American Sinus Institute

What American Sinus Institute does

American Sinus Institute is a privately held, single-site otolaryngology practice headquartered at 9150 Huebner Rd in San Antonio, Texas, founded in 2014 by Dr. Vincent F. Honrubia, M.D., F.A.C.S. The practice treats adult and pediatric patients across Texas suffering from chronic and recurrent sinusitis, nasal obstruction, deviated septum, turbinate hypertrophy, chronic rhinitis, snoring, and related ENT conditions. Its flagship offering is the proprietary Honrubia Technique, a balloon sinuplasty protocol performed under general anesthesia administered by a board-certified anesthesiologist rather than local anesthetic, allowing more complete single-visit procedures that combine septoplasty, polyp removal, and aggressive sinus irrigation; the practice uses Johnson & Johnson (Acclarent) balloon sinuplasty systems exclusively.

The clinical portfolio also includes VivAer (low-temperature radio-frequency nasal valve remodeling, approximately 15 minutes, same-day return to activity), RhinAer (radio-frequency nerve disruption for chronic rhinitis), Septoplasty, and Turbinate Reduction. The clinical bench comprises board-certified otolaryngologists Dr. Anand Shah and Dr. Andamo Guillaume, anesthesiologist Dr. Kyle Friedman, physician assistant Nathan Crowder, and an operations director. Revenue is generated almost entirely through professional service fees for in-office outpatient procedures, billed primarily to insurance carriers active in Texas (with payment-plan arrangements for uninsured patients); pricing is not publicly disclosed and many procedures require insurer pre-authorization. Patient acquisition is direct-to-consumer via referrals, organic content marketing (blog, symptom checker, video testimonials), media appearances, and online scheduling on Tebra and Kareo platforms.

The practice has accumulated regional recognition through consecutive Scene In SA Top SA Surgeon awards in 2022, 2023, and 2024, and a Best SA Doctor 2022 designation for Dr. Anand Shah. The business is founder-owned and operated with no disclosed institutional capital, parent company, or satellite locations, and serves patients from a single San Antonio facility drawing from across the state.

Name

American Sinus Institute

Legal name

American Sinus Institute

Website

https://americansinus.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

American Sinus Institute is a privately held, single-site otolaryngology practice in San Antonio, Texas that treats adult and pediatric patients across Texas for chronic sinusitis, nasal obstruction, deviated septum, and chronic rhinitis, with the proprietary Honrubia Technique for balloon sinuplasty as its flagship offering.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Balloon Sinuplasty Procedures: Revenue is generated through medical procedures performed in an office setting. Balloon Sinuplasty is the primary service, conducted as outpatient surgery. The practice accepts most major insurance carriers in Texas and also offers payment plan arrangements for uninsured patients.
2. VivAer and RhinAer Office Procedures: In-office treatments for nasal obstruction and chronic rhinitis performed in the clinic setting, generating revenue alongside surgical procedures.
3. Septoplasty and Turbinate Reduction: Surgical procedures for deviated septum correction and turbinate size reduction, performed in combination with Balloon Sinuplasty using the Honrubia Technique.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

American Sinus Institute is a San Antonio, Texas-based otolaryngology medical practice specializing in minimally invasive sinus and nasal treatments. The practice offers in-office balloon sinuplasty using the proprietary Honrubia Technique, alongside VivAer and RhinAer radio-frequency procedures, septoplasty, and turbinate reduction. Services are delivered by a team led by Dr. Vincent Honrubia and supported by board-certified anesthesiologists.

Product overview

American Sinus Institute is a medical practice offering a portfolio of sinus and ENT-related surgical procedures. The core offering centers on the Honrubia Technique for Balloon Sinuplasty, a minimally invasive sinus procedure performed under anesthesia. This is complemented by four additional surgical treatments: VivAer Treatment for nasal obstruction using radio-frequency energy, RhinAer Treatment for chronic rhinitis, Septoplasty for deviated septum correction, and Turbinate Reduction to improve nasal airflow. The practice treats conditions including sinusitis, snoring, chronic cough, sore throat, sinus inflammation, and sinus drainage.

Differentiator

Problem solved

Functional benefit

Products and services

• Balloon Sinuplasty (Honrubia Technique)
• VivAer Treatment
• RhinAer Treatment
• Septoplasty
• Turbinate Reduction

Quantifiable outcome

• 97% of VivAer patients experienced significant improvement in nasal breathing
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aspire Allergy & Sinus: Multi-location Texas-based allergy and sinus clinic chain offering balloon sinuplasty, immunotherapy, and related ENT treatments. Directly comparable to American Sinus Institute in service mix and regional geography, but operates at significantly greater scale with corporate marketing infrastructure.
• Kaplan Sinus Relief: Houston-based sinus specialty practice led by Dr. Kaplan, focused on in-office balloon sinuplasty. Directly comparable as a Texas ENT/sinus specialist with a similar procedural focus, geographic overlap, and founder-led clinical brand.
• National Sinus Institute: Specialty sinus and ENT practice focused on chronic sinusitis and related conditions. Closely comparable in clinical positioning, terminology, and patient segment, serving as a near-name peer in the chronic sinusitis treatment category.
• Breathe Clear Institute: ENT specialty clinic offering balloon sinuplasty and related nasal/sinus treatments. Comparable as a single-specialty ENT practice focused on minimally invasive sinus procedures and chronic sinusitis patient outcomes.

Regional players

• Austin Sinus & Allergy: Texas-based sinus and allergy practice serving the Austin metro. Comparable in service mix (sinus surgery, allergy treatment) and regional patient demographic, but operates in a different metropolitan area and does not directly compete in San Antonio.

Broad incumbents

• ENT and Allergy Associates: One of the largest single-specialty ENT and allergy physician groups in the U.S., with 40+ locations in the Northeast. Comparable as a multi-physician ENT/sinus practice group but at much greater scale and outside American Sinus Institute's Texas geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/american_sinus
• YouTubeyoutube.com/channel/UCvq0_nx19AZAbqRyBVjALvQ
• Facebookfacebook.com/AmericanSinusInstitute
• LinkedInlinkedin.com/company/american-sinus-institute
• Instagraminstagram.com/americansinus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Sinus Institute