City Mart Holding

What City Mart Holding does

City Mart Holding Company Limited (CMHL), founded in 1996 and headquartered in Yangon, is Myanmar's largest organized multi-format retail chain, operating 210+ stores nationwide under brands spanning hypermarkets (Ocean Supercenter), supermarkets (City Mart, marketplace), convenience stores (City Express, over 100 locations), neighborhood stores (mini City Mart), health and beauty (City Care), maternity and children (City Baby Club), bookstores (Safari, City Books & Music), lifestyle (The GoodLife), and food and beverage (Seasons Bakery & Cafes). The company is the operating retail arm of parent City Holdings Limited, with related distribution (Pahtama Group, Premium Distribution), property (City Properties), and growth-sector (City Accelerator) divisions, and is led by Group CEO Win Win Tint and CEO Phyoe Min Kyaw, who assumed the CEO role in 2022.

CMHL serves approximately 100,000 end consumers daily through a 6,300+ workforce, supported by an integrated technology stack that includes the City Mall Online e-commerce platform (30,000+ products, same-day delivery), the City Rewards loyalty and mobile payment program spanning all retail formats, the City Partner Portal for supplier management (quotations, invoices, order tracking, real-time sales data), and City Media Solutions, a retail-media network that monetizes supplier access to in-store and digital visibility. The company sources 75% of total sales from locally produced products and operates the STEPS SME Center and Pride of Myanmar platform to develop domestic suppliers.

Revenue is generated primarily through transactional retail sales across physical and digital channels, supplemented by supplier services and retail-media advertising through City Media Solutions, with the loyalty program functioning as both engagement and payment infrastructure. CMHL is privately held under City Holdings Limited, has not publicly disclosed revenue, and its Myanmar-domiciled single-country footprint represents the principal concentration consideration for prospective investors alongside the country's ongoing macroeconomic and political conditions.

Name

City Mart Holding

Legal name

City Mart Holding Company Limited

Website

https://cmhl.com.mm

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

City Mart Holding (CMHL) is Myanmar's largest multi-format retail chain, operating 210+ stores across supermarkets, hypermarkets, convenience, neighborhood, specialty, and e-commerce formats, serving approximately 100,000 consumers daily with a 6,300+ workforce under parent City Holdings Limited.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451), Convenience Retailers (445131)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400), Retail-Convenience Stores (5412)

akta.pro primary industry

Regional Mass Merchandisers (CRAGABAB)

akta.pro secondary industry

National Big-Box Mass Merchandisers (CRAGABAA)

Keywords

• Grocery retail chain
• Hypermarket supermarket
• Convenience store
• E-commerce grocery
• Loyalty program

Headquarters

HQ city

Yangon

HQ country

Myanmar (Burma)

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Revenue from physical retail operations across 210+ stores including supermarkets, hypermarkets, convenience stores, and specialty retail formats
2. E-commerce Sales: Online grocery sales through City Mall Online platform with delivery to customers
3. Supplier Services and Retail Media: Revenue from City Media Solutions retail media platform, supplier services, and space rental for suppliers
4. Loyalty Program: City Rewards loyalty program integrated across all stores and e-commerce platform

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

City Mart Holding operates Myanmar's largest multi-format grocery retail chain with 210+ physical stores across supermarkets, hypermarkets, convenience stores, neighborhood stores, and specialty retail formats. The company sells daily groceries, fresh produce, household items, health & beauty products, books, and lifestyle goods both in physical stores and through the City Mall Online e-commerce platform with same-day delivery. It also operates the City Rewards loyalty program and the City Partner Portal for SME supplier integration.

Product overview

City Mart Holding Company Limited (CMHL) operates as a multi-format retail company with a portfolio of distinct retail brands spanning hypermarkets, supermarkets, convenience stores, neighborhood stores, specialty stores, health & beauty, bookstores, lifestyle concepts, and e-commerce. The company manages over 300 stores across Myanmar under brands including Ocean Supercenter (hypermarket), City Mart, marketplace (premium supermarket), City Express (convenience), mini City Mart (neighborhood), City Baby Club (maternity/children), City Care (health & beauty), Safari Bookstore/City Books & Music, The GoodLife (lifestyle), City Mall Online (e-commerce), and City Rewards (loyalty program). Supporting infrastructure includes the City Partner Portal for supplier management. The group also operates food & beverage (Seasons Bakeries), distribution (Pahtama Group, Premium Distribution), property (City Properties), and growth sectors (City Accelerator covering agriculture, manufacturing, logistics, tech & data, and finance).

Differentiator

Problem solved

Functional benefit

Brands

• City Mart: Supermarket chain established in 1996 for urban households who appreciate quality food and lifestyle in changing Myanmar.
• Ocean Supercenter
• marketplace
• City Express
• mini City Mart
• City Care
• City Baby Club
• Safari Bookstore
• City Books & Music
• The GoodLife
• City Mall
• City Mall Online
• City Rewards
• Seasons Bakery & Cafes
• City Media Solutions

Products and services

• City Mart Supermarket Supermarket chain established in 1996 serving urban households with quality food and lifestyle products in changing Myanmar.
• Ocean Supercenter

Quantifiable outcome

• 75% of total sales from locally produced products
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• City Love & Hope FoundationcoreOthersCSR foundation established in 2013, aims to move Myanmar towards a more positive direction through better and more streamlined social impact projects. Supported earthquake relief efforts with MMK 982 million for emergency response and rehabilitation. Allocated MMK 982 million in partnership with foundation to support affected communities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lotus's Thailand: Thailand's leading hypermarket and grocery chain (formerly Tesco Lotus, now owned by CP Group), operating large-format supermarkets, hypermarkets, and convenience formats across Southeast Asia. Closest analog in terms of multi-format grocery dominance in an emerging Asian market with local sourcing and supplier partnerships.
• Big C Supercenter: Thailand-based hypermarket and grocery retail chain offering supermarkets, hypermarkets, convenience, and online grocery. Comparable multi-format, multi-price-point retail strategy targeting mass-market Southeast Asian consumers.
• AEON Co. (Malaysia / Asia): Asian multi-format retail group operating supermarkets (AEON MaxValu), hypermarkets, and convenience formats across Southeast Asia. Comparable multi-format grocery strategy with strong private-label and local-sourcing emphasis.
• Lulu Group International: Indian-origin hypermarket and supermarket chain expanding aggressively across the Middle East and Asia. Comparable multi-format grocery retailer with private label focus and international sourcing model serving emerging-market consumers.
• Shoprite Holdings: Africa's largest food retailer operating supermarkets, hypermarkets, and convenience formats. Comparable emerging-market grocery leader with multi-format dominance, large store count, and private-label emphasis on local sourcing.

Broad incumbents

• Dairy Farm Group (Jardine Matheson): Pan-Asian operator of supermarkets, hypermarkets, convenience, and health & beauty stores under banners including Cold Storage, Wellcome, and Mannings. Larger incumbent with multi-country grocery footprint across Asia, comparable multi-format grocery mix including health and beauty.
• Reliance Retail: India's largest retail chain operating supermarkets, hypermarkets, convenience, specialty, and digital commerce (JioMart). Comparable emerging-market grocery leader pursuing multi-format dominance with omnichannel and local sourcing emphasis.
• SPAR International (SPAR Asia): Global voluntary retail chain with significant Asia-Pacific presence spanning supermarkets, hypermarkets, and convenience formats via independent partners. Comparable multi-format grocery group targeting emerging Asian markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CMHLCareer
• LinkedInlinkedin.com/company/city-mart-holding-co-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Mart Holding