Teranga
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Teranga firmographics
Firmographics- Name
- Teranga
- Legal name
- Teranga
- Website
- https://itsteranga.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Teranga industry classification
Industry- Product category
- Fast-Casual West African Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)
- akta.pro secondary industries
- Plant-Based & Vegan Fast Casual (THAFABAK), Healthy/Salad/Grain Bowl QSR (THAFAAAJ)
Keywords
Where Teranga is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Teranga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining Sales: Direct dine-in and takeout sales from Teranga Midtown location. Revenue from super bowls ($12-$22), sides, beverages, wine, and beer.
- Third-Party Delivery: Orders placed through Uber Eats, Doordash, and Grubhub marketplaces. Also available on Mealpal.
- Catering & Events: Full-service catering for office lunches and events. Services up to 500 guests with staffing available. 20% administrative fee on all catering orders.
- JAMM JAMM Consumer Packaged Goods: The West African tomato sauce (Jamm Jamm) is sold as a consumer product for home use through jammjamm.com, extending brand reach beyond restaurant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Super Bowls - Main Entree Items |
| Unit Pricing | Pay-as-you-go | Sides and Proteins |
| Unit Pricing | Pay-as-you-go | Sauces and Condiments |
| Unit Pricing | Pay-as-you-go | Beverages |
| Unit Pricing | Pay-as-you-go | Catering - Online Orders |
| Other | Multi-year contract | Catering - Request a Quote |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Teranga product offering
Product offeringCore offering
Teranga runs a fast-casual West African restaurant in Midtown Manhattan offering a build-your-own-bowl menu of super bowls, sides, bases, sauces, and condiments made daily from scratch with 100% gluten-free, 100% dairy-free, never-fried, organic ingredients. The company also provides full-service event and office catering (up to 500 guests within 3 hours of NYC) and sells its signature West African tomato sauce as a packaged consumer product through the Jamm Jamm Foods sub-brand.
Product overview
Teranga operates as a fast-casual restaurant concept with multiple service offerings. The core product is the Teranga Restaurant serving West African cuisine at their Midtown Manhattan location, featuring a build-your-own-bowl menu with super bowls, sides, bases, sauces, and condiments. The business extends through Teranga Catering for events and office catering (supporting groups from 1 to 500 guests), and the Jamm Jamm Foods sub-brand which sells packaged tomato sauce products for retail purchase.
Differentiator
Problem solved
Functional benefit
Brands
- Jamm Jamm Foods: Consumer packaged goods line featuring West African tomato sauce (Jamm Jamm Tomato Sauce) used in the restaurant's Jollof Rice, now available for retail purchase at jammjamm.com.
Products and services
- Teranga Restaurant (Dine-In & Takeout) Fast-casual West African restaurant offering a build-your-own-bowl concept with super bowls ($12-$22), sides, bases, sauces, and condiments. All dishes are 100% gluten-free, 100% dairy-free, never fried, made daily from scratch with organic ingredients. Targets health-conscious NYC diners seeking authentic African flavors.
- Teranga Catering & Events Full-service catering for office lunches, happy hours, and private events, supporting groups from 1 to 500 guests within 3 hours of NYC. Includes online ordering for up to 50 guests with 2-day minimum notice and custom quote requests for large events with full staffing. A 20% administrative fee is added to all catering orders, with a non-refundable 50% deposit to confirm large bookings.
- Jamm Jamm Foods (West African Tomato Sauce) Consumer packaged goods sub-brand selling the same West African tomato sauce used in the restaurant's Jollof Rice, made from traditional recipes with whole ingredients. Sold directly through jammjamm.com for home delivery nationwide.
Quantifiable outcome
- Named Top-25 Restaurant by The Infatuation
- +2 more outcomes
Companies that use Teranga
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Teranga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Teranga partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Burna BoyminorNigerian musician. Teranga curated a food and cocktail experience to celebrate the release of Burna Boy's African Giant album at a private album release dinner in NYC.
- Building Black Bed StuyminorCommunity-based organization in Brooklyn. Teranga participated in Sunday pop-up events Fall 2020, offering jollof grain bowls, juices, and catering services on the corner of Monroe and Tompkins.
- Smallholder Farmers in AfricacoreTeranga sources organic, indigenous, and climate change-resilient crops including baobab, fonio, moringa, and red rice from smallholder farmers in Africa. This partnership supports sustainable agriculture and provides economic opportunities for African farming communities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Teranga competitors and assessment
Company assessmentBroad incumbents
- Le Pain Quotidien: Le Pain Quotidien is an established fast-casual bakery-café concept with bowls, salads, and organic positioning. Comparable on scratch-made, organic-leaning menu and urban professional diner, though broader in category.
- CAVA: CAVA is a publicly traded fast-casual Mediterranean bowl concept with national scale. Comparable on the build-your-own grain bowl format, dietary customization (vegetarian/vegan), and CPG extension (CAVA at-home products).
- Sweetgreen: Sweetgreen is a publicly traded fast-casual salad/grain bowl chain with national footprint and strong tech-forward brand. Comparable on health-forward positioning, urban professional target, premium pricing, and supply chain transparency.
Direct peers
- Buka NYC: Buka is a NYC-based West African restaurant and bar serving traditional Nigerian and Ghanaian dishes. Direct peer in African cuisine with overlap on dine-in, takeout, and catering in the NYC market.
- Chopt Creative Salad Company: Chopt is an East Coast fast-casual salad/bowl chain. Comparable on customizable healthy bowls, urban professional customer, and franchise/scale ambitions in the same segment.
- Lagos Deli: Lagos Deli is a fast-casual Nigerian/West African eatery in NYC offering bowls, suya, and jollof. Closest direct comparable on fast-casual build-your-own African bowl format and price point.
- dig: dig is a NYC-based fast-casual concept serving seasonal, scratch-made grain bowls, salads, and proteins with strong chef partnerships. Direct peer on health-conscious fast-casual positioning, NYC density, and chef-driven menu development.
- Mr. Chicken NYC: Mr. Chicken is a NYC-based West African rotisserie and bowl concept. Direct peer serving West African staples (jollof, suya, plantains) in fast-casual format with NYC locations.
Emerging players
- Tlali Foods / Afro-Mexican fusion concepts: Tlali and similar Afro-centric fast-casual concepts are emerging players bringing African-influenced menus to urban centers. Comparable on the African food trend and fast-casual positioning, though smaller and earlier-stage than Teranga.
- Naya NYC: Naya is a NYC-based Lebanese/Middle Eastern fast-casual concept with build-your-own bowls and wraps. Comparable on the ethnic fast-casual build-your-own model, NYC footprint, and grain-bowl format using regional ingredients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Teranga social profiles
Digital presenceTeranga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teranga leadership team
Management profileNumber of profiles
Profiles2 records
Teranga subsidiaries and ownership
Company hierarchySubsidiaries1 record
Teranga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teranga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teranga
What does Teranga do?
Teranga runs a fast-casual West African restaurant in Midtown Manhattan offering a build-your-own-bowl menu of super bowls, sides, bases, sauces, and condiments made daily from scratch with 100% gluten-free, 100% dairy-free, never-fried, organic ingredients. The company also provides full-service event and office catering (up to 500 guests within 3 hours of NYC) and sells its signature West African tomato sauce as a packaged consumer product through the Jamm Jamm Foods sub-brand.
Is Teranga a public or private company?
Teranga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teranga founded?
Teranga was founded in 2019. It employs 11 to 50 people.
Where is Teranga based?
Teranga is headquartered in New York, United States, in the North America region.
How does Teranga make money?
Four revenue lines are on record. Restaurant Dining Sales are the primary driver. The others are third-Party Delivery, catering & Events and JAMM JAMM Consumer Packaged Goods.
Who are Teranga's main competitors?
Broad incumbents on record are Le Pain Quotidien, CAVA and Sweetgreen. Direct peers are Buka NYC, Chopt Creative Salad Company, Lagos Deli, dig and Mr. Chicken NYC. Emerging players are Tlali Foods / Afro-Mexican fusion concepts and Naya NYC.
Does Teranga have an API?
No public API is recorded for Teranga.
What industry is Teranga in?
Teranga's product category is Fast-Casual West African Restaurant. Its primary akta.pro industry code is THAFABAM, Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European), with a secondary code of THAFABAK, Plant-Based & Vegan Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.