TBWAChiatDay
TBWA\Chiat\Day LA is a Los Angeles-based full-service creative advertising agency and Omnicom Group subsidiary serving major enterprise consumer brands (Levi's, Gatorade, Jack in the Box, Discover, DIRECTV, BEHR, Sephora) through its proprietary Disruption® methodology and in-house sub-brand ecosystem.
- Company typePrivate
- Founded1970
- HeadquartersLos Angeles, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What TBWAChiatDay does
TBWA\Chiat\Day LA is a Los Angeles-based, full-service creative advertising agency and wholly-owned subsidiary of Omnicom Group Inc. (NYSE: OMC), founded in 1970 as part of the TBWA Worldwide network. The agency serves major enterprise consumer brands across food and beverage (Gatorade, Red Baron, Blue Diamond), fast food (Jack in the Box), retail and denim (Levi's), financial services (Discover), entertainment (DIRECTV), paint (BEHR), and beauty (Sephora), delivering brand strategy, creative development, digital and social marketing, earned media, and purpose-driven campaigns.
The agency's core offering is built around its proprietary Disruption® methodology — a registered trademark and 50+ year-old framework for identifying white space and producing disproportionate-attention campaigns. The agency's product surface is organized through a set of in-house sub-brands: DxD (Design x Disruption) for design services, PLEX for B2B marketing, FEED for social and content, NEXT for innovation consulting, Backslash (a cultural-insights engine powered by 250+ culture spotters worldwide), and Be Grizzlee (an always-on content production studio). Notable technical work includes the Played by Humans initiative — an AI audio fingerprint scanner (processing over 1.6 million tracks) paired with a blockchain-backed authentication stamp verifying human-made music.
TBWA\Chiat\Day LA generates revenue through negotiated agency fees, project retainers, and media commissions under a professional services model. Go-to-market is enterprise field sales targeting CMO-level buyers, supplemented by intra-network referrals from the broader Omnicom system. The agency is led by President Courtney Nelson, CEO Erin Riley (also TBWA Worldwide CEO), CCO Pedro Pérez, CSO Jill Burgeson, Global Chief Design Officer Bruno Regalo, CFO Wayne Hempe, and Chief Talent Officer Sheri Thorburn, operating from its headquarters at 5353 Grosvenor Blvd, Los Angeles with 501–1,000 employees.
TBWAChiatDay firmographics
Firmographics- Name
- TBWAChiatDay
- Legal name
- TBWA Chiat Day Los Angeles
- Website
- https://tbwachiatdayla.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- TBWA\Chiat\Day LA is a Los Angeles-based full-service creative advertising agency and Omnicom Group subsidiary serving major enterprise consumer brands (Levi's, Gatorade, Jack in the Box, Discover, DIRECTV, BEHR, Sephora) through its proprietary Disruption® methodology and in-house sub-brand ecosystem.
- Ownership category
- akta.pro rank
TBWAChiatDay industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where TBWAChiatDay is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TBWAChiatDay business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Agency Services: Full-service advertising agency providing creative development, brand strategy, digital marketing, social media, and earned media/PR services to major consumer brands. Revenue is generated through agency fees, project retainers, and media commissions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
TBWAChiatDay product offering
Product offeringCore offering
TBWA\Chiat\Day LA is a full-service creative advertising agency that develops brand strategies, creative campaigns, and content for major consumer brands. Services span advertising creative development, brand strategy, digital marketing, social media, earned media/PR, content production, and multicultural marketing, anchored by its proprietary Disruption® methodology. The agency acquires clients through new business pitches and ongoing agency-of-record engagements.
Product overview
TBWA\Chiat\Day LA is an advertising agency operating as a single integrated offering rather than a modular platform. The agency provides creative advertising services built around its proprietary Disruption® methodology and offers specialized sub-brands including DxD (design services), PLEX (B2B marketing), FEED (social/content), NEXT (innovation), Backslash (cultural insights), and Be Grizzlee (content production studio). Services span advertising, brand strategy, creative development, social media, brand loyalty, earned media, content creation, multicultural marketing, behavioral design, consulting, and purpose-driven campaigns for clients including Levi's, Discover, Jack in the Box, Gatorade, DIRECTV, BEHR, Red Baron, Sephora, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Disruption® Methodology
Quantifiable outcome
- 684 earned media placements and 20B earned media impressions within first five days of Serena Williams tribute campaign
- +2 more outcomes
Companies that use TBWAChiatDay
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
TBWAChiatDay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TBWAChiatDay partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Jazz Is DeadflagshipTBWA\Chiat\Day LA and Jazz Is Dead collaborated on the 'Played by Humans' movement - a blockchain-backed authentication stamp that verifies music was created by humans rather than AI. The initiative addresses concerns about AI-generated music with 97% of listeners unable to distinguish AI from human-made music, and 60,000 AI songs uploaded daily to streaming platforms.
- Gift of Life Marrow RegistrycoreTBWA\Chiat\Day LA developed the Hero Gum donor registration kit for the nonprofit organization that facilitates blood stem cell and bone marrow transplants. The agency was honored with the Corporate Partner Award at the One Huge Night NYC Gala.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
TBWAChiatDay competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights2 records
Customer concentration
TBWAChiatDay social profiles
Digital presenceTBWAChiatDay compliance and trust
Trust signalCompliance3 records
TBWAChiatDay financial estimates
Financial estimateRevenue estimate
Valuation estimate
TBWAChiatDay leadership team
Management profileNumber of profiles
Profiles6 records
TBWAChiatDay subsidiaries and ownership
Company hierarchySubsidiaries5 records
TBWAChiatDay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TBWAChiatDay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TBWAChiatDay
What does TBWAChiatDay do?
TBWA\Chiat\Day LA is a full-service creative advertising agency that develops brand strategies, creative campaigns, and content for major consumer brands. Services span advertising creative development, brand strategy, digital marketing, social media, earned media/PR, content production, and multicultural marketing, anchored by its proprietary Disruption® methodology. The agency acquires clients through new business pitches and ongoing agency-of-record engagements.
Is TBWAChiatDay a public or private company?
TBWAChiatDay is a private company. It is classified as corporate owned and is currently operating.
When was TBWAChiatDay founded?
TBWAChiatDay was founded in 1970. It employs 501 to 1,000 people.
Where is TBWAChiatDay based?
TBWAChiatDay is headquartered in Los Angeles, United States, in the North America region.
How does TBWAChiatDay make money?
One revenue line is on record: creative Agency Services.
Does TBWAChiatDay have an API?
No public API is recorded for TBWAChiatDay.
What industry is TBWAChiatDay in?
TBWAChiatDay's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 54181 and its SIC code is 7311.