AWM
AWM Limited is a UK-based manufacturer and supplier of industrial weighing scales, AI-powered 3D dimensioners, and process automation solutions, serving enterprise and SMB customers across warehousing, logistics, food and drink, pharmaceuticals, and manufacturing verticals since 1979.
- Company typePrivate
- Founded1979
- HeadquartersBury Saint Edmunds, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What AWM does
AWM Limited is a UK-based manufacturer and supplier of industrial weighing scales, dimensioning systems, and process automation solutions, established in 1979 and headquartered in Bury St Edmunds, Suffolk. The company designs and produces its own weighing products while acting as UK master distributor for 17 third-party brands including Baykon, Cardinal, Ohaus, Flintec, Resolution, GoDex, Cassel, Dibal, Epelsa, Protem, and Valueweigh. Its product portfolio spans bench and platform scales, weight indicators, vehicle weighbridges, ATEX-certified hazardous-area equipment, loadcells, and AI-powered 3D parcel dimensioning systems, with software offerings including the Cardinal WinVRS multi-weighbridge management platform, Baykon BWB weighbridge software, ANPR weighbridge applications, and bespoke application development.
AWM firmographics
Firmographics- Name
- AWM
- Legal name
- AWM Limited
- Website
- https://awmlimited.co.uk
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AWM Limited is a UK-based manufacturer and supplier of industrial weighing scales, AI-powered 3D dimensioners, and process automation solutions, serving enterprise and SMB customers across warehousing, logistics, food and drink, pharmaceuticals, and manufacturing verticals since 1979.
- Ownership category
- akta.pro rank
AWM industry classification
Industry- Product category
- Industrial Weighing Equipment and Dimensioning Systems
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)
- akta.pro secondary industry
- Weighing Systems / Onboard Scales Calibration & Certification (TLAKANAN)
Keywords
Where AWM is headquartered
LocationHeadquarters
- HQ city
- Bury Saint Edmunds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AWM business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales: Sale of weighing scales, indicators, loadcells, dimensioners, and peripheral equipment. Products range from bench scales to large vehicle weighbridges, with prices from £130 to over £22,000.
- Professional Services: Service and calibration, Class III verification, bespoke software development, bespoke weighing systems, consultation, and hire services.
- Equipment Hire: Short-term rental of dimensioning equipment including Resolution Go units with optional trolley and battery, priced at £500-850 per month.
- Software Licenses: Sale of software solutions including weighbridge management systems and data collection software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Resolution Go Express Parcel Dimensioner |
| One time/ perpetual license | Pay-as-you-go | Resolution Go Parcel Weigh Dimensioner |
| Subscription | Monthly | Resolution Go Hire Options |
| One time/ perpetual license | Pay-as-you-go | Baykon BX25 Indicator |
| One time/ perpetual license | Pay-as-you-go | Baykon BX24 Indicator |
| One time/ perpetual license | Pay-as-you-go | Baykon BX23 Indicator |
| One time/ perpetual license | Pay-as-you-go | Baykon Stainless Steel Lift-Up Drive-In Scale |
| One time/ perpetual license | Pay-as-you-go | Cardinal 825 Spectrum Indicator |
| One time/ perpetual license | Pay-as-you-go | Cardinal WinVRS PC Multi Weighbridge Software |
| One time/ perpetual license | Pay-as-you-go | GoDex P313T Thermal Label Printer |
| One time/ perpetual license | Pay-as-you-go | 20cm Proximity Card Reader |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
AWM product offering
Product offeringCore offering
AWM Limited manufactures, distributes, and services industrial weighing scales, weight indicators, loadcells, vehicle weighbridges, and AI-powered parcel dimensioning systems. The company also develops and licenses weighbridge management software (Cardinal WinVRS, Baykon BWB) and provides complementary services including Class III verification, UKAS-traceable calibration, bespoke weighing systems design, and bespoke software development. Solutions are delivered as standard catalog items, configured systems via the Build Your Scale tool, or fully custom-engineered builds across 12+ industry verticals.
Product overview
AWM Limited is an award-winning UK manufacturer and supplier of weighing, dimensioning, and automation solutions established in 1979. The company offers a comprehensive product portfolio centered around three core areas: Weighing Solutions (scales, indicators, loadcells, platform scales, bench scales, vehicle weighing, ATEX equipment), Dimensioning & Sortation (Resolution Go Express, Resolution Go, Resolution 7 Glide dimensioners), and Automation & Process Control. The Resolution dimensioner family uses AI-powered 3D image processing technology for rapid parcel measurement. Weighing products are supported by Baykon and Cardinal indicator lines offering various connectivity options (Ethernet, USB, RS232, Modbus). Software offerings include Cardinal WinVRS and Baykon BWB Weighbridge PC Software for transaction management. Peripherals include label printers (GoDex P313T, Epson P230), proximity card readers, and ANPR integration. The company provides bespoke software development and custom weighing systems services alongside standard hire, calibration, and Class III verification services.
Differentiator
Problem solved
Functional benefit
Products and services
- Resolution Parcel Dimensioning Systems (Go Express, Go, Resolution 7 Glide) AI-powered 3D image processing dimensioners from the Resolution family (Go Express for small parcels up to 50x40x40cm, Go for full-size parcels up to 80x60x60cm, and Resolution 7 Glide for advanced high-accuracy dimensioning to ±2mm or ±5mm). They capture dimensions, volume, and weight in approximately 0.05 seconds per item, are MID and OIML approved, and connect via API, CSV, or XML to WMS, ERP, and SAP systems. Built for warehouses, logistics, and e-commerce fulfillment operations.
- Baykon Weight Indicators (BX25, BX24, BX23, BX21S, BX65 SQC) Multi-functional OIML Class III approved weight indicators with IP67/IP69K stainless steel housings, eCAL electronic calibration, and connectivity including Ethernet, USB, RS232/RS485, and Modbus RTU/TCP with optional fieldbus protocols. The BX65 SQC adds a 10-inch touchscreen with built-in Statistical Quality Control software for batching, labelling, and data collection. Suitable for industrial weighing, check weighing, and portion control across food, pharmaceutical, chemical, and manufacturing sectors.
- Cardinal Weight Indicators (825 Spectrum, 225, 190 Storm) Programmable Cardinal weight indicators including the 825 Spectrum with large graphic display, RS232/USB/Ethernet connectivity and IP67 stainless steel enclosure, suited for batching and check weighing. Designed for industrial environments and integrate with Cardinal WinVRS weighbridge software and ANPR vehicle identification apps.
- Baykon Stainless Steel Lift-Up Drive-In Scale (LUDI) IP69K-rated stainless steel platform scale with hydraulic-assisted 90-degree top plate tilt for 360-degree cleaning access. Designed for hygienic and washdown environments with capacities from 300kg to 1,500kg, and incorporates Flintec OIML-approved loadcells for harsh-environment use.
- Cardinal WinVRS PC Multi Weighbridge Software Customisable PC-based weighbridge transaction system supporting multi-operator and multi-weighbridge environments in both manned and unmanned operations. Configurable databases, ANPR integration, and proximity card reader support enable 24/7 vehicle weighing and transaction management for aggregates, waste, logistics, and agricultural operations.
- Baykon BWB Weighbridge PC Software Cost-effective PC software for weighbridge management with customisable prompts, reporting, and access levels, supporting both manned and unmanned weighbridge operations. Priced as a perpetual license.
- Resolution Dimensioning Software & Integration Suite Cloud and on-premise software suite supporting the Resolution dimensioner family with structured data export (CSV, XML), API integration to WMS/ERP/SAP, web service interfaces, and Excel-based reporting over Ethernet, USB, Wi-Fi, or RS232 connections.
- Industrial Weighing Peripherals (GoDex P313T Thermal Label Printer, Epson P230 Tally Roll Printer, 20cm Proximity Card Reader) Peripherals compatible with AWM's weighing and weighbridge systems, including the GoDex P313T thermal transfer label printer (Ethernet/USB/RS232), Epson P230 9-pin serial impact dot matrix receipt printer (RS232), and 20cm proximity card reader for unmanned weighbridges (unlimited cards, compatible with Cardinal 825).
- ANPR Weighbridge App for Cardinal 825 Automatic Number Plate Recognition software application integrated with Cardinal 825 indicators for 24/7 unmanned vehicle weighing. Automatically captures vehicle number plates and records associated weighing data for unattended weighbridge operations.
- Valueweigh Custom Frames and Stands Custom-manufactured stainless or mild steel frames and stands for securely mounting scales, printers, and scanners in hygienic washdown environments. Enables tailored workstation integration of AWM weighing equipment.
- Calibration, Verification and Service Contracts UKAS-accredited calibration services, OIML Class III verification, ongoing service contracts, and consultation for AWM-installed and third-party weighing equipment across all supported verticals.
- Dimensioning Equipment Hire Short-term monthly hire of Resolution Go dimensioners with optional trolley and battery configurations at £500–£850 per month, enabling warehouses and logistics operators to trial or seasonally deploy dimensioning capacity without capital outlay.
- Bespoke Software Development for Weighing and Process Control Custom software development covering weighbridge management, batching, pump control, and data collection tailored to enterprise manufacturing and logistics requirements (e.g., ingredient batching for Treatt).
- Bespoke Weighing Systems Design and Build Custom engineering of weighing and measurement solutions for unique customer requirements, including OEM integration partnerships and quotation-based custom builds for warehousing, food, pharmaceutical, chemical, and marine applications.
Quantifiable outcome
- Packaging data mapping reduced from over 1 year to approximately 4 months for Overclockers UK
- +2 more outcomes
Companies that use AWM
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles3 records
AWM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature3 records
AWM partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- XL Scales LimitedcoreLong-standing trade partner providing innovative weighing solutions throughout East Anglia. Collaborated with AWM's Business Development Manager on dosing solution for high-value liquid product customer.
- BaykoncoreDistributor of Baykon weighing indicators and platforms including BX25, BX24, BX23, BX21S, and BX65. Baykon products feature IP67/IP69K protection and are used across multiple industries.
- CardinalcoreDistributor of Cardinal indicators (825, 225, 190 Storm) and Cardinal WinVRS weighbridge software. Products include PC-based multi-weighbridge management solutions.
- OhauscoreDistributor of Ohaus laboratory balances including Adventurer Analytical Balance used for ultrasonic power measurement applications.
- FlinteccoreIncorporates Flintec OIML-approved loadcells in platform scales and LUDI lift-up drive-in scales. Flintec loadcells feature IP69K ratings for harsh environments.
- ResolutioncoreReseller of Resolution dimensioning systems including Go, Go Express, Glide, Hawk, and Resolution 6. AI-powered 3D dimensioning technology for warehouses and logistics.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AWM competitors and assessment
Company assessmentBroad incumbents
- Minebea Intec: Industrial weighing and inspection technology provider (formerly Sartorius Intec), serving food, pharmaceutical, and manufacturing. Comparable to AWM's pharmaceutical and manufacturing segments with deeper international reach and broader product lines.
- Avery Berkel (ITW): Heritage UK retail and industrial weighing brand now part of ITW. Comparable to AWM in retail and industrial scale segments, but operates as part of a much larger diversified industrial portfolio rather than as a focused weighing specialist.
- Mettler-Toledo: Global leader in precision industrial weighing instruments, pipettes, and lab balances. Overlaps with AWM across bench/portion scales, indicators, and software-enabled process weighing but operates at vastly greater scale with a global service footprint.
- Bizerba: German manufacturer of weighing, slicing, and checkweighing solutions primarily for food retail and processing. Comparable as a broad-based incumbent serving the same food processing, portion control, and price-computing scale use cases that AWM addresses.
Direct peers
- Cardinal Scale Manufacturing: US-based manufacturer of industrial scales, indicators, and weighbridge software (Cardinal 825, WinVRS — both distributed by AWM). Comparable as a competing manufacturer of vehicle and process-weighing equipment targeting the same enterprise logistics and aggregates customers.
- Marsden Group: UK-based manufacturer and supplier of medical and industrial weighing scales serving similar SME and enterprise customers. Directly comparable as a home-grown British weighing brand with overlapping product categories and a similar multi-channel B2B model.
- RADWAG Balances and Scales: Polish manufacturer of laboratory balances and industrial weighing equipment. Directly comparable in product categories (balances, loadcells, platform scales) and in serving pharmaceutical, laboratory, and industrial customers across Europe.
- Salter Brecknell: Heritage UK weighing scale brand now under HoMedics, producing industrial and retail weighing solutions. Comparable to AWM in the bench, floor, and counting-scale segments and in serving multi-vertical UK and international customers.
- Adam Equipment: UK-headquartered manufacturer of industrial and laboratory weighing equipment with global distribution. Comparable in product breadth (bench, floor, platform scales, balances) and customer profile across industrial, food, and laboratory verticals.
- Baykon: Turkish manufacturer of weighing indicators and platforms (BX25, BX24, BX23 — all distributed by AWM). Comparable as a competing manufacturer of industrial indicators serving similar food, pharmaceutical, and process-weighing use cases globally.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
AWM social profiles
Digital presenceAWM compliance and trust
Trust signalCompliance2 records
AWM financial estimates
Financial estimateRevenue estimate
Valuation estimate
AWM leadership team
Management profileNumber of profiles
Profiles2 records
AWM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AWM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AWM
What does AWM do?
AWM Limited manufactures, distributes, and services industrial weighing scales, weight indicators, loadcells, vehicle weighbridges, and AI-powered parcel dimensioning systems. The company also develops and licenses weighbridge management software (Cardinal WinVRS, Baykon BWB) and provides complementary services including Class III verification, UKAS-traceable calibration, bespoke weighing systems design, and bespoke software development. Solutions are delivered as standard catalog items, configured systems via the Build Your Scale tool, or fully custom-engineered builds across 12+ industry verticals.
Is AWM a public or private company?
AWM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AWM founded?
AWM was founded in 1979. It employs 11 to 50 people.
Where is AWM based?
AWM is headquartered in Bury Saint Edmunds, United Kingdom, in the Europe region.
How does AWM make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are professional Services, equipment Hire and software Licenses.
Who are AWM's main competitors?
Broad incumbents on record are Minebea Intec, Avery Berkel (ITW), Mettler-Toledo and Bizerba. Direct peers are Cardinal Scale Manufacturing, Marsden Group, RADWAG Balances and Scales, Salter Brecknell, Adam Equipment and Baykon.
Does AWM have an API?
Yes. AWM offers API integration for their Resolution dimensioning and weighing systems. The Resolution Go and Resolution Glide systems provide API access via WiFi or Ethernet for exporting dimensions and weights to existing systems. Integration Interface: Via Web Service or download an Excel File over Ethernet, USB, Wi-Fi or RS232. Supports CSV, XML, API integration for WMS/ERP connectivity.
What industry is AWM in?
AWM's product category is Industrial Weighing Equipment and Dimensioning Systems. Its primary akta.pro industry code is IMAGAFAF, Weighing & Force Measurement (Load cells, scales, torque, strain measurement), with a secondary code of TLAKANAN, Weighing Systems / Onboard Scales Calibration & Certification. Its SIC code is 3823.