Falabella Insurance Agency

Name

Falabella Insurance Agency

Legal name

Seguros Falabella

Website

https://web.segurosfalabella.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Seguros Falabella is a private insurance agency offering voluntary insurance products (Seguros Voluntarios) to individual consumers through a web-based quote portal. The service allows customers to purchase and cancel coverage at any time, with executive phone follow-up to assist sales.

Ownership category

akta.pro rank

Product category

Personal Insurance

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

Keywords

• Voluntary insurance products
• Consumer insurance coverage
• Insurance quote portal
• Cancellable insurance plans
• Personal insurance sales

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Voluntary Insurance Premiums: The company generates revenue through voluntary insurance products (Seguros Voluntarios). Customers pay insurance premiums, likely on a recurring basis, for coverage that can be cancelled at any time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Falabella Insurance Agency sells voluntary personal insurance products (Seguros Voluntarios) to individual consumers through a web-based quote portal. Customers request a quote online, after which a sales executive may contact them by telephone to close the policy. The insurance is cancellable at any time and includes a contractual right of rescission (arrepentimiento).

Differentiator

Problem solved

Functional benefit

Products and services

• Seguros Voluntarios (Voluntary Insurance) Voluntary personal insurance products offered by Falabella to individual consumers, allowing customers to purchase coverage independently outside of employer-provided schemes. Policies can be cancelled at any time and include a contractual regret/withdrawal (arrepentimiento) period. Quotes are obtained through the company's web portal, after which a sales executive may contact the customer by telephone to assist with purchase.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• MetLife: Global insurance carrier with a large voluntary benefits portfolio sold through employer and direct channels. Comparable for the voluntary/ancillary product category and for serving individual consumers across LATAM.
• Lemonade: Global digital-first insurance carrier using AI-driven, mobile-first distribution. Comparable as a benchmark for digital voluntary insurance distribution and consumer experience design, though at much larger scale.
• Seguros SURA: Major LATAM insurance carrier with broad personal and commercial lines across multiple countries. Comparable for offering voluntary personal insurance products in the same regional markets and acting as a potential carrier partner or competitor.

Emerging players

• Justos: Brazilian digital insurance startup focused on auto insurance, building a mobile-first distribution experience. Comparable as a LATAM digital insurance challenger targeting consumers outside traditional broker channels.
• Mango Life: LATAM digital life insurance distribution platform focused on simplifying voluntary life product purchases online. Comparable in the digital, voluntary, individual-consumer insurance proposition.
• Bedu: Mexican digital insurance broker offering multiple personal lines online. Comparable as a LATAM digital insurance agency distributing voluntary personal coverage directly to consumers.
• Akua: LATAM embedded insurance infrastructure provider enabling digital distribution of insurance products. Comparable as a regional insurtech addressing digital affinity and embedded distribution of voluntary lines.

Direct peers

• Betterfly: Chile-based voluntary benefits and insurance platform, often employer-distributed. Comparable for its LATAM focus on voluntary/ancillary insurance products distributed digitally.
• Pier: Brazilian insurtech that distributes insurance products through digital channels, including embedded and affinity partnerships. Comparable to Seguros Falabella as a LATAM digital-first insurance distribution platform targeting non-life voluntary products.
• 180 Seguros: Mexican digital insurance broker selling voluntary personal insurance products online. Comparable in digital agency model, voluntary product positioning, and direct-to-consumer distribution in LATAM.

Market position

Customer concentration

• Xx.com/SegFalabella_co
• Facebookfacebook.com/agenciadesegurosFalabella
• LinkedInlinkedin.com/company/agencia-de-seguros-falabella

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falabella Insurance Agency