What Basile Studio does

Basile Studio is a privately held, vertically integrated design, build, and fabrication studio founded in 1994 by Paul Basile and headquartered in a 12,000 square foot facility in San Diego, California. The firm delivers architectural design, interior design, custom fabrication, and mechatronics-based interactive architecture for hospitality clients, with notable projects spanning restaurants, boutique hotels, speakeasies, cannabis retail dispensaries, and residential developments. Its technical differentiation lies in combining traditional craft (CNC operations, metal fabrication, woodworking, welding) with in-house mechatronics engineering, producing signature kinetic and interactive elements such as flip-dot displays, rotating liquor carousels, 3-D digital sundials, dancing windows, and mechanized liquor racks. The studio is staffed by 60+ designers, artisans, engineers, and fabricators and serves anchor clients including Consortium Holdings, Puesto, Moxy Hotels (Lightstone), NUVO Hospitality, Broadstone Communities, and Columbia Care, with completed projects across California, New York, Arizona, and internationally in Belgrade, Serbia, and Honolulu, Hawaii.

The business operates on a primarily project-based, custom professional services model with individually quoted engagements, complemented by a direct-to-consumer e-commerce channel — the BASILE Built shop — selling factory-manufactured furniture and lighting products priced from $22 (Meso Tile) to $19,500 (Flip Dots). Go-to-market is sales-led and referral-driven, supported by a portfolio-based website, an active Instagram presence (@basile_studio), substantial earned media in publications such as Architectural Digest, Forbes, Dezeen, and Hospitality Design, and a trade account program for licensed design professionals (ASID, AIA, NCIDQ, CCIDC). The firm maintains an ongoing strategic design partnership with Jules Wilson Design Studio for co-developed signature furniture collections, and has accumulated more than two decades of industry recognition including Hospitality Design Awards, AIA LA awards, San Diego Architectural Foundation Orchids, and 2025 honors from RTF Global Design Awards and the Bar & Restaurant Expo. Basile is wholly founder-owned with no disclosed external investors, parent company, or public market participation.

Name

Basile Studio

Legal name

BASILE Studio

Website

https://basilestudio.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Basile Studio is a privately held, San Diego–based design, build, and fabrication studio founded in 1994 that delivers custom interior design, fabrication, and mechatronics-enabled interactive architecture primarily for hospitality clients including restaurant groups, boutique hotels, and developers.

Ownership category

akta.pro rank

Product category

Hospitality Design & Fabrication

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Architectural Services (54131)

SIC

Household Furniture (2510)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Custom architectural design
• Interior fabrication services
• Hospitality design studio
• Custom furniture manufacturing
• Mechatronics engineering

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Design Services: Full-service design, build and fabrication studio providing architectural design, interior design, and custom fabrication services for hospitality projects including restaurants, hotels, and entertainment venues
2. Product Sales: Direct-to-consumer sales of fabricated furniture and lighting products through the BASILE Built shop, including chairs, tables, lighting fixtures, and architectural elements

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Basile Studio is a full-service design, build, and fabrication studio that develops custom architectural interiors and objects for hospitality clients, including restaurants, boutique hotels, speakeasies, cannabis dispensaries, and residential projects. It operates a vertically integrated model combining architectural/interior design, in-house custom fabrication (CNC, metal, wood, welding), and a dedicated mechatronics/interactive-architecture program within a single 12,000 sq ft San Diego studio. The studio also sells in-house-manufactured furniture and lighting products directly to consumers via the BASILE Built shop.

Product overview

Basile Studio is a full-service design, build, and fabrication studio founded in 1994, specializing in hospitality and experiential design. The company operates a vertically integrated model, offering architectural/interior design services, in-house custom fabrication, and a dedicated mechatronics/interactive architecture program — all delivered through a single-site 12,000 sq ft San Diego studio. Alongside its project-based work, Basile Studio runs a direct-to-consumer shop called BASILE Built, selling factory-manufactured furniture and lighting pieces including the Foundation Chair, Channel Table, Flip Dots, and various pendants and sconces. The portfolio spans restaurants, boutique hotels, speakeasies, cannabis retail, and residential projects across the US and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Full-service architectural and interior design services for hospitality, restaurant, hotel, and residential projects, spanning concept through final installation.
• Custom Fabrication In-house custom fabrication of project elements including furniture, fixtures, millwork, and architectural components executed at Basile Studio's 12,000 sq ft San Diego studio.
• Mechatronics / Interactive Architecture Integration of mechanical engineering and electronics into design, producing interactive architectural features such as flip dots, rotating liquor carousels, kinetic art, dancing windows, embossed light shows, mechanized liquor racks, 3-D digital sundials, and scanimation displays for hospitality clients.
• BASILE Built Shop A curated catalog of in-house-manufactured furniture and lighting products sold direct-to-consumer, including chairs, stools, benches, tables, pendants, sconces, and tiles, with unit prices ranging from $22 (Meso Tile) to $19,500 (Flip Dots).

Quantifiable outcome

• Multiple award recognitions including 2025 RTF Global Design Award, Eater Awards, Hospitality Design Awards, AIA LA Awards, and San Diego Architectural Foundation Orchids

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Jules Wilson Design StudiocoreStrategic or Co-development PartnerOngoing collaboration on hospitality projects including the Lilia Waikiki luxury mixed-use development in Honolulu, Hawaii (Origami Butterfly Chair collection) and the Breathe Lounge at Diega/Bosa South Tower in San Diego. Design partnership creating bespoke signature furniture collections and interactive architectural installations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rockwell Group: David Rockwell-led design studio with deep hospitality and experiential design work across restaurants, hotels, and entertainment venues. Closely comparable to Basile Studio in customer base (hospitality groups, boutique hotels) and in the integration of design storytelling with fabrication/built environments.
• AvroKO: Hospitality-focused design firm known for award-winning restaurant, bar, and hotel interiors. Directly comparable to Basile Studio in targeting restaurant groups and boutique hotels, with a similar emphasis on immersive, branded guest experiences.
• Meyer Davis Studio: New York-based interior design studio specializing in hospitality, residential, and commercial environments. Comparable to Basile Studio in its hospitality concentration, custom furniture/lighting integration, and award-recognized portfolio of restaurant and hotel work.
• ICRAVE: Experiential design and branding firm with a strong hospitality practice spanning restaurants, hotels, and nightlife. Comparable to Basile Studio in targeting the same hospitality client profile and in integrating lighting, branding, and immersive installations into interior builds.
• Rottet Studio: Luxury hospitality and residential interior design firm with a robust hotel and restaurant practice. Comparable to Basile Studio in its hospitality focus and award-winning portfolio of upscale restaurant and hotel interiors.
• Studio Tack: Brooklyn-based interior design studio focused on hospitality, restaurant, and retail environments. Comparable to Basile Studio in its boutique scale, hospitality-first client base, and craft-driven approach to restaurant and bar interiors.
• Stonehill & Taylor: Architecture and interior design firm with a major hospitality practice spanning boutique and lifestyle hotels and restaurants. Comparable to Basile Studio in its integrated architecture-plus-interiors model and reliance on hospitality clients.

Broad incumbents

• Yabu Pushelberg: Globally recognized design firm with a strong luxury hospitality practice across hotels, restaurants, and residential developments. Comparable to Basile Studio in its hospitality design focus but operates at significantly larger scale and broader geography.
• Snøhetta: International architecture and design practice with notable hospitality and cultural interiors projects. Comparable to Basile Studio in its integrated architecture, interior, and experiential work but at much broader scale and scope.
• Gensler: Largest global architecture and design firm with a dedicated hospitality practice covering hotels, restaurants, and entertainment venues. Comparable to Basile Studio in targeting the same hospitality end-market but as a broad, multi-segment incumbent rather than a specialist.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/basile_studio
• Xx.com/basilestudiosd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basile Studio