What B10 Marketing does

B10 Marketing A/S is a Denmark-based B2B marketing bureau founded in 1985 and headquartered in Randers, with a second office in Copenhagen (Østerbro). The firm specializes in marketing, communication, advertising, sales support, and service for the construction (Byggeri), technical (Teknik), and industrial (Industri) sectors, with a staff complement that includes building-technical backgrounds enabling deep comprehension of products, applications, and regulatory requirements. Its name derives from these three initials (B-T-I, later stylized as B10). The privately held company is owned jointly by Søren Nielsen (CEO) and Lars Hagensen (Creative Director) and operates with approximately 10 employees across web development, art direction, SEM, consulting, and finance.

The firm delivers services across digital solutions (websites, online marketing, apps, e-learning, presentations, info systems), analog solutions (advertisements, printed materials, PR and communication, direct mail), strategic consulting (analysis, management, training, branding, corporate visual identity), and external exposure (exhibitions, events, packaging, design), plus specialist offerings in 3D visualization, technical illustration, trade journal production, and a workplace safety and work-environment communication practice. Revenue is generated through time-and-materials billing on project-based and multi-year contracts, with pricing disclosed only at the engagement level; no public revenue figures, funding, or external ownership have been disclosed.

B10's technology stack spans PHP (Joomla, WordPress, Drupal) and ASP.NET (Umbraco, DynamicWeb) for web and e-learning/LMS platforms, supplemented by Google Ads and SEM tooling and 3D visualization capabilities. The bureau's named proprietary offering, SPOT-uddannelsen, is a 3–6 month training program for craftsmen documented to generate measurable revenue uplift (one installer case reported 600,000 DKK incremental revenue in year one against a 60,000 DKK investment). The firm serves roughly two-dozen named enterprise clients, including Fibertex Nonwovens (since 1987), AalborgPortland (since 1997), DAFA (since 2008), Xella (since 2007), VELUX, ENERVEX, JUAL A/S, and Bravida, alongside newer accounts such as Combimix and MX Door (2024), evidencing durable retention within a tightly focused vertical segment.

Name

B10 Marketing

Legal name

B10 marketing A/S

Website

http://www.b10.dk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

B10 is a marketing and advertising agency that offers all services and products for the planning and execution of marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Randers

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services - Time-based Billing: Each assignment is billed according to time spent and purchased services and materials. This is the primary revenue model where clients pay for professional hours invested in their projects.
2. Project-based Contracts: Typical arrangement involves economic agreements in the form of budget frameworks, estimates, or fixed quotes for specific projects. This provides pricing predictability for clients while ensuring fair compensation for the agency.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

B10 Marketing A/S is a Danish B2B marketing bureau that sells full-service marketing, communication, and creative production to construction, technical, and industrial-sector companies. Offerings span marketing strategy, graphic design and advertising, web/digital development, 3D/product visualization, and e-learning/LMS content, delivered as discrete client projects and ongoing retainers.

Product overview

B10 Marketing is a B2B marketing bureau offering a comprehensive portfolio of marketing services with a specialized focus on the construction, technical, and industrial sectors. The company operates as a traditional full-service marketing agency rather than a software-as-a-service platform. Their service offerings span digital solutions (websites, online marketing, apps, e-learning, presentations, info systems), print/analog solutions (advertisements, printed materials, PR, direct mail), strategic consulting and implementation (analysis, management, training including SPOT-uddannelsen, branding, corporate visual identity), and external exposure services (exhibitions, events, packaging, design). The portfolio includes specialized offerings such as 3D visualization, technical illustrations, technical information services, trade journals, safety and work environment communication, stadium sponsorships, and press releases. Their core differentiator lies in combining marketing expertise with technical and creative competencies, particularly for the building and industrial sectors.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Mer-revenue of 600,000 DKK achieved within 1 year by electrician company that completed SPOT training for 16 craftsmen and 4 apprentices with an investment of only 60,000 DKK

Named customers24 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kunde & Co: Copenhagen-based Danish strategic brand and creative agency serving B2B and B2C clients. Comparable to B10 as a Denmark-headquartered firm combining strategic, creative, and brand consulting for sophisticated enterprise clients in a similar size bracket.

Broad incumbents

• Advice A/S: One of Denmark's largest independent advertising and communications agencies providing integrated marketing across channels. Comparable to B10 as a leading Danish full-service agency, though materially larger in headcount and broader in vertical focus.
• Ogilvy (Copenhagen): Copenhagen office of WPP's global advertising network offering advertising, PR, and brand strategy services. Comparable to B10 as a network affiliate delivering integrated marketing in the Danish market, but with vastly broader global resources and portfolio reach.
• Wunderman Thompson: Global digital and B2B marketing agency network under WPP. Comparable to B10 as a digitally-led marketing services firm with B2B strength and enterprise clients, though with proprietary data/tech stack and worldwide scale.
• DDB Denmark: Danish office of the global Omnicom-owned creative agency network offering advertising, brand, and creative campaigns. Comparable to B10 as a creative-and-campaign-led agency serving enterprise clients in the Danish market.
• Merkle: Global B2B marketing, CRM, and customer experience firm (part of Dentsu). Comparable to B10 as a B2B-specialist marketing services provider, but with proprietary data/technology platforms and global scale.
• VMLY&R: Global WPP-owned creative and brand experience agency. Comparable to B10 as a full-service agency serving enterprise B2B clients with creative, brand strategy, and digital capabilities, with substantially larger scale and geographic reach.
• Gyro: Global B2B marketing agency now part of Dentsu, serving technical and industrial clients. Comparable to B10 as a specialist B2B marketing agency for engineering/industrial customers, though with much broader geographic and vertical footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks10 records

Key highlights11 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B10 Marketing