Baron

What Baron does

Baron Srl is a privately held Italian industrial technology company founded in 1854 and headquartered in Creazzo (Vicenza). It designs and manufactures certified on-board weighing systems (both static and dynamic), RFID identification systems, overload control devices, and smart container access/volume control hardware (CCA and CCR product families) for the waste collection and broader transport industries. The company's products carry EU type approvals under the NAWI and MID directives, enabling legally binding weight measurements for commercial transactions, and are complemented by ISO 14001 and ISO 27001 certifications.

The technology stack integrates hardware (load cells, RFID readers, smart locks, vehicle modules for side loaders, front loaders, hook-lift trucks, cranes, tanks, semi-trailers, and mini-compactors) with software platforms including the GREEN MANAGER web platform for fleet and container management and the GRINUP consumer mobile app supporting pay-as-you-throw and ECO points rewards. Connectivity is supported across GPRS, WiFi, Sigfox, and LoRa protocols. Baron operates via direct sales from its Italian HQ and a wholly-owned Spanish subsidiary (Baron Medioambiental España SL), serving Italy, the Iberian Peninsula, and France, with named customers including Ama Rome and multiple Spanish municipalities.

Baron generates revenue primarily through hardware system sales (on-board weighing, RFID, smart bin devices, and related installation/certification) supplemented by recurring software and data management subscriptions for the GREEN MANAGER platform and remote configuration services. Pricing is quote-based, structured around multi-year contracts tailored to fleet size and configuration. The company is family-owned, currently in its fifth generation under administrator Andrea Baron, and has no disclosed external institutional investment.

Name

Baron

Legal name

Baron Srl

Website

https://baron.it

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

11–50 employees

Short description

Baron Srl is a 170-year-old Italian family-owned manufacturer of certified on-board weighing systems, RFID identification, and smart container hardware and software for waste collection fleets and municipal operators across Italy, Spain, and France.

Ownership category

akta.pro rank

Product category

Industrial Weighing and Waste Management Systems

NAICS

Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

Keywords

• On-board weighing systems
• RFID identification systems
• Waste collection technology
• Smart container solutions
• Fleet management software

Headquarters

HQ city

Creazzo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Systems Sales: Sale of on-board weighing systems, RFID identification hardware, smart bin access control devices, and related vehicle equipment. Includes installation and initial certification.
2. Software and Data Management: Ongoing software services including GREEN MANAGER platform subscriptions, data management, and remote configuration services for smart containers and fleet tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Baron Srl designs, manufactures, and markets certified on-board weighing systems (static and dynamic), RFID container identification systems, overload control systems, and smart container access control devices for the waste collection and transport industry. The hardware product line is complemented by the GREEN MANAGER web platform for fleet and container management and the GRINUP mobile application enabling citizen interaction with smart bins.

Product overview

Baron Srl is a European technology company offering an integrated suite of products for waste collection and environmental management. The core portfolio centers on certified on-board weighing systems (static and dynamic), RFID-based container identification, and access control devices, all connected through the GREEN MANAGER software platform. The product ecosystem includes specialized solutions for various vehicle types (side loaders, front loaders, hook-lift trucks, cranes, tanks, semi-trailers) and waste collection methods, complemented by smart container systems (CCA LOCK and CCR VOLUME) for controlled access and pay-as-you-throw functionality. The GRINUP mobile app enables citizen interaction with smart containers while earning eco-points. The offering combines hardware (weighing systems, RFID readers, smart locks) with software (fleet tracking, data management, waste traceability) for comprehensive waste management digitization.

Differentiator

Problem solved

Functional benefit

Brands

• GRINUP: Mobile application for users dedicated to opening computerized containers, allows access to smart bins, waste separation guidance, container location search, and ECO points rewards system.
• GREEN MANAGER

Products and services

• Overload Systems On-board overload control systems that prevent vehicles from exceeding weight limits, ensuring regulatory compliance and road safety for commercial transport vehicles.
• On-Board Weighing Systems (Static and Dynamic) Certified static and dynamic on-board weighing systems installed in vehicles for real-time weight measurement during loading, transport, and unloading operations.
• RFID Identification Systems RF-ID identification systems for containers enabling automatic recognition and tracking of waste containers throughout the collection process.
• Access Control Devices (CCA LOCK) Electromechanical locking systems (smart locks) for containers that restrict access to authorized users via RFID cards or mobile app, enabling controlled waste collection.
• Data Management Software Comprehensive software platform for managing vehicle data, container information, waste collection metrics, and fleet operations including real-time tracking and reporting.
• Tracking Software GPS-based tracking software for waste collection fleet management, providing real-time vehicle location, route history, and operational monitoring.
• Smart Containers (CCA/CCR) Intelligent waste containers equipped with access control systems (CCA LOCK) and volumetric control caps (CCR), enabling user identification, controlled access, and pay-as-you-throw functionality.
• Side Loader Vehicles Systems On-board weighing and RFID systems specifically designed for side loader waste collection vehicles, supporting both chassis weighing and bin tipper weighing methods.
• REL Vehicles Systems Weighing systems for rear-end loader (REL) waste collection vehicles with chassis weighing and bin tipper weighing capabilities.
• Front Loader Systems On-board weighing and RFID identification systems for front loader waste collection vehicles, featuring both chassis and bin tipper weighing options.
• Hook-Lift Trucks Systems Weighing and RFID systems for hook-lift trucks used in container management and industrial waste collection, featuring piston-based weighing technology.
• Tanks Systems On-board weighing systems for tank vehicles used in liquid transport applications including fuel, chemicals, milk, and agrochemical products.
• Semi-Trailers Systems Weighing systems for semi-trailers featuring chassis-based load cells that don't compromise equipment height, with GPS and RFID integration.
• Waste Traceability System RFID-based system for complete waste traceability including portable RFID readers, tags, transponders, and software for managing user databases and container associations.
• GREEN MANAGER Platform Innovative web platform for managing smart containers and collection operations, providing real-time monitoring, geolocation, remote configuration, reporting, and integration with billing software.
• GRINUP App Mobile application for end users enabling container access via smartphone, waste separation guidance, bin location search, and ECO points reward program.

Quantifiable outcome

• Certified weighing accuracy meeting EU legal metrology standards
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

One partnership is on record.

• Ama RomecoreStrategic or Co-development Partner · 17 December 2023Baron was selected as the most appreciated technological partner for on-board technology in Ama Rome's new waste collection service contract covering multiple Rome municipalities (I, II, III, IV, V, VII, VIII, IX, X). The partnership involves smart bin technology and weighing systems for the waste collection service.

Scale indicators3 records

Recent moves6 records

Direct peers

• Ecube Labs: South Korean (now global) smart waste infrastructure provider offering solar-powered compacting bins with fill-level sensors and a CleanCityNetwork analytics platform. Direct competitor to Baron in smart waste hardware and remote monitoring.
• Enevo: Finnish (now global) provider of ultrasonic fill-level sensors and route-optimization analytics for waste containers. Direct competitor to Baron in the smart bin and waste data management layer serving municipal waste operators.
• Dinamica Generale: Italian manufacturer of load cells and weighing systems for agricultural and industrial vehicles (onboard scales, mix-and-dose systems, data management software). The most direct European peer to Baron, mirroring its niche in vehicle-mounted certified weighing plus complementary software analytics.
• Compology: US-based smart waste container monitoring company using cameras and sensors to track container fill levels, contamination, and route performance. Overlaps with Baron in software-driven waste analytics for municipal and hauler customers.
• Bigbelly: Leading manufacturer of smart, solar-powered waste and recycling stations with integrated compaction and fill-level telemetry. Direct peer in intelligent public-space containers with monitoring and access control.
• Sensoneo: Slovak smart waste management provider offering ultrasonic sensors for containers plus enterprise-grade analytics and route optimization. Competes with Baron's GREEN MANAGER and smart-bin sensing layer for municipal tenders.
• Stertil Group: Dutch industrial weighing, lifting, and loading-dock equipment manufacturer with vehicle load monitoring and axle weighing systems. Comparable to Baron in onboard truck weighing and load monitoring for commercial fleets.

Broad incumbents

• Avery Weigh-Tronix: Established industrial weighing equipment manufacturer serving multiple verticals including transportation, logistics, and waste management. Competes with Baron in onboard vehicle scales but lacks Baron's waste-vertical-specific smart-bin ecosystem.
• Mettler-Toledo: Global leader in industrial precision instruments and scales, including vehicle weighing systems and road weighbridges. Overlaps with Baron in industrial/vehicle weighing but at much greater scale with a broader portfolio across pharma, food and lab segments.
• Minebea Intec: Japanese-owned industrial weighing and inspection technology manufacturer with solutions spanning laboratory, process, and vehicle scales. Broad incumbent serving multiple industrial verticals with overlap into Baron's onboard weighing niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baron-srl
• Facebookfacebook.com/pesagemabordo

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baron