The English Cheesecake Company

What The English Cheesecake Company does

The English Cheesecake Company is a UK-based food manufacturer specializing in cold-set cheesecakes, founded in 1988-1990 by Philip and Alan. Operating from a purpose-built manufacturing facility in London (Unit 1 North, Oxgate Centre, NW2 7JA), the company runs 24/7 production with a 150-person bakery team supported by 25 management staff. Its core technical approach uses a UK cold-set recipe methodology, distinct from American baked cheesecake styles, with products vacuum-sealed and shipped frozen in heavy-duty polystyrene containers with dry ice via DPD courier.

The company sells through three primary channels: direct-to-consumer e-commerce at englishcheesecake.com, retail distribution across all major UK supermarket chains (Waitrose, Tesco, Sainsbury's, Morrisons, Asda, Ocado, Co-op, Booths), and a B2B trade account program for foodservice operators supported by Booker wholesale. Full-size cheesecakes serving 12-14 people retail at £41-£45, with free standard UK mainland delivery on direct orders. The product portfolio spans signature lines (Original Biscoff, Honeycomb Golden Nugget, Zesty Lemon & Mascarpone, Strawberries & Cream, Creamy Pistachio), pre-portioned slices, cheesecake pots, frozen bites, and dietary variants (vegan, vegetarian, gluten-free, dairy-free).

Revenue is generated primarily through wholesale supply to major UK grocery chains and direct online sales. The company has pursued brand collaborations with confectionery names including Hershey's and Reese's, expanded its product surface with formats such as frozen bites and pots, and operates an ECC Bakery sub-line for non-cheesecake baked goods. Geographic operations remain constrained to UK mainland delivery, with explicit exclusions for Northern Ireland, Scottish Highlands, Channel Islands, and Ireland.

Name

The English Cheesecake Company

Legal name

The English Cheesecake Company Limited

Website

https://englishcheesecake.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

The English Cheesecake Company is a UK-based manufacturer of cold-set cheesecakes, serving retail consumers through major UK supermarket chains (Waitrose, Tesco, Sainsbury's, Morrisons, Asda, Ocado, Co-op, Booths), direct-to-consumer e-commerce, and B2B foodservice trade accounts.

Ownership category

akta.pro rank

Product category

Premium Cheesecakes and Frozen Desserts

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050)

akta.pro primary industry

Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH)

akta.pro secondary industries

Bakery & Desserts Distribution (CRAOABAE), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Cold set cheesecakes
• Frozen desserts
• Cheesecake slices
• Celebration cakes
• Baked goods

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through englishcheesecake.com with home delivery across UK mainland. Customers order directly from the website with standard or next day delivery options.
2. Retail/Grocery Distribution: Wholesale supply to major UK supermarket chains including Waitrose, Tesco, Sainsbury's, Morrisons, Asda, Co-op, Booths, and Ocado. Products sold through retail grocery channels.
3. B2B Trade/Wholesale: Trade accounts for foodservice businesses, restaurants, caterers, and event planners with flexible ordering, pre-cut options, and next day delivery for high-demand periods.
4. Brand Collaboration Products: Licensed/flavored products developed through brand partnerships with confectionery brands such as Hershey's and Reese's, expanding product lines with established flavor profiles.

Pricing tiers

Go-to-market motion3 records

Distribution channels11 records

Marketing channels9 records

Core offering

The English Cheesecake Company manufactures and distributes UK-style cold-set cheesecakes under its own brand across multiple formats — full-size sharing cakes (serving 12-14), pre-portioned slices, individual cheesecake pots, and frozen cheesecake bites — supplemented by an ECC Bakery line of brownies, cupcakes, and other classic cakes. The products are sold vacuum-sealed and frozen for home storage (up to 6 months), distributed through direct-to-consumer e-commerce with home delivery, all major UK supermarket chains, and B2B trade accounts for foodservice operators.

Product overview

The English Cheesecake Company offers a portfolio of chilled and frozen dessert products, primarily no-bake cold set cheesecakes. Core offerings include The Original Biscoff Cheesecake, Zesty Lemon & Mascarpone Cheesecake, Strawberries & Cream Cheesecake, Honeycomb Golden Nugget Cheesecake, and Creamy Pistachio Cheesecake. Products are sold in multiple formats: full-size sharing cakes, pre-portioned slices (available at Waitrose, Tesco, Sainsbury's, Morrisons, ASDA, Ocado, Co-op, and Booths), cheesecake pots, and frozen cheesecake bites. The company also operates an ECC Bakery line for non-cheesecake cakes. Business services include trade/wholesale accounts with next-day delivery, pre-cut options, and flexible order volumes.

Differentiator

Problem solved

Functional benefit

Brands

• ECC Bakery: A section of the website offering classic cakes and baked goods with an English Cheesecake Company flair, for customers who don't prefer cheesecake.

Products and services

• The Original Biscoff Cheesecake Signature vanilla cheesecake swirled with Biscoff, topped with a thick Biscoff layer and crushed Lotus Biscuits on a crunchy biscuit base. Pre-portioned to serve 14, priced at £41.50. Targeted at consumers seeking premium desserts for celebrations.
• Zesty Lemon & Mascarpone Cheesecake Zesty lemon cheesecake made with mascarpone for a lighter texture, topped with sharp lemon curd, white chocolate fudge sauce and white chocolate curls. Pre-portioned to serve 14, priced at £42.00. Targeted at consumers seeking premium citrus desserts for celebrations.
• Strawberries & Cream Cheesecake Classic English cheesecake enriched with double cream, hand-topped with juicy strawberries and white chocolate drizzle on a crunchy biscuit base. Pre-portioned to serve 14, priced at £41.00. Targeted at consumers seeking traditional English dessert options for celebrations.
• Creamy Pistachio Cheesecake Creamy cheesecake with a decadent nutty pistachio flavour, full-size cake priced at £45.00. Targeted at consumers seeking premium nut-flavour desserts.
• Honeycomb Golden Nugget Cheesecake The company's first-ever recipe and most famous cheesecake, featuring honeycomb pieces. Targeted at consumers seeking the original ECC signature dessert.
• Cheesecake Slices (Biscoff, Lemon, Honeycomb, Madagascan Vanilla) Pre-portioned cheesecake slices available in Biscoff, Lemon, Honeycomb and Madagascan Vanilla flavours, stocked in major UK supermarkets including Tesco, Sainsbury's and Morrisons. Targeted at consumers seeking single-serve frozen dessert portions.
• Cheesecake Pots (Billionaire, Lemon & Raspberry) Single-serve cheesecake pots including Billionaire and Lemon & Raspberry CRACKABLE varieties, stocked at Waitrose, Morrisons, Co-op and Sainsbury's. Targeted at consumers seeking portable, single-portion desserts.
• Frozen Cheesecake Bites Frozen cheesecake bites in Biscoff, Lemon and Salted Caramel flavours, available at Tesco, Sainsburys, Morrisons, Waitrose, Ocado, Booths and through Booker wholesale. Targeted at consumers seeking snackable frozen desserts and trade catering customers.
• Sharing Cakes (Biscoff, Mixed Berry & Salted Caramel) Full-size sharing cakes in Biscoff, Mixed Berry and Salted Caramel flavours for retail listings at Waitrose, Co-op and Tesco. Targeted at consumers and small gatherings seeking celebratory full-size cakes via supermarket channels.
• ECC Bakery (brownies, cupcakes, baked goods) Assortment of classic cakes (brownies, cupcakes and other baked goods) with the English Cheesecake Company flavour profile, for customers preferring non-cheesecake desserts. Targeted at consumers seeking complementary baked goods from the same brand.
• Hershey's Cookies and Cream Cheesecake Cheesecake developed through a brand collaboration with Hershey's featuring a cookies and cream flavour profile. Targeted at consumers seeking branded licensed confectionery dessert flavours.
• Reese's Peanut Butter Cheesecake Slices Pre-portioned cheesecake slices featuring Reese's peanut butter flavour, launched as part of a brand collaboration with Reese's. Targeted at consumers seeking single-serve branded peanut butter dessert slices.
• Gift Vouchers Gift vouchers redeemable against cheesecake purchases via the company's e-commerce site. Targeted at gift buyers seeking celebratory gifting options for cheesecake purchases.

Quantifiable outcome

• 7,000+ positive reviews with 4.6-4.7/5 star rating on ekomi platform
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered major and minor.

• Hershey'smajorStrategic or Co-development Partner · 29 June 2026Brand collaboration for launch of Hershey's cookies and cream flavored cheesecakes. This partnership represents a strategic expansion of The English Cheesecake Company's licensed product portfolio, leveraging the strong brand recognition of Hershey's in the UK market.
• Reese'smajorStrategic or Co-development Partner · 8 April 2025Brand collaboration for Reese's Peanut Butter Cheesecake Slices. The partnership aligns with broader confectionery industry trends of brand collaborations driving innovation. Company also announced Reese's flavored cheesecakes ahead of the research findings.
• Pizza ExpressminorChannel Partner/ Reseller/ Distributor · 1 June 2002Historical B2B customer relationship where English Cheesecake Company developed cakes for Pizza Express menus during their restaurant expansion years (2002-2006).
• ASKminorChannel Partner/ Reseller/ Distributor · 1 June 2002Historical B2B customer relationship where English Cheesecake Company developed cakes for ASK restaurant menus during their concept development years (2002-2006).

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Cartmel Village Bakery: Cumbrian-based premium bakery famous for its Sticky Toffee Pudding, supplying UK supermarkets and DTC channels. Comparable as a UK regional premium bakery brand extending a single hero dessert (like ECC's honeycomb cheesecake) into national supermarket distribution.

Direct peers

• Hummingbird Bakery: UK-born premium dessert bakery brand specializing in American-style cakes and cheesecakes with both DTC e-commerce and high-street retail locations. Directly comparable as a UK specialty dessert brand with a similar consumer-occasion positioning (celebrations, gifting) and digital-first sales motion.
• Lola's Cupcakes: UK premium cupcake and celebration cake brand operating DTC e-commerce and supplying retailers including Selfridges. Comparable as a UK premium celebration dessert brand serving the same gifting/occasion consumer with a similar frozen-DTC-plus-retail model.
• Gail's Bakery: UK artisan bakery retail chain producing premium baked goods and desserts, distributed through its own London/UK storefronts. Highly comparable as a UK premium bakery brand with a celebration/indulgence positioning and a multi-channel retail-direct model.
• Sponge (sponge.co.uk): UK DTC cake delivery service specializing in personalized and celebration cakes for postal delivery nationwide. Comparable as a UK DTC-led cake brand targeting exactly the same celebratory gifting occasions and competing for the same online doorstep occasion.

Broad incumbents

• Bettys & Taylors of Harrogate: Heritage UK Yorkshire-based premium bakery, confectionery, and tea-room operator with retail stores and online gifting. Comparable as a long-standing UK premium bakery/gifting brand with overlapping premium positioning, heritage storytelling, and seasonal demand patterns.
• Hotel Chocolat: UK premium confectionery brand operating DTC e-commerce, physical retail stores, and supermarket distribution, with extensive licensed-flavor and gift-voucher programs. Comparable as a UK premium gifting/indulgence food brand with parallel multi-channel distribution and brand-collaboration monetization.
• Mr Kipling (Premier Foods): The UK's leading mass-market cake and dessert brand, owned by Premier Foods and stocked in every major UK supermarket. Comparable as the mass-market incumbent in UK cakes and chilled desserts against which The English Cheesecake Company's premium SKU competes for shelf space.
• Gü (Dr. Oetker): UK-originated premium chilled dessert brand (chocolate mousses, cheesecakes, molten cakes) now owned by Dr. Oetker and stocked across all major UK supermarkets. Comparable as a UK premium chilled-dessert incumbent with the closest direct product overlap on cheesecake SKUs and the same supermarket shelf set as ECC.

Regional players

• The Cheesecake Shop: Specialist cheesecake retailer/franchise operating across Australia, New Zealand, and parts of Asia with stores and DTC ordering. Comparable as a dedicated cheesecake-specialist brand whose product mix, occasion positioning, and DTC-plus-retail model directly parallel ECC, though focused on different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/engcheesecakeco
• Facebookfacebook.com/englishcheesecakecompany
• LinkedInlinkedin.com/company/the-english-cheesecake-company
• Instagraminstagram.com/englishcheesecakeco/?hl=en
• TikToktiktok.com/@englishcheesecakeco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The English Cheesecake Company