What Britton Price does

Britton Price Ltd. is a UK-based specialist supplier and service provider of patient moving and handling equipment, founded in 1997 and headquartered in Brighton. The company distributes and services a broad portfolio sourced primarily from third-party manufacturers including Oxford (patient lifts, stand aids, transfer devices), Molift (ceiling hoists and gantry systems), Winncare/Etac (pressure care mattresses, bathing equipment, shower commode chairs), and its own Alerta-branded wireless fall, chair, bed, and floor monitoring systems. Beyond product supply, Britton Price operates a 24/7 nationwide breakdown centre, delivers legally mandated LOLER and PUWER inspection and certification, and runs the National Centre for Learning — an OFQUAL-regulated, ROSPA-accredited training programme for People Handling and Risk Assessor train-the-trainer, which the company states is the first nationally recognised levelled qualification of its kind.

The business model combines one-time equipment sales (quote-based, account-login pricing) with recurring service and maintenance contracts, recurring LOLER/PUWER certification revenue, and professional-services training fees. Go-to-market is sales-led and direct: a UK-wide B2B field sales operation targets care home groups, hospitals, and home-care buyers through industry-association credibility (BHTA, LEIA, NASHICS, BSC, Skills for Care), Google remarketing, and dedicated account portals offering consolidated group invoicing. Britton Price holds BSI ISO 9001 and ISO 45001 certifications, multiple trade-body memberships, and is carbon neutral via an India solar offset programme. Named enterprise customer Barchester Healthcare provides a public testimonial citing multi-year major-project work, supporting the company's positioning as a 'one stop shop' for care home moving-and-handling needs.

Name

Britton Price

Legal name

Britton Price Ltd.

Website

https://brittonprice.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Britton Price is a UK-based specialist supplier and service provider of patient moving and handling equipment, LOLER/PUWER certification, and OFQUAL-regulated training to care homes, healthcare facilities, and home-care buyers, operating nationwide since 1997.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of patient moving and handling equipment including hoists, stairlifts, mattresses, bathing equipment, slings, and accessories. Products sold through direct sales with quote-based pricing.
2. Service and Maintenance Contracts: Servicing of passenger lifts, stairlifts, hoists, standsids, baths, profiling beds, PAC equipment, and fire evacuation equipment. 24/7 breakdown centre with various contract types.
3. LOLER and PUWER Certification: Certification services for lifting equipment and work equipment, providing regulatory compliance documentation for care homes and healthcare facilities.
4. Training Services: OFQUAL regulated and ROSPA Qualifications accredited training programmes including People Handling and Risk Assessor train the trainer programmes delivered through the National Centre for Learning.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Britton Price Group is a UK nationwide supplier of patient moving and handling equipment for care and nursing homes. The company supplies passenger lifts, stairlifts, hoists, standaids, slings, pressure care mattresses and bathing equipment, and provides LOLER/PUWER certification, 24/7 servicing/breakdown support, and OFQUAL-regulated training through its National Centre for Learning.

Product overview

Britton Price is a specialist supplier of patient moving and handling equipment operating on a nationwide basis since 1997. The company offers a comprehensive portfolio of medical equipment organized into product categories: Patient Lifts (including mobile lifts like Oxford Stature, Presence, Maxi, Advance, and ceiling hoists from the Molift Air family with capacities from 200kg to 500kg), Stand Aids and Transfer Devices (Oxford Journey, Ascend, Up), Pressure Care Mattresses (Winncare range including Moray Combo Hybrid, Argyll II, Pure Air, Devon, Avon, Somerset with foam and dynamic/air cell technologies), Bathing Equipment (Alerta Aqua shower commode chairs, Etac Swift Mobil series, Etac Clean, Edge, Easy, Smart), Ceiling Hoist Systems (Molift Rail System and gantry solutions), and Fall/Seizure Monitors (Alerta Alertamat wireless and wired systems for bed, chair, and floor monitoring). The company also provides LOLER and PUWER certification services, 24/7 breakdown service, and training programs through its National Centre for Learning with OFQUAL regulated qualifications accredited by ROSPA Qualifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Oxford Mobile Patient Lifts Mobile electric patient lifts from the Oxford range including Oxford Stature (227kg SWL), Oxford Presence (227kg SWL), Oxford Maxi 180, and Oxford Advance (155kg SWL, folding) for safe transfer of patients in care home environments.
• Molift Ceiling Hoist Systems Molift Air ceiling hoist range with capacities from 200kg to 500kg (Air 200, 205, 350, 500), complemented by the Molift Rail System infrastructure and Molift Quattro freestanding gantry for overhead patient transfer in care facilities.
• Oxford Stand Aids and Transfer Devices Stand aids and transfer devices from the Oxford range including Oxford Journey (155kg SWL), Oxford Ascend (170kg SWL), and Oxford Up Transfer Aid for assisted patient standing and transfer.
• Pressure Care Mattresses Pressure care mattresses for the prevention and management of pressure ulcers, including the Winncare Moray Combo Hybrid, Argyll II with CLP Pump, Pure Air 7 and 8AR (Auto Reactive), Devon, Avon, and Somerset Breathe ranges using foam and dynamic/air cell technologies.
• PO9+ Pump PO9+ Pump from Winncare/Herida used with pressure care mattresses for alternating and CLP (constant low pressure) therapy to support pressure ulcer prevention and treatment.
• Bathing and Hygiene Equipment Bathing, showering and hygiene equipment including Etac Swift Mobil-2 shower commode chairs, Etac Clean, Edge, Easy and Smart shower stools, Alerta Aqua shower commode chairs (standard, bariatric, and Tilt-in-Space Community), Washington Tilting Shower Cradle, and Chiltern Invadex electric and paediatric shower trolleys.
• Alerta Fall and Seizure Monitoring Systems Wired and wireless fall/seizure monitoring mats and PIR motion sensors including Wired Floor Alertamat, Wireless Bed Alertamat, Wireless Chair Alertamat, Wireless WetSense Chair Alertamat, Wireless Alerta Nurse Call Button, and Wireless Alerta Detect PIR Motion Sensor with optional plug types for Courtney Thorne, Touchsafe Pro, Quantec and Medicare HTM6001 nurse call systems.
• Sling Measurement App Innovative application for measuring patients for slings, supporting tailored moving and handling solutions developed by Britton Price with care home group partners.
• Equipment Servicing and Maintenance Contracts Nationwide servicing and repair of passenger lifts, stairlifts, hoists, standaids, baths, profiling beds, PAC equipment, and fire evacuation equipment. Includes a 24/7 breakdown contact centre and various contract types with consolidated invoicing options for care home groups.
• LOLER and PUWER Certification Legally required inspection and certification services covering LOLER certification of passenger lifts, stairlifts, hoists, standaids, slings and baths, and PUWER certification of profiling beds, PAC units, fire evacuation equipment and other work equipment within PUWER scope.
• Moving and Handling Training (National Centre for Learning) OFQUAL-regulated and ROSPA Qualifications accredited training programmes including the first nationally recognised levelled qualification for People Handling and Risk Assessor train the trainer programmes, delivered through the National Centre for Learning.

Quantifiable outcome

• First nationally recognised levelled qualification for People Handling and Risk Assessor

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• ROSPA QualificationscoreStrategic or Co-development PartnerAccreditation partnership for training programmes. The National Centre for Learning offers OFQUAL regulated and ROSPA Qualifications accredited programmes for People Handling and Risk Assessor train the trainer.
• OFQUALcoreStrategic or Co-development PartnerRegulatory partnership for qualification accreditation. First nationally recognised levelled qualification for People Handling and Risk Assessor programmes.
• BarchestercoreOthersMajor care home group customer partnership. Long-standing relationship providing numerous services including major projects and innovative solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arjo: Arjo is a global patient handling and medical bed company with deep UK operations, supplying hoists, lifts, slings, mattresses and pressure area care to care homes and hospitals. Directly comparable product range and customer base to Britton Price, though at significantly larger scale.
• Drive DeVilbiss Healthcare: Drive DeVilbiss is a UK distributor and manufacturer of patient handling, mobility and care home equipment (hoists, slings, beds, bathing). Comparable B2B distribution-plus-service model serving UK care home operators.
• Guldmann: Guldmann specialises in ceiling hoist systems, slings and patient transfer solutions for care homes and healthcare facilities with direct UK sales and service. Closely overlaps Britton Price's Molift/Oxford hoist category.
• Prism Healthcare: Prism Healthcare is a UK specialist in patient handling, pressure care and mobility products for care homes. Comparable product portfolio (hoists, slings, mattresses, bathing) and target customer segments.
• Joerns Healthcare: Joerns Healthcare manufactures and supplies Oxford patient lifts, stand aids and pressure care products to UK care homes. Competes head-to-head with Britton Price's Oxford-branded catalogue and broader moving-and-handling category.
• Mangar International: Mangar International is a UK-based specialist in patient handling and falls management equipment (lifting cushions, bath lifts) for care homes and community care. Comparable niche focus on patient moving, handling and falls prevention.
• Medstrom: Medstrom is a UK healthcare equipment provider focused on hospital beds, mattresses and patient handling solutions for NHS and care settings. Directly comparable equipment supply-plus-managed-service model.

Broad incumbents

• Hill-Rom (Baxter): Hill-Rom, now part of Baxter, is a global incumbent supplying hospital beds, lifts and pressure care solutions to acute and long-term care. Overlaps with Britton Price's pressure care and patient handling categories but operates at much broader scale across all healthcare segments.

Others

• Etac: Etac is one of Britton Price's key OEM partners (Etac Swift Mobil, Clean, Edge, Easy, Smart bathing equipment) but also sells directly into UK care homes and the community, making it a partial competitor and supplier.
• Winncare: Winncare supplies the pressure care mattresses (Argyll, Pure Air, Devon, Avon, Somerset) that Britton Price resells and also operates direct UK sales into care homes, functioning as both supplier and partial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/britton-price-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Britton Price