, and personal care across Belgium. Comparable to Motena's Kotee home services but operates across the broader Flemish region with deeper scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCd5k6gtrCDnnGoZQAyWOFrg
• Facebookfacebook.com/motenaF
• LinkedInlinkedin.com/company/motena-roeselare
• Instagraminstagram.com/motena_in/?hl=nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motena