Holzmann Maschinen

What Holzmann Maschinen does

HOLZMANN MASCHINEN GmbH is an Austrian, family-owned wholesale distributor of industrial machinery founded in 1995 (with roots to an 1886 blacksmith shop in Haslach an der Mühl) and operating as part of the HOLZMANN-ZIPPER Group. The company distributes more than 1,500 SKUs across five categories — woodworking machines, metalworking machines, sheet metal processing equipment, welding systems, and workshop equipment — along with accessories and branded merchandise. Products are sourced primarily from manufacturers in China and Taiwan and undergo quality control through the group's wholly-owned subsidiaries HOLZMANN CHINA LTD (Hong Kong, 2008) and QINGDAO HOLZMANN INTL. TRADING CO. (2016).

The company sells exclusively through wholesale channels — a global network of online retailers, specialized dealers, DIY stores, and retail chains — with no direct-to-end-customer sales. It supports this network with 12,000 m² of warehouse capacity across Austria and Germany, sales offices in Prague and Valencia, and dedicated regional sales representatives covering Western Europe, the Iberian Peninsula, and Arabic-speaking markets. Pricing is quote-based and not publicly disclosed.

Operationally, HOLZMANN runs on SAP S/4HANA (migrated in 2017) and is co-led by Erich Humer and Daniel Schörgenhuber following the 2016 management succession. The portfolio is complemented by sister brand ZIPPER MASCHINEN GmbH, which covers construction machinery, garden equipment, and agricultural products. Recent strategic emphasis has been on broadening the catalog into higher-complexity categories such as CNC milling and laser welding, while continuing to reinvest in logistics infrastructure and multi-language digital presence across five European languages.

Name

Holzmann Maschinen

Legal name

HOLZMANN MASCHINEN GmbH

Website

https://holzmann-maschinen.at

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

HOLZMANN MASCHINEN GmbH is an Austrian, family-owned wholesale distributor of more than 1,500 industrial machinery SKUs across woodworking, metalworking, sheet metal, welding, and workshop equipment, sold exclusively through a global network of dealers, online retailers, and DIY stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Haslach An Der Muhl

HQ country

Austria

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Machine and Accessory Sales: Wholesale distribution of industrial machines and workshop equipment through a network of distribution partners, online retailers, specialized dealers, and DIY stores across Europe and internationally.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Holzmann Maschinen GmbH manufactures and distributes industrial machinery across five categories: woodworking machines, metalworking machines, sheet metal working machines, welding systems, and workshop equipment — totaling more than 1,500 products sold under the HOLZMANN brand and the companion ZIPPER brand (construction, garden, generators, agriculture). The company operates as a wholesale distributor, supplying dealers, online retailers, and DIY stores across Europe and internationally; products are sourced primarily from the Far East with quality overseen by HOLZMANN subsidiaries in Hong Kong and Qingdao. Accessories, consumables, branded merchandise, and after-sales spare-parts support round out the offering.

Product overview

HOLZMANN Maschinen GmbH is a wholesale distributor of industrial machinery operating since 1995. The product portfolio comprises over 1,500 products across five core categories: WOODWORKING MACHINES (planers, thicknessers, band saws, edge banders, combination machines), METALWORKING MACHINES (band saws, drilling machines, metal lathes, CNC milling machines, surface grinders), SHEET METAL WORKING MACHINES (pipe benders, 3-in-1 universal machines, bending/shearing/rolling machines), WELDING SYSTEMS (MIG/MMA inverters, laser welding systems, electrode inverters, laser welding cabins), and WORKSHOP EQUIPMENT (benches, pallet trucks, workshop wagons, hydraulic presses). The company also offers accessories (filters, blades, spare parts) and branded merchandising. HOLZMANN products are sourced primarily from the Far East, China, and Taiwan. The ZIPPER brand (founded 2008, part of HOLZMANN-ZIPPER Group) extends the portfolio into construction machinery, log splitters, garden equipment, generators, and agriculture. Products are sold exclusively through a global network of distribution partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Woodworking Machines (HOLZBEARBEITUNG) Industrial woodworking machines including planers, thicknessers, band saws, edge banders, and combination machines for professional woodworkers; sold wholesale through HOLZMANN distribution partners.
• Metalworking Machines (METALLBEARBEITUNG) Metalworking equipment including band saws, drilling machines, metal lathes, CNC milling machines, and surface grinders for metal fabrication workshops; sold wholesale through distribution partners.
• Sheet Metal Working Machines (BLECHBEARBEITUNG) Sheet metal processing machines including pipe benders, universal 3-in-1 machines, magnetic bending machines, crimping machines, shears, and rolling machines for fabrication shops; sold wholesale through distribution partners.
• Welding Systems (SCHWEISSANLAGEN) Welding equipment including MIG/MMA inverter systems, laser welding systems, electrode inverter units, and laser welding cabins for professional metal-joining; sold wholesale through distribution partners.
• Workshop Equipment (WERKSTATTAUSRÜSTUNG) Workshop equipment including planing benches, pallet trucks with weighing, workshop bench wagons, cabinet systems, mobile arm wagons, hydraulic presses, and compressed air hose reels for trade workshops and DIY users; sold wholesale through distribution partners and DIY stores.
• Accessories (ZUBEHÖR) Accessories and consumables including folding ramps, fine dust filters, grinding belts, band saw blades, TCT saw blades, and spare parts to support HOLZMANN machines; sold wholesale through distribution partners.
• ZIPPER Maschinen product line Companion brand under the HOLZMANN-ZIPPER Group covering construction machinery, log splitters, garden equipment, generators, and agricultural machinery; sold through the same distribution partner network.
• CNC Milling Machine CF500_400V Standalone CNC milling machine for precision metalworking with automatic tool change capability, sold via HOLZMANN distribution partners.
• Laser Welding System LASER15_230V Standalone air-cooled laser welding system for multi-material welding applications, sold via HOLZMANN distribution partners.
• Universal Sheet Metal Machine 3-in-1 UBM760 Standalone 3-in-1 universal sheet metal machine combining bending, shearing, and rolling operations, sold via HOLZMANN distribution partners.
• Metal Lathe ED400FDDIG_230V Standalone metal lathe with variable speed control for turning operations, sold via HOLZMANN distribution partners.
• Holzmann Merchandising Articles Branded merchandise including pens, umbrellas, measuring tapes, water bottles, caps, vests, jackets, pullovers, and hoodies, distributed via HOLZMANN partners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ZIPPER Maschinen GmbHcoreOthersZIPPER Maschinen GmbH is part of the HOLZMANN-ZIPPER Group, founded in 2008 by Erich Humer, Gerhard Rad, Klaus and Daniel Schörgenhuber. ZIPPER focuses on construction machinery, log splitters, woodworking, garden equipment, generators, workshop equipment, and agriculture. The two brands operate together under common group management.

Scale indicators4 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• Mafell AG: German premium woodworking machinery manufacturer with distribution through dealers across Europe and beyond. Comparable in the woodworking segment but positioned at the higher-quality end versus Holzmann's broader price-focused portfolio.
• Bernardo Maschinen: Austrian-distributed metalworking machinery brand selling lathes, milling machines, and saws to professional and hobby workshops across DACH. Direct peer within the same Austrian/DACH wholesale ecosystem with overlapping metalworking category.
• Scheppach GmbH: German manufacturer and distributor of woodworking, metalworking, and workshop machinery sold through retail and dealer networks across Europe. Closely comparable mid-sized family-rooted brand with a similar multi-category workshop-equipment positioning and similar European wholesale distribution model.
• Einhell Germany AG: German/DACH-rooted power tools and garden equipment brand with broad DIY and professional retail distribution across Europe via DIY chains and specialist dealers. Comparable in product breadth (workshop tools, garden, DIY) and exclusive reliance on partner-led wholesale retail.
• Güde GmbH: Mid-sized German manufacturer/wholesaler of workshop tools, compressors, generators, and garden equipment sold primarily through European DIY and specialist retail. Highly comparable product range and distribution model with similar positioning around price-competitive workshop machinery.
• Optimum Maschinen (Stürmer Group): German metalworking machinery specialist offering lathes, milling machines, and saws to professional workshops and hobby users across Europe, distributed via dealers. Direct competitor in the metalworking product category with a comparable mid-sized European footprint.

Broad incumbents

• Festool (TTS Tooltechnic Systems): Premium German woodworking power tools brand, part of the TTS Tooltechnic Systems holding, distributed through specialist dealers across Europe and North America. Overlaps with Holzmann's woodworking category but competes on professional premium positioning rather than mid-market price value.
• Würth Group: Family-owned global industrial distribution leader covering fasteners, tools, and workshop supplies across trades and industries. Relevant as a structural comparator for a family-run European industrial distribution operation, though orders of magnitude larger.
• Metabo (Metabo Power Tools / Hikoki): German-headquartered major power tools brand (now part of the Hikoki group) with strong European dealer and DIY distribution. Overlaps with Holzmann's metalworking and workshop categories but at significantly larger scale, broader product lineup, and with deeper R&D investment.

Others

• ZIPPER Maschinen: Sister-company brand within the same HOLZMANN-ZIPPER Group, extending into construction, garden, and agricultural machinery. Not a true competitor but uses the same distribution backbone and overlapping product range, making it a useful internal comparator for Holzmann's own product-extension strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holzmann Maschinen