Hogar Hispano

What Hogar Hispano does

Hogar Hispano Incorporated (HHI) is a 501(c)(3) nonprofit organization founded in 2004 and headquartered in Phoenix, Arizona, that creates and preserves affordable housing for low-to-moderate-income (LMI) individuals and families, with a focus on Black and Latino communities. The organization operates through two wholly-owned subsidiaries: Hogar Community Reinvestment (HCR), LLC, which acquires, rehabilitates, and disposes of Real Estate Owned (REO) distressed properties (over 1,800 since 2010), and Second Opportunity of America (SOA), LLC, which manages Non-Performing Loan (NPL) portfolios acquired through FHFA and FHA sales to preserve homeownership for distressed borrowers.

HHI's service model integrates asset acquisition with HUD-certified housing counseling, foreclosure prevention, rental portfolio management, and — increasingly — heirs property education (through the 2026 Hogar y Legado / Nido initiative). Revenue is generated from a hybrid mix: property sales, rental income, NPL portfolio management, tax-deductible donations, and government grants including HUD-administered programs and R3 CDBG-DR disaster recovery funding in Puerto Rico. Distribution occurs via direct property sales/leases across 12 U.S. states and Puerto Rico, supplemented by a partner referral network (UnidosUS, NCST, VIG Mortgage, local housing counselors) and government-program channels.

The organization is governed by a Board of Directors drawn from partner institutions including UnidosUS, Clearinghouse CDFI, Bank of America, Woodforest National Bank, and Allivate Impact Capital, with executive leadership under Marcos Morales (Executive Director since 2010). HHI pursues policy advocacy at the federal level (notably supporting the ROAD to Housing Act of 2025) and is developing the HHI Facility Fund I as an institutional capital vehicle to scale affordable housing preservation and production.

Name

Hogar Hispano

Legal name

Hogar Hispano Incorporated

Website

https://hogarhispanoinc.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Hogar Hispano is a 501(c)(3) nonprofit founded in 2004 that acquires and rehabilitates distressed REO properties and manages non-performing loans to create affordable housing for low-to-moderate-income Black and Latino families across 12 U.S. states and Puerto Rico.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Foreclosure/REO & Distressed Property Brokerage (BPAJAAAI)

akta.pro secondary industry

Rural, Tribal & Special-Population Housing Programs (FSALAKAL)

Keywords

• Affordable housing development
• Foreclosure prevention services
• Housing counseling services
• Real estate rehabilitation
• Community development nonprofit

Headquarters

HQ city

Azusa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Transaction Revenue: HHI acquires distressed REO properties, rehabilitates them, and sells them to income-qualified buyers at affordable prices. Revenue is generated through property sales. The organization also acquires and manages Non-Performing Loans (NPLs) that are repaid over time.
2. Donations and Charitable Contributions: HHI accepts cash and property donations from individuals and organizations. Donations are tax-deductible as the organization is a 501(c)(3) nonprofit.
3. Government Grants and Program Funds: HHI operates programs funded through public capital, including federal disaster recovery funds such as R3 CDBG-DR in Puerto Rico and other HUD-administered programs.
4. Rental Income from Portfolio Properties: HHI maintains a portfolio of rental properties available to income-qualified families and individuals, generating rental income.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Hogar Hispano acquires and rehabilitates distressed (REO) residential properties and Non-Performing Loans (NPLs) through its subsidiaries Hogar Community Reinvestment (HCR), LLC and Second Opportunity of America (SOA), LLC, then sells or leases the housing to low-to-moderate-income individuals and families. Each transaction is paired with HUD-certified housing counseling and foreclosure prevention support. The organization also delivers financial education, wealth-building programs, and operates the HHI Facility Fund I investment vehicle to sustain and scale its affordable housing mission across 12 states and Puerto Rico.

Product overview

Hogar Hispano Inc. is a 501(c)(3) nonprofit housing organization founded in 2004 that operates through a platform of programs and two subsidiaries: Hogar Community Reinvestment (HCR), LLC for Real Estate Owned (REO) property acquisition and rehabilitation, and Second Opportunity of America (SOA), LLC for foreclosure prevention and loan portfolio management. The organization provides housing counseling, foreclosure prevention services, community stabilization through rental property portfolios, and financial education initiatives including the Hogar y Legado educational program featuring Nido the animated guide. The HHI Facility Fund I serves as an investment vehicle to expand their affordable housing mission. Operating nationally across 12 states and Puerto Rico, HHI focuses on creating and preserving affordable homeownership opportunities for low-to-moderate-income individuals and communities of color.

Differentiator

Problem solved

Functional benefit

Brands

• Hogar y Legado: Educational initiative focused on helping families understand heirs property and preserve generational wealth
• Nido

Products and services

• Affordable Housing Acquisition and Rehabilitation Acquisition, rehabilitation, and disposition of distressed Real Estate Owned (REO) single-family properties to income-qualified buyers, bundled with HUD-certified housing counseling. Active across 12 U.S. states and Puerto Rico.
• Foreclosure Prevention and Non-Performing Loan Portfolio Management Management of Non-Performing Loan (NPL) portfolios acquired through FHFA and FHA sales, coordinating with loan servicers and HUD-certified housing counselors to preserve homeownership for distressed borrowers.
• HUD-Certified Housing Counseling HUD-certified pre-purchase and post-purchase housing counseling provided to homeowners and prospective homebuyers to improve housing outcomes and financial literacy; required for all participating buyers across HHI's programs.
• Affordable Rental Housing Portfolio Portfolio of rental properties maintained by HHI and made available to income-qualified families and individuals to support housing stability in underserved markets.
• Seller Finance Program Program enabling distressed homeowners to repurchase or retain their homes through HHI's financing pathway, with support for resolving title issues and funding home improvements.
• Hogar y Legado Educational Initiative Educational program that helps families understand heirs property, estate planning, and steps to protect homes and land passed down through generations, anchored by the Nido animated guide.
• HHI Facility Fund I Investment fund vehicle designed to expand HHI's reach, preserve affordability, rehabilitate housing, strengthen communities, and create sustainable pathways toward homeownership and wealth-building.
• Community Stabilization and Blight Removal Real estate acquisition, demolition, and revitalization of distressed and blighted properties in underserved markets to stabilize neighborhoods, paired with new construction or sale to income-qualified families.

Quantifiable outcome

• Over 1,800 properties acquired and rehabilitated since 2010 through HCR, LLC
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• UnidosUScoreStrategic or Co-development PartnerUnidosUS is the largest Latino civil rights organization in the United States. Hogar Hispano's Executive Director Marcos Morales has prior roles at UnidosUS, and Lautaro 'Lot' Diaz (VP, Housing and Financial Empowerment at UnidosUS) serves as Board Chair of HHI. HHI's programs require housing counseling of all participating buyers, often provided through UnidosUS-affiliated counselors. UnidosUS serves over 65,000 families nationally through its Wealth and Housing Alliance.
• National Minority Community Reinvestment Cooperative (NMCRC)coreStrategic or Co-development PartnerNMCRC is a cooperative focused on closing the racial wealth gap through community reinvestment. HHI Executive Director Marcos Morales serves as Vice President and Co-Chair of NMCRC. HHI participates in NMCRC-hosted events including the National Black & Latino Economic Summit.
• National Community Stabilization Trust (NCST)coreStrategic or Co-development PartnerNCST works to stabilize communities through the acquisition and redevelopment of distressed properties. HHI is an NCST community partner that acquires properties through NCST programs. HHI also participates in the NCST Heirs Property Pilot Research Program.
• Bergman and Allderdice (B&A)coreImplementation/ SI/ Consulting PartnerBergman and Allderdice serves as legal counsel to HHI, advising on real estate acquisitions, development, sales, leasing, asset management, financing, joint ventures, and nonprofit tax-exempt compliance. The firm supports HHI's entity formation, governance, and IRS regulatory compliance.
• Martínez & Torres Law Offices, P.S.C.coreImplementation/ SI/ Consulting PartnerMartínez & Torres has served as legal counsel to HHI since 2017 when HHI expanded to Puerto Rico after Hurricane Maria. The firm provides corporate, real estate, tax, title, closing, and notarial legal services. Founded in 1998, the firm specializes in serving clients in Puerto Rico.
• Hogar Community Reinvestment (HCR), LLCcoreOthersHCR is HHI's subsidiary focused on REO property acquisition, rehabilitation, and disposition. Under HCR, HHI has acquired and rehabilitated over 1,800 properties since 2010.
• Second Opportunity of America (SOA), LLCcoreOthersSOA is HHI's subsidiary that manages Non-Performing Loan (NPL) portfolios acquired through FHFA and FHA sales. SOA coordinates with loan servicers and HUD-certified housing counselors to preserve homeownership for distressed borrowers.
• Solid Ground ConstructionminorImplementation/ SI/ Consulting PartnerSolid Ground Construction is HHI's construction partner for property rehabilitation and demolition projects, including the Lancaster, CA property demolition and community revitalization project.
• City of Phoenix RISE Summer Youth ProgramminorChannel Partner/ Reseller/ DistributorHHI partners with the City of Phoenix's RISE Summer Youth Program to host interns. Elijah Woods was introduced to HHI through this workforce event.
• Midwest Food BankminorOthersHHI is a proud volunteer of Midwest Food Bank in Arizona as part of its community engagement and volunteer efforts.
• National Faith Home BuilderscoreStrategic or Co-development PartnerHHI joined forces with National Faith Home Builders and FMCRC in response to the shortage of Black and Latino affordable housing developers, particularly in Detroit. The three organizations have spearheaded more than half a billion dollars in affordable housing development activity and are developing a training program and business model for Black and Latino-led nonprofits and faith-based organizations.
• FMCRCcoreStrategic or Co-development PartnerFMCRC joined with HHI and National Faith Home Builders to address the shortage of Black and Latino affordable housing developers. Together, the three organizations have developed over half a billion dollars in affordable housing activity and are creating a training program for Black and Latino-led nonprofits.
• Bradley Rivera (Realtor and R3 Program Specialist)minorChannel Partner/ Reseller/ DistributorBradley Rivera, a realtor specializing in R3 CDBG-DR closings, partnered with HHI to help Ana Robles navigate the home purchase process in Puerto Rico.
• VIG MortgageminorChannel Partner/ Reseller/ DistributorVIG Mortgage connected Milennie Perez with HHI for her home purchase in San Juan, Puerto Rico, facilitating the mortgage financing for the first-time homebuyer.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Chicanos Por La Causa: Arizona-based 501(c)(3) nonprofit that is the largest Latino community development corporation in the U.S. Provides affordable housing development, housing counseling, and community services across the Southwest. Marcos Morales held prior leadership roles there, and HHI's integrated housing-counseling-plus-acquisition model closely mirrors CPLC's structure, geography, and target population.
• National Association of Latino Community Asset Builders (NALCAB): National network of more than 140 Latino-led nonprofit CDFIs and asset-building organizations serving Latino communities across 41 states. Comparable in mission (Hispanic wealth-building and homeownership), federal advocacy footprint, and member-level housing-counseling delivery, though NALCAB itself is a network rather than a direct developer.
• National Community Stabilization Trust (NCST): Nonprofit that acquires and resells foreclosed and vacant properties to local nonprofits and mission-aligned developers. Directly comparable because HHI acquires distressed inventory through NCST's pooled programs and participates in NCST's Heirs Property Pilot Research, making NCST both a partner and the most direct operational analog for HHI's REO acquisition strategy.
• BRIDGE Housing: West Coast-focused nonprofit affordable-housing developer owning more than 13,000 homes. Comparable in target geography (Arizona, California, Pacific Northwest), nonprofit structure, and integration of development, property management, and resident services for LMI families. Operates at significantly larger scale than HHI but follows the same vertically integrated nonprofit model.
• Self-Help Ventures Fund: Nonprofit CDFI affiliated with Self-Help Credit Union, providing affordable mortgages, small-business lending, and community development across the Southeast and beyond. Directly comparable in combining mortgage financing, foreclosure prevention, and community-development real-estate investment, and in operating a nonprofit capital subsidiary similar to HHI's HCR and SOA.

Broad incumbents

• Enterprise Community Partners: One of the largest U.S. affordable-housing nonprofits, with a national footprint, deep federal relationships, and significant REO and NPL program participation. Operates at far larger scale than HHI and across a broader strategy (development, lending, policy), making it the closest incumbent analog for HHI's growth trajectory.
• Local Initiatives Support Corporation (LISC): National CDFI and community development organization deploying more than $20B in capital for affordable housing, education, and health. Operates the LISC Rural and Homeownership programs and partners with local nonprofits similar to HHI. Provides a benchmark for the institutional scale HHI could target through HHI Facility Fund I.
• Mercy Housing: National nonprofit affordable-housing developer owning and operating more than 50,000 homes across 40 states. Comparable mission (housing stability for LMI families), nonprofit structure, and mixed-acquisition-plus-development operating model, though Mercy Housing focuses primarily on multifamily rather than the single-family REO niche HHI occupies.
• Habitat for Humanity International: Global nonprofit affordable-housing organization with national U.S. affiliate structure. While Habitat focuses on new construction and volunteer-built homes rather than REO acquisition, it competes for the same donor and federal-grant pools, the same LMI homebuyer segment, and many of the same partner networks as HHI.

Emerging players

• NACA (Neighborhood Assistance Corporation of America): National nonprofit community advocacy and affordable-homeownership organization providing HUD-certified counseling, mortgage access through partner lenders, and foreclosure prevention. Comparable in housing-counseling model and LMI/minority homebuyer focus, but NACA emphasizes direct mortgage advocacy rather than the REO acquisition-and-rehabilitation core of HHI's business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hogarhispanoinc
• Facebookfacebook.com/hogarhispanoHHI
• LinkedInlinkedin.com/company/hogarhispano
• Instagraminstagram.com/hogarhispano

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogar Hispano