CAT Coverage

What CAT Coverage does

CATcoverage.com is an online catastrophe insurance marketplace operated by Salt Lake City-based Poulton Associates LLC, founded in 1989 by Craig Poulton. The platform administers the Natural Catastrophe Insurance Program (NCIP), a private-market alternative to the National Flood Insurance Program (NFIP) offering residential and commercial flood insurance plus earthquake coverage, with limits up to $5M, shorter waiting periods, and broader peril coverage (basement contents, replacement cost on contents, additional living expense) than the NFIP. Distribution spans a self-service producer portal for licensed insurance agents, a mortgagee verification portal for lenders, and an API that embeds NCIP quoting into loan origination systems and real estate platforms; geographic reach extends to 49 U.S. states for flood coverage (Kentucky excluded) with earthquake coverage gated out of CA, FL, and KY.

The platform's core technology is a proprietary AI-powered risk algorithm that combines geospatial data, advanced elevation analysis, and virtual inspection tools to price property risk at the structure level rather than relying solely on FEMA flood zone designations, yielding a stated 95% auto-decision rate on flood quotes and 60% on earthquake quotes. A single producer application surveys multiple AM Best A+-rated carriers and returns comparative pricing, allowing CATcoverage to function as a multi-carrier aggregator rather than a single-carrier distributor.

CATcoverage generates revenue through commissions paid by carrier partners on placed premiums — 15% on new flood policies, 12.5% on flood renewals, and 10% on earthquake policies (new and renewals). Producers are onboarded online with no minimum volume commitment, supplemented by a bulk rollover workflow for migrating existing policy books. As of October 2025, Wright National Flood Insurance Services LLC (an affiliate of Wright Flood) entered an agreement to acquire Poulton Associates, with closing expected in November 2025 and the combined entity positioned as the largest U.S. flood insurance provider.

Name

CAT Coverage

Legal name

Poulton Associates LLC

Website

https://catcoverage.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

CATcoverage.com is a B2B online catastrophe insurance marketplace operated by Poulton Associates since 1989, offering private flood and earthquake insurance (NCIP) to insurance agents, mortgage professionals, and property owners across 49 U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commission Revenue: CATcoverage generates revenue through commissions paid by insurance carriers on policies sold through its marketplace platform. Producers earn commissions on new flood policies (15%), flood renewals (12.5%), and earthquake policies (10% for both new and renewals). The company acts as an insurance intermediary, earning a share of premiums placed with carrier partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

CAT Coverage operates an online catastrophe insurance marketplace (CATcoverage.com) where licensed insurance producers can quote, compare, bind, and manage private flood and earthquake insurance policies offered through the Natural Catastrophe Insurance Program (NCIP). The platform aggregates multiple AM Best A+ rated carriers and uses a proprietary AI-powered risk algorithm to deliver instant quoting with a 95% auto-decision rate, providing broader coverage and higher limits than the federal NFIP.

Product overview

CATcoverage.com is an online catastrophe insurance marketplace operated by Poulton Associates. The platform centers on the Natural Catastrophe Insurance Program (NCIP), which provides private flood insurance and earthquake insurance as alternatives to the NFIP (National Flood Insurance Program). The NCIP product line includes Personal/Residential Flood Insurance, Commercial Flood Insurance, and Earthquake Insurance for both residential and commercial properties. The platform enables insurance producers to quote, compare, and issue policies online, with 95% of applications receiving instant auto-decisions. The platform is accessible via the website, producer portal, and API for partner integrations. Recent developments include expansion to 49 states and an announced acquisition by Wright Flood expected to close in November 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Natural Catastrophe Insurance Program (NCIP): A private flood and earthquake insurance program offering broader coverage and higher limits than the NFIP, with coverage available nationwide through the CATcoverage.com platform.

Products and services

• NCIP Private Flood Insurance Private flood insurance product offered under the NCIP that provides broader coverage than the NFIP, with residential limits up to $5,000,000, a 15-day waiting period, basement contents coverage, additional living expense coverage, and replacement cost on contents options. Sold through licensed insurance producers to residential and commercial property owners.
• NCIP Earthquake Insurance Earthquake insurance coverage for residential and commercial properties covering dwelling, contents, appurtenant structures, additional living expense, increased cost of materials, and debris removal. Available in most U.S. states except California, Florida, and Kentucky.
• NCIP Commercial Flood Insurance Commercial property flood insurance through NCIP with building coverage up to $2,500,000 per building ($5,000,000 with carrier approval), Business Income Extra Expense Coverage, and shorter waiting periods than NFIP. Designed for commercial property owners and businesses.
• NCIP Personal/Residential Flood Insurance Residential flood insurance quoting through a structured 10-page online walkthrough covering property address, perils selection, appetite/eligibility, dwelling information, peril deductibles, coverage limits, contact information, mortgagees, inception date, and disclosures. Designed for individual homeowners and residential property owners.
• CATcoverage.com Online Insurance Marketplace Platform Online catastrophe insurance marketplace platform where licensed insurance producers sign up, quote, bind, and manage NCIP flood and earthquake coverage from multiple AM Best A+ rated carriers. Features a 95% auto-decision quoting engine, digital policy issuance, e-signature, and 100% online producer onboarding with no minimum volume commitment.
• CATcoverage API

Quantifiable outcome

• 95% auto-decision rate for flood insurance quotes
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Wright Flood / Wright National Flood Insurance Services LLCflagshipStrategic or Co-development Partner · 24 October 2025Wright National Flood Insurance Services LLC (affiliate of Wright Flood) entered into an agreement to acquire Poulton Associates LLC, parent company of CATcoverage.com. The acquisition is expected to close in November 2025 and will make Wright Flood the largest flood insurance provider in the United States.
• API Partners / IntegratorscoreChannel Partner/ Reseller/ DistributorTechnology partners integrating the CATcoverage API into their platforms. Partners include mortgage software providers, loan origination systems, and real estate platforms that embed flood insurance quoting capabilities into their existing workflows.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wright Flood: Wright National Flood Insurance Services is the announced acquirer of Poulton Associates and the largest dedicated U.S. flood insurance writer/distributor, operating a comparable NFIP write-your-own-plus-private model with deep carrier relationships.
• Neptune Flood: Neptune Flood is a private flood insurance MGA/marketplace offering agent-facing quoting and binding across multiple carriers, directly competing with CATcoverage in the same private flood, producer-led distribution model.
• Palomar Specialty Insurance: Palomar is a specialty P&C insurer (and parent of ICAT and GeoVera) with significant earthquake and catastrophe exposure, making it a comparable specialty catastrophe underwriter/marketer with similar product and distribution focus.
• GeoVera Insurance Holdings: GeoVera is a specialty earthquake insurance carrier serving residential and commercial risks, directly comparable to CATcoverage's NCIP earthquake offering in target market and peril focus.
• ICAT: ICAT is a catastrophe-focused insurance specialist (now part of Palomar) underwriting earthquake and other cat perils, comparable in its narrow specialty-cat positioning and broker distribution model.

Emerging players

• Burns & Wilcox: Burns & Wilcox is a major U.S. wholesale insurance broker specializing in surplus and specialty lines, comparable as a distribution channel for catastrophe and specialty risks, though broader in scope than CATcoverage.
• AmRisc: AmRisc is a specialty E&S managing general underwriter with catastrophe and coastal property expertise, comparable in its specialty-cat focus and producer-oriented distribution, though heavier on E&S commercial.

Broad incumbents

• Risk Placement Services (RPS): RPS is a national wholesale insurance brokerage placing specialty and E&S risks across multiple carriers; it overlaps with CATcoverage's multi-carrier, agent-facing distribution of catastrophe coverage but serves a much broader book.
• Munich Re: Munich Re is a global reinsurer and a major capacity provider behind U.S. private flood and earthquake; as the upstream risk-taker, it is broadly comparable in the catastrophe insurance value chain, though operating at reinsurance rather than primary placement.
• Aon (Reinsurance Solutions): Aon's Reinsurance Solutions is a global P&C reinsurance broker and intermediary; comparable to CATcoverage as a P&C intermediation platform, but operating at much larger scale and primarily on the reinsurance side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/catcoverage
• LinkedInlinkedin.com/company/poulton-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAT Coverage