Prodio Audio Learning

What Prodio Audio Learning does

Prodio Audio Learning Inc. is a Vancouver-based, founder-owned professional development company founded in 2017 by Russell Cullingworth (CEO) and Christine Cullingworth (VP Production). It operates an audio-only mobile learning platform that delivers accredited continuing professional development (CPD/CPE/HRCI) courses to licensed professionals, built around three proprietary, trademarked methodologies: Decision Rehearsal™, an immersive audio simulation framework that places leaders in branching high-pressure scenarios; StoryStyle™, a storytelling-driven audio format using acted scenarios, expert interviews, and sound design; and the iFactor Scorecard, a free assessment that measures how effectively an organization's learning program develops creativity, critical thinking, judgement, and decision-making skills. The catalog spans 60+ courses across ethics, leadership, change management, privacy, and HR, including flagship collaborations such as the IFAC/IESBA "Exploring the IESBA Code" audio series and the FIPA Privacy Management Certificate.

The platform is delivered through iOS and Android apps and a direct e-commerce storefront, supplemented by content distribution on LinkedIn Learning (reaching 100,000+ learners) and accreditation partnerships with 13+ professional associations including six Canadian CPA provincial bodies, the Ontario Society of Professional Engineers, the South African Institute of Chartered Accountants, the Greater Vancouver REALTORS, and the Freedom of Information and Privacy Association. Revenue is generated through one-time individual course purchases ($4.99–$300 USD), discounted course bundles, freemium micro-learning modules used as funnel entry points, revenue-sharing arrangements with partner associations, and bespoke custom scenario development engagements on multi-year contracts for organizational clients. The company employs 1–10 people, has raised no external funding, and is described in its own materials as "the global leader in imagination-based professional learning."

Name

Prodio Audio Learning

Legal name

ProDio Audio Learning Inc.

Website

https://prodiolearning.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Prodio Audio Learning is a Vancouver-based, founder-owned audio e-learning platform founded in 2017 that delivers accredited CPD/CPE courses to licensed professionals via iOS/Android apps and professional-association partnerships, using proprietary Decision Rehearsal and StoryStyle methodologies to develop leadership judgement, ethics, and decision-making skills.

Ownership category

akta.pro rank

Product category

Professional Development E-Learning

NAICS

Professional and Management Development Training (611430), Other Sound Recording Industries (51229)

SIC

Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)

akta.pro secondary industries

Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL), Corporate Learning & Training Content Development (EDAGAKAC), Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Audio-based e-learning
• Professional development courses
• Mobile learning platform
• Scenario-based training
• Continuing professional education

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Individual Course Sales: One-time purchase model where learners pay per course. Courses range from free samples to premium content (typically $4.99-$300 USD). Learners get 1-year access to content and handouts after purchase.
2. Course Bundles: Pre-packaged bundles of multiple related courses at discounted pricing (e.g., Leadership Power Skills bundle with 5 courses for 11 hours).
3. Custom Scenario Experiences: Bespoke scenario-based learning content developed for specific organizational clients including custom audio scenarios and team training workshops.
4. Revenue Sharing with Associations: Partnership model with professional associations where revenue from course sales is shared with partner organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Prodio Audio Learning develops and sells audio-based professional development courses delivered through proprietary Decision Rehearsal™ and StoryStyle™ methodologies, targeting accountants, engineers, real estate professionals, and executives seeking CPD/CPE credits and leadership development. The company offers individual courses ($4.99–$300 USD), bundled packages, custom scenario experiences for organizations, the iFactor Scorecard assessment tool, and the Learn to Imagine book by CEO Russ Cullingworth.

Product overview

Prodio Audio Learning is a professional development platform offering imagination-based mobile audio learning courses. The platform operates on a multi-product architecture centered around its proprietary StoryStyle™ methodology and Decision Rehearsal™ product, complemented by an iFactor Scorecard for measuring learning effectiveness. The course catalog includes individual courses (Ethics, Leadership, Privacy, Strategy, HR), bundled course packages (Leadership Power Skills Bundle, Planning and Change Leadership Bundle, Accounting Ethics Bundle), and the CardioTech fictional company storytelling series. All content is delivered as audio-only mobile modules accessible via iOS/Android apps or web, with individual courses ranging from free micro-learning samples to comprehensive certificate programs with 3+ hours of content and multiple CPD/HRCI credits.

Differentiator

Problem solved

Functional benefit

Brands

• StoryStyle: A proprietary immersive storytelling approach used in audio courses that engages imagination through acted scenarios, interviews, sound and music, allowing learners to co-create mental images and environments.
• Decision Rehearsal

Products and services

• Decision Rehearsal™
• StoryStyle™
• iFactor Scorecard
• Learn to Imagine Book
• CardioTech Series
• FIPA Privacy Management Certificate
• Building an Ethics Culture
• EQ - Leading Through Influence
• Talent MAGNET
• Exploring the IESBA Code (Free Series)
• Leadership Power Skills Bundle
• Planning and Change Leadership Bundle
• Accounting Ethics Bundle
• Custom Scenario Experiences
• Workshops and Team Training
• Conference Speaking

Quantifiable outcome

• 74% of learners rate content 5 out of 5
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• Learning and Performance Institute (UK)coreStrategic or Co-development PartnerFellow membership in LPI demonstrates commitment to professional standards in learning and development. LPI is a leading UK professional body for workplace learning.
• Institute for Performance and Learning (I4PL)coreStrategic or Co-development PartnerMember and accredited provider recognized by Canada's Institute for Performance and Learning, validating quality standards for professional development delivery.
• The International Federation of Accountants (IFAC)flagshipStrategic or Co-development PartnerCollaboration with IFAC and IESBA to produce 'Exploring the IESBA Code' monthly audio series, converting written ethics guidance into mobile audio format for global professional accountants.
• Freedom of Information and Privacy Association (FIPA-BC)coreStrategic or Co-development PartnerPartner in developing accredited courses including 'A Duty to Document' and 'FIPA Privacy Management Certificate' for privacy and FOI professionals.
• Greater Vancouver REALTORScoreChannel Partner/ Reseller/ DistributorProduced 3 audio-learning courses for members with revenue-sharing arrangement. Courses on business etiquette and professional development have received superb evaluations.
• CPA Provincial Bodies (BC, Alberta, Saskatchewan, Manitoba, New Brunswick, Nova Scotia)flagshipChannel Partner/ Reseller/ DistributorAccredited CPD course provider across Canadian CPA provincial bodies with revenue-sharing arrangements for professional development courses.
• South African Institute of Chartered Accountants (SAICA)coreChannel Partner/ Reseller/ DistributorAccredited CPD course provider for SAICA members in South Africa.
• Ontario Society of Professional Engineers (OSPE)coreChannel Partner/ Reseller/ DistributorAccredited professional development provider for OSPE members in Ontario.
• LinkedIn LearningflagshipChannel Partner/ Reseller/ DistributorDistribution partnership making ProDio courses available on LinkedIn Learning platform, reaching 100,000+ professional learners through LinkedIn's network.
• StripecoreTechnology or IntegrationPayment processor for Android app and website transactions, handling payment transactions and customer authentication on behalf of ProDio.
• Apple PaycoreTechnology or IntegrationPayment processor for iPhone mobile app transactions through Apple ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Skillsoft: Enterprise L&D platform with deep compliance, leadership, and ethics content libraries sold to large organizations. Competes for the same corporate training budgets where ProDio's custom scenario and Decision Rehearsal products sell.
• Coursera: Major online learning platform with credentialed professional and executive courses from top universities and companies. Competes for the same executive-development and CPD buyer, though via video rather than audio.
• MasterClass: Premium subscription platform featuring video and audio lessons from leading practitioners. Targets the same professionals/leaders ProDio's executive audience does, though via celebrity-instructor video rather than narrated scenario audio.
• LinkedIn Learning: Mass-market professional learning platform and also an existing distribution partner of ProDio. It competes for the same professional CPD audience but offers a far broader catalog across video, audio, and instructor-led courses.
• Audible for Business: Amazon-owned audiobook learning platform sold to enterprises for leadership and professional development. Targets the same audio-learning-for-professionals category ProDio serves, albeit with a much broader content library.

Direct peers

• Mind Tools: Subscription-based professional development platform focused on leadership, management, communication, and decision-making skills. Overlaps directly with ProDio's leadership, EQ, ethics, and change management course catalog.
• Blinkist: Subscription-based app delivering 15-minute audio and text summaries of non-fiction books. Overlaps with ProDio's audio mobile-first learning consumption model for professionals and leaders.
• getAbstract: Distills business books and professional content into 10-minute audio/text summaries for executives. Closest direct competitor on the 'audio-first, time-efficient professional learning' axis ProDio competes on.

Emerging players

• Grovo (by Cornerstone): Micro-learning platform for employee training, now part of Cornerstone OnDemand. Competes for the same bite-sized, mobile-friendly professional development content use case ProDio targets.
• Axonify: Micro-learning platform with spaced repetition and frontline-employee focus. Comparable in its mobile-first, audio-supported micro-learning approach to ProDio's micro modules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@russcullingworth
• Facebookfacebook.com/prodiolearning
• LinkedInlinkedin.com/company/prodio-audio-learning-inc
• Xx.com/ProDioLearning

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodio Audio Learning