What Bembos does

Bembos (legal entity BEMBOS S.A.C.) is a Peruvian quick-service restaurant chain specializing in flame-grilled hamburgers, founded in 1988 and headquartered in Lima with operations across 14+ Peruvian cities including Arequipa, Trujillo, Chiclayo, Cusco, Huancayo, Piura, Puno, Ica, Callao, Juliaca, and Tacna. The core menu consists of 12 hamburger SKUs (Clásica, Cheese, Queso Tocino, Royal, Extrema, Parrillera, A lo Pobre, Hawaiana, Mexicana, La Churrita, Chicharronera, Huachana) plus three chicken-based sandwiches, lunch menus, combos, kids meals (Loncheritas co-branded with Faber), sundaes, and sides, with differentiated Peruvian-criollo flavor profiles such as A lo Pobre (with fried egg and fried plantain) and Chicharronera.

The company operates a multi-channel digital commerce stack: a Magento-based e-commerce website (bembos.com.pe) hosted on AWS, native iOS and Android mobile applications, and a call center (01419-1919), supported by Google Maps store-locator integration, Google Analytics and Hotjar behavior tracking, and an SMS marketing vendor. A 'Programa Lealtad' loyalty scheme allows customers to accumulate points and reach a 'Destinados' tier with benefits such as free delivery and nuggets rewards. Last-mile delivery is operated via a delivery technology partner (Delivery Tecnologias S.A.C.) with a S/ 6.50 fee and a S/ 12.90 minimum order; payments are processed via Visa, Mastercard, American Express, Diners Club, Yape, and Peru-specific cards (Tarjeta Oh!, Agora, Interbank).

Bembos generates revenue through three principal streams: in-store and take-away retail food sales, delivery and pickup service fees, and a corporate-event catering vertical handling customized hamburger packages of 30+ units for weddings, corporate events, and mass events. Per-burger pricing ranges from S/ 16.90 to S/ 24.90, combos from S/ 20.90 to S/ 30.90, and family/sharing combos from S/ 39.90 to S/ 79.90, with promotional mechanics offering 39-57% off list price via Yape/Entel co-branded coupons. The company is part of the NGR / Grupo Intercorp corporate group, with the parent conglomerate enabling cross-vertical data sharing for marketing.

Name

Bembos

Legal name

BEMBOS S.A.C.

Website

https://bembos.com.pe

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bembos is a Peruvian quick-service restaurant chain founded in 1988 that operates flame-grilled hamburger restaurants across 14+ Peruvian cities, serving individual consumers and families through dine-in, delivery, mobile app, and corporate event catering channels.

Ownership category

akta.pro rank

Product category

Quick Service Restaurants

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Quick service restaurants
• Grilled hamburger chains
• Fast food delivery
• Burger restaurant franchise
• Food and beverage retail

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Food Sales (Direct): Revenue generated from direct food sales to consumers at physical restaurant locations, through takeaway, pickup, and delivery orders. Sales made via website, mobile app, call center, and in-restaurant.
2. Delivery Service: Delivery fee of S/ 6.50 per order generates additional revenue. Minimum order value of S/ 12.90 (excluding delivery fee) applies.
3. Corporate Event Catering: Corporate events service providing customized hamburger packages for weddings, birthdays, university events, corporate events, and mass events (concerts). Minimum order of 30 units with advance booking required.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Bembos is a Peruvian quick service restaurant chain specializing in flame-grilled hamburgers, chicken sandwiches, combos, sides, ice cream sundaes, and beverages. The brand sells directly to consumers through 14+ company-owned restaurant locations across Peru, supplemented by home delivery, in-store pickup, a mobile app, and a corporate event catering service. The menu blends classic burger formats with Peruvian criollo flavors such as A lo Pobre, Chicharronera, and Huachana.

Product overview

Bembos is a Peruvian fast-food hamburger restaurant chain operating as a multi-category food service platform with core hamburger products and various add-on modules. The core product portfolio includes 12 distinct hamburger varieties (Hamburguesa Clásica, Cheese, Queso Tocino, Royal, Extrema, Parrillera, A lo Pobre, Hawaiana, Mexicana, La Churrita, Chicharronera, and Huachana), 3 chicken-based sandwiches (Chicken Grill, Pollo Parrillero, Bembroster Clásica), and complete meal menus (Menú Taypá, Menú A Lo Pobre, Burger Menú, Menú Pechugón). The platform extends through 15 combo packages pairing burgers with fries and beverages, snack complements (Papas Fritas, Cheese Fingers, Nuggets, Salchipapa, Nuggetspapa, Salchinuggets), ice cream sundaes (Suspiro, Chocoteja, Chocolúcuma, Chocomaracuyá), beverages (Coca Cola, Inca Kola, Sprite, Fanta, Agua San Luis), sauces (Mix salsas), and kids meals (Loncherita Faber Hamburguesa, Loncherita Faber Nuggets). Service delivery modules include home delivery, store pickup, mobile app ordering, loyalty program (Programa Lealtad), order tracking, and corporate event catering. Promotional mechanisms include Yape and Entel partnership coupons with special pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Hamburguesas (Beef Burgers) Line of 12 flame-grilled beef hamburgers with prices ranging from S/ 16.90 to S/ 24.90, including Clásica, Cheese, Royal, Queso Tocino, Extrema, Parrillera, A lo Pobre, Hawaiana, Mexicana, La Churrita, Chicharronera, and Huachana varieties. Sold to individual consumers at restaurants, for delivery, and pickup.
• Chicken Sandwiches Three chicken-based sandwich options priced S/ 15.90 to S/ 18.90: Chicken Grill (marinated grilled chicken breast), Pollo Parrillero (grilled chicken fillet with string potatoes), and Bembroster Clásica (crispy chicken sandwich). Targeted at consumers seeking non-burger alternatives.
• Combo Meals Complete meal combos pairing burgers or chicken sandwiches with medium fries and a 500ml soda, priced S/ 20.90 to S/ 30.90. Includes Combo Clásica, Combo Cheese, Combo Royal, Combo Extrema, Combo A lo Pobre, Combo Mexicana, Combo Churrita, Combo Chicharronera, Combo Huachana, Combo Chicken Grill, and Combo Bembroster Clásica. Targeted at individual consumers seeking value meals.
• Sides and Add-ons Snack accompaniments priced S/ 4.90 to S/ 17.90: Papas Fritas (french fries), Cheese Fingers, Nuggets, Salchipapa (fries with hot dog), Nuggetspapa (fries with nuggets x5), and Salchinuggets (fries with hot dog and nuggets x4). Sold as standalone items or add-ons.
• Ice Cream Sundaes Dessert sundaes at S/ 7.90 each: Sundae Suspiro (manjar blanco with cinnamon), Sundae Chocoteja (manjar blanco with pecans and chocolate), Sundae Chocolúcuma (lúcuma sauce with brownie), and Sundae Chocomaracuyá (passion fruit with chocolate). Targeted at consumers and families.
• Loncheritas (Kids Meals) Kids meals at S/ 19.90 each: Loncherita Faber Hamburguesa (regular hamburger, fries, frugos juice, Faber markers x6) and Loncherita Faber Nuggets (nuggets x4, fries, frugos juice, Faber markers x6). Targeted at children and families.
• Lunch Menus (Menús Bembos) Executive-style lunch menus priced S/ 15.90 to S/ 21.90: Burger Menú, Menú Pechugón, Menú A Lo Pobre, and Menú Taypá. Each includes a main item, fries, rice, organic lettuce, tomato, carrot, and vinaigrette sauce. Targeted at working professionals and students.
• Family/Sharing Combos (Bemboneras and Dúos) Multi-serving bundles priced S/ 19.90 to S/ 79.90: Dúo Imperdible, Dúo Queso Tocino, Dúo Futbolero, Dúo Sabroso, Familiar Perfecto, Combo Trío, Compartir Extremo, Bembonera Regular (4 hamburgers + fries + nuggets), Bembonera Mediana, and Trío Futbolero. Promotional discounts up to 57% off. Targeted at families and groups.
• Partner Promotional Combos (Yape/Entel) Discounted promotional combos at S/ 16.50 to S/ 39.90: Dúo Clásico Yape, Yape Dúo, Yape Queso Tocino, Familiar Yape, Entel 2x1 Clásica, Entel 2x1 Royal, and Entel 2x1 Parrilleras. Valid through Yape app or Entel-branded coupons.
• Home Delivery Service Home delivery service with S/ 6.50 delivery fee per order and minimum order value of S/ 12.90. Available until 11:00 PM. Coverage determined by store location delivery zones. Targeted at consumers ordering via web, app, or call center.
• Corporate Event Catering Customizable hamburger packages for weddings, birthdays, university events, corporate events, and mass events (concerts). Minimum order 30 units with 7-day advance booking required. Contacted via WhatsApp (942-785-679) or email ([email protected]). Targeted at corporate and institutional clients.
• Programa Lealtad (Loyalty Program) Free-to-join loyalty program allowing customers to accumulate points (Pts) and reach 'Destinados' status with benefits including free delivery and nuggets x4 rewards. Available across web, app, and in-restaurant purchases.
• Bembos Mobile App Free mobile application enabling order placement, account management, loyalty point accumulation, and access to app-exclusive promotional discounts. Available for iOS and Android devices.

Quantifiable outcome

• Promotional discounts up to 57% off regular prices

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• YapecoreGTM or Marketing PartnerPayment promotion partnership with Yape (Peruvian mobile payment app). Yape-exclusive promotional deals including: Dúo Clásico Yape S/ 16.50 (vs S/ 39.60 regular), Yape Dúo S/ 20.90, Yape Queso Tocino S/ 18.90, Familiar Yape S/ 39.90. Coupons valid through Yape app with special pricing codes.
• EntelcoreGTM or Marketing PartnerTelecom partnership with Entel providing 2x1 promotional deals on select burgers: Entel 2x1 Clásica S/ 24.80, Entel 2x1 Royal S/ 26.80, Entel 2x1 Parrilleras S/ 30.80. Promotions involve Entel-branded coupon tags and partnership marketing.
• FaberminorGTM or Marketing PartnerCo-branded kids meal partnership with Faber (school supplies brand). Loncheritas (kids meals) include Faber marker boxes as promotional gifts: Loncherita Faber Hamburguesa and Loncherita Faber Nuggets include a box of Faber markers x6 (neon or pastel colors).
• Delivery Tecnologies S.A.C.coreTechnology or IntegrationDelivery technology partner handling order fulfillment and delivery logistics. Located at Av. Víctor Andrés Belaúnde N.º 147, Torre Real 2, Piso 11, Office 11-002, San Isidro, Lima. RUC: 20609707586.
• Brandlive Peru S.A.C.coreTechnology or IntegrationWeb implementation and support partner. Address: Calle Andrés Reyes N°360 Int. 201, B Urb. Jardín, San Isidro, Lima. RUC: 20608239945. Handles website development and technical support for bembos.com.pe.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider hosting Bembos data servers. Server physically located in the United States. AWS provides computing infrastructure for the website and app databases.
• Janaq Software & Consultoria S.A.C.coreTechnology or IntegrationWeb and app development partner. Located in Colombia Street Nro. 275 Int. 2, Trujillo, La Libertad. Manages Bembos web platform and mobile application development.
• Grupo IntercorpminorOthersParent company group. BEMBOS S.A.C. is part of NGR, which is associated with Grupo Intercorp. Customer data may be shared with Grupo Intercorp companies for marketing purposes across retail, restaurant, entertainment, hotel, real estate, health, insurance, education, and financial sectors per privacy policy.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• McDonald's Peru: Global burger QSR leader operating a comparable dine-in, delivery and app-based model across Peru. Direct competitor for burger occasions, value meals, and delivery share.
• Burger King Peru: Global burger QSR chain competing for the same grilled-burger occasion in Peru with similar pricing, combo structure, app-based ordering and national delivery coverage.
• KFC Peru: International QSR chain competing for quick-service occasions in Peru with dine-in, delivery and bundled meals. Targets the same urban consumer and family outing occasions as Bembos.
• Popeyes Peru: Global chicken QSR brand operating in Peru. Directly competes with Bembos' chicken sandwiches (Chicken Grill, Pollo Parrillero, Bembroster) and combo meal structure.
• Pizza Hut Peru: Major QSR chain in Peru offering dine-in, delivery and family meal deals. Competes for family occasion share and delivery orders on the same apps and aggregators.
• Taco Bell Peru: Mexican-inspired QSR chain with dine-in and delivery in Peru. Competes on price, novelty flavors and youth-targeted marketing similar to Bembos' Mexicana line.
• Papa John's Peru: International QSR chain with strong delivery and app ordering presence in Peru. Competes for the same family meal, delivery and late-night occasion as Bembos.

Broad incumbents

• China Wok: Largest Chinese QSR chain in Peru with extensive dine-in, delivery and app-based ordering. Competes for the same QSR family meal and delivery occasions across Peruvian cities.
• Starbucks Peru: Global coffee and foodservice chain with dine-in, pickup and delivery in Peru. Competes for urban consumer dining occasions and app-driven loyalty engagement in similar geographies.

Regional players

• La Lucha Sanguchería Criolla: Peruvian fast-casual chain specializing in criollo-style sandwiches. Competes in the same local-flavor QSR category, with dine-in and delivery in Lima, targeting overlapping customer occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BembosOficial
• LinkedInlinkedin.com/company/bembos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bembos