Tello

What Tello does

Grupo Tello Alimentación is a privately held, family-controlled Spanish meat processor founded in 1968 and headquartered in Totanés (Toledo). It operates a vertically integrated production footprint comprising a 1,000,000-head/year pig slaughterhouse, an 800,000-head/year cutting plant, a processing complex for cured and cooked meats, an intelligent logistics platform, and a distribution center, supported by 1,430 employees and a 90 million kg annual production volume. The portfolio spans more than 500 SKUs across fresh meats (pork, Iberian pork, poultry), prepared/cooked products (jamón cocido, jamón asado, lacón, mortadella, stuffed turkey), and cured specialties, marketed under multiple brands including Tello (mainstream), Esencia (premium reformulation with Duroc crossbreed), Frial and Sánchez Montero (gourmet/Iberian), Pamplonica, Mina, Valle (mortadella/turkey), and Hemosa (egg products).

The revenue model is product sales through three channels: (1) retail distribution via supermarkets in Spain paired with direct e-commerce on tello.es; (2) B2B sales to a dedicated Food Service/Horeca division supplying hotels, restaurants, and caterers; and (3) international export to over 50 countries, with a wholly owned delegation in Shanghai serving as the anchor for Asian markets including China, Japan, Korea, the Philippines, Singapore, and Vietnam. Quality and food safety are operationalized through the proprietary TPG (Total Process Guarantee) end-to-end traceability system, supported by IAWS animal welfare, IFS, ISO 9001, IBÉRICO, and TSG Serrano Ham certifications, which are prerequisites for export authorization to demanding regulatory jurisdictions. The go-to-market is sales-led and brand-led, with notable marketing investments including Michelin-starred chef collaborations (Martín Berasategui, Erlantz Gorostiza, Iván Cerdeño), a #RecetasconEstrella content campaign, and a TV advertising push for the Esencia line. Family leadership (President Paulino Tello Maeso, CEO Paulino Tello Cano) anchors a privately held structure with no disclosed institutional or private equity ownership.

Name

Tello

Legal name

Industrias Cárnicas Tello S.A.

Website

https://tello.es

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tello is a Spanish family-owned meat processor (Industrias Cárnicas Tello S.A.) founded in 1968 that produces over 500 fresh, prepared, and cured meat SKUs across seven brands, serving retail consumers, food service operators, and export markets in 50+ countries.

Ownership category

akta.pro rank

Product category

Processed Meat Manufacturing

NAICS

Food Manufacturing (311), Meat and Meat Product Merchant Wholesalers (42447), Poultry and Poultry Product Merchant Wholesalers (424440)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Food And Kindred Products (2000)

akta.pro primary industry

Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD)

akta.pro secondary industries

Deli & prepared foods (retail/foodservice pack) manufacturing (AFAKAHAF), Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)

Keywords

• Processed meat manufacturing
• Cured meat products
• Food service horeca
• Iberian pork products
• Fresh meat production

Headquarters

HQ city

Totanés

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue from manufacturing and selling meat products including fresh meats, prepared/cooked products, cured meats, and poultry products through retail and food service channels

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Tello manufactures and sells processed and fresh meat products under multiple brands (Tello, Frial, Sánchez Montero, Pamplonica, Mina, Valle, Hemosa), producing cooked and roasted hams, turkey and chicken products, mortadella, Iberian cured meats, fresh cuts, and food service ranges from its integrated facilities in Totanés and La Puebla de Montalbán. The company sells through Spanish retail (supermarkets and direct e-commerce) and a dedicated Food Service/Horeca channel for hospitality businesses, while exporting to more than 50 countries.

Product overview

Grupo Tello Alimentación is a Spanish meat products company headquartered in Toledo, founded in 1968. The company operates as a multi-brand food manufacturer offering over 500 different types of products across fresh meats, prepared/processed meats, and food service categories. The core product portfolio centers on cooked and roasted pork products (jamón cocido, jamón asado, lacón), turkey products, and mortadella. The company maintains a multi-brand strategy under brands including Tello (main brand), Frial, Sánchez Montero (gourmet Iberian products), Mina, Pamplonica, Valle (mortadella and stuffed products), and Hemosa. In 2023, the company launched the Esencia product line featuring enhanced formulations with Duroc crossbreeding and increased protein content. Products are distributed through retail (fresh and prepared categories) and food service channels, with export operations to over 50 countries including China, Japan, and other Asian markets.

Differentiator

Problem solved

Functional benefit

Brands

• Frial: Meat products brand, part of Grupo Tello Alimentación.
• Sánchez Montero
• Pamplonica
• Mina
• Valle
• Hemosa
• Esencia

Products and services

• Esencia Product Line Enhanced product line featuring improved formulations with Duroc crossbreeding and higher protein content, spanning cocidos (cooked products) and asados (roasted products). Targeted at retail consumers seeking premium quality and improved nutritional profile.
• Food Service Product Range Professional catering and food service product range including cold cuts, roasts, ready meals, and prepared meat products supplied to hotels, restaurants, and institutional catering businesses through the dedicated Food Service / Horeca channel.
• Frial brand (gourmet cured meats) Premium gourmet brand specializing in cured meats and Iberian products positioned for haute cuisine and high-end retail. Acquired by Tello Food Group in 2016.
• Sánchez Montero brand (Iberian gourmet) Prestigious gourmet brand specializing in Iberian products, certified under the IBÉRICO PRODUCT certificate. Acquired by Tello Food Group in 2016 to anchor the group's premium Iberian offering.
• Pamplonica brand Nationally recognized Spanish meat products brand that joined the Tello Food Group portfolio in 2017 as part of the group's expansion strategy.
• Mina brand Brand acquired in 2017 specializing in prepared meat products, contributing to the group's product diversification and operated through superpatemina.es.
• Valle brand (mortadella and stuffed turkey) Brand within Tello Food Group specializing in mortadella and stuffed turkey products, including Big Pork Mortadella, traditional pork mortadella, Cordobesa-style mortadella with olives, cooked stuffed turkey, cooked turkey with peppers and olives, and premium turkey with pistachios and truffle flavor. Available in standard and Horeca formats.
• Hemosa brand (egg products) Egg products brand operating within the Tello Food Group portfolio as part of the group's multi-brand diversification strategy.
• Jamón Cocido Entero Tello Whole cooked ham, flagship product of the Tello brand, renewed under the Esencia line with Duroc crossbreeding and increased protein content. Sold through retail channels including the company's own e-commerce.
• Jamón Asado Westfalia con Pata Premium prepared meat product: roasted ham with bone in Westfalia style, sold through Tello retail and e-commerce channels.
• Fresh Meat Products Fresh meat products including cuts of white pig, Iberian pig cuts, poultry, and fresh sausages, sold to retail and food service customers.
• Prepared Meat Products Prepared and processed meat products including mortadella, chopped meats, sausages, chorizos, hams, bacon, roasted products, and stuffed products, sold across retail and food service channels.

Quantifiable outcome

• 90% of contracts are permanent with 12 years average seniority, indicating workforce stability and operational consistency
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• FrialcoreOthersPremium gourmet brand acquired in 2016 that positions Tello as a leader in Spanish haute cuisine. Frial brings prestige and quality reputation in the gourmet meat segment.
• Sánchez MonterocoreOthersGourmet brand acquired in 2016, specializing in Iberian products and positioning Tello in the premium Iberian market segment.
• PamplonicamajorOthersBrand acquired in 2017 as part of €54 million investment, expanding Tello's portfolio and market presence.
• MinamajorOthersBrand acquired in 2017 as part of €54 million investment, contributing to group growth and product diversification.
• Caja Rural Castilla-La ManchamajorStrategic or Co-development PartnerLong-term co-organizer of the annual Carrera Solidaria (charity race) benefiting various social causes. Partnership demonstrates commitment to corporate social responsibility in Castilla-La Mancha.
• Sichuan Province (China)coreStrategic or Co-development PartnerStrategic market with commercial relationship since 2013. Visit from Sichuan Governor Shi Xiaolin in April 2026 strengthened ties. Tello has own delegation in Shanghai and continues expanding homologated product catalog for Chinese market.
• Michelin-starred Chefs (Erlantz Gorostiza, Ivan Cerdeño, Martín Berasategui)coreStrategic or Co-development PartnerCollaborations with Michelin-starred chefs for #RecetasconEstrella recipe campaign. Tello claims to have gathered the most Michelin stars with collaborating chefs in the food industry, enhancing brand prestige.
• Cáritas Diocesana de ToledominorOthersCharitable partner receiving donations from Tello-supported events including the III Campeonato Internacional de Jamón which delivered over €2,400 to the organization.
• Banco de Alimentos de ToledominorOthersFood bank receiving donations from Tello-supported charity events including the III Campeonato Internacional Solidario de Cortadores de Jamón Ibérico.
• Asociación de Esclerosis Múltiple de Toledo (ADEMTO)minorOthersBeneficiary of V Carrera Solidaria organized with Caja Rural Castilla-La Mancha. Project 'Todos somos múltiples' focused on rehabilitation equipment and neurological research.
• Club Deportivo Toledo (Cantera)minorOthersSports sponsorship supporting youth sports development through renewed support for the club's youth academy.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Grupo Fuertes / El Pozo: One of Spain's largest meat and prepared-meat producers with a similar multi-category footprint in cured, cooked and fresh pork. Directly comparable to Tello across retail, HoReca and export channels, and the clearest Spanish benchmark for scale in chilled prepared meats.
• Campofrío Food Group: Major Spanish/European producer of cured ham, sausages and prepared meats (now owned by Sigma Alimentos). Closely comparable product mix in jamón, chorizo and cold cuts, with similar retail and food service distribution across Europe.
• Grupo Jorge: Spanish vertically integrated pork group covering pig farming, slaughter and processed meats. Comparable to Tello's Eurocentro de Carne model and competes across Iberian and Serrano product lines.
• Coren: Galician cooperative with significant presence in Iberian pork, cured ham and prepared meats. Direct peer in the Spanish cured and prepared meat segment with overlapping retail distribution and HoReca exposure.
• Navidul: Spanish cured ham specialist under Grupo Fuertes, focused on Serrano and Ibérico products. Closely comparable to Tello's premium cured ham positioning and exports.
• Embutidos Goikoa: Spanish prepared meat and sausage manufacturer with comparable cured and cooked product portfolio; overlaps with Tello's chorizo, lomo and mortadella ranges for retail and HoReca.
• Grupo Costa Brava: Spanish meat processing group with presence in cured meats, sausages and HoReca supply. Comparable regional competitor in Spanish prepared meat categories.

Broad incumbents

• Sigma Alimentos (parent of Campofrío): Large Latin American protein and prepared foods conglomerate; competes broadly with Tello in cured meats across multiple geographies and represents a much larger incumbent with cross-border scale advantages.
• Danish Crown: European cooperative with major pork slaughtering and prepared meat operations. Comparable vertically integrated model with global export reach, but at significantly larger scale than Tello.
• Smithfield Foods (WH Group): World's largest pork processor with vertically integrated operations and substantial prepared meats presence. Comparable export-led model and product categories, with much greater scale and capital access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Telloalimenta
• YouTubeyoutube.com/telloalimentacion
• Facebookfacebook.com/TelloAlimentacion
• LinkedInes.linkedin.com/company/tello-alimentacion
• Instagraminstagram.com/telloalimentacion

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tello