Altona Football Club

What Altona Football Club does

Altonaer Fußball-Club von 1893 e.V. (Altona 93 / AFC) is a registered non-profit sports association (eingetragener Verein) founded in 1893 and headquartered in Hamburg, Germany. The club operates a multi-sport portfolio with football as its primary offering, fielding a 1. Herren men's team in Oberliga Hamburg, a U23 men's team in Landesliga Hammonia, a women's team (AFC Deerns) in Bezirksliga West, and a youth program (FuJu) covering U5 through U19 age groups. Beyond football, the club maintains departments in volleyball, Goju-Ryu karate, handball, roller derby (HARD), walking football, running, and refereeing, serving over 1,200 members in the Hamburg-Altona district.

The club's core technology is limited to standard web infrastructure (altona93.de, shop.altona93.de, Reservix ticketing) and internal use of Webalizer for basic web analytics. There is no proprietary technology platform, AI/ML capability, or partner-facing API. The club's competitive product surface rests on its owned stadium (Adolf-Jäger-Kampfbahn, in use since 1909, with a new stadium targeted for completion by December 31, 2029), Sportpark Baurstraße (4 artificial turf pitches), and structured youth infrastructure.

Altona 93 monetizes through a diversified, low-margin revenue mix: (1) recurring membership dues (junior at 12 EUR/month, reduced FuFa tier at 13 EUR/month, passive lifetime membership at 1,893 EUR one-time); (2) one-off ticket sales and season passes via Reservix; (3) recurring sponsorship packages across premium partners, partners, team sponsors, and supporters; (4) the Ratsherrn Lounge hospitality experience at 893 EUR per home match; (5) AFC Fussballschule football camps at 170-180 EUR per participant; (6) Gooding.de affiliate commissions (~5%); and (7) individual and corporate donations. The club is governed by a volunteer board elected by members and has no external investors or private equity ownership.

Name

Altona Football Club

Legal name

Altonaer Fußball-Club von 1893 e.V.

Website

https://altona93.de

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

Altona Fußball-Club von 1893 e.V. is a Hamburg-based non-profit sports association operating men's, women's, and youth football teams alongside volleyball, karate, handball, roller derby, and other sports for over 1,200 members in the Hamburg-Altona district.

Ownership category

akta.pro rank

Product category

Football Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Football club services
• Youth football training
• Sports club membership
• Football school camps
• Multi-sport community programs

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: The club generates revenue through annual membership fees. Junior football membership costs 12 EUR per month plus a one-time 15 EUR registration fee. Passive lifetime membership is available for a one-time payment of 1,893 EUR.
2. Ticket Sales and Season Passes: Revenue from ticket sales and season passes for league matches. The Ratsherrn Lounge is available for booking at 893 EUR per home match for up to 20 persons, including entry, free beer, and water.
3. Sponsorship and Advertising: Premium partners, partners, team sponsors, and supporters contribute revenue through various sponsorship packages. Sponsors receive branding on jerseys, stadium banners, flags, signs, loudspeaker announcements, online/print media, textiles, and vehicles.
4. Gooding Affiliate Program: Altona 93 receives approximately 5% commission on online purchases made through the Gooding.de platform. No additional cost to supporters.
5. Football School Camps: The AFC Football School charges participation fees of 170 EUR for members and 180 EUR for non-members per camp. Early bird discount of 15 EUR available for registrations by February 20, 2026.
6. Donations: The club accepts personal donations and corporate donations. For donations up to 300 EUR, bank statements serve as donation receipts for tax purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Altonaer Fußball-Club von 1893 e.V. is a registered non-profit sports association based in Hamburg that runs competitive and recreational football teams (men's first team in Oberliga Hamburg, U23, women's team AFC Deerns, and youth teams U5–U19), multi-sport departments (volleyball, handball, roller derby, Goju-Ryu karate, walking football, running, referees), the AFC Fussballschule football school program, and venue/hospitality offerings (Adolf-Jäger-Kampfbahn stadium, Sportpark Baurstraße, Ratsherrn Lounge). Members pay recurring departmental dues, and the club sells match tickets, sponsorship packages, camp registrations, merchandise, and donations to fund operations.

Product overview

Altona Football Club is a traditional Hamburg sports club founded in 1893, offering a diverse portfolio of sports programs and departments. The club operates multiple football teams including the 1. Herren (Oberliga Hamburg), U23, youth teams (FuJu from U5 to U19), and women's team (AFC Deerns). Beyond football, the club features volleyball, handball, roller derby (HARD), karate (Goju-Ryu), walking football, and running departments. Key services include the AFC Fussballschule (football school for children ages 6-12 with multi-day camps), the Abteilung Fußball-Fans (official fan department), the Freundeskreis support association, and venue rental at the Adolf-Jäger-Kampfbahn stadium and Sportpark Baurstraße. The club also offers membership, donation, and fundraising services including the Gooding online shopping integration.

Differentiator

Problem solved

Functional benefit

Brands

• Freundeskreis Altona 93 e.V. A support association founded in 2015 to support the club's league team, U23, and youth football, as well as stadium maintenance at the Adolf-Jäger-Kampfbahn.
• AFC Fussballschule
• Hamburg Roller Derby - Altona 93 (HARD)

Products and services

• Club Membership (Vereinsmitgliedschaft) Annual club membership granting access to sports departments, voting rights at general assemblies, and fee-based participation in club activities. Junior football membership costs EUR 12/month plus a one-time EUR 15 registration fee. A passive lifetime membership is available for a one-time EUR 1,893 payment. FuFa reduced membership fee of EUR 13/month and FuJu department fee increase of EUR 2/person/month take effect 01.01.2026.
• AFC Fussballschule (Football School) Multi-day football camps for children aged 6–12 offering professional training, healthy meals, equipment, full-day care from 9:00–17:00, and pedagogical support at the Baurstraße sports facility. Fees: EUR 170 per camp for members, EUR 180 for non-members, with a EUR 15 early-bird discount for registrations by 20 February 2026.
• 1. Herren (First Men's Football Team) The primary men's football team of Altona 93, competing in Oberliga Hamburg, playing home matches at the Adolf-Jäger-Kampfbahn and supporting the club's competitive football operations.
• U23 (Second Men's Team) Second men's team competing in Landesliga Hammonia, serving as a bridge between youth and senior football.
• 1. Frauen / AFC Deerns (Women's Football Team) Women's football team competing in Bezirksliga West (Season 24/25) with approximately 39 registered players, offering competitive women's football for ages 17–35.
• FuJu (Football Youth Program) Youth football program with structured training across age groups (U5 to U19) including G-Junioren through A-Junioren, featuring dedicated coordinators, tournaments, and development pathways into U23 and senior teams. Over 200 child footballers enrolled.
• Volleyball Department Volleyball department offering teams for men, women, youth, and mixed levels, with training sessions in various halls and beach volleyball in summer.
• Handball Department Women's handball team competing in Kreisliga (Group 1), with training sessions at the Christianeum gymnasium.
• Hamburg Roller Derby – Altona 93 (HARD) Roller derby department founded in December 2019, offering full-contact roller skating sport on quad roller skates with teams (HARD, Hardischocken) competing in regional and international leagues. Over 40 members.
• Goju-Ryu Karate Department Traditional Goju-Ryu Karate department offering training for beginners and advanced practitioners, with nearly 50 members.
• Walking Football Program Walking football program for adults 50+, offering a non-contact variant of football focused on walking pace, fairness, and teamwork.
• Laufabteilung (Running Department) Newly established running department offering group runs, technique exercises, and participation in local running events for all fitness levels.
• Schiedsrichter (Referee Program) Referee training and recruitment program offering free AFC club membership, Bundesliga match entry, free HFV training courses, and compensation for match leadership.
• Abteilung Fußball-Fans (Official Fan Department) Official fan department established 7 May 2009, representing fan interests within the club, organizing fan activities, and maintaining club traditions. Member of BAFF (Bündnis aktiver Fußballfans) and 'Fußball-Fans gegen Homophobie'.
• Freundeskreis Altona 93 e.V. (Support Association) Support association founded in 2015 with approximately 35–40 members paying EUR 60 annually. Supports the league team, U23, youth football, and stadium maintenance at the Adolf-Jäger-Kampfbahn.
• Adolf-Jäger-Kampfbahn (AJK) Stadium Home stadium at Griegstraße 62, 22763 Hamburg, hosting men's league matches and major events, including the Ratsherrn Lounge hospitality experience. Venue in use since 1909 and again from the 2009/10 season onward.
• Sportpark Baurstraße Multi-field sports complex at Baurstraße serving as home venue for women's, men's, and youth teams, featuring 4 artificial turf pitches managed by the district. Also used by Bahrenfelder SV and Nikola Tesla.
• AFC Online Shop (Merchandise) Online and on-site sale of club merchandise including jerseys, merchandise items, annual calendars, and match-worn jerseys, distributed via shop.altona93.de and stadium events like the Christmas Bazaar.
• Club Donations (Vereinsspenden) Donation service allowing individuals and companies to support the club, with tax deductibility for donations up to EUR 300 using bank statements as receipts.
• Gooding.de Donation Platform Integration Online shopping integration enabling supporters to shop at partner retailers (Amazon, Zalando, etc.) with average 5% commission donated to the club at no extra cost to the shopper.
• Ratsherrn Lounge Hospitality Premium match-day hospitality experience inside the Adolf-Jäger-Kampfbahn stadium, sponsored by Ratsherrn Brauerei, bookable at EUR 893 per home match for up to 20 persons, including entry, free beer, and water.
• Kerls (Senior Men's Team) Senior men's football team category visible in the club's team navigation, typically representing the Ü40 veteran team in masters league football.

Quantifiable outcome

• Over 1,200 members served across multiple sports departments
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

25 partnerships are on record, tiered core and minor.

• S-Bahn Hamburg GmbHcoreGTM or Marketing PartnerPremium partner of Altona 93's football league team. Founded 1997 as a subsidiary of Deutsche Bahn, serving approximately 280 million passengers per year with 4 lines, 147 kilometers of rail network, and 70 stations. Operates exclusively on green electricity since January 2010.
• Fritz Barthel Armaturen GmbH & Co. KGcoreGTM or Marketing PartnerPremium partner and former main sponsor. Founded in 1932, manufacturer and distributor of industrial valves, system solutions, sampling systems, and cutting ring fittings. Approximately 85 employees serving German and international shipyards and industrial companies.
• Fairplay Towage GroupcoreGTM or Marketing PartnerPremium partner. One of Europe's leading tugboat shipping companies, headquartered in Hamburg with offices in Rotterdam, Antwerp, Rostock, Stettin, Swinemünde, and Gdynia. Active in harbor towage, long-distance towage, offshore operations, and salvage.
• Ratsherrn Brauerei GmbHcoreGTM or Marketing PartnerPartner of the football league team. Hamburg-based brewery with a focus on craft beer and tradition, located in the Schanzenhöfe area. Named as the lounge sponsor at the Adolf-Jäger-Kampfbahn.
• hummelcoreGTM or Marketing PartnerOfficial equipment supplier (Ausrüster) of Altona 93, providing sportswear and equipment for teams.
• Sporthaus LandwehrminorGTM or Marketing PartnerOfficial equipment supplier (Ausrüster) of Altona 93.
• LANS MEDICUMcoreOthersMedical partner of the football league team. Located at Bleichenbrücke 10, 20354 Hamburg. Provides comprehensive orthopedic and sports medicine care with a team of specialist physicians, sports scientists, physiotherapists, and osteopaths.
• Hanseaticum WestminorOthersPartner for orthopedics and trauma surgery, hand, plastic and aesthetic surgery. Located in Bahrenfeld. Serves as sports physician for Altona 93, providing care from surgery through rehabilitation to return to competition.
• Corpus AS GmbHcoreOthersOfficial health partner of Altona 93, providing physiotherapy, sports rehabilitation, and performance optimization services. Located in Hamburg-Blankenese with another location in Cologne. Develops individualized prevention and rehabilitation programs for players.
• Zeit für ZukunftminorStrategic or Co-development PartnerMentoring initiative partnering with Altona 93 to provide mentors for children who often have to manage their daily lives alone. The partnership aims for real participation, real opportunities, and real encounters beyond the football pitch.
• Leben mit Behinderung Hamburg (Lmbhh)minorStrategic or Co-development PartnerPartnership with the 'Auf Achse' project where employees from the Lernwerkstatt Friesenweg assist weekly with stadium grounds maintenance at the AJK. This project integrates people with severe disabilities into regular work environments.
• Via AllstarsminorStrategic or Co-development PartnerCooperation partner for the integration of people with disabilities into club activities.
• St. Pauli Athletik GmbHminorGTM or Marketing PartnerFitness and sports training partner located near the AJK stadium. Offers CrossFit, Olympic weightlifting, and endurance and strength training programs.
• Lemonaid Beverages GmbHminorGTM or Marketing PartnerPartner of Altona 93. Social business producing fair-trade organic lemonades and iced teas since 2009. Has contributed over 12 million EUR to charitable projects in producing countries. Recipient of Hamburger and Deutscher Gründerpreis awards.
• MVZ DentologicumminorGTM or Marketing PartnerPartner of the football youth section. Hamburg's large modern dental healthcare center offering all areas of dentistry including orthodontics, oral and maxillofacial surgery. Organizer of the annual 'DENTO-CUP' youth football tournament.
• Xplora Technologies Deutschland GmbHminorGTM or Marketing PartnerPartner of the football youth section. Europe's leading provider of children's smartwatches, founded to give children a safe introduction to digital communication with a balance between screen time and physical activity.
• Behrendt Gruppe GmbH & CO. KGminorGTM or Marketing PartnerReal estate development company based in Hamburg, in its third generation as a family business for over 65 years. Focuses on fairness, reliability, and continuity.
• Carsten Lurse Trusted AdvisorsminorGTM or Marketing PartnerStrategy consulting firm. Enables changes that companies cannot achieve on their own, focusing on people, decision-making, and measurable results.
• Törber Architektur & ControllingcoreOthersArchitecture and construction controlling firm. Led by Ragnar Törber, who is also the club's 1st Chairman. Provides construction project management, oversight, and cost controlling services for the new stadium development.
• Gooding.deminorGTM or Marketing PartnerInternet platform enabling supporters to support the club through online purchases. Altona 93 receives approximately 5% commission on purchases from over 1,000 partner online shops at no extra cost to the buyer.
• Freundeskreis Altona 93 e.V.minorGTM or Marketing PartnerSupport association founded in 2015, with approximately 35–40 members paying 60 EUR annually. Supports the league team, U23, youth football, and stadium maintenance. Notable members include Jay Wiese and Philip Wesselhöft.
• BAFF (Bündnis aktiver Fußballfans)minorOthersThe club's fan department (Die Abteilung) is a member of BAFF, a coalition of active football fans in Germany.
• Fußball-Fans gegen HomophobieminorOthersThe club's fan department is a member of 'Fußall-Fans gegen Homophobie' (Football Fans against Homophobia).
• Hamburger Sportjugend / Hamburger SportbundminorStrategic or Co-development PartnerThe 'Kids in die Clubs' program enables children from families with low income to receive a subsidy of up to 15 EUR per month for club membership. Sponsored by Hamburger Abendblatt hilft e.V. and the Free and Hanseatic City of Hamburg.
• Zech BaucoreImplementation/ SI/ Consulting PartnerConstruction company awarded the contract to build Altona 93's new stadium. Planned completion date is December 31, 2029.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• FC St. Pauli: Major Hamburg football club in the 2. Bundesliga with strong community and social-mission branding; competes for the same local sponsorship and supporter base as Altona 93.
• Hamburger SV: Major professional Hamburg football club and Bundesliga incumbent; competes for fan attention, sponsors, and talent in the same metropolitan market as Altona 93.

Direct peers

• Eimsbütteler TV: Hamburg-based multi-sport amateur club with football and other departments, directly comparable to Altona 93 in structure, scale, and Oberliga-level competition.
• Bahrenfelder SV: Hamburg-based amateur club that shares the Sportpark Bahrenfeld artificial turf pitches with Altona 93; directly comparable in scale and operational profile.
• FC Union Tornesch: Amateur football club in the Hamburg metropolitan region competing at similar tier levels; comparable membership-based operating model.
• Concordia Hamburg: Historic Hamburg football club that played a recent pre-season friendly against Altona 93; operates in the same regional amateur football ecosystem.
• SC Victoria Hamburg: Historic Hamburg football club with similar amateur-tier competition profile and community membership base to Altona 93.
• TuS Dassendorf: Competitor in Oberliga Hamburg, similar amateur football club profile competing in the same league as Altona 93's first men's team.
• Niendorfer TSV: Hamburg-based amateur football club competing in similar regional leagues, comparable in scale and member-driven operating model.

Regional players

• SV Blankenese: Hamburg-based amateur sports club in the same geographic market as Altona 93, offering comparable community football and multi-sport programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AltonaerFC1893
• YouTubeyoutube.com/user/Altona93tv
• Facebookfacebook.com/Altona93
• Instagraminstagram.com/altonaer_fussball_club_v._1893
• LinkedInlinkedin.com/company/altona-93

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altona Football Club