Fine Dining & Living

What Fine Dining & Living does

Fine Dining & Living nv is a privately held Belgian wholesale distributor of tableware and interior products, founded in 1994 and headquartered in Geel, Belgium. The company designs, sources, and distributes more than 4,000 products across seven proprietary brands — Salt & Pepper, S|P Collection, Fine2Dine, ONA, BonBistro, Chic, Fine2Dine EcoMade, and Atelier Europe — spanning plateware, drinkware, coffee/tea service, home living, kitchen/cooking, and POS material categories. Technical differentiation rests on proprietary material innovations including the SiloxiHT porcelain formulation (used in the Chic brand's Verso and Filora collections) and reactive glazing techniques that create unique color variations across multiple Fine2Dine and BonBistro ranges, plus a dedicated eco-friendly line (Fine2Dine EcoMade). New collections are released twice yearly.

The business model is B2B sales-led: revenue is generated through direct sales to professional hospitality businesses (restaurants, hotels, cafés, bistros) and retailers/resellers, supported by a 1,000 m² showroom in Geel, a 12,000 m² warehouse enabling 95% in-stock availability and 24–48 hour shipping, an e-commerce platform with Quick Order and Get-a-Quote functionality, and a direct sales team of key account managers. Pricing is unit-based with no public disclosure; customers must log in or request a quote, and free shipping is offered above €400 within the Benelux region (Belgium, Netherlands, Luxembourg). The company claims product distribution spanning every continent via its e-commerce platform, while primary operational scale remains regionally focused from its Belgian facility. The entity is an independent private company (Belgian naamloze vennootschap) with no disclosed external investors, parent company, M&A activity, or leadership transitions.

Name

Fine Dining & Living

Legal name

Fine Dining & Living nv

Website

https://finediningandliving.eu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Fine Dining & Living is a Belgian B2B wholesale distributor of tableware and interior products serving hospitality operators and retailers across 7 proprietary brands and 4,000+ SKUs, operating from Geel with showroom and 12,000 m² warehouse facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Geel

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Product Sales: Fine Dining & Living generates revenue through direct B2B sales of tableware and interior products to professional customers including retailers and hospitality businesses. The company sells products across seven proprietary brands through its e-commerce platform and showroom, with orders fulfilled from their 12,000 m² warehouse in Belgium.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fine Dining & Living is a Belgian wholesale company that designs, develops, and distributes tableware and interior products (porcelain, stoneware, new bone china, glass, linens) for the retail and hospitality sectors. It sells more than 4,000 SKUs across seven proprietary brands (Salt & Pepper, S|P Collection, Fine2Dine, ONA, BonBistro, Chic, Fine2Dine EcoMade) and the Atelier Europe lifestyle brand, serving professional buyers through a showroom in Geel, an e-commerce portal, and a 12,000 m² warehouse with 24–48 hour shipping and free shipping above €400 in Benelux.

Product overview

Fine Dining & Living is a Belgian company that designs and develops quality products for the retail and hospitality sectors. The company offers a comprehensive portfolio of more than 4,000 products across seven proprietary brands: Salt & Pepper (contemporary tableware with extensive color options), S|P Collection (refined tableware with sophisticated designs like the Aquarel golden-accented collection), Fine2Dine (premium porcelain including Ceres, Nova, Dusk, Halo, Line collections with reactive glazes), ONA (contemporary porcelain for coffee and breakfast including the colorful Fika collection), BonBistro (durable tableware for bistros and cafes in new bone china), Chic (premium tableware with SiloxiHT formulation for thinner, stronger products including Verso and Filora), Fine2Dine EcoMade (sustainable eco-friendly tableware), and Atelier Europe (100% European-made lifestyle products featuring Portuguese porcelain, Polish glass, Lithuanian linen/wood, and Grasse fragrances). The product range spans Table & Dining, Drink & Bar, Coffee & Tea, Home & Living, Kitchen & Cooking, and POS Material categories. New products are launched twice a year with a focus on innovative materials, creative designs, and quality production processes.

Differentiator

Problem solved

Functional benefit

Brands

• Salt & Pepper: Tableware brand featuring collections including Artisan, Essenza, Blush, Cameo, Crust, Cuvee, Meridian, Muggies, Prisma, Tabletop, Flora, Silva, Fade, Pulse, Blade, Chop.
• S|P Collection
• Fine2Dine
• ONA
• BonBistro
• Chic
• Fine2Dine EcoMade
• Atelier Europe

Products and services

• Salt & Pepper (proprietary brand) Proprietary brand of contemporary tableware with modern designs and innovative materials, offering extensive color options and versatile pieces suitable for both hospitality and retail use. Includes collections such as Artisan, Essenza, Blush, Cameo, Crust, Cuvee, Meridian, Muggies, Prisma, Tabletop, Flora, Silva, Fade, Pulse, Blade, and Chop.
• S|P Collection (proprietary brand) Proprietary brand of refined tableware with sophisticated designs for the hospitality and retail sectors. Includes collections such as Aquarel (golden accents and painterly details), Saga, Dinner, Gallery, Luma, Ray, Vea, Twig, Arto, Bullet, Cave, Terno, Nox, Mono, and others.
• Fine2Dine (proprietary brand) Proprietary premium tableware brand featuring high-quality porcelain products with durability, reactive glazes, and contemporary aesthetics. Includes collections such as Ceres, Nova, Dusk, Halo, Line, Bloom, Zora, Aroma, Brass, Calca, Crackle, Curvo, Host, Kolon, Lux, Optic, Revive, Umi, Vita, Seance, and Obun.
• ONA (proprietary brand)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Others

• IKEA (IKEA of Sweden / IKEA Food & Tableware ranges): Global home furnishings retailer with significant tableware assortment. Not a direct B2B competitor but a relevant adjacent — its pricing scale and private-label strength influence European tableware price expectations for both retail resellers and hospitality refurbishment.

Direct peers

• Rosenthal: German premium porcelain and tableware brand with hospitality and retail channels. Comparable in premium porcelain positioning, European design heritage, and dual foodservice/retail customer base, though at a larger scale than FDL.
• Steelite International: UK-based global designer, manufacturer, and distributor of tableware for the hospitality industry, with multiple proprietary brands serving hotels, restaurants, and caterers. Closely comparable to Fine Dining & Living in B2B hospitality tableware distribution and multi-brand portfolio strategy.
• Degrenne: French tableware and cutlery company selling to hospitality professionals and retailers across Europe. Closely comparable in professional B2B distribution model, French/Benelux market overlap, and emphasis on design-driven porcelain ranges.
• Churchill China: British tableware manufacturer with a hospitality-focused product range sold through distributors and direct to foodservice operators. Directly comparable in customer base (restaurants, hotels) and tableware product mix to FDL's Fine2Dine and BonBistro brands.
• Bormioli Rocco: Italian manufacturer of glassware and tableware with strong presence in foodservice and consumer channels across Europe. Comparable in product breadth (glass + porcelain), B2B hospitality focus, and European manufacturing heritage to FDL.
• Rona (by Schott Zwiesel): Slovak/EU glassware maker (part of Zwiesel Group) selling professional drinkware to hospitality and retail customers. Comparable to FDL's Drink & Bar assortment and B2B hospitality distribution model.

Broad incumbents

• Villeroy & Boch: Large European tableware, bathroom, and tile group with a hospitality and retail tableware business. Overlaps with FDL on porcelain tableware and design-led B2B/retail channels but operates at materially larger scale and broader product scope.
• Libbey: US-headquartered global glassware and tableware company with strong foodservice distribution. Comparable in B2B hospitality tableware category, though more glassware-heavy and serving North American as well as European foodservice operators.
• Steelite and Pasabahce (Pasabahce Tableware): Turkish global glassware and tableware manufacturer with a strong B2B hospitality presence across Europe. Comparable in B2B foodservice customer overlap and tableware category, but with a much larger global manufacturing footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aerts-nv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fine Dining & Living