Online Education

Name

Online Education

Legal name

Online Education Pty Limited

Website

https://online-edu.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Online Education (OEd) is a Sydney-based direct-to-consumer e-learning platform operating seven specialized institutes in creative and professional fields, serving 225,000+ students across 39 countries through 137 localized websites in nine languages, with courses sold as one-time enrollments.

Ownership category

akta.pro rank

Product category

Online Education / E-learning

NAICS

Educational Services (61), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

Keywords

• Online education courses
• Creative skills training
• Self-paced e-learning
• Professional development courses
• Specialized institute programs

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course Enrollment Fees: One-time course enrollment fees for online courses consisting of 12 modules and 12 assignments. Courses are self-paced with 12 months to complete, with optional paid extensions.
2. Darren Palmer MASTERSERIES Upsell: Premium video series sold as an add-on to the Interior Design course, purchasable at enrollment or during the course. Australian Accredited Diploma course includes it for free.
3. Course Extensions: Students can purchase extensions if extra time is required beyond the standard 12-month completion period.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Online Education delivers self-paced online courses across seven specialized institutes covering art, photography, interior design, makeup artistry, nutrition, event management, and fashion design, with each course comprising 12 modules and 12 interactive assignments completed within 12 months. Students enroll directly through 137 country-specific websites in 9 languages, receive personalized tutor feedback, and can purchase course extensions and premium add-on content such as the Darren Palmer MASTERSERIES.

Product overview

Online Education is a multi-brand e-learning platform offering multiple specialized online courses through distinct institute brands. The platform operates through seven core institutes: The Art Institute (art appreciation), The Photography Institute (professional photography), The Interior Design Institute (interior design), The Institute of Makeup Artistry (makeup artistry), The Nutrition Institute (nutrition), The Institute for Event Management (event management), and The Fashion Design Institute (fashion design). Each institute delivers self-paced online courses consisting of 12 modules and 12 interactive assignments. The company also offers the MASTERSERIES (a complementary video series by Darren Palmer for interior design students) and has launched a BS in Artificial Intelligence program. The platform serves 225,000 students across 39 countries in 9 languages.

Differentiator

Problem solved

Functional benefit

Brands

• The Art Institute: Online art appreciation course directed by Hilary Kay, covering art from Renaissance to Contemporary.
• The Institute for Event Management
• The Institute of Makeup Artistry
• The Interior Design Institute
• The Nutrition Institute
• The Fashion Design Institute
• The Photography Institute
• Darren Palmer MASTERSERIES

Products and services

• The Art Institute (Art Appreciation Course) A self-paced online course directed by Hilary Kay that provides students with a broad understanding of western art, its history, and the world around it. The course consists of 12 modules and 12 assignments. It is targeted at adult learners seeking cultural literacy or careers related to the art world.
• The Photography Institute Cutting-edge online professional photography courses written by working photographers, comprising 12 modules and 12 interactive assignments. Aimed at individuals pursuing a career in professional photography or advanced hobbyist photographers.
• The Interior Design Institute Advanced and comprehensive online course in Interior Design covering space planning, lighting, styling, and colour. Consists of 12 modules and 12 interactive assignments assessed by dedicated tutors. Targeted at aspiring and working interior designers.
• The Institute of Makeup Artistry Online professional makeup artistry course covering all aspects of makeup artistry. The course consists of 12 modules and 12 interactive assignments; normal completion time is 24 weeks, with up to 12 months allowed. Directed by working makeup artists and aimed at aspiring makeup artists.
• The Nutrition Institute Online nutrition course that focuses on the power of food to transform well-being, with emphasis on whole foods and holistic health. The course consists of 12 modules and 12 self-paced assignments. Targeted at individuals who want to become their own personal nutritionist or a professional one.
• The Institute for Event Management Self-paced online event management course designed to develop creative and planning skills needed to produce successful, memorable events. Consists of 12 modules and 12 assignments, with 12 months to complete. Aimed at aspiring event managers and planners.
• The Fashion Design Institute Online fashion design course teaching clothing creation, garment collection development for personal brands, and other aspects of the fashion industry. The course consists of 12 modules plus 12 assignments, self-paced with 12 months to complete. Targeted at aspiring fashion designers.
• Darren Palmer MASTERSERIES Premium add-on offering of 15 HD videos created in partnership with renowned interior designer Darren Palmer, designed to complement the Interior Design course. Provides additional expert knowledge and design philosophy insights, with a 6-month free course extension upon purchase. Sold as a standalone add-on to Interior Design students.
• BS in Artificial Intelligence Bachelor of Science in Artificial Intelligence program covering machine learning, intelligent systems, data science, natural language processing, and robotics. Emphasizes practical applications and analytics alongside theory and is delivered through OEd's fully digital platform. Targeted at students in the Philippines seeking flexible, technology-focused higher education.

Quantifiable outcome

• 225,000+ students educated
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Le Mark InstitutecoreStrategic or Co-development Partner · 1 January 2020Partnership started in 2020 enables better studying experience for Indian students by combining Le Mark's market knowledge with Online Education's online course expertise. The partnership expanded in 2023 to launch The Fashion Design Institute, leveraging both companies' strengths for online fashion design education.
• Darren PalmerflagshipStrategic or Co-development PartnerExclusive partnership with renowned interior designer, TV personality, and author Darren Palmer to create the MASTERSERIES - 15 premium HD videos designed to complement the Interior Design course. This collaboration represents a flagship marketing and content partnership featuring industry luminary insights.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FutureLearn: Online course platform owned by Global University Systems, offering short courses, microcredentials, and online degrees globally. Comparable on international expansion of online courses and degree pathways.
• Coursera: Large-scale online learning platform partnering with universities and companies to offer courses, certificates, and degrees. Comparable on expanding into formal credentials (BS in AI) and global enrollment footprint.
• edX: University-affiliated online learning platform offering courses and full degree programs globally. Comparable on multi-institution online course delivery and degree expansion.

Direct peers

• Domestika: Online creative-skills course marketplace focused on design, illustration, photography, and crafts taught by working professionals. Closest comparable on the multi-instructor, localized creative-courses model.
• Udemy: Global online course marketplace with multi-instructor catalogs across many categories, including creative and lifestyle verticals. Comparable on the multi-instructor catalog and self-paced online course model.
• MasterClass: Streaming platform featuring celebrity/expert-led courses across creative and lifestyle categories. Directly comparable on the high-profile-talent course concept such as Darren Palmer MASTERSERIES.
• Skillshare: Subscription-based online learning community with strong emphasis on creative disciplines. Comparable on the self-paced, project-based online courses for hobbyists and aspiring professionals.
• Shaw Academy: Online education provider offering globally accessible courses across multiple verticals with localized sites. Closely comparable on multi-vertical, country-site model for online skill-based learning.
• Centre of Excellence: UK-based online learning company offering self-paced courses across creative, lifestyle, and professional categories. Comparable on direct-to-consumer self-paced online course structure and broad vertical catalog.

Emerging players

• ICS Learn: UK-based provider of online professional courses and accredited qualifications. Comparable on online course delivery with tutor feedback and self-paced completion structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/online-education-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Education