T2 Ticket Market AB

What T2 Ticket Market AB does

T2 Ticket Market AB, operating as Ticket2.com, is a Stockholm-headquartered secondary ticket marketplace founded in 2006 that connects buyers and sellers of event tickets across European football leagues and competitions. The platform primarily focuses on match tickets for the Premier League, La Liga, Serie A, Bundesliga, UEFA Champions League, and UEFA Europa League, covering clubs such as Arsenal, Liverpool, Manchester United, Chelsea, Real Madrid, Barcelona, and AC Milan. The site is localized into 30+ languages and serves customers in at least seven European countries (Sweden, UK, Spain, Italy, Germany, France, Netherlands), with English-language events listed for fixtures stretching into 2026.

The platform is a web-based marketplace with mobile e-ticket delivery via email or WhatsApp 1-5 days before events. It differentiates through an escrow-style payment protection model: sellers are not paid in advance and buyer funds are held until after the event, reducing counterparty risk for both sides. Customers can browse and purchase tickets directly on the self-serve website, with support available via chat (08-22) and email seven days a week, and on-site staff at English match-day venues. Payment options include Visa, Mastercard, Klarna (BNPL), Swish, and Kustom Checkout; Trustpilot is integrated for verified customer reviews.

Ticket2 operates a marketplace commission revenue model, taking a take-rate on each transaction between buyers and sellers, with prices set dynamically by competing sellers and potentially above or below face value. The company markets through organic social (Instagram, Facebook), an editorial football magazine, and an affiliate program. It is privately held and bootstrapped with no disclosed external funding or institutional investors.

Name

T2 Ticket Market AB

Legal name

T2 Ticket Market AB

Website

https://ticket2.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

T2 Ticket Market AB operates Ticket2.com, a Stockholm-based secondary ticket marketplace connecting buyers and sellers of European football match tickets across the Premier League, La Liga, Serie A, Bundesliga, and UEFA competitions in 30+ languages.

Ownership category

akta.pro rank

Product category

Secondary Event Ticket Marketplace

NAICS

Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAJAB

Secondary Ticket Marketplaces (Resale/Exchange)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

SECONDARYHSACALAN

Ticket Resale & Secondary Market Services

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

SECONDARYMPAIAFAE

Secondary Ticketing & Resale Marketplaces

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)

SECONDARYMPAGAMAH

Sports Event Promotion & Ticketing

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYHSACALAB

Sports Ticketing

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

Keywords

• Secondary ticket marketplace
• Football ticket resale
• Event ticket exchange
• Sports ticketing platform
• Ticket broker marketplace

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket marketplace transaction fees: Ticket2 operates as a marketplace connecting ticket buyers and sellers. They facilitate transactions between parties and earn revenue through transaction fees. Prices on the platform may be higher or lower than face value, and sellers compete to offer the best prices to buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

T2 Ticket Market AB runs the Ticket2.com online marketplace that connects independent ticket sellers with buyers seeking secondary-market tickets to European football matches and other live events. Sellers list tickets for Premier League, La Liga, Serie A, Bundesliga, UEFA Champions League, and UEFA Europa League fixtures; buyers purchase via the multilingual website and receive mobile e-tickets, while the company facilitates secure transactions through an escrow-style payment system that releases funds to sellers only after the event.

Product overview

Ticket2.com is a marketplace for event tickets, primarily focused on football tickets across European leagues. The core offering is a secondary market platform where users can buy and sell tickets to Premier League, La Liga, Serie A, Bundesliga, UEFA Champions League, and UEFA Europa League matches. The platform also offers gift cards and maintains a magazine section with football news and articles. The marketplace connects ticket sellers with buyers, with prices potentially higher or lower than face value.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticket2.com Online Marketplace Web-based marketplace where third-party ticket sellers list and individual buyers purchase secondary-market tickets to European football matches and other live events; transactions are protected by an escrow-style payment system and tickets are delivered digitally.
• Ticket2 Gift Cards Prepaid gift cards starting from 1 EUR that buyers can purchase and redeem toward football tickets on the Ticket2.com marketplace.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• KlarnacoreTechnology or IntegrationPayment processing partner enabling customers to pay via Klarna's buy now, pay later options. Integrated into the checkout process alongside other payment methods.
• VisacoreTechnology or IntegrationCard payment processing partner enabling credit/debit card transactions through Visa's global payment network.
• MastercardcoreTechnology or IntegrationCard payment processing partner enabling credit/debit card transactions through Mastercard's global payment network.
• SwishcoreTechnology or IntegrationSwedish mobile payment solution integrated into checkout for customers preferring Swish as their payment method.
• TrustpilotsupportingOthersCustomer review platform where Ticket2 displays verified customer reviews to build trust and credibility with new customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Viagogo: Global secondary ticket marketplace and the dominant resale platform in Europe for football, concerts, and live events; directly comparable to Ticket2 in product (P2P ticket exchange, dynamic pricing) and buyer audience (European sports travelers).
• Football Ticket Pad: UK-based specialist secondary ticket marketplace for European football matches; near-identical product offering and target customer to Ticket2.
• Vivid Seats: Publicly traded US-based secondary ticketing marketplace expanding internationally; shares the marketplace take-rate model and reseller dynamics that Ticket2 operates within.
• Ticombo: European-headquartered secondary ticket marketplace focused on football, concerts, and sports across multiple leagues; directly comparable in geographic focus, inventory mix, and B2C marketplace model.
• Live Football Tickets: Niche football ticket resale marketplace operating across major European leagues; competes in the same keywords, customer persona (international football fans), and inventory as Ticket2.
• StubHub: One of the largest secondary ticketing marketplaces worldwide, with deep European presence and similar marketplace/escrow mechanics; competes head-to-head with Ticket2 for cross-border football ticket demand.

Broad incumbents

• Eventim: Leading European primary ticketing and live entertainment group with growing resale capabilities; comparable geography and customer base, though much broader portfolio (concerts, theater, sports).
• GetMeIn: European secondary ticketing marketplace (now part of the viagogo group) offering resale for football and concerts; directly overlaps Ticket2's product and audience but with the backing of a much larger parent.
• SeatGeek: Large US-headquartered ticketing marketplace that combines primary and secondary inventory with a strong mobile app; broader scope than Ticket2 but overlaps significantly on European sports resale.
• Ticketmaster Resale: World's largest primary ticketing platform with an integrated resale marketplace; a broad incumbent whose official resale channel competes for the same football buyers Ticket2 targets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/T2-Ticket-Market-AB-185738504806982
• Instagraminstagram.com/ticket2official
• Xx.com/ticket2com
• LinkedInlinkedin.com/company/t2-ticket-market-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T2 Ticket Market AB