What Tennessee State Bank does

Tennessee State Bank (TSB) is a privately-held community bank founded in 1972 and headquartered at 2210 Parkway in Pigeon Forge, Tennessee. The bank operates 16 branches and 40+ ATMs across Sevier County, Cocke County, and portions of Knox County, employing between 251 and 500 staff. TSB serves individual consumers, small-to-medium businesses, veterans, and seniors (aged 50+) with deposit products (checking, savings, money market, CDs, IRAs), consumer and commercial loan products (home loans, home equity, auto, personal, real estate, small business), credit cards (Visa Gold, Premier Rewards, Secured, Elite Business), and merchant card processing through its wholly-owned subsidiary TSB Merchant Services LLC.

The bank's technology infrastructure centers on a Banno-powered online banking platform and the TNStateBank Mobile app (iOS and Android), with capabilities including mobile check deposit, TSB OneClick bill payment, TSB FraudWatch real-time fraud monitoring on debit cards, two-factor authentication, 24/7 telephone banking, and wallet integrations with Apple Pay, Samsung Pay, and Google Pay. Specialty fee-based programs include CardCash (tiered debit cash back up to $250/year), Benefits Plus ($8/month identity theft protection and discounts via Generations Gold and Rakuten, free for veterans), No Bounce Advantage (overdraft protection), and Super Partners (senior membership with travel and social programming).

TSB's revenue model is a traditional community bank model: net interest income from the spread between loan interest earned and deposit interest paid, supplemented by recurring service fees (Cash Management $0-$50/month tiers, Benefits Plus $8/month), transaction fees (overdraft, stop payment, credit card interchange), and merchant processing income from TSB Merchant Services LLC. The bank maintains FDIC membership, Equal Housing Lender status, SAFE Act and USA Patriot Act compliance, and follows a direct-to-consumer GTM via physical branches, digital channels, telephone banking, and community-driven sponsorship and referral programs. The bank is led by President and CEO Todd Proffitt and is independently owned with no parent company, institutional investor, or public ticker disclosed.

Name

Tennessee State Bank

Legal name

Tennessee State Bank

Website

https://tnstatebank.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Tennessee State Bank is a privately-held community bank founded in 1972 in Pigeon Forge, Tennessee, operating 16 branches and 40+ ATMs across three eastern Tennessee counties, serving individual consumers, small-to-medium businesses, veterans, and seniors with deposit accounts, loans, credit cards, and digital banking.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)

akta.pro secondary industries

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Community banking
• Consumer lending
• Mortgage loans
• Business banking

Headquarters

HQ city

Pigeon Forge

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Loans: The primary revenue stream comes from interest earned on loans including mortgages, home equity loans, auto loans, personal loans, and business loans. The bank offers competitive rates on various loan products.
2. Deposit Interest: Interest-bearing checking, savings, money market, and CD accounts generate revenue through the spread between loan interest rates and deposit interest paid to customers.
3. Credit Card Fees: Revenue from credit card annual fees, transaction fees, and interchange fees on Visa credit card products including Gold Card, Premier Rewards, Secured Card, and Elite Business Card.
4. Cash Management and Merchant Services: Monthly service fees for cash management plans (Standard $0, Basic $15, Intermediate $25, Executive $50), plus merchant card processing services through TSB Merchant Services LLC.
5. Benefits Plus Membership: $8 monthly membership fee for Benefits Plus program providing identity theft protection, discounts, and rewards, with complimentary 90-day trial for checking/savings account holders. Veterans receive free membership.
6. Overdraft and Service Fees: Fees for overdrafts, returned items, stop payments, and other account maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Tennessee State Bank is a community bank that provides deposit accounts (checking, savings, money market, CDs), consumer and commercial lending (mortgages, home equity, auto, personal, real estate, small business loans), credit cards (Visa Gold, Premier Rewards, Secured, Elite Business), merchant card processing through TSB Merchant Services LLC, and digital banking channels (mobile app, online banking, telephone banking). The bank also offers fee-based add-on programs including Benefits Plus identity protection membership, Super Partners senior program, CardCash debit rewards, No Bounce Advantage overdraft protection, and TSB FraudWatch fraud monitoring.

Product overview

Tennessee State Bank operates as a community bank offering a unified suite of deposit, lending, and electronic banking products. The core banking platform includes personal and commercial checking and savings accounts, while digital banking is delivered through TSB Online Banking (powered by Banno) and the TNStateBank Mobile Banking App. The product portfolio spans mortgage and consumer lending, credit cards (Visa Gold, Premier Rewards, Secured, and Elite Business variants), merchant services, Cash Management for business customers, and fee-based add-on programs including FraudWatch fraud protection, No Bounce Advantage overdraft coverage, CardCash rewards, Benefits Plus identity protection and discounts, and Super Partners senior membership. Specialty/Charity Cards extend the debit and credit card lineup with cause-marketing variants supporting local charities and schools. The bank also provides supplementary tools including telephone banking, eStatements, and financial calculators.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Consumer checking account products for individuals and families, offered with options such as All-In-One NOW interest-bearing checking. Targeted at personal banking customers in eastern Tennessee.
• Personal Savings Accounts Savings products for individuals including Just Savings (0.15% APY), Minor Savings, Christmas Club, and All-In-One NOW interest-bearing accounts with a $2,500 minimum to open.
• Commercial Checking Business checking account offering unlimited check writing, teller transactions and deposits with no per-item fees, targeted at small to medium businesses in the bank's service area. Optional Cash Management add-on available.
• Commercial Savings Business savings products including Commercial Savings (0.15% APY), Commercial Money Market (0.25% to 1.51% APY), and Certificates of Deposit. Targeted at business customers in eastern Tennessee.
• Home Loans In-house mortgage loans for purchasing, refinancing, and home improvements with local servicing and competitive rates, targeted at individual homebuyers and refinancers in the bank's market area.
• Home Equity Loans Home equity lines of credit and loans secured by the borrower's primary residence, with variable rates tied to the Prime Rate, for consumers seeking to leverage home equity.
• Auto Loans Vehicle financing for new and used automobiles with local service and competitive rates, targeted at individual consumers purchasing vehicles.
• Personal Loans Unsecured consumer installment loans and collateral-backed installment loans for individual borrowers with varied personal financing needs.
• Shortcut Loans Unsecured consumer and business loans with expedited application and credit decision processes targeted at existing Tennessee State Bank customers.
• Real Estate Loans Commercial and residential real estate financing including construction loans, investment property loans, and land/lot purchases for businesses and individuals.
• Small Business Loans Business credit products including term loans, lines of credit, letters of credit, equipment loans, and the Elite Business Visa Card with rewards, targeted at small business borrowers in eastern Tennessee.
• Visa Gold Card Consumer credit card with car rental insurance, optional introductory rates, and upgrade paths to charity specialty cards, targeted at individual cardholders.
• Premier Rewards Visa Card Consumer credit card offering unlimited cash back rewards on qualified purchases, targeted at individual cardholders seeking rewards.
• Secured Visa Card Credit-building credit card secured by a Tennessee State Bank savings account deposit equal to 125% of the approved credit line, targeted at consumers building or rebuilding credit.
• Elite Business Visa Card with Rewards Business credit card with expense tracking capabilities and no annual fee, subject to credit approval, targeted at small business cardholders.
• TNStateBank Mobile Banking App Mobile banking application for iOS and Android that enables bill payment, transaction viewing, fund transfers, mobile check deposit, and debit card management for TSB account holders.
• TSB Online Banking Web-based online banking platform powered by Banno for account access, bill pay, fund transfers, eStatements, and stop payments, targeted at retail and business customers of TSB.
• TSB Telephone Banking Automated telephone banking system available 24/7 for account balances, transfers, debit card services, stop payments, and account information queries, accessible via 865-908-BANK.
• TSB Merchant Services, LLC Payment processing solutions for businesses including credit card processing, terminal services, statement analysis, emergency replacement, and merchant account management, delivered through the wholly-owned subsidiary TSB Merchant Services, LLC.
• TSB Cash Management Tiered cash management plans for commercial accounts offering ACH origination, payroll processing, EFTPS tax payments, account sweeps, and bill payment, with monthly fees from $0 (Standard) to $50 (Executive). Targeted at small and medium business customers.
• Benefits Plus Membership Standalone $8/month membership program (free for veterans) providing identity theft protection via Ultimate ID Plus, cellular device coverage, cash back rewards through Rakuten, and access to over 125,000 local and national discounts. Targeted at TSB account holders and veterans.
• TSB Super Partners Membership program for customers age 50+ offering group activities, luncheons, local attractions, financial seminars, and travel excursions. Targeted at senior customers in the bank's service area.
• Specialty and Charity Cards Specialty debit and credit cards featuring artwork by Robert A. Tino supporting local causes: Smoky Mountains Charity (Friends of the Smokies, since 2014), Patriot Charity (Smoky Mountain Service Dogs for veterans, since 2015), and School Spirit Cards (since 2015), with a $10 annual contribution per card.

Quantifiable outcome

• 5-star rating from BauerFinancial indicates strong financial health and stability
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Friends of the SmokiescoreStrategic or Co-development PartnerTennessee State Bank partners with Friends of the Smokies through the Smoky Mountains Charity Cards program. Customers can upgrade to specialty debit or credit cards featuring artwork by Robert A. Tino for a $10 annual contribution, with 100% of proceeds donated to support Great Smoky Mountains National Park preservation. Since inception in 2014, customer donations have totaled over $140,560.
• Smoky Mountain Service DogscoreStrategic or Co-development PartnerTSB partners with Smoky Mountain Service Dogs through Patriot Charity Cards and Smoky Mountain Charity Cards. The $10 annual contribution from cardholders is donated 100% to train mobility assistance dogs for disabled combat veterans. Since 2015, TSB customers have donated over $58,055. The program features artwork by local artist Robert A. Tino.
• Robert A. TinominorStrategic or Co-development PartnerLocal artist Robert A. Tino and TSB Director creates artwork for specialty charity cards including Patriot Cards, Smoky Mountains Cards, and School Spirit Cards, adding local artistic value to TSB's charity programs.
• BanzaiminorStrategic or Co-development PartnerTennessee State Bank has partnered with Banzai to provide clear, in-depth financial education lessons covering topics like saving, insurance, retirement, taxes, life changes, housing, borrowing, credit, investing, budgeting, and running a business at tnstatebank.banzai.org.
• Dollywood FoundationminorStrategic or Co-development PartnerTSB partners with the Dollywood Foundation and Sevier County High School Alumni Association to provide a $15,000 Dolly Parton Scholarship to a student from Sevier County High School pursuing their dreams.
• Sevier County High School Alumni AssociationminorStrategic or Co-development PartnerTSB partners with the Sevier County High School Alumni Association to award the Dolly Parton Scholarship to local students.
• 4-H OrganizationminorStrategic or Co-development PartnerTennessee State Bank partnered with the 4-H organization to award a $500 scholarship to a local student pursuing higher education.
• Isaiah 117 HouseminorStrategic or Co-development PartnerLocal charity receiving employee Jeans Day donations ($1 each Friday). TSB Pigeon Forge Branch prepares Easter Baskets for children at Isaiah 117 House.
• Second Harvest Food Bank of East TennesseeminorStrategic or Co-development PartnerTSB supports Second Harvest Food Bank of East Tennessee during Hunger Action Month benefiting the Food For Kids program which serves 12,600+ children across 18 East Tennessee counties. TSB's $2,500 donation on 'double your donation day' provided 15,000 meals.
• Boys & Girls Club of the Smoky MountainscoreStrategic or Co-development PartnerTSB has been a Keystone Society Sponsor of the Boys & Girls Club of the Smoky Mountains since 2012, providing annual $5,000 donations to support youth programs that educate and encourage young people to become responsible adults.
• Feed My Sheep MinistriesminorStrategic or Co-development PartnerNewport Branch employees donate funds through Jeans Day program to support Feed My Sheep Ministries, a local charity serving those in need.
• Sunset GapminorStrategic or Co-development PartnerNewport Branch employees support Sunset Gap through Jeans Day donations, supporting this local ministry's community programs.
• Isaiah 117 HouseminorStrategic or Co-development PartnerNewport Branch employees support Isaiah 117 House through Jeans Day donations, helping provide care for children in the community.
• Sevier County Food MinistryminorStrategic or Co-development PartnerTSB Sevier County employees support Sevier County Food Ministry through Jeans Day donations to help fight local hunger.
• Teen Christmas SeviervilleminorStrategic or Co-development PartnerTSB Sevier County employees support Teen Christmas Sevierville through Jeans Day donations to provide holiday assistance to local teens.
• The Salvation ArmyminorStrategic or Co-development PartnerTSB Sevier County employees support The Salvation Army through Jeans Day donations to support their community programs.
• Generations Gold, Inc.coreStrategic or Co-development PartnerTSB partners with Generations Gold, Inc. to provide the Benefits Plus membership program offering identity theft protection (Ultimate ID Plus powered by IdentityForce/TransUnion), cellular care coverage, cash back rewards through Rakuten, health and wellness discounts, travel discounts, and over 125,000 local business discounts for $8/month.
• RakutenminorGTM or Marketing PartnerBenefits Plus members can earn cash back rewards through Rakuten online shopping and receive 50% bonus up to $25 per quarterly payout when submitting their 'Big Fat Check' statements.
• CoinstarminorGTM or Marketing PartnerCoinstar kiosk coin machines available at 8 TSB branch locations for customers and non-customers to convert loose change to vouchers for cash or deposit, with 6% service charge by Coinstar.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Citizens National Bank (Tennessee): Tennessee-based community bank with comparable branch-based distribution and small-business lending focus. Direct competitor in the Tennessee community banking space.
• SmartBank: Tennessee-based community bank with comparable branch footprint and full personal/commercial banking offering. Highly comparable scale and geographic focus in eastern Tennessee markets.
• BankTennessee: West Tennessee community bank offering personal and commercial banking with similar community-bank positioning and product set. Comparable in scale and customer segments.
• FirstBank (Tennessee): Tennessee-headquartered community bank serving consumers and small businesses with similar deposit/lending mix and local decision-making model. Closest functional analog in scale and product breadth.

Broad incumbents

• First Horizon Bank: Tennessee-headquartered regional bank with significantly larger scale operating across the same state. Provides same product set but with broader geographic reach, more sophisticated treasury/capital markets, and greater technology investment.
• Pinnacle Financial Partners: Tennessee-headquartered bank with strong presence in Nashville/Knoxville markets overlapping TSB's Knox County. Operates similar relationship-based banking model but at significantly larger scale with broader commercial services.
• Truist Financial: Large Southeast regional bank formed from BB&T/SunTrust merger with material branch presence in Tennessee. Provides overlapping deposit, lending, and digital banking products across TSB's footprint.
• Regions Bank: Southeast regional bank with significant Tennessee presence offering full personal and commercial banking suite. Overlaps in Sevier/Knox County markets with substantially greater scale and product breadth.
• Woodforest National Bank: Multi-state community-style bank with retail-focused branch model and personal/business banking offering. Comparable in branch-driven community banking approach, though operating across a wider footprint.
• ServisFirst Bank: Southeast-focused commercial bank providing treasury management, lending, and deposit services to businesses. Comparable commercial banking product set to TSB Cash Management offerings at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tnstatebank

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennessee State Bank