Springwall Sleep Products

What Springwall Sleep Products does

Springwall Sleep Products Inc. is a 100% Canadian, multi-generational family-owned mattress manufacturer founded in 1949 and headquartered in Moncton, New Brunswick. The company designs and produces mattresses across seven product lines — H2 Chiropractic, True North Elite, True North Chiropractic, Comfort Pockets, Springwall 2 Go, Health Care Flippable, and SNAP PRO HD — using CertiPUR-US certified foam and a proprietary Comfort Pockets pocket coil system. Its Chiropractic mattress line, originated in 1964 in collaboration with National Chiropractic Associations and now reinforced by a long-term research funding agreement with the Canadian Memorial Chiropractic College (CMCC), emphasizes spinal alignment and support.

The company operates three manufacturing facilities in Moncton NB, Mississauga ON, and Calgary AB, employing 200+ Canadians. It sells exclusively in Canada via four channels: major national retailers (The Brick, Sleep Country, Costco, Walmart, Home Depot), a network of 750+ independent furniture retailers, direct-to-consumer e-commerce through springwall.com (for Springwall 2 Go roll-pack mattresses with a 90-night trial and $100 exchange fee), and B2B commercial partnerships serving hospitality (hotels, motels) and healthcare facilities (hospitals, long-term care).

Springwall generates revenue through one-time hardware sales of mattresses and foundations, with no subscription or recurring revenue component. Customer segments span individual Canadian consumers (primary), hospitality businesses, and healthcare/commercial buyers. The company has no disclosed external funding or private equity backing, is 100% family-owned, and filed a Bill S-211 supply chain compliance report for the 2024 financial reporting year.

Name

Springwall Sleep Products

Legal name

Springwall Sleep Products Inc.

Website

https://springwall.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

251–500 employees

Short description

Springwall Sleep Products Inc. is a 100% Canadian, family-owned mattress manufacturer founded in 1949, operating three plants (Moncton, Mississauga, Calgary) and selling seven product lines to Canadian consumers, hospitality operators, and healthcare facilities through 750+ retailers, B2B partnerships, and direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Mattresses

NAICS

Mattress Manufacturing (337910), Mattress Manufacturing (33791), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industry

Sleep Health & Comfort Services (In-Store Fitting, Delivery, Removal, Sanitization) (CRAIABAJ)

Keywords

• Mattress manufacturing
• Chiropractic mattresses
• Bedding products
• Hospitality bedding
• Certified foam mattresses

Headquarters

HQ city

Scoudouc

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Mattress and Sleep Product Sales: One-time hardware sales of mattresses and sleep products through retail partners and direct-to-consumer channels. Products sold include innerspring mattresses, memory foam mattresses, and mattress foundations across 7 product lines.
2. Commercial/Hospitality B2B: B2B sales to hospitality businesses and commercial enterprises including hotels, motels, and healthcare facilities through dedicated contract partnership programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Springwall Sleep Products designs, manufactures, and distributes mattresses and sleep products under seven product lines (H2 Chiropractic, True North Elite, True North Chiropractic, Comfort Pockets, Springwall 2 Go, Health Care Flippable, and SNAP PRO HD) from three Canadian facilities, selling to individual consumers through retail stores and its own e-commerce site and to hospitality and healthcare operators through dedicated contract partnerships. Products use CertiPUR-US certified foam and proprietary chiropractic and Comfort Pockets technologies developed in collaboration with National Chiropractic Associations since 1964.

Product overview

Springwall Sleep Products is a 100% Canadian-owned and operated mattress manufacturer offering seven distinct product lines. The portfolio includes premium chiropractic mattresses (H2 Chiropractic® and True North Chiropractic) developed with input from the Canadian Memorial Chiropractic College, comfort-focused mattresses (True North Elite, Comfort Pockets), portable roll-pack mattresses (Springwall 2 Go) sold directly online, healthcare-grade mattresses (Health Care Flippable), and ready-to-assemble products (SNAP PRO HD). All mattresses are manufactured using CertiPUR-US® certified foam and are distributed through over 750 retail locations across Canada as well as direct-to-consumer online sales.

Differentiator

Problem solved

Functional benefit

Brands

• H2 Chiropractic: Premium chiropractic mattress line focused on proper support and spinal alignment combined with comfort and quality.
• True North Elite
• True North Chiropractic
• Comfort Pockets
• Springwall 2 Go
• Health Care Flippable
• Snap Pro HD

Products and services

• H2 Chiropractic Premium chiropractic mattress developed since 1964 in collaboration with National Chiropractic Associations, focused on proper spinal alignment and support combined with comfort and quality. Sold through authorized retailers across Canada.
• True North Elite Premium mattress line positioned as the pinnacle of Canadian comfort, sold through authorized retailers nationwide.
• True North Chiropractic Canadian-made chiropractic mattress brand emphasizing domestic manufacturing and spinal alignment.
• Comfort Pockets Mattress line featuring proprietary Comfort Pockets HD technology providing contour, comfort and minimized motion transfer.
• Springwall 2 Go Roll-pack mattress line offering portable comfort, available for online purchase through springwall.com with a 90-night sleep trial and exchange program.
• Health Care Flippable Healthcare-grade flippable mattress designed for extended comfort, performance and durability in hospital and long-term care settings, sold through Contract Partnerships.
• SNAP PRO HD Ready-to-assemble mattress product line offering portable / compressed mattress solutions.
• Contract Partnerships (Commercial Mattress Supply) B2B mattress and bedding supply program targeting healthcare facilities, long-term care homes, and other institutional buyers needing durable commercial-grade mattresses.
• Hospitality Partnerships (Hotel / Motel Mattress Supply) Dedicated B2B partnership program supplying commercial-grade mattresses and bedding to hotels, motels, and hospitality businesses across Canada.

Quantifiable outcome

• Only 100% Canadian owned and operated national mattress manufacturer
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Canadian Memorial Chiropractic College (CMCC)coreStrategic or Co-development Partner · 1 January 1964Long-term funding agreement with CMCC to support independent, CMCC-led research related to sleep and health. The Springwall Chiropractic mattress originated in 1964 through collaboration between Springwall's R&D department and research committees of National Chiropractic Associations. Springwall continues to manufacture premium Chiropractic mattresses from coast to coast focusing on proper support and spinal alignment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tempur Sealy International: Global mattress incumbent (Tempur-Pedic, Stearns & Foster, Sealy) operating across multiple price tiers. Directly comparable as a multi-brand mattress manufacturer with deep Canadian retail distribution, competing with Springwall on the same shelves at The Brick, Sleep Country and Costco.
• Serta Simmons Bedding: Major North American mattress manufacturer (Serta, Beautyrest, Simmons). Directly comparable as a multi-brand innerspring and foam mattress producer selling through the same national retail channels in Canada.
• Sleep Number: U.S.-based smart-bed manufacturer with retail stores. Comparable as a premium-positioned mattress brand with proprietary technology and a vertically integrated retail model, competing in similar health-and-wellness consumer segments.

Emerging players

• Endy (GoodMorning.com): Canadian direct-to-consumer mattress-in-a-box brand owned by Sleep Country. Directly comparable as a Canadian mattress competitor targeting the same value-conscious consumers through a contrasting online-first, trial-driven model.
• Douglas (by GoodMorning.com): Value-tier Canadian DTC mattress brand. Directly comparable to Springwall's value-leader positioning but operates via a digital-native model with no physical retail footprint, creating pricing and trial-experience pressure on Springwall's Springwall 2GO DTC channel.
• Casper Sleep: Pioneer in the DTC bed-in-box category with Canadian retail and online presence. Comparable as a digitally-native mattress brand competing for consumer mindshare through trial-based direct purchasing — the model Springwall 2GO is positioned against.
• Purple Innovation: DTC mattress brand differentiated by proprietary hyper-elastic polymer grid technology. Comparable as a premium-priced DTC mattress brand with innovative material technology and direct-to-consumer plus retail partnerships.
• Leesa Sleep: DTC mattress-in-a-box brand with one-for-one social-impact positioning. Comparable as a digitally-native competitor in the Canadian and U.S. mid-premium mattress segment, exerting pricing and trial-experience pressure on traditional manufacturers.

Direct peers

• Kingsdown, Inc. Privately-held North American mattress manufacturer with comparable mid-tier positioning and specialty retail distribution. Closely comparable to Springwall as a similarly-sized private bedding manufacturer with strong independent-dealer relationships.
• Restonic Mattress Corporation: Privately-held mattress manufacturer operating through regional licensing and independent retail dealer networks. Comparable to Springwall as a similarly-structured private bedding company focused on independent furniture retailers across North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SpringwallSleep
• Facebookfacebook.com/springwall

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springwall Sleep Products