Powder Mountain Ski Resort

What Powder Mountain Ski Resort does

Powder Mountain Ski Resort is a private, multi-season outdoor recreation resort operating under Summit Mountain Holding Group L.L.C. from Eden, Utah. Founded in 1972, it is the largest ski resort in the United States by acreage, with 5,000+ skiable acres, 9 chairlifts, 165 trails, and a summit elevation of 9,422 feet at James Peak. The resort operates a direct-to-consumer model selling season passes (Adult $1,599, Senior/Military $1,349, Midweek $499, Kids Ski Free ages 5-12), day lift tickets, night skiing tickets ($24), ski school lessons, equipment rentals, on-mountain dining across five venues, retail, and event programming through owned e-commerce, on-mountain ticket offices, and a call center.

Revenue streams extend beyond skiing into ski school team programs ($679-$3,550), youth competition teams (All-Mountain Team, Freeride Team), summer lift-accessed mountain biking and hiking, and a parallel real-estate ecosystem through Powder Haven, a private residential development that sells lots and grants homeowner-only access to six lifts and 3,000+ skiable acres. Powder Haven's $157 million Phase 2 expansion funds two new chairlifts, a 73,000-square-foot Arclodge clubhouse (2028), and additional residential lots, creating a hybrid public/private capital structure. Operational technology is lightweight and integration-oriented: RFID-enabled lift access for direct-to-lift entry, OpenSnow-powered real-time conditions, a mobile app with GPS wayfinding and shuttle tracking (DowntownerApp), and integrations with Park Mobile (parking payments) and ChargerBack (lost-and-found). The resort was recapitalized by Netflix co-founder Reed Hastings beginning around 2018-2019, who has since invested approximately $20 million in public-lift upgrades and serves as CEO, positioning Powder Mountain explicitly as an independent alternative to mega-pass operators Vail Resorts and Alterra Mountain Company.

Name

Powder Mountain Ski Resort

Legal name

Summit Mountain Holding Group L.L.C.

Website

https://powdermountain.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Powder Mountain Ski Resort is a private, multi-season resort in Eden, Utah operating the largest US ski resort by acreage (5,000+ acres, 9 lifts, 165 trails), selling direct-to-consumer lift access, lessons, dining, and real estate via a public/private hybrid model led by Reed Hastings.

Ownership category

akta.pro rank

Product category

Ski Resort Services

NAICS

Skiing Facilities (713920), Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)

Keywords

• Ski resort operations
• Season pass sales
• Ski instruction services
• Mountain recreation
• Ski equipment rentals

Headquarters

HQ city

Eden

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Season Passes and Lift Tickets: Primary revenue stream from sale of unlimited season passes (Adult $1,599, Senior $1,349, Military $1,349, Midweek $499) and day lift tickets. All-day tickets provide terrain access 9am-9pm; night tickets $24 for Sundown access 4pm-9pm.
2. Ski and Snowboard School: Revenue from private lessons, group lessons, night lessons, and specialized team programs (All-Mountain Team, Freeride Team) with passholder discounts. Pricing ranges from $679-$3,550 depending on program type and duration.
3. Equipment Rentals: Rental equipment including skis, snowboards, and related gear offered to guests. Discounts available for season passholders.
4. Food and Beverage: On-mountain dining revenue from Timberline Cafeteria, Powder Keg pub, Hidden Lake Lodge, Twists Mountain Market, and Lucky Slice pizza. Season passholders receive 20% dining discount.
5. Retail Sales: Timberline Ski Shop merchandise sales including apparel, accessories, and outdoor gear. Season passholders receive 20% retail discount.
6. Real Estate Sales (Powder Haven): Private residential lot sales and real estate at Powder Haven development to fund resort improvements. $157 million expansion investment with new residential lots. Private homeowner-only skiing access funded by real estate sales.
7. Parking Fees: Weekend and holiday parking fees of $12 at resort lots. Free parking weekdays, after 1pm on weekends, with carpool of 3+, and for ADA placard holders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Powder Mountain Ski Resort operates a multi-season outdoor recreation resort in Eden, Utah, providing lift-accessed skiing, snowboarding, lessons, rentals, dining, retail, and events across 5,000+ skiable acres, 9 lifts, and 165 trails. It sells day lift tickets, unlimited season passes, ski school programs (private, group, youth, night), equipment rentals, on-mountain dining, terrain park access, and summer mountain biking, funded in part by private real estate sales through its Powder Haven sub-brand.

Product overview

Powder Mountain Ski Resort is a multi-season outdoor recreation resort in Eden, Utah, operating as the nation's largest ski resort by acreage. The resort's core product is ski and snowboard access via lift tickets and season passes across 9 lifts and 5,000+ skiable acres. The product portfolio spans five interconnected layers: (1) Lift access products — All-Day Tickets, Night Tickets, and Season Passes (Unlimited, Midweek, Military, Senior, Youth, including Kids Ski Free programs); (2) Instruction and team programs — Ski & Snowboard School (private, group, night, youth lessons) and Powder Ski & Ride Team (All-Mountain and Freeride competition teams); (3) Terrain experiences — Hidden Lake Terrain Park (30+ features, returned 2025), Hike-to-Terrain zones (James Peak, Baldy, Lefty's Canyon, Lightning Ridge), and Powder Country/Woody's World off-piste shuttles (1,200 acres); (4) Amenities and lifestyle — On-mountain dining (Timberline Cafeteria, Powder Keg pub, Hidden Lake Lodge, Twists Mountain Market, Lucky Slice), events programming (Grom Fest, Turn N Burn, IFSA Tour, NYE Torchlight Parade), live music, and free UTA Ski Bus access; and (5) Private offerings through Powder Haven sub-brand — private homeowner-only skiing on designated lifts, real estate lots, and the forthcoming Arclodge clubhouse. Summer operations include lift-accessed mountain biking and hiking on multi-use trails. The resort maintains a commitment to limiting ticket sales to avoid crowds, differentiating it from mega-pass competitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Lift Tickets (All-Day & Night) Day lift tickets providing all-day (9am-9pm) access across all open lifts, and night tickets ($24) providing access to Sundown and Sun Tunnel lifts from 4pm-9pm. Intended for individual skiers, families, and groups visiting the resort.
• Season Passes Annual passes (Adult $1,599, Senior $1,349, Military $1,349, Midweek $499, Youth free with qualifying adult pass) granting unlimited skiing and riding, 8 buddy tickets, 5 early-access days, 20% off dining/retail/rentals/select lessons, free UTA Ski Bus access, and up to 2 free Youth Passes for ages 5-12.
• Equipment Rentals Ski and snowboard rental equipment, including demo and performance gear, available to guests and bookable alongside lift tickets and lessons. Discounts available for season passholders.
• Ski & Snowboard School

Quantifiable outcome

• Uncrowded slopes with no lift lines as primary differentiator
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Powder HavencoreStrategic or Co-development Partner · 29 April 2026Powder Haven is a semi-private development at Powder Mountain ski resort led by Reed Hastings (Netflix cofounder). The development represents a $157 million investment for Phase 2 expansion including two new chairlifts (2026-27 season), 73,000 sq ft Arclodge clubhouse (2028), and new residential lots. Powder Haven members receive exclusive access to six lifts and over 3,000 skiable acres of private skiing. Real estate sales fund lifts and lodges for the public resort.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Alta Ski Area: Independent Utah ski area known for preserving its character against corporate consolidation, similar to Powder Mountain's independence ethos. Comparable on independent positioning, powder-focused experience, and Utah market overlap.
• Snowbasin Resort: Nearby Utah ski resort in the Wasatch/Ogden Valley area with similar scale (3,000+ acres), comparable lift infrastructure, and independent ownership. Direct geographic and operational peer to Powder Mountain.
• Deer Valley Resort: Independent, luxury-positioned Utah ski resort in Park City with capped daily tickets, premium pricing, and a similar anti-crowd ethos. Closely comparable to Powder Mountain's uncrowded, high-end positioning and Utah market.
• Jackson Hole Mountain Resort: Large, independent, expert-terrain-focused U.S. ski resort with comparable scale, advanced terrain emphasis, and premium pricing. Closely comparable to Powder Mountain's positioning around advanced/expert skiing and uncrowded experience.
• Brighton Resort: Utah-based independent ski resort in Big Cottonwood Canyon, popular with local skiers and night skiing — overlapping with Powder Mountain's local/value-conscious and night skiing segments.
• Solitude Mountain Resort: Smaller Utah independent ski resort in Big Cottonwood Canyon offering uncrowded skiing experience. Comparable on independent positioning and Utah geographic market.
• Sun Valley Resort: Iconic independent U.S. resort with luxury real estate integration and premium ski experience. Comparable on independent ownership, real-estate-funded model, and high-end positioning.

Broad incumbents

• Alterra Mountain Company: Operator of the Ikon Pass, the second major multi-resort pass network competing with Vail's Epic. Note: Powder Mountain's privacy contact email domain references alterramtnco.com, suggesting a distribution or partnership relationship. Industry context for mega-pass competition.
• Park City Mountain: Utah's largest ski resort, now operated by Vail Resorts as part of the Epic Pass network. Competes for the same destination skier base as Powder Mountain but at much larger scale and through corporate pass distribution.
• Vail Resorts: Largest U.S. ski resort operator (Epic Pass) and the dominant consolidation force Powder Mountain explicitly positions against. Industry context for competitive dynamics and mega-pass market structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/powdermountain
• Instagraminstagram.com/powdermountain
• LinkedInlinkedin.com/company/powder-mountain

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powder Mountain Ski Resort