Hog Wild Toys
Hog Wild Toys designs and distributes quirky mechanical toys and novelty gadgets — including Squeeze Poppers, foam blasters, and party games — for children ages 4+ and adult gift buyers, selling through Target, online marketplaces, wholesale channels, and a planned DTC store at $5-$30 price points.
- Company typePrivate
- Founded1996
- HeadquartersClackamas, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hog Wild Toys does
Hog Wild Toys, founded in 1996, is a privately-held toy and novelty manufacturer headquartered operationally in Clackamas, Oregon, with the legal entity Hog Wild International Limited incorporated in Kowloon, Hong Kong. The company designs, sources, and distributes a portfolio of quirky, impulse-priced mechanical toys and novelty gadgets targeted at children (marketed for ages 4+) and 'kids-at-heart' adults, with products typically retailing in the $5-$30 band. The core product line centers on the Squeeze Poppers — foam-ball launchers activated by squeezing the toy's body, capable of propelling soft foam balls up to 20 feet, offered in 12+ themed variants (Ocean, Farm, Jungle, Holiday, Dog, Unicorn, Mythical, Mushroom, Pee Wee). Adjacent product lines include pump-action blasters (Atomic Power Popper, Atomic Popper Double Barrel), pocket launchers (Micro Blaster, Air Strike Catapult), novelty kitchen gadgets (Moo Mixer, Spinning Spaghetti Fork, Reel Roaster, Marshmallow Blaster, Handy Chops), fidget toys (Big Klixx Buddies, Handy Grabs), and party games (Vision Impossible, Thumb Wrestlers Pro Arena). The company's core technology is mechanical — pneumatic squeeze mechanisms, spring-loaded launching systems, and pump-action designs — and most products require no batteries.
The company operates a multi-channel distribution model: wholesale to major retailers including Target, online marketplace sales, wholesale/stocking inquiries for gift shops and independent retailers, and a planned direct-to-consumer e-commerce store (Hog Wild Store) on hogwildtoys.com. Marketing is social-media-led, with active presence on YouTube, TikTok, Instagram, Facebook, and X, plus an email newsletter, leaning into a product-led growth model where viral video demos and the brand's absurd/quirky personality drive awareness and gift-occasion discovery. The company is led by CEO Jeff Mumford, operates with 11-50 employees, and has raised approximately $2.1 million in a single 2013 funding round from Advantage Capital. The only disclosed adjacent corporate entity is KMA Concepts Limited, which handles IP licensing for the company's digital properties.
Hog Wild Toys firmographics
Firmographics- Name
- Hog Wild Toys
- Legal name
- Hog Wild International Limited
- Website
- https://hogwildtoys.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hog Wild Toys designs and distributes quirky mechanical toys and novelty gadgets — including Squeeze Poppers, foam blasters, and party games — for children ages 4+ and adult gift buyers, selling through Target, online marketplaces, wholesale channels, and a planned DTC store at $5-$30 price points.
- Ownership category
- akta.pro rank
Hog Wild Toys industry classification
Industry- Product category
- Novelty Toys
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Traditional Toys Distribution (CRAOAMAA)
- akta.pro secondary industry
- Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK)
Keywords
Where Hog Wild Toys is headquartered
LocationHeadquarters
- HQ city
- Clackamas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hog Wild Toys business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Physical Toy Sales: One-time purchase model for physical toys sold to consumers via retail channels and directly. Products range from $5-$30 retail price points. Revenue generated through wholesale to retailers and direct consumer sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Individual toy products at various price points |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Hog Wild Toys product offering
Product offeringCore offering
Hog Wild Toys designs and manufactures quirky, kid-powered novelty toys including the signature Squeeze Poppers line (foam ball launchers in themed animal, mythical, and holiday variants), pump-action blasters, and novelty gadgets such as the Moo Mixer and Spinning Spaghetti Fork. Products are sold wholesale to major retailers and distributors, with a direct-to-consumer e-commerce store forthcoming, targeting families, gift buyers, and impulse-purchase occasions.
Product overview
Hog Wild Toys is a toy company specializing in innovative, quirky, and absurdly fun products for kids and kids-at-heart. The product portfolio centers on the Squeeze Poppers line (foam ball launchers in various animal, mythical, and holiday themes) and includes complementary product lines such as blasters (Atomic Power Popper, Marshmallow Blaster, Micro Blaster), novelty gadgets (Moo Mixer, Spinning Spaghetti Fork, Reel Roaster), fidget toys (Big Klixx Buddies, Handy Grabs), party games (Vision Impossible, Thumb Wrestlers), and creative play items (Air Kraft). The Squeeze Poppers sub-brand encompasses themed variants including Ocean Popper, Dog Popper, Unicorn Popper, Mythical Popper, Farm Popper, Jungle Popper, Holiday Poppers, Pee Wee Popper, and Mushroom Popper. The company operates primarily as a consumer products manufacturer with an e-commerce presence and upcoming physical store.
Differentiator
Problem solved
Functional benefit
Products and services
- Squeeze Poppers
Companies that use Hog Wild Toys
Customer profileSegments3 records
Ideal customer profiles3 records
Hog Wild Toys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hog Wild Toys partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KMA Concepts LimitedminorKMA Concepts Limited is referenced in the Terms of Use as the entity licensing content to users for personal, non-commercial home use. Appears to be a related corporate entity handling IP licensing matters for Hog Wild International Limited.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Hog Wild Toys competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hog Wild Toys social profiles
Digital presenceHog Wild Toys compliance and trust
Trust signalCompliance1 record
Hog Wild Toys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hog Wild Toys leadership team
Management profileNumber of profiles
Profiles1 record
Hog Wild Toys funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hog Wild Toys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hog Wild Toys
What does Hog Wild Toys do?
Hog Wild Toys designs and manufactures quirky, kid-powered novelty toys including the signature Squeeze Poppers line (foam ball launchers in themed animal, mythical, and holiday variants), pump-action blasters, and novelty gadgets such as the Moo Mixer and Spinning Spaghetti Fork. Products are sold wholesale to major retailers and distributors, with a direct-to-consumer e-commerce store forthcoming, targeting families, gift buyers, and impulse-purchase occasions.
Is Hog Wild Toys a public or private company?
Hog Wild Toys is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hog Wild Toys founded?
Hog Wild Toys was founded in 1996. It employs 11 to 50 people.
Where is Hog Wild Toys based?
Hog Wild Toys is headquartered in Clackamas, United States, in the North America region.
How does Hog Wild Toys make money?
One revenue line is on record: physical Toy Sales.
Does Hog Wild Toys have an API?
No public API is recorded for Hog Wild Toys.
What industry is Hog Wild Toys in?
Hog Wild Toys's product category is Novelty Toys. Its primary akta.pro industry code is CRAOAMAA, Traditional Toys Distribution, with a secondary code of CRALAGAK, Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.). Its NAICS code is 339930 and its SIC code is 3944.