Logic Wireless
Logic Wireless is a New Zealand-headquartered Value-Added Distributor of business-critical Land Mobile Radio and push-to-talk communications solutions, serving mining, emergency services, utilities, and other mission-critical verticals across Australia, New Zealand, and the Pacific Islands through 120+ dealers and a 20+ brand portfolio.
- Company typePrivate
- Founded2004
- HeadquartersChristchurch, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Logic Wireless does
Logic Wireless is a Value-Added Distributor (VAD) of business-critical communications solutions, operating across Australia, New Zealand, and the Pacific Islands. Founded in 2004 as Logic Energy Ltd with an initial focus on radio accessory distribution, the company pivoted in 2009 to LMR systems distribution following authorised regional distributor appointments for Tait Communications (ANZ and Pacific Islands) and Hytera (NZ). Headquartered in Christchurch, New Zealand with a regional office in North Lakes, Australia, Logic Wireless serves enterprise and public-sector customers in mission-critical verticals including mining, emergency services, electrical utilities, construction, local government, security, forestry, transport and logistics, and small-to-medium organisations. The company is privately held with no disclosed external funding or M&A history.
The company's core offering is a 20+ brand product portfolio spanning Land Mobile Radio (LMR) systems, Push-to-Talk over Cellular (PTToC) devices, intrinsically safe smartphones and tablets, audio accessories, dispatch and recording software, and emerging IoT solutions such as the Dryad Silvanet wildfire detection system. Beyond third-party distribution, Logic Wireless has developed three proprietary value-add products: Logic Connect, a cloud-based location services platform offering GNSS tracking, geofencing, BLE indoor positioning, and emergency alerts on monthly or annual subscription; Logic Puck, a compact device adding GNSS, WiFi OTAP, and Bluetooth audio to Tait mobile radios; and the Logic Wireless Portable Repeater, a ruggedised Pelican-case deployable repeater built around the Radio Activity Kairos software-defined platform supporting analogue, DMR Tier 2/3, P25, POCSAG, and Simulcast modes. Revenue is generated through three streams: hardware sales of two-way radios, mobile radios, base stations, repeaters, intrinsically safe devices, sensors, and accessories; recurring software subscriptions via Logic Connect; and value-added professional services including system design, engineering, project support, and logistics.
The go-to-market model is fundamentally channel-led, leveraging a nationwide network of over 120 Logic dealers across ANZ and the Pacific Islands, supplemented by direct enterprise engagement for major accounts and a small e-commerce storefront (shop.logicwireless.co.nz) for accessories. Marketing efforts are concentrated on content (website and blog), industry events (Comms Connect), and industry association partnerships (ARCIA Gold Partner, RFUANZ Silver Partner, ACRNA Silver Corporate Member for 2025-2026). Pricing is quote-based with no public list pricing; Logic Connect subscription fees are not disclosed. The company is led by General Managers Simon Austin (AU) and Tony Davis (NZ), CTO Steve Hooper, Finance Manager Helen Wright, and Channel Manager David Johnston, with leadership collectively bringing over 20 years of industry experience.
Logic Wireless firmographics
Firmographics- Name
- Logic Wireless
- Legal name
- Logic Wireless NZ Ltd
- Website
- https://logicwireless.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Logic Wireless is a New Zealand-headquartered Value-Added Distributor of business-critical Land Mobile Radio and push-to-talk communications solutions, serving mining, emergency services, utilities, and other mission-critical verticals across Australia, New Zealand, and the Pacific Islands through 120+ dealers and a 20+ brand portfolio.
- Ownership category
- akta.pro rank
Where Logic Wireless is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Logic Wireless business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (Two-way Radio Systems & Accessories): Logic Wireless distributes two-way radio infrastructure, terminals, and accessories from brand partners including Tait, Hytera, Motorola Solutions, and others. Revenue is generated through the sale of physical hardware products — portable radios, mobile radios, base stations, repeaters, audio accessories, intrinsically safe devices, sensors, and power supplies — to end-users and through dealer networks.
- Software Subscriptions (Logic Connect): Logic Connect is a cloud-based location services platform offered on a monthly or annual subscription basis. Provides AVL, geofencing, emergency alerts, and fleet management for LMR and cellular devices.
- Professional Services: Logic Wireless provides expert advice, system design, project support, engineering, and logistics services alongside product distribution, adding value as a Value-Added Distributor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Logic Connect cloud-based location services platform — subscription-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Logic Wireless product offering
Product offeringCore offering
Logic Wireless is a Value-Added Distributor of business-critical communications products, solutions and accessories for Australia, New Zealand and the Pacific Islands. The company distributes Land Mobile Radio (LMR) systems, Push-to-Talk over Cellular (PTToC) devices, audio accessories, intrinsically safe smartphones and tablets, dispatch and location software, IoT wildfire sensors, and batteries/chargers from 20+ global brands, complemented by its own proprietary Logic Connect cloud platform, Logic Puck connectivity device and Logic Wireless Portable Repeater.
Product overview
Logic Wireless is a Value-Added Distributor of business-critical communication solutions, serving as the authorised regional distributor for Tait Communications and Hytera. Their portfolio is organized around Land Mobile Radio (LMR) systems and emerging technologies. Core LMR offerings include Tait portable radios (TP2, TP3, TP9300, TP9361 IS, TP9400, TP9461 IS, TP9500, TP9600, TP9700, TP9800, TP9900), Tait mobile radios (TM2, TM9400, TM9700, TM9800), Tait base stations/repeaters (TB7300, TB9300, TB9400, Kairos), and Hytera products (BD612, BP5, HP6, HP7, HP7 IS, HM Series, HR Series, S1 Pro). Supporting products include audio accessories (N-ear earpieces, OTTO microphones/headsets, Sensear headsets/earplugs, Aina PTT devices, Titan RSMs), sensors (Dryad Silvanet wildfire detection), intrinsically safe devices (Pepperl+Fuchs Tab-Ex 05 tablet, Smart-Ex 03 smartphone, Sonim XP10), wearables (TAIT AXIOM), dispatch software (Logic Connect), connectivity devices (Logic Puck), and batteries/chargers. The company distributes across Australia, New Zealand, and Pacific Islands through over 120 dealer partners.
Differentiator
Problem solved
Functional benefit
Brands
- Logic Connect: Cloud-based location services platform that supports Land Mobile Radio, Android devices, and in-vehicle cellular devices for tracking and monitoring.
- Logic Puck
- Logic Wireless Portable Repeater
Products and services
- Logic Connect Cloud-based location services platform offered as a subscription that supports Land Mobile Radio, Android devices, and in-vehicle cellular devices. Provides outdoor and indoor location via BLE beacons (compatible with Teltonika and Digital Matter devices), GNSS, geofencing, emergency activation, and SMS/email alerts on a monthly or annual subscription basis. Targeted at fleet operators, dispatchers, and safety managers needing AVL and worker monitoring.
- Logic Puck Compact connectivity device that delivers high-performance GNSS (GPS, Galileo, GLONASS, BeiDou), WiFi (high-speed OTAP), and Bluetooth audio functionality to select Tait mobile radios. Supports wired and wireless PTT and integrates with Sensear Smart Headsets and Aina PTT Voice Responder. Targeted at fleet and in-vehicle radio users who need location services, over-the-air programming, and wireless headset connectivity.
- Logic Wireless Portable Repeater Instantly deployable wide-area two-way radio coverage housed in a rugged waterproof Pelican case, using the Radio Activity Kairos repeater. Supports 25W output across multiple frequency bands, multi-mode operation (analogue, DMR Tier 2, Voting DMR Tier 3, P25 conventional, POCSAG, Simulcast), and can be supplied with or without internal battery. Targeted at emergency response, events, mining, and remote operations needing rapid radio coverage expansion.
- Tait TP9500 DMR Portable Radio Quad-mode DMR portable radio with large colour screen, louder audio, GPS, Man Down, Lone Worker, and WiFi OTAP capability. Certified IP68 and IP65 with support for analogue conventional, MPT trunking, DMR Tier 2 and Tier 3. Targeted at mission-critical users needing a feature-rich, rugged portable.
- Tait TP9361 Intrinsically Safe DMR Portable Intrinsically Safe DMR portable engineered for hazardous environments with globally-recognised IECEx, ATEX, AEx, Class 1 Zone 1 ratings, Man Down, Lone Worker, GPS and IP67 protection. Targeted at mining, oil and gas, chemical, and other hazardous-area workers.
- Tait TP9400 P25 Portable Radio Rugged P25 portable supporting multiple operating modes, AES encryption capability, analogue, P25 Phase 1 and Phase 2 with an intrinsically safe option. Targeted at public safety agencies needing mission-critical interoperable communications.
- Tait TP9900 Multiprotocol Multiband Portable Multiprotocol multiband portable that switches between P25 and DMR networks by changing channel. Accesses P25, DMR and analogue in multiple frequency bands with rugged IP68/MIL-STD 810H design. Targeted at agencies and enterprises operating across mixed radio networks and frequency bands.
- Tait TM2 DMR Mobile Radio Cost-effective entry-level DMR Tier 2 mobile radio with 1.8-inch colour HD TFT screen, radio-to-radio direct calls and optional Lone Worker and GPS. Targeted at fleet and in-vehicle users needing affordable DMR Tier 2 capability.
- Tait TM9800 P25 Multiband Mobile 25W P25 multiband mobile configurable for VHF and UHF combinations, single or multiband operation, and over-the-air reconfigurability. Targeted at public safety fleets needing flexible deployment across mission-critical networks.
- Tait TB9300 DMR Base Station / Repeater IP-connected digital base station for DMR Tier 2 or Tier 3 networks, spectrally efficient with 6.25kHz equivalent operation using TDMA channels. Targeted at network operators and large enterprises deploying DMR trunked infrastructure.
- Radio Activity Kairos Repeater Software-defined repeater with DSP-based mode modulation. Exceptionally compact and lightweight with dual mode analogue/digital operation, IP/RF linking, and simulcast support. Targeted at system integrators and operators needing flexible multi-mode repeater infrastructure.
- Hytera HP7 Series DMR Portable Radios Professional DMR portables with AI-based noise cancellation (30dB reduction), howling suppression. Includes HP702, HP782 and intrinsically safe HP712Ex/HP792Ex IIC variants. Targeted at professional users in noisy environments and hazardous areas.
Quantifiable outcome
- 120+ experienced Logic dealers across Australia, New Zealand, and the Pacific Islands
- +2 more outcomes
Companies that use Logic Wireless
Customer profileNamed customers1 record
Segments10 records
Ideal customer profiles5 records
Logic Wireless technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature3 records
Logic Wireless partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major and minor.
- Tait CommunicationscoreLogic Wireless has been the authorised regional distributor for Tait Communications across Australia, New Zealand, and the Pacific Islands since 2009. Tait is a flagship brand in the portfolio, offering DMR and P25 portable radios, mobile radios, base stations, and repeaters. This is the most significant distribution partnership in Logic Wireless's history, having driven the company's transformation from accessory distributor to Value-Added Distributor of LMR systems.
- HyteracoreLogic Wireless has been the authorised distributor for Hytera in New Zealand since 2009, expanding to cover the full ANZ and Pacific Islands region. Hytera products include DMR portable radios, mobile radios, repeaters, and accessories.
- Motorola SolutionsmajorMotorola Solutions is listed as a brand partner in the Logic Wireless portfolio, offering body-worn video, P25 systems, and professional two-way radios.
- Dryad NetworksmajorDryad Networks is a brand partner offering the Silvanet wildfire detection IoT solution. Logic Wireless distributes Dryad's ultra-early wildfire detection sensors, mesh gateways, and cloud platform across ANZ. Dryad products use AI, solar-powered sensors, and LoRaWAN for forest monitoring.
- Pepperl+FuchsmajorPepperl+Fuchs (ecom Instruments brand) is a brand partner offering intrinsically safe smartphones and tablets for hazardous Zone 1/21 and DIV 1 environments, including the Smart-Ex 03 DZ1 and Tab-Ex 05 DZ1.
- N-earmajorN-ear is a Danish brand partner offering premium discreet radio earpieces based on hearing aid technology. Products include the N-ear 360 Original, 360 Flexo, and 360 Flexo Dynamic earpieces, along with 1-wire and 2-wire PTT microphones.
- SensearmajorSensear is a brand partner offering intrinsically safe and non-IS Smart Headsets and Smart Earplugs with SENS technology for hearing protection and situational awareness in high-noise environments. Includes IECEx-certified models.
- SonimmajorSonim is a brand partner offering ultra-rugged 5G smartphones including the XP10, which is MIL-STD 810H, IPX9K rated, and ATEX/IECEx Zone 2/22 approved with a 3-year warranty.
- Radio ActivitycoreLogic Wireless holds exclusive distribution rights for the Radio Activity Kairos repeater across ANZ. The Kairos is a software-defined, compact repeater platform supporting analogue, DMR, P25, and paging. Logic Wireless also integrates Kairos into its own Portable Repeater product.
- OTTO CommunicationsmajorOTTO Communications is a brand partner offering Remote Speaker Microphones (RSMs), throat microphones, headsets, and wire kits for two-way radios. Products include the Evolution, Storm, Revo NC2, and 500 RSMs, plus heavy-duty, lightweight, and tactical headsets.
- Aina PTTmajorAina PTT is a brand partner offering Bluetooth remote speaker microphones (Voice Responder) and PTT Smart Buttons for cellular push-to-talk applications. Products feature IP65 and MIL-STD-810-G ratings.
- InterTalkmajorInterTalk is a brand partner offering the Enlite cloud-based dispatch console solution for critical communications, enabling teams to connect, streamline operations, and ensure resilient communications from anywhere.
- AirgainminorAirgain is listed as a brand partner in the Logic Wireless portfolio.
- AlfatronixminorAlfatronix is listed as a brand partner in the Logic Wireless portfolio.
- Eventide CommunicationsminorEventide Communications is a brand partner offering communications recording solutions listed in the Logic Wireless portfolio.
- GE VernovaminorGE Vernova is listed as a brand partner in the Logic Wireless portfolio.
- Titan Communication SystemsminorTitan Communication Systems is a brand partner offering IECEx Remote Speaker Microphones (EX-MM13 and EX-MM15) for intrinsically safe communications.
- RFIminorRFI Technology Solutions is listed as a brand partner in the Logic Wireless portfolio.
- Stone MountainminorStone Mountain is a brand partner offering LMR Remote Speaker Microphones listed in the Logic Wireless portfolio.
- XworksminorXworks is listed as a brand partner in the Logic Wireless portfolio.
- ARCIAmajorARCIA (Australian Radio and Critical Communications Industry Association) is a national body that advocates for better spectrum use, promotes professionalism, and supports the development of Australia's two-way radio and critical communications sector. Logic Wireless holds Gold Partner status for 2025-2026.
- RFUANZmajorRFUANZ (Radio Frequency Users Association of New Zealand) is a not-for-profit organisation advocating for fair spectrum access and supporting the growth and professionalism of New Zealand's radio communications industry. Logic Wireless holds Silver Partner status for 2025-2026.
- ACRNAmajorACRNA (Australian Control Room Network Association) is a non-profit industry association supporting Operators of Australian control rooms. Logic Wireless became a Silver Corporate Member in 2025, reinforcing its commitment to the control room community and enabling collaboration on next-generation communication and recording technologies.
- OmnitronicsminorOmnitronics is listed as a brand partner in the Logic Wireless portfolio.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Logic Wireless competitors and assessment
Company assessmentDirect peers
- BearCom: BearCom is the largest US Value-Added Distributor of two-way radio and wireless communications equipment, distributing Motorola, Hytera and other LMR brands across a multi-site network. It is the closest functional comparable to Logic Wireless as a multi-brand LMR VAD serving mission-critical verticals.
- Mobile Communications America (MCA): MCA is a US nationwide provider of voice, data and video communication solutions, distributing two-way radio and LMR brands through a network of service centers and field engineers. It mirrors Logic Wireless's VAD model combining distribution with engineering and project services.
Broad incumbents
- Zetron: Zetron is a US-based provider of mission-critical communications systems including dispatch consoles, PTT and radio infrastructure for public safety, transit and utilities. It is a broader incumbent overlapping with Logic Wireless's dispatch and control-room offerings, including via its InterTalk brand.
- JVCKENWOOD: JVCKENWOOD is a global manufacturer and distributor of professional LMR products (KENWOOD NEXEDGE/DMR/Analog) serving the same critical communications customer base as Logic Wireless, though at much larger scale as a primary OEM with its own direct sales.
- Motorola Solutions: Motorola Solutions is the global leader in LMR and mission-critical communications, manufacturing P25/DMR systems, body-worn video and command center software. As a Logic Wireless brand partner and major competitor in the ANZ region, it is a structural incumbent whose decisions shape Logic Wireless's distribution economics.
Regional players
- Radiocoms Systems: Radiocoms Systems is a UK-based distributor of two-way radio and critical communications equipment with a multi-brand portfolio serving industrial, public sector and events customers. It is a like-for-like VAD operating in a different geography from Logic Wireless.
Others
- Tait Communications: Tait Communications is an ANZ-based LMR manufacturer (DMR, P25, multiband radios) that is Logic Wireless's flagship distribution partner since 2009. It is included as a supplier-then-adjacent rather than a pure distributor peer given the upstream manufacturer relationship.
- Hytera: Hytera is a global LMR and PMR manufacturer with a full DMR/TETRA portfolio, of which Logic Wireless is the authorised distributor in NZ (since 2009) and ANZ/Pacific. It is an OEM partner rather than a peer distributor, but materially comparable in end-customer focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Logic Wireless social profiles
Digital presenceLogic Wireless compliance and trust
Trust signalCompliance23 records
Logic Wireless financial estimates
Financial estimateRevenue estimate
Valuation estimate
Logic Wireless leadership team
Management profileNumber of profiles
Profiles5 records
Logic Wireless funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Logic Wireless M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Logic Wireless
What does Logic Wireless do?
Logic Wireless is a Value-Added Distributor of business-critical communications products, solutions and accessories for Australia, New Zealand and the Pacific Islands. The company distributes Land Mobile Radio (LMR) systems, Push-to-Talk over Cellular (PTToC) devices, audio accessories, intrinsically safe smartphones and tablets, dispatch and location software, IoT wildfire sensors, and batteries/chargers from 20+ global brands, complemented by its own proprietary Logic Connect cloud platform, Logic Puck connectivity device and Logic Wireless Portable Repeater.
Is Logic Wireless a public or private company?
Logic Wireless is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Logic Wireless founded?
Logic Wireless was founded in 2004. It employs 11 to 50 people.
Where is Logic Wireless based?
Logic Wireless is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Logic Wireless make money?
Three revenue lines are on record. Hardware Sales (Two-way Radio Systems & Accessories) is the primary driver. The others are software Subscriptions (Logic Connect) and professional Services.
Who are Logic Wireless's main competitors?
Direct peers on record are BearCom and Mobile Communications America (MCA). Broad incumbents are Zetron, JVCKENWOOD and Motorola Solutions. Radiocoms Systems is listed as a regional player. Others are Tait Communications and Hytera.
Does Logic Wireless have an API?
No public API is recorded for Logic Wireless.