Sauers & Company Veneers

What Sauers & Company Veneers does

Sauers & Company Veneers is a family-owned U.S. wood veneer supplier headquartered at 363 Dixon Street, Lexington, North Carolina, founded in 1999 when Larry Sauers acquired an existing veneer business. The company curates and distributes a broad catalog of domestically produced wood veneer products — sheets, edge banding, dyed veneer, sequenced matching packages, hobby packs, and specialty items such as burl, walnut, and veneer-jewelry kits — spanning more than 125 wood species with 6 backing options and 20+ dyed color choices. Its core manufacturing competencies center on veneer cutting accuracy, sequenced leaf matching, and a proprietary pressure-cooking dye process that delivers color consistency while preserving natural grain.

The company makes money through one-time unit-priced sales of physical veneer goods, priced per square foot in U.S. dollars, with no recurring revenue model. GTM is a hybrid of direct sales (website contact forms, phone orders at (336) 956-1200), retail partner stores with cash-and-carry availability nationwide, and wholesale distribution to woodworking companies. It serves hobbyists and woodworking enthusiasts, professional woodworkers and furniture makers, wholesale woodworking companies, and retail partner stores, with international shipping to customers worldwide.

The Sauers family operates the business across four leadership roles (President/CEO, VP/CFO, VP/COO, Admin & Marketing Manager), and the firm has no disclosed external funding, parent company, or institutional ownership. Operating scale is intentionally small (1-10 employees), with most orders shipping within 24-48 hours.

Name

Sauers & Company Veneers

Legal name

Sauers & Company Veneers

Website

https://sveneers.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Sauers & Company Veneers is a family-owned U.S. supplier of domestically produced wood veneer sheets, edge banding, dyed veneer, and hobby packs across 125+ species, serving hobbyists, professional woodworkers, and wholesale buyers via direct, retail partner, and wholesale channels.

Ownership category

akta.pro rank

Product category

Wood Veneer Products

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Hardwood Veneer and Plywood Manufacturing (321211)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Wood Flooring & Wood Veneer Products (IMADADAI)

akta.pro secondary industries

Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB), Veneer & Specialty Wood Products Trading (IMAMAIAL)

Keywords

• Wood veneer products
• Veneer edge banding
• Dyed wood veneer
• Veneer hobby packs
• Sequenced veneer sheets

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wood Veneer Product Sales: Sale of wood veneer products including sheets, edge banding, hobby packs, and accessories. Products priced per square foot in US dollars. One-time purchase model with no recurring revenue.
2. Custom Order Products: Custom-cut and custom-ordered veneer products to meet specific customer specifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Sauers & Company Veneers supplies domestically produced wood veneer products including veneer sheets, edge banding, hobby packs, variety packs, dyed veneers, and veneer accessories. The company offers more than 125 wood species and six backing options, serving hobbyists, professional woodworkers, furniture makers, and wholesale woodworking companies across the United States and internationally.

Product overview

Sauers & Company Veneers is a family-owned wood veneer supplier with over 60 years of experience, offering a comprehensive portfolio of wood veneer products centered around six backing options and over 125 wood species. The core product line consists of Wood Veneer Sheets (available in light, medium, dark, or dyed varieties), Wood Veneer Edge Banding (heat-activated, peel-and-stick, and fleece-backed options), Dyed Wood Veneer (20+ color choices), and Veneer Hobby Packs/Variety Packs (sized at 3, 4, 6, 8, and 12 square feet). Supporting offerings include Specialty Veneers (Burl, Walnut, Peel & Stick, Veneer Jewelry), Veneer Accessories (tape, scrapers), and Sequenced Wood Veneer Packages for matching large-scale projects. All products are manufactured in the USA with veneer cutting accuracy as a key differentiator. The company ships internationally and offers custom orders alongside standard sizing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Veneer Sheets High-quality wood veneer sheets made in the USA, available in light, medium, dark, or dyed varieties, serving as the primary product for furniture making, woodworking, and cabinet refacing projects.
• Wood Veneer Edge Banding Edge banding produced in the U.S. using high-quality melamines and wood veneers, available as heat-activated iron-on, peel-and-stick, and fleeced-and-sanded automatic commercial rolls in 25 wood species and widths from 5/8" to 5".
• Dyed Wood Veneer Hand-dyed imported veneers pressure cooked during manufacturing for color consistency throughout each leaf, available in more than 20 different color choices including neutrals and bold colors.
• Veneer Hobby Packs Cost-effective hobby packs in domestic and exotic wood featuring varying-length full-length veneers, available in 4, 6, and 8 square foot standard sizes with an average thickness of 0.024 inches.
• Wood Veneer Variety Pack Pre-curated packs offering a diverse selection of wood veneer products at a value price, ideal for beginners or those wanting to work with varied species at the same quality as individual veneer sheets.
• Sequenced Wood Veneer Packages Veneer packages cut in succession so sheets can be matched or used to make symmetrical patterns, useful for large-scale projects such as jewelry boxes and door panels.
• Raw Wood Veneers Unbacked veneer sheets sold by the square foot and delivered in flitches (stacked in order of cutting from log), available in both exotic and domestic wood species.
• Peel & Stick Veneer User-friendly veneer with adhesive backing for simple application to furniture, cabinetry, walls, and doors; also effective for concealing scratches, dents, and other surface flaws.
• Burl Veneer Thinly cut wood featuring unique grain characteristics from burl growths, creating intricate patterns suitable for cabinets, coffee tables, desks, and decorative focal points.
• Walnut Veneer Timber veneer featuring dark chocolate hues and lighter golden tones with distinct grain patterns, versatile for classic and contemporary designs in high-end furniture, cabinetry, and interior decor.
• Veneer Jewelry Custom veneer jewelry pieces created using thin layers of wood attached on both sides of a core piece, offered through kits and accessories for handmade jewelry creation.
• Veneer Accessories Supporting products including veneer tape and veneer scrapers, accompanied by easy-to-understand instructional videos for working with wood veneers.

Quantifiable outcome

• Most orders shipped within 24-48 hours
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Expansion highlights4 records

Broad incumbents

• Woodworkers Source: Online and brick-and-mortar hardwood and veneer supplier serving hobbyists and professionals. Comparable on species breadth and direct-to-customer fulfillment model, but with a stronger hardwood lumber mix.
• Columbia Forest Products: North America's largest hardwood plywood and veneer producer. Competes broadly with Sauers in decorative hardwood veneer and edge banding but at industrial/architectural scale, including PureBond formaldehyde-free panels.
• Rockler Woodworking and Hardware: Major woodworking specialty retailer with stores, e-commerce, and project supplies. Adjacent competitor for the hobbyist/SMB woodworker customer that Sauers targets with its hobby packs and edge banding.
• Woodcraft: National specialty retailer of woodworking tools, supplies, and hardwood/veneer. Comparable to Sauers' retail-partner and hobbyist distribution model, though Woodcraft is a multi-category incumbent rather than a veneer specialist.

Direct peers

• Certainly Wood: Specialty purveyor of exotic and domestic wood veneer, inlay materials, and marquetry supplies. Directly comparable to Sauers' exotic-veneer hobbyist offering and serves the same custom furniture / marquetry maker segment.
• FormWood Industries: Specialty wood veneer manufacturer offering backed sheets, edge banding, and custom layups. Direct competitor in the same species-and-backing product matrix Sauers competes in, including pressure-sensitive and peel-and-stick formats.
• Niemann & Associates / Dankof / NATUR-Wood Veneer: Architectural and decorative veneer supplier offering sequenced veneer, edge banding, and custom layups. Directly comparable to Sauers' sequenced packages and B2B architectural veneer business.
• M. Bohlke Veneer Corp: Long-established importer and manufacturer of exotic wood veneer and lumber. Overlaps with Sauers on exotic species variety, sequenced/architectural veneer, and custom-cut services for cabinet and furniture makers.
• Oakwood Veneer Company: Domestic supplier of raw and paper-backed wood veneer sheets, edge banding, and cabinet refacing products. Closely overlaps Sauers on SKU structure (backed sheets, hobby/consumer packs) and target customer (DIY woodworkers, cabinet makers).
• Veneer Technologies: Manufacturer and distributor of architectural wood veneers, edge banding, and sheet veneer. Comparable to Sauers across both retail/hobby-pack and B2B cut-to-size offerings, with overlapping species catalog and backing options.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sauersveneers
• YouTubeyoutube.com/channel/UCI_e0XE_o4egnymYfqO1v8w
• Facebookfacebook.com/SauersAndCompanyVeneers
• Instagraminstagram.com/sauersveneers
• Pinterestpinterest.com/sauerscoveneers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sauers & Company Veneers