Panaget
Panaget, founded in 1929 in Bourgbarré, France, manufactures and sells 100% French oak parquet flooring (engineered and solid), wall panelling, and accessories. The company serves individual consumers, commercial and hospitality end-users, certified installers, distributors, and architectural specifiers, primarily via a French distribution network.
- Company typePrivate
- Founded1929
- HeadquartersBretagne, France
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Panaget does
Panaget is a French parquet manufacturer founded in 1929 and headquartered in Bourgbarré, Brittany. The company engineers, produces, and markets engineered (contrecollé) and solid (massif) wood flooring made from 100% French oak, sourced from approximately 40 French sawmills located within 500km of its manufacturing facilities, with 95% of wood holding PEFC certification. Its portfolio spans roughly a dozen collections (Zénitude, Classic, Authentique, IntenSO, Héritage, Tradition, Mix, Hêtre Flammé, Noyer, Teck Ulysse) plus decorative wall panelling (Bois Mural) and an accessories range (underlays, adhesives, thresholds, oils, skirting, stair nosing). The company holds ISO 9001:2015 quality certification, won the 2026 Trophée de l'Entreprise Inclusive, and operates multi-lingual digital tools including the "Imagine by Panaget" visualization (with Roomvo AR integration) and a free BIM Object Library for specifiers.
The business operates a channel-partner-led go-to-market model. Panaget sells primarily through a network of independent French distributors, building material traders (négoce matériaux), and specialized flooring retailers; quote-based parquet pricing applies through this B2B channel. A direct-to-consumer layer exists only for higher-frequency, lower-ticket SKUs: samples at €23.70 and maintenance products (delivery €7 in mainland France), sold via the company e-commerce storefront. Mid- and bottom-funnel conversion is driven by certified installers in the "Réseau Experts Panaget," while architects, developers, and interior designers ("prescripteurs") are engaged through dedicated Espace Pro portals and BIM downloads. Multilingual website support (FR/EN/DE) is in place, but deliveries are explicitly limited to mainland France.
Customer segments span residential consumers (renovation and new-build interior decoration), commercial and hospitality venues (hotels, restaurants, bars, high-traffic Class 34 spaces served by the new Grand Trafic range), certified flooring installers, building material distributors, and architectural specifiers. Panaget is privately held as a Société par Actions Simplifiée (PANAGET SAS), led by Directrice Générale Carole François, with 101–250 employees, no subsidiaries, no disclosed parent company, and no public listing or external funding history. Geographic scope is currently domestic France, with operations, sourcing, and distribution all concentrated within the country.
Panaget firmographics
Firmographics- Name
- Panaget
- Legal name
- PANAGET SAS
- Website
- https://panaget.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Panaget, founded in 1929 in Bourgbarré, France, manufactures and sells 100% French oak parquet flooring (engineered and solid), wall panelling, and accessories. The company serves individual consumers, commercial and hospitality end-users, certified installers, distributors, and architectural specifiers, primarily via a French distribution network.
- Ownership category
- akta.pro rank
Panaget industry classification
Industry- Product category
- Wood Flooring Manufacturing
- NAICS
- Other Millwork (including Flooring) (321918), Hardwood Veneer and Plywood Manufacturing (321211), Veneer, Plywood, and Engineered Wood Product Manufacturing (32121), Engineered Wood Member Manufacturing (321215), Reconstituted Wood Product Manufacturing (321219), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Wood Product Manufacturing (321)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Engineered Wood Flooring Substrates & Panels (IMAMACAL)
- akta.pro secondary industries
- Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB), Wood Flooring & Wood Veneer Products (IMADADAI), Engineered Wood Siding, Trim & Mouldings (IMAMACAI), Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC)
Keywords
Where Panaget is headquartered
LocationHeadquarters
- HQ city
- Bretagne
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Panaget business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Parquet Manufacturing and Sales: Manufacturing and selling engineered and solid wood parquet products made from 100% French oak, with revenue generated through direct sales to consumers (samples) and through distribution channel partners (parquet products)
- Accessories and Maintenance Products: Sales of complementary products including underlays, adhesives, skirting boards, thresholds, and wood oils for parquet maintenance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product samples for individual consumers |
| Unit Pricing | Pay-as-you-go | Maintenance and care products |
| Transaction based/ take rate | Multi-year contract | Parquet products through distributor network |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Panaget product offering
Product offeringCore offering
Panaget manufactures and markets engineered and solid wood parquet flooring made from 100% French oak, decorative oak wall panelling (Bois Mural), and a complementary range of flooring accessories (underlays, adhesives, thresholds, skirting boards, oils). The company sources PEFC-certified oak from approximately 40 French sawmills within 500 km of its Bourgbarré workshops and serves residential, commercial/hospitality, installer, and architectural-specifier segments via a national distribution network, with limited direct-to-consumer sales of samples and maintenance products.
Product overview
Panaget is a premier French manufacturer of wood flooring and wall panelling, producing 100% French oak parquet in both engineered (contrecollé) and solid (massif) constructions, along with decorative wall panelling (bois mural) and a comprehensive range of accessories. The product portfolio spans multiple collections including Zénitude, Classic, Authentique, IntenSO, Héritage, Tradition, and Mix for engineered flooring; solid parquet lines; specialty woods like Hêtre Flammé and Noyer; and the Indonesian Teck Ulysse line for wet areas. The company also offers a dedicated high-traffic range (Grand Trafic, now Class 34), digital tools including Imagine for room visualization and BIM technical libraries for professionals, and essential accessories including underlays, thresholds, adhesives, and skirting boards. All products feature PEFC-certified French oak from forests within 500km of manufacturing facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Parquets Contrecollés (Engineered Oak Parquet) Multi-layer engineered oak parquet flooring made from French oak, offered across collections (Zénitude, Classic, Authentique, IntenSO, Héritage, Tradition, Mix) and formats (Diva 90/139/184 mm, Point de Hongrie, Bâton Rompu). Designed for residential and commercial interiors with easier installation and maintenance than solid wood.
- Parquets Massifs (Solid Oak Parquet) Solid wood flooring made from 100% French oak, with oiled or varnished finishes, intended for residential and commercial spaces including hotels, restaurants, and boutiques. Recognized for nobility and robustness.
- Bois Mural (Oak Wall Panelling) French oak wall panelling products for interior wall decoration, including the new Concept Bois Mural decorative signature collection.
- Flooring Accessories and Maintenance Products Complete range of installation and maintenance accessories including underlays (ISOL 20+, ISOL 40), thresholds (Seuil 3 en 1), adhesives (Presto PM, Presto Gun), skirting boards, stair nosing, and wood care products, sold through distributors and direct e-commerce.
- Gamme Grand Trafic (High-Traffic Class 34 Parquet Range) Dedicated parquet range designed for public buildings, collective housing, shops, bars, and restaurants; now certified Class 34 for enhanced durability in intensive-use environments.
Companies that use Panaget
Customer profileSegments5 records
Ideal customer profiles5 records
Panaget technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Panaget partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PEFC (Programme for the Endorsement of Forest Certification)corePEFC certification for sustainable forestry, covering 95% of wood supply. Ensures wood is sourced from sustainably managed French forests with full traceability from forest to factory.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Panaget competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Panaget social profiles
Digital presencePanaget compliance and trust
Trust signalCompliance2 records
Panaget financial estimates
Financial estimateRevenue estimate
Valuation estimate
Panaget leadership team
Management profileNumber of profiles
Profiles1 record
Panaget funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Panaget M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Panaget
What does Panaget do?
Panaget manufactures and markets engineered and solid wood parquet flooring made from 100% French oak, decorative oak wall panelling (Bois Mural), and a complementary range of flooring accessories (underlays, adhesives, thresholds, skirting boards, oils). The company sources PEFC-certified oak from approximately 40 French sawmills within 500 km of its Bourgbarré workshops and serves residential, commercial/hospitality, installer, and architectural-specifier segments via a national distribution network, with limited direct-to-consumer sales of samples and maintenance products.
Is Panaget a public or private company?
Panaget is a private company. It is classified as unknown and is currently operating.
When was Panaget founded?
Panaget was founded in 1929. It employs 101 to 250 people.
Where is Panaget based?
Panaget is headquartered in Bretagne, France, in the Europe region.
How does Panaget make money?
Two revenue lines are on record. Parquet Manufacturing and Sales are the primary driver. The others are accessories and Maintenance Products.
Does Panaget have an API?
No public API is recorded for Panaget.
What industry is Panaget in?
Panaget's product category is Wood Flooring Manufacturing. Its primary akta.pro industry code is IMAMACAL, Engineered Wood Flooring Substrates & Panels, with a secondary code of IMAMACAB, Hardwood Plywood & Decorative Panels Manufacturing. Its NAICS code is 321918 and its SIC code is 2430.