ViX Brasil

What ViX Brasil does

ViX Brasil is a Brazilian luxury swimwear and resort wear brand founded in 2002 by Paula Hermanny, originally established in California and now operating primarily from Rio de Janeiro, Brazil. The company employs approximately 700 people (nearly 90% female), with core production concentrated at its Petrópolis factory and retail/e-commerce operations across Rio de Janeiro, São Paulo, and outlet locations. Its flagship categories are luxury biquínis (bikinis) and maiôs (one-piece swimsuits), signature-priced with artisan gold-plated metal hardware, complemented by a full resort wear wardrobe including cover-ups (saídas de praia), dresses, tops, jumpsuits, knitwear, linen and laise clothing, and an accessories line. Sub-brands include the sustainable C.A.R.E. line, Sofia by ViX, Ella beachwear, and a Rosie Huntington-Whiteley collaboration collection.

The company operates as a direct-to-consumer brand selling through owned e-commerce (vixbrasil.com) built on VTEX infrastructure, physical retail stores, outlet locations, a franchise network, and multi-brand retailer (multimarcas) partners. Technology touchpoints include a Virtual Fitting Room (Provador Virtual) and a WhatsApp-based Personal Shopper service for real-time style consultation. Products are priced R$130–R$2,998 with up to 6x interest-free installments, free shipping above R$1,250, and a 10% first-purchase discount via NEWS10 newsletter signup. The customer base consists primarily of fashion-conscious women seeking premium beachwear and resort apparel that transitions across day, evening, and travel occasions.

The parent company is Vix Global Enterprises. In November 2025, Crescera Capital acquired a 27.8% stake in Vix Global Enterprises (pending Brazil's Cade antitrust approval), with stated use of funds targeting international expansion across North America, Europe, and Brazil. The company also operates the Casa ViX community sewing training program in partnership with Audaces and Círculo, functioning as both a talent pipeline and community impact initiative.

Name

ViX Brasil

Legal name

Vix Varejo LTDA

Website

https://vixbrasil.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

ViX Brasil is a Brazilian luxury swimwear and resort wear brand founded in 2002, selling premium biquínis, maiôs, dresses, and accessories through VTEX-powered e-commerce, owned retail stores, franchises, multimarcas partners, and international channels to fashion-conscious women.

Ownership category

akta.pro rank

Product category

Luxury Swimwear & Resort Wear

NAICS

Clothing and Clothing Accessories Retailers (4581), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Women's, Misses', Children's & Infants' Undergarments (2340), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAAAAAF

Intimates, Lingerie, Swimwear & Sleepwear Brands

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAAAEAG

Swim & Surf Performance Wear

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

SECONDARYCRAAAAAI

Outerwear & Cold-Weather Apparel Manufacturers

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAKAEAF

Luxury Scarves, Gloves & Cold-Weather Accessories

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Accessories (Leather Goods, Sunglasses, Small Leather Goods)

Keywords

• Luxury swimwear
• Resort wear
• Beach cover-ups
• Women's apparel
• Fashion accessories

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from direct sales of luxury swimwear, resort wear, and accessories through owned e-commerce and physical retail stores

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

ViX Brasil designs, manufactures, and sells luxury Brazilian swimwear (biquínis and maiôs) and resort wear (dresses, tops, beach cover-ups, knitwear, linen, laise, and tule pieces) along with branded accessories (bags, hats, jewelry, belts, sandals) through owned e-commerce, physical retail stores, franchise outlets, and international digital channels. Offerings are complemented by the WhatsApp-based Personal Shopper digital styling service and sustainable sub-lines such as C.A.R.E.

Product overview

ViX Brasil is a luxury Brazilian swimwear and resort wear brand founded by Paula Hermanny in 2002 in California. The company operates as a direct-to-consumer e-commerce platform (vixbrasil.com) backed by VTEX infrastructure, complemented by physical retail stores in Brazil and international points of sale. Its core product lines include luxury biquínis (bikinis) and maiôs (one-piece swimsuits) — the brand's founding and flagship categories — alongside a full resort wear wardrobe encompassing saídas de praia (beach cover-ups), vestidos (dresses), blusas and tops, macacões (jumpsuits), and knitwear and linen clothing. The portfolio extends to accessories including bags, hats, belts, jewelry, and sandals, many featuring artisan gold-plated metal hardware as a brand signature. Sub-brands include the sustainable C.A.R.E. line, the Rosie HW collaboration with Rosie Huntington-Whiteley, the Ella beachwear sub-brand, the Sofia by ViX outlet line, and the seasonal Sale/Outlet channel. The company also offers digital personal shopping services and the Casa ViX community sewing training program. Products are sold primarily through its VTEX-powered e-commerce platform, physical stores, and multimarcas (multi-brand retailer) partners in Brazil and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Biquínis (Luxury Bikinis) Luxury bikini swimwear with the brand's signature Brazilian cut and artisan gold-plated metal details, offered across varied bottom styles (Brazilian, Cheeky, Lacinho, Tubo, Hot Pant, Mini) and top styles (Tri, Tri Paralelo, Tri Costas, Bandeau, Aro, Basic) for women.
• Maiôs (One-Piece Swimsuits) One-piece swimsuits with sophisticated cuts, structured bodices with fixed or removable padding, gold-plated metal hardware, and design that functions as a bodysuit for resort wear styling, for women.
• Saídas de Praia (Beach Cover-Ups) Beach cover-ups including long and short kaftans, chemises, and dresses in light fabrics with artisanal details, designed to transition from beach to lunch or dinner, for women.
• Vestidos (Dresses) Dresses in midi, short, and long lengths across resort, linen, laise, and knit fabrications with artisanal details for day and evening resort wear occasions, for women.
• Blusas e Tops (Blouses and Tops) Women's tops and blouses including cropped tops, strapless padded tops, wrap tops, and long-sleeve blouses in linen, knit, laise, and cotton for resort and resort wear styling.
• Macacões e Macaquinhos (Jumpsuits and Rompers) Women's jumpsuits and rompers in fluid cuts with artisanal details, in short and long lengths and in linen, knit, and cotton, for resort wear styling.
• Casacos, Blazers e Jaquetas (Outerwear) Women's outerwear including blazers, jackets, cardigans, kimonos, and cocoon styles in tailored and resort fabrics, designed for layering over swimwear or as resort wear.
• Tricot (Knitwear) Knitwear collection including dresses, cardigans, blouses, and cover-ups in lightweight knit fabrics with artisanal handcrafted details and sophisticated drape, for women.
• Roupas em Linho (Linen Clothing) Linen clothing line featuring dresses, pants, shorts, skirts, and tops made from natural linen fibers, emphasizing breathability and a sophisticated natural aesthetic, for women.
• Acessórios (Accessories) Accessories line including straw and leather bags, beach hats and visors, gold- and silver-plated necklaces, bracelets, earrings, belts, and sandals crafted in Brazil with artisanal metal finishing, for women.
• C.A.R.E. (Linha Consciente / Sustainable Line) Sustainable product line featuring swimwear and resort wear pieces made from lower environmental impact fabrics, developed through a research-driven creative process involving all company departments, for eco-conscious female consumers.
• ViX Sale / Outlet Discounted and outlet pricing channel offering past-season and excess inventory across all ViX product categories including swimwear, resort wear, and accessories for value-oriented female consumers.
• Personal Shopper (Consultoria de Estilo) Digital style consultation service connecting customers with trained personal shoppers via WhatsApp for real-time outfit advice, sizing guidance, and personalized recommendations, for women shopping the ViX collection.

Quantifiable outcome

• Crescera Capital investment secured 27.8% stake for international expansion

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• CírculominorStrategic or Co-development PartnerCírculo is a strategic partner for Casa Vix initiative, supporting the brand's community training and empowerment programs for women in Petrópolis communities near the manufacturing facility.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@vixpaulahermanny
• Facebookfacebook.com/vixbrasil
• LinkedInbr.linkedin.com/company/vix-paula-hermanny-brasil
• Instagraminstagram.com/vixpaulahermannybrasil
• Xx.com/vixswimwear_br

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ViX Brasil