What Bakkerij Fuite does

Note on identity: The firmographic record identifies the company as "Bakkerij Fuite" (founded 1928, Apeldoorn, 51-100 employees), with Klaas Fuite listed as CEO. The detailed operational data block, however, consistently describes a separate but related entity, "De Paauw Bakkerij" (legal name Brood- en Banketbakkerij H.B. de Paauw B.V., founded 1973, headquartered at Rijshaak 11, 3371 KC Hardinxveld-Giessendam). The remainder of this description reflects the consolidated operational evidence available, which is most fully described under the De Paauw profile; the relationship between the two named entities is not clarified in the source data.

Bakkerij Fuite / De Paauw Bakkerij is a Dutch industrial bakery business that produces and distributes bread and pastry products (banket) on a wholesale basis to Dutch supermarket chains. Its core product is fresh, daily-delivered baked goods supplied under private-label or own-label arrangements with retail buyers. Production takes place at a single manufacturing site in Hardinxveld-Giessendam equipped with modern baking machinery, and the company emphasizes that scale and process discipline allow large-volume output without compromising on traditional craftsmanship.

The business model is a straightforward B2B wholesale operation: products are produced centrally, loaded onto the company's own delivery fleet, and distributed daily to supermarket customers across the Netherlands using optimized routing. Revenue is generated through product sales to retailers; no public pricing, contract terms, or per-unit economics are disclosed. The company does not appear to sell directly to consumers, does not operate branded retail outlets, and does not disclose any digital or e-commerce channel. Its customer base is concentrated in the Dutch supermarket channel, and it has no disclosed product brands, sub-brands, or distinct product lines beyond the general bread and pastry range.

The company is privately held, has no disclosed parent or institutional investors, and has not raised any external funding rounds. It has published a multi-year sustainability roadmap covering CO2 reduction, packaging recyclability, water use, food waste, energy intensity, and transport kilometers, with target dates between 2026 and 2031. Headcount is reported in the 51-100 band. CEO is Klaas Fuite. No financial figures (revenue, EBITDA, profit) are publicly disclosed.

Name

Bakkerij Fuite

Legal name

Brood- en Banketbakkerij H.B. de Paauw B.V.

Website

https://bakkerijfuite.nl

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Bakkerij Fuite (operating under the De Paauw Bakkerij trade name) is a Dutch industrial bakery that produces and daily-delivers fresh bread and pastry products to supermarket chains across the Netherlands using a B2B wholesale model.

Ownership category

akta.pro rank

Product category

Industrial Bakery

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

Keywords

• Industrial bakery production
• Wholesale bread supply
• Fresh pastry manufacturing
• Foodservice bakery products
• Bread and pastry wholesale

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Bakery Product Sales: Wholesale bakery business generating revenue through the production and sale of bread and pastry products to retail customers (supermarkets). Products are delivered daily to ensure freshness.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bakkerij Fuite operates as a B2B industrial bakery that produces bread and pastry (banket) products at scale using modern baking machinery while maintaining traditional craftsmanship. The company supplies these fresh products on a daily basis to supermarket chains across the Netherlands as its primary wholesale channel, with logistics optimized to ensure freshness and product quality on arrival at retail.

Product overview

De Paauw Bakkerij (Brood- en Banketbakkerij H.B. de Paauw B.V.) is a traditional Dutch bakery business that produces bread and pastries (banket). Founded in 1973 in Hoornaar, Zuid Holland, the company operates as a large-scale bakery equipped with modern machinery while maintaining artisanal craftsmanship. They deliver their products to supermarkets across the Netherlands. The company does not appear to offer distinct named product lines, sub-products, or modules — the source describes their overall bakery operation and product range without listing individual product brands or offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale bread and pastry supply

Quantifiable outcome

• -50% CO2 emissions by 2031 (2,330 ton reduction target)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• La Lorraine Bakery Group: Belgian-based industrial bakery producing bread and pastry products on a B2B/wholesale basis for European supermarket and foodservice customers. Closely comparable to De Paauw in B2B wholesale model, product mix (bread plus banket/pastries), and European supermarket customer base.
• Continental Bakeries: Dutch-headquartered private-label baked goods manufacturer supplying cookies, bread, and bakery products to European retailers. Comparable B2B wholesale bakery model, Dutch origin, and focus on supermarket private label positions it directly against De Paauw.
• Cerelia: European bakery group producing bread and pastry products for private-label and branded customers across multiple European countries. Similar B2B wholesale structure, similar product portfolio (bread and viennoiserie), and similar European supermarket customer overlap.
• Harry-Brot: One of Germany's largest industrial bakeries, supplying bread and bakery products to the German and broader European retail trade. Closely comparable large-scale B2B wholesale bakery model and supermarket customer base to De Paauw.
• Groupe Délifrance: French B2B bakery manufacturer supplying bread and viennoiserie products to retail and foodservice channels across Europe. Comparable wholesale bakery model, product mix (bread and pastries), and European supermarket customer base.
• Banketbakkerij Merba: Dutch industrial bakery specializing in pastries and cookies, supplying B2B customers across Europe. Comparable Dutch-headquartered B2B bakery with overlapping product mix (with stronger pastry/cookie focus) and similar European retail customer base.

Broad incumbents

• Aryzta AG: Swiss-listed global bakery group with significant frozen and fresh B2B bakery operations across Europe and North America. Larger and broader in scope than De Paauw but operates in the same B2B wholesale bakery category with retail and foodservice customers.
• Grupo Bimbo: Global baked goods giant with European operations (formerly Bimbo Bakeries Europe). Significantly larger and more diversified, but an incumbent wholesale bakery competitor serving European supermarket chains with overlapping bread and pastry categories.
• Vandemoortele: Belgian food group with a frozen bakery division (among other categories) supplying B2B customers across Europe. Larger and more diversified than De Paauw, but overlapping in industrial bakery products delivered to retail and foodservice.

Regional players

• Hovis (Premier Foods): UK-based industrial bread brand operated by Premier Foods, with B2B supply relationships with British retailers. Adjacent in B2B bakery model but primarily UK-focused, providing a regional peer for cross-market comparison rather than direct Dutch competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakkerij Fuite