What Bettinehoeve does

Bettinehoeve B.V. is a Dutch specialty dairy manufacturer founded in 1982 in Etten-Leur by Johan Ewijk. The company produces a broad range of fresh, soft-ripened, semi-hard, organic, and specialty goat cheeses under the Bettine brand, including sub-brands such as Bettine Naturel, Bettine No3, Bettine Blanc, Bettine Pearls, and the award-winning Bettine Grand Cru. Production is conducted entirely at two owned facilities in Etten-Leur using pasteurized milk (72°C for at least 15 seconds) and microbial (vegetarian) rennet, with no outsourced manufacturing. The company sources raw milk from approximately 60 dedicated Dutch goat farmers, with daily composition and quality analysis under Kwaligeit (Dutch Goat Dairy Association) standards, and the longest-standing supplier relationship dating to 1992.

The business operates a hybrid B2B/B2C go-to-market: B2B through retail partnerships with major supermarket chains across the Netherlands (Albert Heijn, Plus, Coop, Hoogvliet), Germany (Kaufland, Rewe, Edeka, HIT, Globus), and Austria (Spar, Merkur), plus foodservice wholesalers (Bidfood, Sligro, Hanos, Makro, De Kweker, Hocras); and B2C through specialty cheese shops and the company's own website. Revenue is generated almost exclusively through physical product sales at undisclosed wholesale/retail pricing. Marketing is primarily content-driven via the company's website (recipes, blog), social media (Facebook, Instagram, LinkedIn), and email newsletters. The company is a privately held subsidiary of the Swiss dairy conglomerate Emmi Group, employs approximately 140 people across three Etten-Leur locations, and is currently led by founder Johan's son Sybren Ewijk as Commercial Director.

Name

Bettinehoeve

Legal name

Bettinehoeve B.V.

Website

https://bettine.nl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Bettinehoeve is a Dutch specialty dairy manufacturer founded in 1982 that produces fresh, soft, semi-hard, organic, and premium goat cheeses under the Bettine brand, selling through major supermarket chains in the Netherlands, Germany, and Austria, plus foodservice wholesalers and specialty cheese shops.

Ownership category

akta.pro rank

Headquarters

HQ city

Leur

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Goat Cheese Product Sales: B2C and B2B sales of fresh goat cheese products including soft goat cheese, semi-hard goat cheese, organic goat cheese, and specialties through retail and foodservice channels.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Bettinehoeve manufactures and sells a full range of fresh, soft, semi-hard, organic and specialty goat cheeses under the Bettine brand. Products are produced in-house at two production sites in Etten-Leur from milk supplied by approximately 60 dedicated Dutch goat farmers, and are distributed through major supermarket chains across the Netherlands, Germany and Austria, as well as through foodservice wholesalers and cheese specialty shops.

Product overview

Bettinehoeve is a Dutch goat cheese company founded in 1982, operating as a cheese manufacturer with approximately 140 employees across 3 locations in Etten-Leur. The company produces a comprehensive range of goat cheese products sourced from about 60 dedicated goat farmers. The product portfolio includes fresh goat cheese, soft cheese, semi-hard cheese, organic goat cheese, goat cheese crumble, and specialty varieties. Key sub-brands include Bettine Grand Cru (award-winning premium aged cheese), Bettine Naturel (fresh natural cheese), Bettine No3 (ripened cheese), Bettine Blanc (aged cheese with white mould rind), and Bettine Pearls (small cheese balls). Products are available through retail supermarkets in the Netherlands (Albert Heijn, Plus, Coop, Hoogvliet) and Germany (Kaufland, Rewe, Edeka, HIT, Globus), as well as food service channels including Bidfood, Sligro, Hanos, and Makro.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Goat Cheese
• Soft Goat Cheese

Quantifiable outcome

• Bettine Grand Cru won best goat cheese in the world at Nantwich International Cheese Show (UK) out of 2140 entries

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Albert HeijncoreChannel Partner/ Reseller/ Distributor · 1 January 1990Partnership since 1990 marked Bettine's breakthrough in Dutch supermarkets. Albert Heijn is the largest supermarket chain in the Netherlands.
• UniekaascoreChannel Partner/ Reseller/ Distributor · 1 January 1987Uniekaas became a customer in 1987, marking the beginning of a long-term partnership that helped establish Bettine's market presence.
• Kwaligeit (Dutch Goat Dairy Association)coreStrategic or Co-development PartnerAll Bettine milk suppliers comply with Kwaligeit standards set up by the Dutch Goat Dairy Association (NGZO). Milk is analyzed daily for composition and quality.
• De MolswaerdminorStrategic or Co-development PartnerGoat farm run by Arie and Hanneke van den Bergh in Bleskensgraaf. Since March 2023, they supply goat milk to Bettinehoeve with around 600 dairy goats. Focused on sustainability.
• Het RijperwapenminorStrategic or Co-development PartnerOrganic goat farm and care farm led by Martin Waal in Southeast Beemster. Supplies goat milk to Bettinehoeve with around 500 dairy goats. Also welcomes guests with disabilities weekly.
• Family CombeeminorStrategic or Co-development PartnerSince 1992, Family Combee has been the longest-serving milk supplier to Bettinehoeve. Valued for animal welfare - goats not immediately pregnant get second and third chances.
• Emmi GroupcoreStrategic or Co-development PartnerBettinehoeve is part of the Emmi Group (Swiss dairy company). Mentioned in privacy policy and terms as data controller relationship within Emmi Group.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Henri Willig: Dutch artisanal cheese producer specializing in goat and cow cheeses with multi-country retail and farm-shop distribution. Most direct competitor in the Dutch specialty goat cheese category.
• Capricare (Ausnutria): Dutch producer of goat milk-based infant nutrition and dairy products. Comparable as a Dutch-based goat dairy operator, though more focused on infant formula than cheese.
• Uniekaas: Dutch specialty cheese maker (now part of Lactalis) producing Gouda, goat, and Dutch cheese specialties. Long-standing Bettine customer since 1987 and a directly comparable Dutch cheese brand.

Broad incumbents

• Arla Foods: European dairy cooperative with broad specialty cheese portfolio. Comparable as a multi-country dairy incumbent distributing branded cheeses through major retailers.
• Royal Bel Group: Dutch-based cheese company with broad specialty cheese portfolio across Europe. Operates as a larger incumbent in the same specialty cheese space as Bettinehoeve.
• Emmi Group: Swiss dairy conglomerate and Bettinehoeve's parent company. Comparable as a multi-country dairy manufacturer with premium and specialty product lines.
• FrieslandCampina: One of the world's largest dairy cooperatives, headquartered in the Netherlands. Broad incumbent in dairy manufacturing with overlapping retail channels across NL/DE/AT.

Regional players

• St. Helen's Farm: UK-based goat dairy and cheese producer. Comparable in goat-dairy specialization but operates primarily in the UK market rather than Continental Europe.
• Delamere Dairy: UK goat milk and cheese producer. Comparable as a goat-dairy specialist with branded retail products, but primarily UK-focused.
• Meyenberg: US-based goat milk and cheese producer. Comparable goat-dairy specialist with branded retail products, but primarily serves the North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bettinegeitenkaas
• LinkedInlinkedin.com/company/bettinehoeve-bv
• Instagraminstagram.com/bettinegoatscheese
• Xx.com/bettinehoeve

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bettinehoeve