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TBWAChiatDay

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uuid000ov5l

Namestring
TBWAChiatDay
Legal namestring
TBWA Chiat Day Los Angeles
Websiteurl
tbwachiatdayla.com
Company typeenum
Private
Founded yearint
1970
Descriptiontext

TBWA\Chiat\Day LA is a Los Angeles-based, full-service creative advertising agency and wholly-owned subsidiary of Omnicom Group Inc. (NYSE: OMC), founded in 1970 as part of the TBWA Worldwide network. The agency serves major enterprise consumer brands across food and beverage (Gatorade, Red Baron, Blue Diamond), fast food (Jack in the Box), retail and denim (Levi's), financial services (Discover), entertainment (DIRECTV), paint (BEHR), and beauty (Sephora), delivering brand strategy, creative development, digital and social marketing, earned media, and purpose-driven campaigns.

The agency's core offering is built around its proprietary Disruption® methodology — a registered trademark and 50+ year-old framework for identifying white space and producing disproportionate-attention campaigns. The agency's product surface is organized through a set of in-house sub-brands: DxD (Design x Disruption) for design services, PLEX for B2B marketing, FEED for social and content, NEXT for innovation consulting, Backslash (a cultural-insights engine powered by 250+ culture spotters worldwide), and Be Grizzlee (an always-on content production studio). Notable technical work includes the Played by Humans initiative — an AI audio fingerprint scanner (processing over 1.6 million tracks) paired with a blockchain-backed authentication stamp verifying human-made music.

TBWA\Chiat\Day LA generates revenue through negotiated agency fees, project retainers, and media commissions under a professional services model. Go-to-market is enterprise field sales targeting CMO-level buyers, supplemented by intra-network referrals from the broader Omnicom system. The agency is led by President Courtney Nelson, CEO Erin Riley (also TBWA Worldwide CEO), CCO Pedro Pérez, CSO Jill Burgeson, Global Chief Design Officer Bruno Regalo, CFO Wayne Hempe, and Chief Talent Officer Sheri Thorburn, operating from its headquarters at 5353 Grosvenor Blvd, Los Angeles with 501–1,000 employees.

Short descriptiontext

TBWA\Chiat\Day LA is a Los Angeles-based full-service creative advertising agency and Omnicom Group subsidiary serving major enterprise consumer brands (Levi's, Gatorade, Jack in the Box, Discover, DIRECTV, BEHR, Sephora) through its proprietary Disruption® methodology and in-house sub-brand ecosystem.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
creative advertising services, brand strategy, digital marketing, content creation, media planning
Industry2 codes
1Digital Performance Marketing (SEM, Paid Social, Programmatic)
CodeBPAFAAADPrimaryYes
2Product & Brand PR (Consumer & B2B)
CodeBPAFADAHPrimaryNo
NAICS code3 codes
  • Advertising Agencies54181
  • Advertising Agencies541810
  • Advertising, Public Relations, and Related Services5418
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
Product category
Advertising Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Creative Agency Services
TypeProfessional Services
Description

Full-service advertising agency providing creative development, brand strategy, digital marketing, social media, and earned media/PR services to major consumer brands. Revenue is generated through agency fees, project retainers, and media commissions.

tbwachiatdayla.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

TBWA\Chiat\Day LA is a full-service creative advertising agency that develops brand strategies, creative campaigns, and content for major consumer brands. Services span advertising creative development, brand strategy, digital marketing, social media, earned media/PR, content production, and multicultural marketing, anchored by its proprietary Disruption® methodology. The agency acquires clients through new business pitches and ongoing agency-of-record engagements.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 684 earned media placements and 20B earned media impressions within first five days of Serena Williams tribute campaign
+2 more records
Product overview1 text field

TBWA\Chiat\Day LA is an advertising agency operating as a single integrated offering rather than a modular platform. The agency provides creative advertising services built around its proprietary Disruption® methodology and offers specialized sub-brands including DxD (design services), PLEX (B2B marketing), FEED (social/content), NEXT (innovation), Backslash (cultural insights), and Be Grizzlee (content production studio). Services span advertising, brand strategy, creative development, social media, brand loyalty, earned media, content creation, multicultural marketing, behavioral design, consulting, and purpose-driven campaigns for clients including Levi's, Discover, Jack in the Box, Gatorade, DIRECTV, BEHR, Red Baron, Sephora, and others.

Product and service1 record
1Disruption® Methodology
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1Jazz Is Dead
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

TBWA\Chiat\Day LA and Jazz Is Dead collaborated on the 'Played by Humans' movement - a blockchain-backed authentication stamp that verifies music was created by humans rather than AI. The initiative addresses concerns about AI-generated music with 97% of listeners unable to distinguish AI from human-made music, and 60,000 AI songs uploaded daily to streaming platforms.

2Gift of Life Marrow Registry
Strategic tierCoreTypeStrategic or Co-development Partner
Description

TBWA\Chiat\Day LA developed the Hero Gum donor registration kit for the nonprofit organization that facilitates blood stem cell and bone marrow transplants. The agency was honored with the Corporate Partner Award at the One Huge Night NYC Gala.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key highlights2 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers9 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries5 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

TBWAChiatDay

Advertising Servicestbwachiatdayla.com

TBWA\Chiat\Day LA is a Los Angeles-based full-service creative advertising agency and Omnicom Group subsidiary serving major enterprise consumer brands (Levi's, Gatorade, Jack in the Box, Discover, DIRECTV, BEHR, Sephora) through its proprietary Disruption® methodology and in-house sub-brand ecosystem.

What TBWAChiatDay does

TBWA\Chiat\Day LA is a Los Angeles-based, full-service creative advertising agency and wholly-owned subsidiary of Omnicom Group Inc. (NYSE: OMC), founded in 1970 as part of the TBWA Worldwide network. The agency serves major enterprise consumer brands across food and beverage (Gatorade, Red Baron, Blue Diamond), fast food (Jack in the Box), retail and denim (Levi's), financial services (Discover), entertainment (DIRECTV), paint (BEHR), and beauty (Sephora), delivering brand strategy, creative development, digital and social marketing, earned media, and purpose-driven campaigns.

The agency's core offering is built around its proprietary Disruption® methodology — a registered trademark and 50+ year-old framework for identifying white space and producing disproportionate-attention campaigns. The agency's product surface is organized through a set of in-house sub-brands: DxD (Design x Disruption) for design services, PLEX for B2B marketing, FEED for social and content, NEXT for innovation consulting, Backslash (a cultural-insights engine powered by 250+ culture spotters worldwide), and Be Grizzlee (an always-on content production studio). Notable technical work includes the Played by Humans initiative — an AI audio fingerprint scanner (processing over 1.6 million tracks) paired with a blockchain-backed authentication stamp verifying human-made music.

TBWA\Chiat\Day LA generates revenue through negotiated agency fees, project retainers, and media commissions under a professional services model. Go-to-market is enterprise field sales targeting CMO-level buyers, supplemented by intra-network referrals from the broader Omnicom system. The agency is led by President Courtney Nelson, CEO Erin Riley (also TBWA Worldwide CEO), CCO Pedro Pérez, CSO Jill Burgeson, Global Chief Design Officer Bruno Regalo, CFO Wayne Hempe, and Chief Talent Officer Sheri Thorburn, operating from its headquarters at 5353 Grosvenor Blvd, Los Angeles with 501–1,000 employees.

TBWAChiatDay firmographics

Firmographics
Name
TBWAChiatDay
Legal name
TBWA Chiat Day Los Angeles
Website
https://tbwachiatdayla.com
Company type
Private
Founded year
1970
Operating status
Operating
Headcount range
501–1,000 employees
Short description
TBWA\Chiat\Day LA is a Los Angeles-based full-service creative advertising agency and Omnicom Group subsidiary serving major enterprise consumer brands (Levi's, Gatorade, Jack in the Box, Discover, DIRECTV, BEHR, Sephora) through its proprietary Disruption® methodology and in-house sub-brand ecosystem.
Ownership category
akta.pro rank

TBWAChiatDay industry classification

Industry
Product category
Advertising Services
NAICS
Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
SIC
Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry
Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
akta.pro secondary industry
Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

  • Creative advertising services
  • Brand strategy
  • Digital marketing
  • Content creation
  • Media planning

Where TBWAChiatDay is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Offices1 record

Markets served

TBWAChiatDay business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Creative Agency Services: Full-service advertising agency providing creative development, brand strategy, digital marketing, social media, and earned media/PR services to major consumer brands. Revenue is generated through agency fees, project retainers, and media commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

TBWAChiatDay product offering

Product offering

Core offering

TBWA\Chiat\Day LA is a full-service creative advertising agency that develops brand strategies, creative campaigns, and content for major consumer brands. Services span advertising creative development, brand strategy, digital marketing, social media, earned media/PR, content production, and multicultural marketing, anchored by its proprietary Disruption® methodology. The agency acquires clients through new business pitches and ongoing agency-of-record engagements.

Product overview

TBWA\Chiat\Day LA is an advertising agency operating as a single integrated offering rather than a modular platform. The agency provides creative advertising services built around its proprietary Disruption® methodology and offers specialized sub-brands including DxD (design services), PLEX (B2B marketing), FEED (social/content), NEXT (innovation), Backslash (cultural insights), and Be Grizzlee (content production studio). Services span advertising, brand strategy, creative development, social media, brand loyalty, earned media, content creation, multicultural marketing, behavioral design, consulting, and purpose-driven campaigns for clients including Levi's, Discover, Jack in the Box, Gatorade, DIRECTV, BEHR, Red Baron, Sephora, and others.

Differentiator

Problem solved

Functional benefit

Products and services

  • Disruption® Methodology

Quantifiable outcome

  • 684 earned media placements and 20B earned media impressions within first five days of Serena Williams tribute campaign
  • +2 more outcomes

Companies that use TBWAChiatDay

Customer profile

Named customers9 records

Segments1 record

Ideal customer profiles1 record

TBWAChiatDay technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

TBWAChiatDay partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered flagship and core.

  • Jazz Is DeadflagshipStrategic or Co-development PartnerTBWA\Chiat\Day LA and Jazz Is Dead collaborated on the 'Played by Humans' movement - a blockchain-backed authentication stamp that verifies music was created by humans rather than AI. The initiative addresses concerns about AI-generated music with 97% of listeners unable to distinguish AI from human-made music, and 60,000 AI songs uploaded daily to streaming platforms.
  • Gift of Life Marrow RegistrycoreStrategic or Co-development PartnerTBWA\Chiat\Day LA developed the Hero Gum donor registration kit for the nonprofit organization that facilitates blood stem cell and bone marrow transplants. The agency was honored with the Corporate Partner Award at the One Huge Night NYC Gala.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

TBWAChiatDay competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key highlights2 records

Customer concentration

TBWAChiatDay social profiles

Digital presence

TBWAChiatDay compliance and trust

Trust signal

Compliance3 records

TBWAChiatDay financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TBWAChiatDay leadership team

Management profile

Number of profiles

Profiles6 records

TBWAChiatDay subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

TBWAChiatDay funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TBWAChiatDay M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBWAChiatDay

What does TBWAChiatDay do?

TBWA\Chiat\Day LA is a full-service creative advertising agency that develops brand strategies, creative campaigns, and content for major consumer brands. Services span advertising creative development, brand strategy, digital marketing, social media, earned media/PR, content production, and multicultural marketing, anchored by its proprietary Disruption® methodology. The agency acquires clients through new business pitches and ongoing agency-of-record engagements.

Is TBWAChiatDay a public or private company?

TBWAChiatDay is a private company. It is classified as corporate owned and is currently operating.

When was TBWAChiatDay founded?

TBWAChiatDay was founded in 1970. It employs 501 to 1,000 people.

Where is TBWAChiatDay based?

TBWAChiatDay is headquartered in Los Angeles, United States, in the North America region.

How does TBWAChiatDay make money?

One revenue line is on record: creative Agency Services.

Does TBWAChiatDay have an API?

No public API is recorded for TBWAChiatDay.

What industry is TBWAChiatDay in?

TBWAChiatDay's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 54181 and its SIC code is 7311.

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Live signals
AdAgeTBWA\Chiat\Day New York CEO Emily Wilcox exits - Ad AgeEmily Wilcox, CEO of TBWA Chiat Day New York, will leave the agency after nearly two years. Her last day will be Oct. 1.SmallbiztrendsConstant Contact Unveils “Great Needs Great,” Elevating Small Business Marketing with AIConstant Contact launched its "Great Needs Great" campaign, positioning itself as an AI partner for small businesses. AI adoption among U.S. small businesses rose from 26% in 2023 to 87% in 2026, and the platform claims to reduce email production time by up to 23%.YahooA jazz label covered an AI-generated hit to make a point the music industry has been avoidingAn AI-generated song called 'Through My Soul' has accumulated over 11 million YouTube views and millions of streams globally, with the credited artist Enlly Blue revealed as a fake persona with six full albums and no human creator. Adrian Younge, co-founder of the Los Angeles-based Jazz Is Dead label, responded by recording a fully human cover with his Midnight Hour band and vocalist Loren Oden, which he added to his touring setlist. This cover has become the centerpiece of a campaign called Played by Humans, developed with ad agency TBWAChiatDay LA, which offers a tool that scans tracks for AI audio fingerprints and has already processed over 1.6 million tracks.AdAgeLevi’s move away from AOR model is a blow to TBWA\Chiat\Day - Ad AgeLevi's is moving away from a creative agency of record to a project model, ending its long-standing relationship with TBWA\Chiat\Day. The agency had handled Levi's first Super Bowl campaign in 23 years earlier this year.MediaPostTBWA\Chiat\Day Brews Pure Leaf SpotsPure Leaf launched a new Mental Focus iced tea line with 69mg caffeine and L-theanine, featuring Olympic gymnast Jordan Chiles in TBWA\Chiat\Day's "Uphill" ads. The brand also partnered with digital wellness tool Brick to create a Mental Focus Dock coaster. The line comes in peach and raspberry flavors.MediaPostTBWA\Chiat\Day LA Showcases DIRECTV For UpfrontDIRECTV promoted a campaign for Upfront Week with TBWA extbackslash{}Chiat extbackslash{}Day LA, featuring a 30-second spot airing May 10 on airline seat backs. The campaign extends the brand platform "DIRECTV Like You've Never Seen It" and includes DOOH, digital video, and experiential activations. Post-Upfront, additional marketing and client engagement are planned.MediaPostRemember The Metaverse? Now There's A Metaphorverse, Thanks To DirecTVDirecTV Advertising will run a week-long campaign around the Upfronts, using digital OOH, LED trucks, and inflight entertainment screens. The campaign, created by TBWA\Chiat\Day with media by Starcom, also includes street teams and branded carts offering free swag and rides. The inflight ads began Sunday night and resume on return flights.PR NewswireLG AMPLIFIES 'LIFE'S GOOD' MESSAGE WITH INSPIRING BRAND FILM TO CHAMPION OPTIMISMLG Electronics has launched a new 90-second brand film as part of its ongoing global 'Life's Good' marketing campaign, featuring a story about a middle-aged man embracing optimism to overcome challenges using a longboard as a metaphor for life. The film was crafted by TBWA\Chiat\Day New York and directed by Emmy Award-winning director Nicolai Fuglsig, and is being promoted across LG's global digital channels. The campaign has been displayed at iconic landmarks in Dubai, London, New York, and Seoul as part of LG's broader brand reinvention strategy to communicate its philosophy to customers.PR NewswireAmy Ferguson elevated to CCO of TBWA\Chiat\Day New YorkTBWA\Chiat\Day New York announced the appointment of Amy Ferguson as Chief Creative Officer, effective immediately. Ferguson, who began her career at the agency and returned in 2018 as Executive Creative Director, will lead the creative department and join the agency's executive leadership team reporting to CEO Nancy Reyes.PR NewswireTBWA\Chiat\Day Los Angeles Strengthens Leadership Team with New Executive Hires and PromotionTBWA\Chiat\Day Los Angeles announced three leadership changes, hiring Wayne Hempe as Chief Financial Officer from TBWA's Nissan United and Courtney Nelson as Managing Director from Wieden+Kennedy Portland, while promoting Sheri Thorburn to Chief Talent Officer. The agency has hired over 100 new employees in 2021, driven by organic growth and recent new business wins. The new executives will join CEO Erin Riley and round out the agency's executive leadership team as it continues to expand its capabilities and talent.