Páginas Amarillas

What Páginas Amarillas does

Páginas Amarillas operates an online business directory platform across nine Latin American countries: Argentina, Chile, Colombia, Ecuador, El Salvador, Guatemala, Nicaragua, Panama, and Peru. The company is headquartered in Madrid, Spain, and maintains country-specific websites (including paginasamarillas.com.ar, amarillas.cl, and paginasamarillas.com.co, among others) that collectively form a single unified product for business discovery. Its core offering is a searchable directory that provides contact information and listings for local businesses in each market.

The platform serves two primary customer segments: local small and medium-sized businesses (SMBs) that use the directory as a channel for online visibility, customer acquisition, and local advertising, and individual consumers who use the directory to discover and contact local businesses across Latin America. The value proposition centers on enabling consumer-side business discovery while giving SMBs an established directory surface for customer reach. The principal differentiator cited in source data is multi-country presence and brand recognition inherited from the print yellow pages era.

The company's revenue model is not publicly disclosed; pricing for listings or advertising is not available in the source material. Operations run on a small team of 11-50 employees under CEO Javier Castro and Marketing Director Concha Gil Ruiz. No technology stack, APIs, integrations, AI capabilities, funding rounds, ownership structure, or financial disclosures are present in the available source data. The company appears operationally active based on the maintained website presence across all nine markets.

Name

Páginas Amarillas

Website

https://paginasamarillas.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Páginas Amarillas operates an online business directory across nine Latin American countries (Argentina, Chile, Colombia, Ecuador, El Salvador, Guatemala, Nicaragua, Panama, Peru), serving local SMBs and individual consumers seeking business discovery and contact information.

Ownership category

akta.pro rank

Product category

Online Business Directory

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Web Search Portals and All Other Information Services (51929), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Online business directory
• Local business listings
• Digital advertising platform
• Local search directory
• SMB marketing services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Distribution channels1 record

Core offering

Páginas Amarillas operates an online business directory platform covering nine Latin American countries (Argentina, Chile, Colombia, Ecuador, El Salvador, Guatemala, Nicaragua, Panama, and Peru). The platform enables consumers to discover and contact local businesses through country-specific websites, while providing SMBs with paid listings and advertising placements to gain online visibility. The platform aggregates third-party business listings that customers can search by category and location.

Product overview

Páginas Amarillas is a single, unified business directory platform that provides contact information and listings for businesses across multiple Latin American countries. The platform operates through country-specific URLs (Argentina, Chile, Colombia, Ecuador, El Salvador, Guatemala, Nicaragua, Panama, Peru), but functions as one core product offering a searchable directory of business contacts and information.

Differentiator

Problem solved

Functional benefit

Products and services

• Páginas Amarillas Online Directory Online business directory platform providing searchable contact information for businesses across nine Latin American countries (Argentina, Chile, Colombia, Ecuador, El Salvador, Guatemala, Nicaragua, Panama, and Peru). The platform enables consumers to discover local businesses, services, and contact details, and provides SMBs with paid listings and advertising placements to gain online visibility.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights3 records

Direct peers

• Yelp: Yelp operates a global online business directory and review platform connecting consumers with local businesses, the same core use case as Páginas Amarillas but with a different geographic focus.
• Yell (Yell.com): Yell.com is the UK digital descendant of the Yellow Pages directory, offering a directly comparable online business directory and SMB advertising product under the same yellow pages brand lineage.
• Tripadvisor: Tripadvisor combines a business/attraction directory with reviews and discovery, mirroring the directory-plus-discovery model Páginas Amarillas uses for local SMBs and consumers.
• Foursquare: Foursquare is a location-based discovery platform that helps consumers find local businesses and venues, sharing the same POI/local discovery category as Páginas Amarillas.
• Infobel: Infobel is an online business directory and contact data platform operating across multiple European and international markets, comparable to Páginas Amarillas in providing searchable local business listings.

Broad incumbents

• Google Business Profile: Google's free business listing and discovery product is the dominant local search directory globally; it competes with Páginas Amarillas for the same SMB listing and consumer discovery use cases as part of a much broader Google product suite.
• Meta (Facebook Marketplace & Pages): Meta's Facebook Pages and Marketplace serve as a competing destination for SMB discovery and consumer local search in LatAm, functioning as an incumbent local directory within a much broader social media platform.
• Bing Places: Bing Places is Microsoft's local business listing product integrated with Bing Maps, competing directly with directory platforms like Páginas Amarillas for SMB listings and consumer local discovery.

Regional players

• Páginas Amarillas España: Páginas Amarillas España operates the Spanish version of the same yellow pages brand for Spain, sharing the brand lineage and directory business model but serving a different geography than the LatAm Páginas Amarillas entity.

Emerging players

• Cybo: Cybo is an online business directory covering multiple countries in the Americas and Europe, overlapping with Páginas Amarillas in providing local business listings across LatAm markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/PADigitalES

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Páginas Amarillas