Elearnmarkets

What Elearnmarkets does

Elearnmarkets is an India-based online financial education company, founded in 2010 and headquartered in Kolkata, that delivers stock market and trading education to retail investors and aspiring professional traders across South Asia. Its core offering is the Multi-Asset Trading Mentorship Program (TMP), a 6-month, ₹94,400 flagship program covering equity, options, commodities (MCX), and global macro, delivered by SEBI-registered mentors through live sessions, live trading, and doubt-clearing. The company also sells individual video courses priced ₹3,000-₹50,000 covering technical analysis, options strategies, price action, momentum trading, and algorithmic trading; a free ELM School with self-paced learning modules and book summaries; a 300+ webinar library; a suite of financial calculators (SIP, EMI, CAGR, SWP, EPF, NPS, etc.); and an NSE Academy joint certification program (E-NCCMP) priced at ₹16,000 + GST. The 2026 introduction of the Elearnmarkets Infinity subscription shifted part of the catalog to a recurring-revenue, unlimited-access model.

Technology is web- and mobile-delivered: a learning management system accessed via website and apps on iOS and Android (Play Store: 1M+ downloads, 4.7 stars across 13.9K reviews), with deep integrations to sister-platform StockEdge for market analysis and to third-party tools TradingView, Opstra, and StockMock for charting, options analysis, and backtesting. The legal entity StockEdge Fintech Private Limited (formerly Kredent InfoEdge Private Limited) holds SEBI Research Analyst (INH300007493) and Investment Advisor (INA000017781) registrations. Distribution is primarily direct-to-consumer digital (website, apps, YouTube 935K+ subs, X 546K+ followers, Telegram, WhatsApp advisor outreach for high-ticket programs, and an affiliate / Student Ambassador program), with no physical retail channel. Customer base comprises 3.44M+ registered learners, 5,500+ TMP graduates, and 48K+ verified reviews averaging 4.7/5.

Revenue is generated mainly through one-time course purchases, complemented by the Infinity subscription and E-NCCMP certifications; pricing uses both one-time/perpetual licenses and (newly) subscription billing, with EMI available for the TMP. The company is privately held by founders Vineet Patawari (CEO) and Vivek Bajaj (Co-founder, Program Curator) with no disclosed external venture investment. AI capability is modest and educational rather than proprietary: AI tools such as ChatGPT, Gemini, and Perplexity are taught within the Stock Trading 101 curriculum rather than embedded as differentiated platform features.

Name

Elearnmarkets

Legal name

StockEdge Fintech Private Limited

Website

https://elearnmarkets.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Elearnmarkets is an India-based SEBI-registered online financial education platform serving retail investors and traders across South Asia. It delivers the 6-month Multi-Asset Trading Mentorship Program (TMP), individual video courses, free ELM School modules, webinars, financial calculators, and an NSE Academy joint certification, reaching 3.44M+ registered learners via web, mobile apps, and YouTube.

Ownership category

akta.pro rank

Product category

Stock Market Education

NAICS

Educational Services (611), Educational Support Services (611710), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDABAJAI

Investments & Capital Markets (Trading, Portfolio, Derivatives)

Education/Corporate Training & Professional Development/Finance, Accounting & Risk Training

SECONDARYEDAAAJAH

Investing Fundamentals (Stocks, Bonds, Funds, Risk)

Education/Adult & Continuing Education/Financial Literacy & Consumer Education

SECONDARYEDANAIAJ

Securities & Investment Licensing Exam Prep (FINRA Series 7/63/65/66, SIE)

Education/Tutoring & Test Preparation/Professional Certification & Licensure Exam Prep

Keywords

• Stock market education
• Online trading courses
• Investment mentorship programs
• Financial market training
• Capital market certification

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Individual Paid Courses: Sale of individual stock market courses ranging from ₹3,000 to ₹50,000. Courses cover technical analysis, options trading, momentum trading, algorithmic trading, cryptocurrency, fundamental analysis, and more. Revenue is one-time per course with 3-year access to recorded content.
2. Trading Mentorship Program (TMP): 6-month comprehensive mentorship program priced at ₹94,400 (all-inclusive). Includes live sessions, live trading with mentors, doubt-clearing, recorded content library, WhatsApp community, and certificate of completion. EMI options available at ₹8,475/month. One-time upfront payment with multi-year access to content.
3. NSE Academy Certification (E-NCCMP): Jointly certified capital markets course by NSE Academy and Elearnmarkets priced at ₹16,000 + GST. Includes 200+ recorded videos, weekly live classes, and NCFM examination (first attempt fee included).
4. Elearnmarkets Infinity Subscription: All-in-one subscription plan providing unlimited access to structured courses, live trading webinars, options strategies, and mentorship. Subscription-based model offering comprehensive access.
5. Scholarship Test Fee: Free aptitude test for scholarship eligibility to the Trading Mentorship Program. The scholarship test fee is credited toward enrollment for non-scholarship recipients. Revenue from test administration is minimal and serves as a qualification funnel.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Elearnmarkets sells online stock market education to Indian retail traders and investors, anchored by a 6-month Multi-Asset Trading Mentorship Program (TMP) priced at ₹94,400 and a catalog of individual paid courses (₹3,000–₹50,000) covering technical analysis, options strategies, momentum trading, and algo trading. The platform also offers the NSE Academy Certified Capital Market Professional (E-NCCMP) joint certification and an all-inclusive Elearnmarkets Infinity subscription, supported by free ELM School learning modules, 300+ webinars, and 20+ financial calculators. SEBI-registered mentors deliver live trading sessions and structured multi-asset curriculum across equity, options, commodities, and global macro.

Product overview

Elearnmarkets is a stock market education platform operating as a platform-plus-modules architecture, built around the flagship Multi-Asset Trading Mentorship Program (TMP) — a 6-month live mentorship offering covering equity, options, commodities, and algo trading. Supporting the flagship are individual video courses (including Stock Trading 101, Systematic Momentum Trading, Price Action, and Rule-Based Options Trading), a free ELM School with self-paced learning modules, a live and recorded webinar library, and a suite of financial calculators (SIP, CAGR, EMI, SWP, PPF, EPF, NPS, and others). The NSE Academy Certified Capital Market Professional (E-NCCMP) provides a third-party certification pathway. The platform also incorporates AI tools (ChatGPT, Gemini, Perplexity AI) within its curriculum to assist with financial analysis and trading routine building. Elearnmarkets Infinity serves as an all-in-one subscription bundle for unlimited access across all offerings.

Differentiator

Problem solved

Functional benefit

Brands

• E-NCCMP (Online NSE Academy Certified Capital Market Professional): Joint certification program by NSE Academy and Elearnmarkets covering comprehensive capital market education.
• Trading Mentorship Program (TMP)
• StockEdge

Products and services

• Multi-Asset Trading Mentorship Program (TMP) India's first structured 6-month multi-asset trading mentorship program covering equity, derivatives, options, commodities, currencies, and global macro through live sessions, live trading with SEBI-registered mentors, doubt-clearing, and a private WhatsApp mentee community. Priced at ₹94,400 with EMI at ₹8,475/month and 5,500+ traders already mentored.
• Stock Trading 101 in 30 days Beginner-level foundation course covering markets, instruments, charts, order types, risk basics, market structure, AI tools for trading, and Demat and trading account setup over a 30-day structured program. Priced at ₹3,000 with 2,200+ learners and 4.4 average rating. No prior experience required.
• Systematic Momentum Trading & Investing Strategies Advanced course by Vivek Bajaj covering Relative Strength analysis, momentum trading, swing trading, RS55 strategies, Volcano Strategy, and combo scans for identifying breakout opportunities across multiple timeframes. Priced at ₹25,000 with 3,436 learners and 4.9 rating.
• Price Action and Strategies on Equity & Commodities Course by Souradeep Dey focused on reading price action, drawing support, resistance, and trendlines, timing entries on pullbacks and breakouts, managing risk and position sizing, and connecting commodity movements and global cues with equity trades. Priced at ₹20,000 with 5,532 learners and 4.7 rating.
• Rule-Based Options Trading Strategies (TMP) Options trading course by Chetan Panchamia covering derivatives concepts, option chain analysis, open interest interpretation, strategy construction using Opstra, backtesting on StockMock, risk management, position sizing, and algo-based execution.
• Mentorship Live Sessions Live trading mentorship sessions included in the TMP program covering consistency in trading with structured frameworks, high-probability setup identification, risk management, global inter-market insights, and trader psychology. Priced at ₹50,000 with 4,819 learners and 4.1 rating.
• NSE Academy Certified Capital Market Professional (E-NCCMP) Joint certification program by NSE Academy and Elearnmarkets providing a comprehensive 360-degree capital market education covering fundamental and technical analysis, macroeconomics, derivatives, and options, culminating in an NCFM examination. Priced at ₹16,000 + GST with the first NCFM examination attempt fee included; lifetime validity of the NSE Academy certificate.
• Elearnmarkets Infinity Subscription All-in-one Elearnmarkets subscription plan providing unlimited access to structured courses, live trading webinars, options strategies, Nifty trading, intraday trading, price action, and stock market mentorship. Available monthly via the website and mobile apps.

Quantifiable outcome

• 5,500+ traders mentored across Trading Mentorship Program batches
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NSE Academy (National Stock Exchange of India)coreStrategic or Co-development PartnerElearnmarkets and NSE Academy jointly offer the E-NCCMP (Online NSE Academy Certified Capital Market Professional) certification course. This program combines Elearnmarkets' e-learning platform with NSE Academy's capital market curriculum. Students receive joint certification upon clearing the NCFM examination, enhancing credibility in the financial industry. The course covers fundamental analysis, technical analysis, derivatives, and macroeconomics with Elearnmarkets' instructors delivering content alongside NSE's testing framework.
• StockEdgecoreStrategic or Co-development PartnerStockEdge is a related platform (co-founded by the same team — Vineet Patawari and Vivek Bajaj) providing market analysis tools. Elearnmarkets integrates StockEdge tools into its curriculum, recommending students use StockEdge for chart analysis, scans, and market research. The TMP curriculum explicitly includes 'Navigating TradingView & StockEdge' as a learning module. Both platforms share regulatory registration (SEBI RA INH300007493) and operational infrastructure.
• Kotak SecuritiesminorGTM or Marketing PartnerKotak Securities runs banner advertisements on Elearnmarkets' blog platform, promoting zero brokerage Demat account opening offers through a fintech partnership. Elearnmarkets receives referral traffic/advertising revenue from Kotak Securities. The advertisement appears on the blog page and offers users zero intraday charges on Demat accounts opened via the Elearnmarkets referral link.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zerodha (Varsity): Zerodha's Varsity is one of India's largest free stock-market education platforms covering equity, derivatives, and options, with similar target audience of retail traders and overlapping modules on technical analysis and risk management.
• Finology: Finology is an India-focused stock-market education and investing ecosystem (Ticker, Fintech courses) targeting retail investors with a beginner-to-advanced curriculum, directly comparable to Elearnmarkets' journey-based learning products.
• Samco (Stock Academy): Samco runs a free Stock Academy covering technical analysis, derivatives, and options alongside its brokerage, competing for the same intermediate-trader segment that Elearnmarkets addresses with its courses and webinars.

Broad incumbents

• Sharekhan (Education): Sharekhan is a large full-service Indian broker with an education arm (Sharekhan Knowledge Center) covering markets, research, and trading courses, serving a broader investor base with overlapping beginner-to-intermediate content.
• NSE Academy: NSE Academy is the educational arm of the National Stock Exchange of India offering NCFM certification programs and capital-markets courses; it is both a partner (E-NCCMP) and a broader competitor in certification-based financial education.
• MoneyControl (MC30 / Learning): MoneyControl is India's largest financial news and education portal offering market education, personal finance courses, and live commentary, targeting a similar retail-investor base with broader scope than Elearnmarkets' offering.
• Motilal Oswal (Knowledge Center): Motilal Oswal is a large Indian broker with an extensive Knowledge Center providing free trading courses, research, and webinars; broadly overlaps with Elearnmarkets' beginner-to-advanced education content within a diversified brokerage platform.
• Groww (Groww Academy): Groww is a leading Indian retail-investing platform serving millions of first-time investors, with an Academy offering beginner-level mutual funds, stocks, and personal finance content directly comparable to Elearnmarkets' ELM School and beginner courses.

Emerging players

• CA Rachana Ranade: CA Rachana Ranade is one of India's largest financial-literacy YouTube educators with paid courses for retail investors; she represents the finfluencer archetype that increasingly competes with structured programs like Elearnmarkets TMP.
• Trendlyne Education: Trendlyne is an Indian stock analytics and education platform blending screener/analytics tools with investing lessons; overlaps with Elearnmarkets' intermediate-trader segment and the integrated StockEdge-like analytics stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elearnmarkets
• YouTubeyoutube.com/c/Elearnmarkets
• Facebookfacebook.com/elearnmarkets
• LinkedInlinkedin.com/company/9399886
• Instagraminstagram.com/elearnmarkets

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elearnmarkets