Equestrian Living
Equestrian Living is a privately held equestrian lifestyle magazine publisher founded in 2013 in Brownsville, Vermont. It produces a quarterly print magazine and digital edition for affluent equestrian enthusiasts, distributed via subscriptions, 800+ retail locations, and a USequestrian partnership reaching 100,000+ members.
- Company typePrivate
- Founded2013
- HeadquartersBrownsville, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Equestrian Living does
Equestrian Living is a privately held specialty magazine publishing company founded in 2013 (originally as Equestrian Quarterly) and headquartered in Brownsville, Vermont. The company produces a quarterly collectible print magazine covering the luxury equestrian lifestyle across categories including homes, real estate, design, fashion, travel, arts, and equestrian sports. Its primary customers are high-net-worth equestrian enthusiasts, equestrian professionals and Olympians, and affluent readers interested in equestrian properties. The publication distributes through direct print subscriptions at $28.95 per year, digital subscriptions at $5 per month (currently offered free for a limited time), gift subscriptions, past-issue collector sales, and a retail network of 800+ newsstand locations globally.
The company's core technology is a traditional print-and-digital publishing pipeline, complemented by a content website (eqliving.com) with categorized editorial verticals and a members-only newsletter called the EQ Inner Circle. It holds the official partner publication designation with USequestrian (providing digital edition reach to 100,000+ members) and a portfolio of premier US horse shows and equestrian organizations. Its tech stack is characterized by content library depth (12+ years of archived issues accessible to subscribers) rather than proprietary digital infrastructure.
The business model combines subscription revenue (recurring print and digital), advertising and sponsorships targeting luxury and equestrian brands, past-issue retail sales, and event partnership marketing revenues. The affiliated EQmedia.agency (launched 2016) extends the model into B2B media services (PR, branding, video, social, and event promotion). A sub-brand, Luxequestrian, provides a dedicated real estate supplement. Pricing is accessible ($28.95/year print) reflecting a niche-audience, high-frequency-buying strategy at modest ARPU, with revenue durability anchored in subscription renewals and event contracts rather than enterprise sales.
Equestrian Living firmographics
Firmographics- Name
- Equestrian Living
- Legal name
- Equestrian Living
- Website
- https://eqliving.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Equestrian Living is a privately held equestrian lifestyle magazine publisher founded in 2013 in Brownsville, Vermont. It produces a quarterly print magazine and digital edition for affluent equestrian enthusiasts, distributed via subscriptions, 800+ retail locations, and a USequestrian partnership reaching 100,000+ members.
- Ownership category
- akta.pro rank
Equestrian Living industry classification
Industry- Product category
- Equestrian Lifestyle Magazine
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
- akta.pro secondary industry
- Entertainment & Celebrity Magazines (MPAJAEAK)
Keywords
Where Equestrian Living is headquartered
LocationHeadquarters
- HQ city
- Brownsville
- HQ country
- United States
- HQ region
- North America
Markets served
Equestrian Living business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Print Subscriptions: Annual print subscription at $28.95, includes 4 quarterly Collector's Issues, digital edition, access to 12 years of archives, Members-Only EQ InnerCircle newsletter, and unlimited website access
- Digital-Only Subscriptions: Digital access at $5.00/month (currently free for limited time), includes digital edition, 50+ past issues, newsletter, and unlimited website access
- Past Issues Sales: Single copy sales of past issues at $12.45 plus $4.50 first-class shipping per copy. Older issues considered collector's items
- Advertising and Sponsorships: Premium advertising opportunities targeting affluent equestrian audience; upscale advertisers including equestrian products, luxury brands, real estate, and lifestyle companies
- Event Partnerships: Official partner publication relationships with major equestrian events and organizations, providing marketing value and sponsorship revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All Access Print Subscription |
| Subscription | Monthly | Digital-Only Access |
| Subscription | Annual | Gift Subscription - 1 Year |
| Subscription | Multi-year contract | Gift Subscription - 2 Years |
| Unit Pricing | Pay-as-you-go | Single Past Issue |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Equestrian Living product offering
Product offeringCore offering
Equestrian Living publishes a quarterly Collector's Issue print magazine covering the equestrian lifestyle, including equestrian sport, luxury homes, real estate, fashion, design, travel, and arts. It sells annual print subscriptions ($28.95), digital-only subscriptions, gift subscriptions, and collector past issues, supplemented by advertising and a Luxequestrian real estate supplement.
Product overview
Equestrian Living is a print and digital magazine publication covering the equestrian lifestyle. The core offering consists of quarterly Collector\'s Issues available via Print Subscription ($28.95/year) or Digital-Only Access (free initially, then monthly). The publication also offers Gift Subscriptions and sells Past Issues for Collectors. A companion real estate supplement called Luxequestrian covers luxury equestrian properties. An affiliated media agency, EQmedia.agency, provides full-service marketing and PR to equestrian brands. The magazine features content across categories including Homes, Real Estate, People, Design, Style, Travel, Arts, Fashion, Video, Food+Drink, Book Club, Science/Health, and Barn Dogs.
Differentiator
Problem solved
Functional benefit
Products and services
- Equestrian Living Print Subscription (All Access) Annual print subscription ($28.95/year, reduced from $47.70) delivering four quarterly Collector's Issues of Equestrian Living magazine, plus digital edition access, 12 years of magazine archive, the Members-Only EQ Inner Circle newsletter, and unlimited website access. Targeted at affluent equestrian enthusiasts.
- Equestrian Living Digital-Only Access
- Equestrian Living Gift Subscription Gift subscription available as 1-year ($28.95) or 2-year ($45.95) terms, including the digital edition, EQ Inner Circle membership, e-Newsletter, behind-the-scenes content, and event invitations. Designed for gift-givers purchasing for equestrian enthusiasts.
- Equestrian Living Past Issues for Collectors Single-copy sales of past magazine issues priced at $12.45 per copy plus $4.50 first-class shipping. Older issues are considered collector's items. Targeted at collectors and readers seeking specific back content.
- Luxequestrian Real Estate Supplement Specialized real estate supplement featuring luxury equestrian properties, published seasonally (e.g., Spring 2026, Winter 2026). Targeted at affluent property buyers interested in equestrian estates and luxury country homes.
- EQmedia.agency (Full-Service Media Agency) Full-service media agency affiliated with Equestrian Living, offering planning, strategy, PR, marketing, branding, event promotions, email marketing, social media management, websites, graphic design, video production, podcasts, sponsorship support, and product launches for equestrian brands.
Companies that use Equestrian Living
Customer profileSegments3 records
Ideal customer profiles3 records
Equestrian Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Equestrian Living partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- USequestriancoreOfficial partner publication of USequestrian. Digital edition of Equestrian Living is distributed to USequestrian's 100,000+ members, providing wide readership reach within the equestrian community.
- HITS Horse ShowscoreOfficial partner publication of HITS Horse Shows, one of the premier equestrian competition circuits in the United States.
- Land Rover Kentucky Three Day EventcoreOfficial partner publication of the Land Rover Kentucky Three Day Event, a prestigious three-day eventing competition.
- The National Horse ShowcoreOfficial partner publication of The National Horse Show, one of the oldest and most prestigious horse shows in America.
- The USET FoundationcoreOfficial partner publication of the United States Equestrian Team (USET) Foundation, supporting the U.S. equestrian teams.
- The American Gold CupminorOfficial partner publication of The American Gold Cup, a major show jumping competition.
- The Washington Horse ShowminorOfficial partner publication of The Washington Horse Show.
- Devon Horse ShowminorOfficial partner publication of the Devon Horse Show, a prestigious annual show.
- Blenheim EquiSports ShowsminorOfficial partner publication of Blenheim EquiSports shows.
- Menlo Park EquestrianminorOfficial partner publication of Menlo Park Equestrian events.
- Scottsdale ArabiansminorOfficial partner publication of Scottsdale Arabians events.
- EQmedia.agencycoreEQmedia.agency is an affiliate of Equestrian Living - a full-service media agency dedicated to the equestrian world. Services include planning, strategy, public relations, marketing, branding, event promotions, email marketing, social media, websites, graphic design, video production, podcasts, sponsorship support, and product launches. Contact: 612-209-0310, [email protected]
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Equestrian Living competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Equestrian Living social profiles
Digital presenceEquestrian Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equestrian Living leadership team
Management profileNumber of profiles
Equestrian Living subsidiaries and ownership
Company hierarchySubsidiaries1 record
Equestrian Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equestrian Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equestrian Living
What does Equestrian Living do?
Equestrian Living publishes a quarterly Collector's Issue print magazine covering the equestrian lifestyle, including equestrian sport, luxury homes, real estate, fashion, design, travel, and arts. It sells annual print subscriptions ($28.95), digital-only subscriptions, gift subscriptions, and collector past issues, supplemented by advertising and a Luxequestrian real estate supplement.
Is Equestrian Living a public or private company?
Equestrian Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equestrian Living founded?
Equestrian Living was founded in 2013. It employs 11 to 50 people.
Where is Equestrian Living based?
Equestrian Living is headquartered in Brownsville, United States, in the North America region.
How does Equestrian Living make money?
Five revenue lines are on record. Print Subscriptions are the primary driver. The others are digital-Only Subscriptions, past Issues Sales, advertising and Sponsorships and event Partnerships.
Does Equestrian Living have an API?
No public API is recorded for Equestrian Living.
What industry is Equestrian Living in?
Equestrian Living's product category is Equestrian Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines, with a secondary code of MPAJAEAK, Entertainment & Celebrity Magazines. Its NAICS code is 4594 and its SIC code is 2721.