Roodlane Medical
Roodlane Medical, operating within HCA Healthcare UK's private GP network, runs the UK's largest employed private GP service across London and six other UK cities, offering pay-as-you-go and subscription GP consultations, specialist referrals, and diagnostics integrated with HCA UK's hospital network.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Roodlane Medical does
HCA International Limited, operating under the brand HCA Healthcare UK and encompassing the Roodlane Medical private GP network, runs the UK's largest employed private general practice footprint, with multiple GP clinics across London (Baker Street, Canary Wharf, Chiswick, City of London, Regent's Park, The Shard, Tooley Street, Upper Bank Street, Victoria) and additional centres in Birmingham, Manchester, Glasgow, Bournemouth, Wilmslow, and Elstree. The offering combines in-person and virtual GP consultations with pay-as-you-go appointments from £99, tiered subscription packages (Flexible Care from £260/year or £25.49/month; My HCA GP at £600/year or £56/month), specialist referrals, diagnostics (CT, MRI, ultrasound, blood tests), urgent care access, health screening, prescriptions, vaccinations, travel medicine, mental health support, and weight management, all integrated with HCA UK's network of more than ten private hospitals.
The underlying platform is a digital booking and consultation stack: an online portal, the My HCA mobile app (App Store ID 6739563041), phone booking, and video consultations, augmented by clinically differentiated technology such as the CaRi-heart cardiac risk-assessment tool and exclusive use of Medtronic's Affera Mapping and Ablation System for cardiac ablations in the UK independent sector. The company is a private limited company registered in England and Wales (company number 03020522) with registered office at 2 Cavendish Square, London, W1G 0PU, and all HCA UK hospitals are rated Good or Outstanding by the Care Quality Commission.
The business model mixes one-off transactional revenue (per-visit GP fees, specialist consultations, diagnostics), recurring subscription revenue (annual GP plans with unlimited appointments and urgent care access), and B2B corporate healthcare contracts, distributed via a self-serve digital channel, in-clinic visits, telemedicine, and direct enterprise sales. Patients are primarily self-pay individuals seeking faster access than NHS waiting times permit, alongside corporate clients procuring employee health services; the network's strategic emphasis in recent moves is on extending clinical capability (advanced cardiology and oncology), deepening the Birmingham/West Midlands hub, and converting episodic GP demand into subscription relationships.
Roodlane Medical firmographics
Firmographics- Name
- Roodlane Medical
- Legal name
- HCA International Limited
- Website
- https://roodlane.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roodlane Medical, operating within HCA Healthcare UK's private GP network, runs the UK's largest employed private GP service across London and six other UK cities, offering pay-as-you-go and subscription GP consultations, specialist referrals, and diagnostics integrated with HCA UK's hospital network.
- Ownership category
- akta.pro rank
Roodlane Medical industry classification
Industry- Product category
- Private Primary Care Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), General Medical and Surgical Hospitals (622110)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-General Medical & Surgical Hospitals, Nec (8062)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
- akta.pro secondary industry
- Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)
Keywords
Where Roodlane Medical is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Roodlane Medical business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Pay-as-you-go GP appointments: One-off consultations with experienced private GPs at fixed prices starting from £99 per appointment
- GP Subscription packages: Monthly or annual subscription plans offering unlimited GP appointments and access to urgent care centres
- Specialist referrals and diagnostics: Revenue from blood tests, diagnostic scans, specialist consultations, and treatments referred through GP services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | My HCA GP annual subscription |
| Subscription | Annual | Flexible Care GP annual subscription |
| Unit Pricing | Pay-as-you-go | Pay-as-you-go GP appointment |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Roodlane Medical product offering
Product offeringCore offering
Roodlane Medical, operating as HCA Healthcare UK, delivers private primary care through the UK's largest network of employed private GPs. Core offerings include same-day in-person and virtual GP consultations, pay-as-you-go appointments from £99, monthly/annual GP subscription plans, health screening, urgent care access, and onward specialist referral and diagnostics across multiple UK cities.
Product overview
No information about Roodlane Medical is available in the provided source data. The source data contains information about HCA Healthcare UK (HCA UK) and their private GP services, which is a different company.
Differentiator
Problem solved
Functional benefit
Products and services
- Pay-as-you-go private GP appointment
Companies that use Roodlane Medical
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Roodlane Medical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Roodlane Medical partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MedtroniccoreHCA UK became the first and only independent healthcare provider to introduce Medtronic's Affera Mapping and Ablation System for cardiac ablations. This technology offers enhanced electrophysiology capabilities for treatment of atrial fibrillation (AF) and other complex cardiac arrhythmias.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Roodlane Medical competitors and assessment
Company assessmentDirect peers
- Nuffield Health: UK-wide not-for-profit private hospital and wellbeing provider with employed GP services, diagnostics, and hospitals. Directly comparable to HCA UK as a multi-site private GP plus hospital operator in the same geography.
- Bupa UK: Major UK private health insurer and provider operating clinics, hospitals, and GP services with subscription models. Overlaps directly with HCA UK's employed-GP and hospital offering across private-pay and corporate channels.
- Spire Healthcare: One of the largest UK private hospital groups, offering self-pay and insured elective care across many specialties. Comparable to HCA UK as a rival private hospital network that competes for the same self-pay referrals from GPs.
- Ramsay Health Care UK: UK private hospital group providing self-pay and insured elective care across multiple sites. Competes with HCA UK for the same self-pay GP-referred inpatient, diagnostics, and specialty volume.
Emerging players
- Doctor Care Anywhere: UK-focused virtual GP and clinician-led platform serving insurers, employers, and consumers. Direct competitor to HCA UK's virtual GP subscription service and corporate channel.
- Push Doctor: UK virtual GP service offering on-demand video consultations, including NHS partnerships. Competes with HCA UK's virtual GP tier in the same DTC subscription and corporate benefit space.
Broad incumbents
- Vitality Health: UK private health insurer that includes GP and screening benefits as part of broader wellness-led insurance offerings. Adjacent incumbent competing for the same self-pay primary care wallet, particularly via corporate schemes.
- AXA Health (UK): Major UK private medical insurer offering GP-on-demand and consultant referral benefits to members. Comparable as an insured-channel incumbent whose GP benefit can substitute for HCA UK's direct services.
- HCA Healthcare (US): US-listed parent company that operates the HCA Healthcare UK group. Relevant as the broader group anchor whose operating model, scale, and care pathways inform HCA UK's strategy and valuation.
Regional players
- Doctolib: Europe's leading online booking and telehealth platform, dominant in France and Germany with growing UK presence. Comparable as a virtual-care and GP booking platform shaping expectations for HCA UK's digital front door.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks4 records
Key highlights7 records
Customer concentration
Roodlane Medical social profiles
Digital presenceRoodlane Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roodlane Medical leadership team
Management profileNumber of profiles
Roodlane Medical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roodlane Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roodlane Medical
What does Roodlane Medical do?
Roodlane Medical, operating as HCA Healthcare UK, delivers private primary care through the UK's largest network of employed private GPs. Core offerings include same-day in-person and virtual GP consultations, pay-as-you-go appointments from £99, monthly/annual GP subscription plans, health screening, urgent care access, and onward specialist referral and diagnostics across multiple UK cities.
Is Roodlane Medical a public or private company?
Roodlane Medical is a private company. It is classified as corporate owned and is currently operating.
When was Roodlane Medical founded?
Roodlane Medical was founded in -1. It employs 101 to 250 people.
Where is Roodlane Medical based?
Roodlane Medical is headquartered in London, United Kingdom, in the Europe region.
How does Roodlane Medical make money?
Three revenue lines are on record. Pay-as-you-go GP appointments are the primary driver. The others are GP Subscription packages and specialist referrals and diagnostics.
Who are Roodlane Medical's main competitors?
Direct peers on record are Nuffield Health, Bupa UK, Spire Healthcare and Ramsay Health Care UK. Emerging players are Doctor Care Anywhere and Push Doctor. Broad incumbents are Vitality Health, AXA Health (UK) and HCA Healthcare (US). Doctolib is listed as a regional player.
Does Roodlane Medical have an API?
No public API is recorded for Roodlane Medical.
What industry is Roodlane Medical in?
Roodlane Medical's product category is Private Primary Care Services. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care, with a secondary code of HLALADAA, Primary Care & General Medicine Virtual Care (Employer-Sponsored). Its NAICS code is 621111 and its SIC code is 8011.