Messenger of Urschweiz

What Messenger of Urschweiz does

Bote der Urschweiz AG, commercially known as Messenger of Urschweiz or Bote der Urschweiz, is a privately held regional newspaper founded in 1858 and headquartered at Schmiedgasse 7, 6431 Schwyz, Switzerland. The publication serves as the principal local news outlet for Canton Schwyz and the broader Central Switzerland region, covering municipal politics, regional sports, cultural reporting on Swiss traditions, community events, and selected national and international news. It operates under the Schwyzer Medienhaus media group, which provides shared services including advertising sales (Werbung), obituary services (Trauer), and event sponsorship.

The company's product portfolio is built around a multi-platform news delivery model anchored by the printed Bote der Urschweiz newspaper and supported by digital subscriptions, e-paper editions, a mobile application, and email newsletters. Subscription pricing is tiered into Digital-Abo at CHF 19 per month, Digital mit E-Paper at CHF 29 for a 3-month introductory period, and a combined Gedruckt & Digital mit E-Paper package at CHF 394 per year, with an additional CHF 20 per year digital add-on available to existing print subscribers. Ancillary revenue streams include advertising across print and digital, sponsored content, classified listings (Kleinanzeigen), and the Abo+ subscriber benefits program.

Beyond core news products, the company operates a portfolio of community-oriented services including the Bote Open Air Kino outdoor cinema event, the WM-Tippspiel World Cup prediction game, the Bote bildet educational initiative and Zeitung in der Schule school program, the annual Weihnachtsaktion Christmas charitable campaign, an event calendar (Agenda), a church service calendar, weather webcams, and reader engagement mechanisms such as Einsendungen article tips and Leserbriefe letters to the editor. Distribution spans physical home delivery (with vacation mail forwarding within Switzerland and internationally), self-serve digital subscription via bote.ch, and mobile e-paper access. The company employs 51-100 staff and shows no disclosed AI, M&A, funding, or international expansion activity in the source data.

Name

Messenger of Urschweiz

Legal name

Bote der Urschweiz AG

Website

https://bote.ch

Company type

Private

Founded year

1858

Operating status

Operating

Headcount range

51–100 employees

Short description

Bote der Urschweiz is a privately held regional Swiss newspaper founded in 1858, serving Canton Schwyz and Central Switzerland with print, e-paper, and digital subscriptions, advertising, and community events under the Schwyzer Medienhaus media group.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Blogging & Website Publishing Platforms (MPACAIAB)

Keywords

• Regional newspaper publishing
• Digital news subscriptions
• E-paper editions
• Local journalism services
• Print and digital news

Headquarters

HQ city

Schwyz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Newspaper Subscriptions: Physical newspaper delivery subscriptions providing printed daily news coverage for the Schwyz canton and Central Switzerland region.
2. Digital Subscriptions: Digital-only subscriptions providing online access to news content, e-paper editions, and exclusive digital features. Includes monthly cancellable options and annual commitment plans.
3. Combined Print and Digital Packages: Premium bundled subscriptions offering both physical newspaper delivery and full digital access including e-paper, targeted at readers wanting both formats.
4. Advertising: Advertising space sales across print and digital platforms, including sponsored content sections.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bote der Urschweiz publishes a regional daily newspaper serving Canton Schwyz and Central Switzerland, available in print, digital, and e-paper formats. Its core offerings include tiered subscription packages (digital-only, digital with e-paper, and combined print + digital) complemented by classified advertising, community event services, weather webcams, and an event calendar. The publication monetizes through recurring reader subscriptions and advertising sales across print and digital properties.

Product overview

Bote der Urschweiz is a local news publication operated by Bote der Urschweiz AG, offering a multi-platform news portfolio centered on its core print newspaper. The product suite consists of the traditional printed newspaper (Bote der Urschweiz Print), three digital subscription tiers (Digital-Abo, Digital mit E-Paper, and Gedruckt & Digital mit E-Paper), the E-Paper digital replica, and the Abo+ premium add-on. Ancillary offerings include the Bote Open Air Kino outdoor cinema event, the WM-Tippspiel World Cup prediction game, email newsletters, a Kleinanzeigen classified marketplace, and educational programs such as Bote bildet and Zeitung in der Schule. The publication also operates community-focused services including an agenda/events calendar and sponsored content sections.

Differentiator

Problem solved

Functional benefit

Products and services

• Bote der Urschweiz (Print Newspaper) The traditional printed daily newspaper covering news from Canton Schwyz and Central Switzerland, delivered to subscriber households across the region.
• Digital-Abo (Digital Subscription) Digital-only subscription providing access to all online news content without E-Paper access, priced at CHF 19 per month on a monthly cancellable basis.
• Digital mit E-Paper (Digital with E-Paper Subscription) Combined digital subscription including E-Paper access and all online news content, offered as a 3-month introductory package at CHF 29 (CHF 87 regular price).
• Gedruckt & Digital mit E-Paper (Print + Digital Bundle) Premium bundled subscription offering both physical newspaper delivery and full digital access including e-paper, priced at CHF 394 per year.
• E-Paper Digital Edition Digital replica of the printed newspaper available for reading on smartphones, tablets, and computers.
• Kleinanzeigen (Classified Ads) Classified advertising section allowing readers to buy, sell, or trade items within the Bote der Urschweiz platform.
• Bote Open Air Kino (Outdoor Cinema Event) Outdoor cinema event organized by the newspaper, hosted at bote-kino.ch, providing an entertainment experience for the regional readership.
• WM-Tippspiel (World Cup Prediction Game) Interactive World Cup prediction game allowing readers to participate in forecasting match results, hosted at bote.tippspiel.io.

Named customers2 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Schwyzer MedienhauscoreStrategic or Co-development PartnerBote der Urschweiz AG is part of the Schwyzer Medienhaus media group. The parent company handles shared services including advertising sales (Werbung), obituary services (Trauer), and event sponsorship. The group provides centralized infrastructure for multiple regional media properties in the Schwyz canton.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/botederurschweiz
• Xx.com/bote_online
• Facebookfacebook.com/botederurschweiz
• LinkedInlinkedin.com/company/bote-der-urschweiz-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Messenger of Urschweiz