Juleriaque

What Juleriaque does

Juleriaque is an Argentine direct-to-consumer e-commerce retailer operating through its own online storefront at juleriaque.com.ar. The company's product offering centers on perfumes, fragrances, makeup, and related beauty products, targeting individual consumers in Argentina. Its single distribution channel is a website-based storefront, classified in the source data as a domestic e-commerce operation serving the SMB/individual/consumer segment.

The business model is a standard online retail model: Juleriaque purchases or sources beauty and fragrance inventory and resells it to end consumers via its website, generating revenue per transaction. The source material does not disclose pricing structure, margin profile, logistics arrangements, or whether inventory is held directly or via drop-ship / marketplace models. No details on technology stack, platform architecture, payment infrastructure, or back-end systems are available in the provided data. The company's segment approach is horizontal, targeting individual consumers without industry-vertical specialization.

No information is disclosed regarding founding date, ownership structure, leadership, headcount, funding history, M&A activity, partnerships, regulatory standing, or financial performance. Operating status is inferred as active based on the live website. The thin evidence base limits deeper analytical conclusions; any assessment of scale, growth, or competitive positioning beyond the functional description above requires data not present in the current source set.

Name

Juleriaque

Website

https://juleriaque.com.ar

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Juleriaque is an Argentine direct-to-consumer e-commerce retailer selling perfumes, fragrances, makeup, and related beauty products to individual consumers in Argentina through its own online storefront at juleriaque.com.ar.

Ownership category

akta.pro rank

Product category

Beauty and Fragrance Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Beauty retail
• Perfume e-commerce
• Cosmetics online store
• Fragrance retail
• Makeup shop

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Core offering

Juleriaque operates an online retail storefront that sells perfumes, fragrances, makeup, and related beauty products directly to individual consumers in Argentina. The offering is delivered through its own .com.ar e-commerce website, with no evidence of additional sales channels, physical stores, or third-party marketplace presence.

Product overview

Juleriaque operates as a single e-commerce platform specializing in beauty and cosmetic products. The platform offers perfumes, fragrances, and makeup through its online store. The company appears to be an Argentine beauty retailer based on the .com.ar domain.

Differentiator

Problem solved

Functional benefit

Products and services

• Juleriaque Online Store An online e-commerce storefront offering perfumes, fragrances, makeup, and related beauty products for individual consumers in Argentina.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• FragranceNet: US-based online fragrance retailer with wide brand assortment and direct-to-consumer shipping. Comparable to Juleriaque as an online-first, multi-brand perfume specialist serving national audiences.
• Pigmento: Leading Argentine perfumería and beauty retailer operating both physical stores and online, selling perfumes, makeup and fragrances to the same consumer base as Juleriaque in Argentina.
• Beautylish: Online multi-brand beauty retailer focused on fragrance, makeup and skincare. Shares the digital-native, multi-brand specialty retail model that defines Juleriaque's value proposition.
• StrawberryNET: Online beauty and fragrance pure-play shipping globally, with deep assortment of perfumes, makeup and skincare. Closely comparable e-commerce-first model targeting fragrance shoppers, like Juleriaque.
• Notino: European-origin online pure-play specializing in perfumes, fragrances and beauty products, with an Argentine storefront. Closely comparable in business model — digital-first, multi-brand beauty retailer — to Juleriaque.

Broad incumbents

• Douglas Parfumerías: Large European perfumery chain with growing LATAM presence, selling perfumes, fragrances and cosmetics. Overlaps with Juleriaque on core category and product mix, but operates a more omnichannel model.
• Falabella Argentina: LATAM department store chain with a substantial beauty and fragrance department in Argentina, both online and in-store. Adjacent competitor to Juleriaque for the same perfume/cosmetics basket.
• MercadoLibre Beauty: LATAM's largest marketplace with a dedicated beauty, perfume and cosmetics vertical in Argentina. Competes directly with Juleriaque for the same online Argentine shopper with a much broader assortment and traffic base.
• Sephora: Global multi-brand beauty retailer offering perfumes, fragrances and color cosmetics via strong e-commerce and omnichannel. Direct product-category overlap with Juleriaque, though Sephora operates at global scale across multiple geographies.

Regional players

• Ésika (Yanbal): LATAM beauty brand and direct-sales company with strong presence in Argentina, selling fragrances and cosmetics. Comparable category overlap with Juleriaque but distributed primarily through catalog/direct-sales rather than e-commerce.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juleriaque