T2 Ticket Market AB
T2 Ticket Market AB operates Ticket2.com, a Stockholm-based secondary ticket marketplace connecting buyers and sellers of European football match tickets across the Premier League, La Liga, Serie A, Bundesliga, and UEFA competitions in 30+ languages.
- Company typePrivate
- Founded2006
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What T2 Ticket Market AB does
T2 Ticket Market AB, operating as Ticket2.com, is a Stockholm-headquartered secondary ticket marketplace founded in 2006 that connects buyers and sellers of event tickets across European football leagues and competitions. The platform primarily focuses on match tickets for the Premier League, La Liga, Serie A, Bundesliga, UEFA Champions League, and UEFA Europa League, covering clubs such as Arsenal, Liverpool, Manchester United, Chelsea, Real Madrid, Barcelona, and AC Milan. The site is localized into 30+ languages and serves customers in at least seven European countries (Sweden, UK, Spain, Italy, Germany, France, Netherlands), with English-language events listed for fixtures stretching into 2026.
The platform is a web-based marketplace with mobile e-ticket delivery via email or WhatsApp 1-5 days before events. It differentiates through an escrow-style payment protection model: sellers are not paid in advance and buyer funds are held until after the event, reducing counterparty risk for both sides. Customers can browse and purchase tickets directly on the self-serve website, with support available via chat (08-22) and email seven days a week, and on-site staff at English match-day venues. Payment options include Visa, Mastercard, Klarna (BNPL), Swish, and Kustom Checkout; Trustpilot is integrated for verified customer reviews.
Ticket2 operates a marketplace commission revenue model, taking a take-rate on each transaction between buyers and sellers, with prices set dynamically by competing sellers and potentially above or below face value. The company markets through organic social (Instagram, Facebook), an editorial football magazine, and an affiliate program. It is privately held and bootstrapped with no disclosed external funding or institutional investors.
T2 Ticket Market AB firmographics
Firmographics- Name
- T2 Ticket Market AB
- Legal name
- T2 Ticket Market AB
- Website
- https://ticket2.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- T2 Ticket Market AB operates Ticket2.com, a Stockholm-based secondary ticket marketplace connecting buyers and sellers of European football match tickets across the Premier League, La Liga, Serie A, Bundesliga, and UEFA competitions in 30+ languages.
- Ownership category
- akta.pro rank
T2 Ticket Market AB industry classification
Industry- Product category
- Secondary Event Ticket Marketplace
- NAICS
- Spectator Sports (7112), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Secondary Ticket Marketplaces (Resale/Exchange) (MPAGAJAB)
- akta.pro secondary industries
- Ticket Resale & Secondary Market Services (HSACALAN), Secondary Ticketing & Resale Marketplaces (MPAIAFAE), Sports Event Promotion & Ticketing (MPAGAMAH), Sports Ticketing (HSACALAB)
Keywords
Where T2 Ticket Market AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
T2 Ticket Market AB business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket marketplace transaction fees: Ticket2 operates as a marketplace connecting ticket buyers and sellers. They facilitate transactions between parties and earn revenue through transaction fees. Prices on the platform may be higher or lower than face value, and sellers compete to offer the best prices to buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dynamic marketplace pricing based on seller competition |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
T2 Ticket Market AB product offering
Product offeringCore offering
T2 Ticket Market AB runs the Ticket2.com online marketplace that connects independent ticket sellers with buyers seeking secondary-market tickets to European football matches and other live events. Sellers list tickets for Premier League, La Liga, Serie A, Bundesliga, UEFA Champions League, and UEFA Europa League fixtures; buyers purchase via the multilingual website and receive mobile e-tickets, while the company facilitates secure transactions through an escrow-style payment system that releases funds to sellers only after the event.
Product overview
Ticket2.com is a marketplace for event tickets, primarily focused on football tickets across European leagues. The core offering is a secondary market platform where users can buy and sell tickets to Premier League, La Liga, Serie A, Bundesliga, UEFA Champions League, and UEFA Europa League matches. The platform also offers gift cards and maintains a magazine section with football news and articles. The marketplace connects ticket sellers with buyers, with prices potentially higher or lower than face value.
Differentiator
Problem solved
Functional benefit
Products and services
- Ticket2.com Online Marketplace Web-based marketplace where third-party ticket sellers list and individual buyers purchase secondary-market tickets to European football matches and other live events; transactions are protected by an escrow-style payment system and tickets are delivered digitally.
- Ticket2 Gift Cards Prepaid gift cards starting from 1 EUR that buyers can purchase and redeem toward football tickets on the Ticket2.com marketplace.
Companies that use T2 Ticket Market AB
Customer profileSegments2 records
Ideal customer profiles2 records
T2 Ticket Market AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
T2 Ticket Market AB partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- KlarnacorePayment processing partner enabling customers to pay via Klarna's buy now, pay later options. Integrated into the checkout process alongside other payment methods.
- VisacoreCard payment processing partner enabling credit/debit card transactions through Visa's global payment network.
- MastercardcoreCard payment processing partner enabling credit/debit card transactions through Mastercard's global payment network.
- SwishcoreSwedish mobile payment solution integrated into checkout for customers preferring Swish as their payment method.
- TrustpilotsupportingCustomer review platform where Ticket2 displays verified customer reviews to build trust and credibility with new customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
T2 Ticket Market AB competitors and assessment
Company assessmentDirect peers
- Viagogo: Global secondary ticket marketplace and the dominant resale platform in Europe for football, concerts, and live events; directly comparable to Ticket2 in product (P2P ticket exchange, dynamic pricing) and buyer audience (European sports travelers).
- Football Ticket Pad: UK-based specialist secondary ticket marketplace for European football matches; near-identical product offering and target customer to Ticket2.
- Vivid Seats: Publicly traded US-based secondary ticketing marketplace expanding internationally; shares the marketplace take-rate model and reseller dynamics that Ticket2 operates within.
- Ticombo: European-headquartered secondary ticket marketplace focused on football, concerts, and sports across multiple leagues; directly comparable in geographic focus, inventory mix, and B2C marketplace model.
- Live Football Tickets: Niche football ticket resale marketplace operating across major European leagues; competes in the same keywords, customer persona (international football fans), and inventory as Ticket2.
- StubHub: One of the largest secondary ticketing marketplaces worldwide, with deep European presence and similar marketplace/escrow mechanics; competes head-to-head with Ticket2 for cross-border football ticket demand.
Broad incumbents
- Eventim: Leading European primary ticketing and live entertainment group with growing resale capabilities; comparable geography and customer base, though much broader portfolio (concerts, theater, sports).
- GetMeIn: European secondary ticketing marketplace (now part of the viagogo group) offering resale for football and concerts; directly overlaps Ticket2's product and audience but with the backing of a much larger parent.
- SeatGeek: Large US-headquartered ticketing marketplace that combines primary and secondary inventory with a strong mobile app; broader scope than Ticket2 but overlaps significantly on European sports resale.
- Ticketmaster Resale: World's largest primary ticketing platform with an integrated resale marketplace; a broad incumbent whose official resale channel competes for the same football buyers Ticket2 targets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
T2 Ticket Market AB social profiles
Digital presenceT2 Ticket Market AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
T2 Ticket Market AB leadership team
Management profileNumber of profiles
T2 Ticket Market AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
T2 Ticket Market AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about T2 Ticket Market AB
What does T2 Ticket Market AB do?
T2 Ticket Market AB runs the Ticket2.com online marketplace that connects independent ticket sellers with buyers seeking secondary-market tickets to European football matches and other live events. Sellers list tickets for Premier League, La Liga, Serie A, Bundesliga, UEFA Champions League, and UEFA Europa League fixtures; buyers purchase via the multilingual website and receive mobile e-tickets, while the company facilitates secure transactions through an escrow-style payment system that releases funds to sellers only after the event.
Is T2 Ticket Market AB a public or private company?
T2 Ticket Market AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was T2 Ticket Market AB founded?
T2 Ticket Market AB was founded in 2006. It employs 1 to 10 people.
Where is T2 Ticket Market AB based?
T2 Ticket Market AB is headquartered in Stockholm, Sweden, in the Europe region.
How does T2 Ticket Market AB make money?
One revenue line is on record: ticket marketplace transaction fees.
Who are T2 Ticket Market AB's main competitors?
Direct peers on record are Viagogo, Football Ticket Pad, Vivid Seats, Ticombo, Live Football Tickets and StubHub. Broad incumbents are Eventim, GetMeIn, SeatGeek and Ticketmaster Resale.
Does T2 Ticket Market AB have an API?
No public API is recorded for T2 Ticket Market AB.
What industry is T2 Ticket Market AB in?
T2 Ticket Market AB's product category is Secondary Event Ticket Marketplace. Its primary akta.pro industry code is MPAGAJAB, Secondary Ticket Marketplaces (Resale/Exchange), with a secondary code of HSACALAN, Ticket Resale & Secondary Market Services. Its NAICS code is 7112 and its SIC code is 7900.