What The Range 702 does

The Range 702 operates the largest indoor shooting range in Las Vegas from a single facility at 5999 Dean Martin Drive, minutes from the Strip. The company runs 16 dedicated lanes — twelve fifteen-yard lanes and four custom-engineered twenty-five-yard VIP lanes — and maintains a gun vault of more than 80 firearms spanning pistols, submachine guns, assault rifles, light and general-purpose machine guns, sniper rifles, and historical pieces. Its core technical differentiator is the Quadzilla, a pintle-mounted multi-barrel machine gun combining four M4 receivers that delivers 1,400 rounds per minute and is exclusive to the company in Las Vegas. The physical experience is augmented by a 4-lane VIP Suite with private lounge, LCD TVs, bar, private restroom, and dedicated hostess, plus complimentary 12-passenger shuttle service from major Strip hotels.

The business runs a direct-to-consumer model with five revenue streams: transaction-based shooting experience packages priced $25–$999, professional training services including Nevada CCW certification, PILB-licensed armed guard training, and 1-on-1 instruction priced $40–$1,100, venue rentals (VIP suite and full facility buyout for 200+ guests), monthly subscription memberships ($40–$75), and ancillary merchandise, ammunition, and FFL transfers. Distribution is entirely direct — online booking through FareHarbor, phone reservations, and walk-ins — with no resellers. Customer acquisition leverages organic social (Instagram, Facebook, YouTube, Pinterest, Twitter), review platforms (TripAdvisor, Yelp, Google), content marketing via blog, and earned media through celebrity/influencer visibility (e.g., Ludacris hosted a 36th birthday event at the range).

The customer base spans Las Vegas tourists seeking differentiated entertainment, Southern Nevada locals using the facility for recreation and CCW certification, bachelor/bachelorette groups, corporate event organizers (notably during SHOT Show), military/law enforcement/first responders, and CCW permit seekers. Nevada Sheriffs' & Chiefs' Association certification for CCW instruction and PILB licensure for armed guard training provide regulatory moats; reciprocity extends the Nevada CCW permit's usefulness across 34 states. Operational partnerships include U.S. LawShield (California Non-Resident CCW qualification funnel, announced April 2025), the NRA (member discount program), and Larry Flynt's Hustler Club (nightlife integration in bachelor party packages). Brian Lake is the CEO; the company is privately held with no disclosed funding history.

Name

The Range 702

Legal name

The Range 702

Website

https://therange702.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Range 702 operates the largest indoor shooting range in Las Vegas, with 16 lanes and 80+ firearms. It serves tourists, locals, and corporate groups through shooting experiences, CCW and armed guard training, memberships, and group events.

Ownership category

akta.pro rank

Product category

Indoor Shooting Range & Firearms Training Services

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

Keywords

• Indoor shooting range
• Firearms training
• Concealed carry classes
• Machine gun experiences
• Firearms event venue

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Shooting Experiences: Transaction-based shooting range experiences where customers purchase packages that include lane time, firearm rentals, ammunition, and safety equipment. Packages range from $25 to $999 depending on complexity and number of firearms.
2. Professional Training Services: Firearms training courses including CCW permits, renewals, 1-on-1 training, and armed guard certification. Revenue from class fees ranging from $40 to $1,100.
3. Venue Rentals: VIP suite and private range rentals for group events including bachelor parties, corporate events, and full facility buyouts for up to 200+ guests.
4. Memberships: Monthly range memberships offering unlimited lane access, discounts on training and merchandise, and guest passes. Membership tiers: First Responder/Military ($40/month), Individual ($50/month), Family ($75/month).
5. Merchandise and Add-ons: Ammunition sales, merchandise, FFL transfers, and add-ons like double rounds packages and custom packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

The Range 702 operates a 16-lane indoor shooting range in Las Vegas offering curated shooting experience packages, firearms training classes (CCW, armed guard certification, 1-on-1 instruction), and event hosting including VIP suite rentals, bachelor/bachelorette parties, and corporate buyouts. The company sells transaction-based shooting experiences ($25 to $999), recurring memberships, certified training courses ($40 to $1,100), and venue rentals, supplemented by free hotel shuttle service, an 80+ firearm inventory spanning pistols to full-auto machine guns, and proprietary attractions such as the Quadzilla four-barrel automatic machine gun.

Product overview

The Range 702 is the largest indoor shooting range in Las Vegas, offering a comprehensive portfolio of shooting experiences, firearms training classes, and event services. The core product consists of shooting experience packages ranging from entry-level pistol sessions to premium VIP experiences featuring fully automatic machine guns. Gun Vault categories (Pistols, Machine Guns, Sub Machine Guns, Exotic Guns, Sniper Rifles, Light Machine Guns, Assault Rifles) provide the underlying firearms inventory available across all experiences. Key shooting packages include the All In Experience (13 firearms with VIP Suite), Quadzilla Experience (quadruple-barrel machine gun at 1,400 rounds/minute), and various themed packages like Area 51 and Judgment Day. Training services include Nevada CCW certification (initial and renewal), Armed Guard certification, and 1-on-1 firearm training. Event services encompass VIP Suite rentals, private range buyouts, bachelor/bachelorette parties, and corporate events. Transportation service provides free shuttle from Las Vegas Strip hotels. Membership program offers unlimited range access with various perks. The company operates 16 shooting lanes (12 fifteen-yard lanes and 4 VIP twenty-five-yard lanes) with full safety infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Suns Out Guns Out Experience Entry-level shooting package featuring Commando (20 rounds) and MP5 (20 rounds), priced at $89.00 (reduced from $119.00). Includes 40 rounds total and is suited for beginners and experienced shooters.
• Couples Therapy Experience Couples shooting package at $359.95 including Glock 17, 1911, Commando, AK47, plus targets and eye/ear protection, with an optional Double My Rounds add-on for $149.95.
• Triple Threat Experience Three-firearm experience package allowing selection from multiple qualifying firearms (including 1911 and Smith & Wesson Governor), priced at $179.95.
• All In Experience Premier VIP package featuring 13 firearms (M4, AK-47, SAW, RPD, MP5SD, Thompson, SCAR, Uzi, P90, HK33, Glock 17, Desert Eagle, .50 BMG), with VIP Suite access and a Range 702 T-shirt. Priced at $999.00 (reduced from $1,299.95).
• The Quadzilla Experience Exotic machine gun experience featuring the proprietary Quadzilla pintle-mounted multi-barrel machine gun with four M4 receivers delivering 1,400 rounds per minute. Priced at $149.95 for 80 rounds; option to add one shot of 50 Cal for $25.
• Adrenaline Rush Experience VIP experience for two shooters featuring M4 (20 rounds), RPD (30 rounds), MP5SD (20 rounds), and Shotgun (1 round), with VIP suite access. Priced at $749.95 per shooter (reduced from $759.95).
• Stimulus Package Experience Entry-level package with MP5 (20 rounds) and Glock-17 (10 rounds) designed for beginners and target practice. Priced at $149.95 for 1 shooter (30 rounds).
• One and Done Experience Single-firearm package allowing customers to choose any one firearm from The Range 702 arsenal. Priced at $79.95.
• Black Ops Experience Military-themed shooting experience inspired by video game-style action. Priced at $199.00 (reduced from $229.95).
• Full Throttle Experience High-intensity package featuring 6 of the most powerful firearms from the gun vault, including full-auto pistols and a belt-fed machine gun. Priced at $399.95.
• Femme Fatale Experience Custom shooting experience designed for beginners or inexperienced female shooters. Priced at $99.00 (reduced from $109.95).
• Area 51 Experience Alien invasion themed shooting package featuring a modified Glock, modified STEN gun, and MP5. Priced at $154.95.
• Judgment Day Experience Terminator-themed shooting experience with a choice of two pistols and two full-auto firearms from the gun vault. Priced at $299.95.
• Extreme Experience Comprehensive VIP shooting experience package. Priced at $549.95.
• 50 Cal Sniper Rifle Experience Single-shot Barrett M95 .50 caliber sniper rifle experience, with $25 for one shot and a $100 combo deal for five shots.
• M1919 Machine Gun Experience WWII-era belt-fed machine gun experience used by Allied forces in infantry, on ground vehicles, and aircraft. Priced at $150.
• MG42 Machine Gun Experience WWII-era MG42 machine gun experience firing 50 rounds at 1,200-1,500 rounds per minute. Priced at $175.
• Free Strip Shuttle Transportation Complimentary 12-passenger climate-controlled van pickup and drop-off from all major Las Vegas Strip hotels for shooting range guests, with Lyft used as a backup for groups exceeding van capacity.
• Nevada CCW Concealed Carry Permit Class Nevada Sheriffs' & Chiefs' Association certified 8-hour firearms safety course qualifying applicants for the Nevada Concealed Firearms Permit, covering firearm safety, Nevada/federal firearms law, legal implications, shooting skills, and qualification test. Priced at $109.95.
• Nevada CCW Renewal Class 4-hour Nevada CCW permit renewal course fulfilling NRS 202.3653-202.369 requirements, including range qualification. Priced at $85.
• California Non-Resident CCW Qualification Live-fire qualification component for California Non-Resident CCW applicants who must first complete the 16-hour U.S. LawShield online course. Priced at $25 per firearm.
• Private CCW Permit Class Private small-group CCW class for up to 8 people offering more one-on-one instruction time, covering Nevada/Federal law, defensive use of force, and practical shooting methods. Priced at $1,100 per group.
• 1-on-1 Firearm Training 45-60 minute one-on-one firearm training class for beginner or intermediate Nevada residents covering safe handling, maintenance, and pistol marksmanship fundamentals. Priced at $85 per person.
• Two Day Armed Guard Training Class 13-hour PILB-mandated Nevada Armed Guard certification course (8 hours classroom, 5 hours range) covering safe firearm carry, laws of arrest, and use of force. Priced at $150 including PILB licensing fee.
• Nevada Armed Guard Re-Qualification 6-month PILB re-qualification course for licensed Nevada armed guards, including range fee, eye/ear protection, instructor, and PILB licensing fee. Priced at $40.
• Group & Corporate Events Corporate event hosting with a minimum of 10 people, supported by an extensive Range Safety Officer team. VIP suite accommodates up to 40 guests, with full venue buyouts available (200+ guests across 16 lanes).
• VIP Suite & Private Range Rental Premium private shooting venue with a 4-lane 25-yard range, private lounge with couches and TVs, dry bar, private restroom, and dedicated hostess for up to 40 guests. Includes a personal Range Safety Officer.
• Full Facility Buyout Full venue rental option entailing exclusive use of the entire 16-lane facility and surrounding amenities for events of 200+ guests.
• Bachelor Party Package VIP Bachelor Party shooting package with MP5, M4, and .45 caliber 1911 firearms, plus limo service to Larry Flynt's Hustler Club with free cover and first drink. Fully customizable, over 40 firearms available.
• VIP Bachelorette Party All-access VIP Bachelorette Party experience with exclusive access to the VIP Suite and private shooting range.
• Birthday Party Package VIP Birthday Blast shooting package including machine gun packages, VIP room access, optional catering, and customizable packages.
• Range Membership Program Monthly range memberships with three tiers: First Responder/Military ($40/month), Individual ($50/month), and Family ($75/month). Benefits include unlimited range time, free eye/ear protection, 20% off training, guest passes, merchandise discounts, free FFL transfer, free birthday machine gun rental, and VIP suite discounts.
• Nevada Locals Discount Program Discounted walk-in range access for Nevada residents at $15 per person ($10 for each additional person in same lane), plus 5% off rounds and 10% off accessories for military, law enforcement, and first responders with valid ID.

Quantifiable outcome

• Nevada CCW valid in 34 states through reciprocity
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• U.S. LawShieldcoreStrategic or Co-development Partner · 22 April 2025Partnership with U.S. LawShield for California Non-Resident CCW online training. California residents must complete a 16-hour online course through U.S. LawShield before attending live-fire qualification at The Range 702. The Range 702 provides the required range qualification portion for the California CCW process.
• National Rifle Association (NRA)minorGTM or Marketing PartnerPartnership with NRA offering discounted memberships to The Range 702 customers. The Range 702 promotes NRA memberships at a discounted rate, saving customers $40 on annual memberships.
• Larry Flynt's Hustler ClubminorGTM or Marketing PartnerVIP Bachelor Party package includes limo service to Larry Flynt's Hustler Club with free cover and first drink on them. Partnership provides nightlife integration for bachelor party packages.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Las Vegas Shooting Center: Indoor Las Vegas shooting range offering tourist packages, firearms rentals, and training. Competes with The Range 702 for the same tourist, group event, and local shooting customers with similar full-auto and exotic weapon experiences.
• Strip Gun Club: Las Vegas indoor shooting range offering tourist packages and CCW training near the Strip. Directly comparable in business model — combining range experiences, training services, and tourist-focused amenities — and competes in the same local market.
• Guns & Ammo Garage: Las Vegas shooting range and firearms retailer offering tourist experiences, training, and gun rentals. Comparable as a hybrid range + retail + training operation serving both LV tourists and local shooters, overlapping significantly with The Range 702's customer mix.
• Machine Guns Vegas: Las Vegas-based shooting range specializing in full-auto machine gun experiences for tourists. Directly comparable product offering focused on exotic and military-grade firearm rentals, overlapping with The Range 702's premium machine gun packages and celebrity-tourist appeal.
• The Gun Store: Long-established Las Vegas indoor shooting range and gun retail store offering machine gun experiences, CCW classes, and tourist packages. Competes head-to-head with The Range 702 for tourist walk-ins, group events, and firearms training customers in the Las Vegas market.
• Battlefield Vegas: Las Vegas-based indoor shooting range and military-themed attraction offering full-auto weapons, exotic firearms, and group events to tourists. Directly comparable as a competing LV tourist shooting experience operator targeting the same bachelor/corporate/tourist segments with similar full-auto inventory.

Broad incumbents

• Bass Pro Shops / Cabela's: National outdoor recreation retailer with in-store shooting ranges at flagship locations. Operates indoor ranges plus firearms retail and training as part of a broader outdoor recreation portfolio, comparable to The Range 702's range + training + retail model but as one offering among many.
• Range USA: Multi-location indoor shooting range and firearms retailer with a national footprint. Less specialized than The Range 702's tourist/exotic focus but operates the same core indoor range + retail + training business model at greater scale across multiple states.
• Point Blank Range & Gun Club: Multi-state indoor shooting range operator offering range time, training, retail, and memberships. Comparable business model across range + training + memberships, but lacks The Range 702's tourist and exotic machine gun specialization.

Others

• National Rifle Association (NRA): Firearms advocacy and training organization that already partners with The Range 702 on member discounts. Adjacent rather than directly competing — it is the dominant provider of firearms safety and CCW curriculum that ranges like The Range 702 deliver, making it both an ecosystem partner and an indirect competitive influence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/therange702
• YouTubeyoutube.com/user/VegasShootingRange
• Facebookfacebook.com/range702
• Instagraminstagram.com/therange702
• Pinterestpinterest.com/therange702
• LinkedInlinkedin.com/company/therange702

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Range 702