Big & J Industries

What Big & J Industries does

Big & J Industries is a private US-based manufacturer of deer hunting attractants and wildlife nutrition products, operating as the originator of the long-range attractant category. The company's flagship BB2 product line uses a proprietary refining process to create aroma formulations that draw deer from extended distances while delivering high total digestible nutrition (TDN) and protein content (10%-30% across product variants). The product portfolio spans granular and block attractants, liquid pour-on attractants, aerosol sprays, mineral supplements, food plot seeds (via wholly-owned subsidiary Sanctuary Seed Co.), scent control products (Blend In), humane hog hunting attractants, and branded apparel.

The company operates a hybrid distribution model combining direct-to-consumer e-commerce through its Shopify storefront with multi-channel retail distribution. Exclusive products (BB2 25+ Pellet, Buck Gains, Roasted Grains) are sold only through Tractor Supply Co., while other products are available through hundreds of Walmart locations, a national independent dealer network covering at least 17 US states, and direct shipment from the website. The Bone Collector Blend co-branded product line extends the brand through a strategic partnership with Michael Waddell's Bone Collector whitetail media brand.

Revenue is generated through one-time consumer purchases across the SKU portfolio, with pallet pricing available for dealer/wholesale buyers ($2,150-$2,250 per pallet). Customer segments are horizontal: individual deer hunters seeking attraction and nutrition products, land managers overseeing herd health and antler development programs, and a secondary segment of hog hunters. No revenue, headcount, ownership, or leadership data is disclosed in the source material.

Name

Big & J Industries

Legal name

Big and J Industries

Website

https://bigandj.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Big & J Industries is a private US manufacturer of long-range deer hunting attractants and wildlife nutrition products, selling through DTC e-commerce, Tractor Supply Co., Walmart, and a national dealer network serving deer hunters and land managers.

Ownership category

akta.pro rank

Product category

Hunting Attractants & Wildlife Nutrition

NAICS

Animal Food Manufacturing (31111), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Fishing, Hunting And Trapping (900), Food And Kindred Products (2000)

akta.pro primary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

akta.pro secondary industry

Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)

Keywords

• Deer attractants
• Wildlife nutrition
• Food plot seeds
• Hunting supplements
• Mineral blocks

Headquarters

HQ city

Grand Island

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales through their Shopify e-commerce platform. Products include BB2 family attractants (10+, 20+, 25+, 30+), granular and block formats, liquids, sprays, minerals, and Sanctuary Seed Co. food plot seeds. One-time purchase model with varying package sizes (6lb, 20lb, 40lb bags).
2. Tractor Supply Co. Exclusive Products: Products sold exclusively through Tractor Supply Co. retail locations including BB2 25+ Pellet, Buck Gains (infused with peanut butter), and Roasted Grains. Revenue generated through wholesale channel partner distribution.
3. Wholesale/Dealer Network: Products distributed through dealer locator network including Walmart locations and independent outdoor/hunting retailers across the United States.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Big & J Industries manufactures and sells deer hunting attractants and nutritional products under its proprietary BB2 long-range attractant technology. The product portfolio spans granular, block, liquid, pellet, cube, and spray formats, plus mineral supplements, food plot seeds (via the Sanctuary Seed Co. subsidiary), and scent-control products. Products are sold direct-to-consumer through a Shopify storefront and through retail channels including Tractor Supply Co., Walmart, and independent hunting/outdoor dealers nationwide.

Product overview

Big & J Industries is a hunting and wildlife management products company offering a diversified portfolio centered around its proprietary BB2 long-range attractant technology. The product line is organized into several families: the core BB2 attractant line (including Original, Apple, Persimmon variants, plus upgraded 10+, 20+, 25+, and 30+ protein formulations in granular, block, liquid, and cube formats); the Crave Family (Cotton Crave and Sweet Corn Crave); the Bone Collector co-branded line; mineral supplements (Legit, DIG IT); Sanctuary Seed Co. food plot seeds (Clover Sanctuary, Draw 'Em All, Winter Draw, Kil 'N Field, Shooting Lane); attractant sprays (Liquid Luck, Deadly Dust); liquid attractants (Pour-it-On Molasses, Hogs Hammer it); cover scent products (Blend In); and branded gear. The company positions itself as the creator of the long-range attractant category, with products designed to both attract deer and provide nutritional support for herd health and antler development.

Differentiator

Problem solved

Functional benefit

Brands

• Sanctuary Seed Co. Premium food plot seed blends for deer and wildlife management, including Clover Sanctuary, Draw 'Em All, Winter Draw, Kil 'N Field, and Shooting Lane products
• Bone Collector Blend
• Crave Family
• BB2 Family

Products and services

• BB2 Original The original flagship long-range deer attractant featuring a powerful aroma created through a proprietary refining process that draws deer from long distances, with exceptionally high TDN (total digestible nutrition) and protein-based formula.
• BB2 10+ Granular Working man's blend built from original BB2 formula with legendary apple aroma and 10% minimum protein, designed for high-traffic feeding sites, camera locations, and establishing consistent deer movement.
• BB2 10+ Block Compressed block form of BB2 10+ providing long-lasting attraction in hard-to-reach spots, designed for hunting mature bucks and minimizing activity while keeping deer returning.
• BB2 20+ Granular Reengineered from original BB2 formula with 20% minimum protein, stronger aroma, improved palatability, and a balanced fat-to-fiber profile supporting antler development and herd health.
• BB2 20+ Block Compressed block form of BB2 20+ Granular providing long-lasting attraction and nutrition in remote or hard-to-reach locations, with 20% minimum protein supporting antler development.
• BB2 25+ Pellet Maximum protein pellet with 25% minimum protein designed for feeders, all protein with no fillers and the legendary BB2 aroma. Exclusively sold at Tractor Supply Co.
• BB2 30+ Granular Maximum protein blend with 30% minimum protein for high-demand and high-stress periods, supplementing nutrition during critical periods while supporting antler growth and herd health.
• Apple BB2 BB2 flavor variant with intense apple aroma and high TDN level higher than virtually all premium feeds with high protein content.
• Persimmon BB2 BB2 flavor variant with powerful persimmon aroma created through proprietary refining process, drawing deer from farther away with high TDN and protein levels.
• BB2 Cube Compressed form of BB2 offering more protein and less salt than any other consumption block, designed for hard-to-reach spots, hunting mature bucks, and long-distance hunters.
• BB2 Liquid Liquid attractant with 8% protein and 2% fat content, designed to pour on ground or blend with other feeds; contains salt, calcium, and phosphorus for bone growth. Not available for online shipping.
• Cotton Crave High-quality protein formulated with Fortified Cottonseed for maximum attraction and health, ideal for feeders to keep deer herd supplied with quality feed.
• Sweet Corn Crave Unique blend of ground sweet corn bound with roasted soybeans and field corn using exclusive binding liquids, creating unparalleled aroma and flavor for deer attraction and nutrition.
• Bone Collector Blend Co-branded attraction blend with three irresistible grains and special BB2 aromas, TDN higher than virtually all premium feeds with proprietary secret attractant, protein, fat, and molasses.
• Bone Collector Block Compressed form of Bone Collector Blend with high protein and low salt content, longer-lasting for remote spots and mature buck hunting.
• To-Die-For Liquid Liquid attractant providing sweet corn attraction power with high sugar content that deer love.
• Pour-it-On Molasses Concentrated molasses blended with proprietary secret attractant for year-round deer attraction, available in select stores only.
• Hogs Hammer It Liquid Pour-it-out and hunt-over-it attractant for hog hunting with intense aroma from old, stinky cheese smell that hogs cannot resist.
• Liquid Luck Attractant Spray Sweet corn aroma spray for spraying into air or onto foliage around stand to attract deer from far and wide.
• Deadly Dust Attractant Spray Attractant spray with sweet corn aroma for long-range deer attraction applied to air or foliage around stands.
• Legit Mineral True mineral product with intense apple aroma, with high calcium/phosphorus content promoting antler growth and trace minerals essential for reproductive function.
• DIG IT Powder Sodium source with bioavailable trace minerals (Zinc, Manganese, Copper) that deer dig for, used in conjunction with BB2, The Cube, and To Die For during Spring, Summer, and early Fall.
• Apple Deer Dig It Mineral Block Block form of DIG IT with bioavailable trace minerals, lasts longer in the field with higher protein and lower salt content.
• Clover Sanctuary Premium 5-clover variety perennial blend with high protein for antler growth and herd health, drought-tolerant and excellent for soil improvement. Plants 1/2 acre per 4lb bag.
• Draw 'Em All Signature brassica and turnip mix combining leafy forage with bulb-producing turnips, fast-growing and high-yielding with tons of forage per acre. 4lb bag plants 1/2 acre.
• Winter Draw Premium winter blend of turnip varieties and trophy radishes including Purple Top Rutabaga, Jackhammer Radish, and Barkant Turnip, keeping deer close from early bow season through end of hunting season.
• Kil 'N Field Fall and winter forage blend featuring Winter Rye, Winter Wheat, Oats, and Winter Peas, cold-hardy with high-sugar content for late-season feeding.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bone Collector (Michael Waddell)coreStrategic or Co-development PartnerStrategic co-development partnership with Bone Collector (whitetail media brand led by Michael Waddell) to create the Bone Collector Blend product line. Bone Collector Blend products are 'Built for and recommended by Bone Collector' with Michael Waddell stating they have used Big&J products for years because 'the results don't lie.' The partnership includes granular, block, and liquid formats of the co-branded product.
• Fortified CottonseedminorStrategic or Co-development PartnerPartnership with Fortified Cottonseed to develop Cotton Crave product. Big&J took their proven ingredients and partnered with Fortified Cottonseed to bring a new product line that combines both companies' distinct benefits for deer health and attraction.
• Tractor Supply Co.coreChannel Partner/ Reseller/ DistributorTractor Supply Co. serves as exclusive retail distribution partner for specific Big&J products including BB2 25+ Pellet, Buck Gains, and Roasted Grains. These products are only available for purchase at Tractor Supply locations, driving significant retail revenue through this channel partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pennington Seed: Pennington is a mass-market seed company (Central Garden & Pet) with food plot and wildlife seed lines at hardware/farm retail, comparable to Sanctuary Seed Co. but with broader residential lawn-and-garden exposure.
• Purina Animal Nutrition (Land O'Lakes): Purina's wildlife and deer feed products (AntlerMax, Rack Attack) compete at Tractor Supply Co. and farm retail with massive formulation, marketing, and distribution scale — a broader incumbent threat to Big & J's attractant/feed lines.

Direct peers

• Antler King: Antler King sells Trophy Products, mineral supplements, food plot seeds, and deer attractants with similar protein-tier positioning and a strong presence at farm-and-ranch retailers like Tractor Supply Co. Direct competitor on the same shelf as Big & J.
• Record Rack (Wildlife Innovations): Record Rack sells deer feed and mineral products at Tractor Supply Co. and other farm retailers, directly competing with BB2 pellets and Buck Gains for the same shelf space and customer.
• Mossy Oak BioLogic: Mossy Oak BioLogic is a media-brand-anchored (Mossy Oak) food plot seed and deer nutrition line with attractant-adjacent products, parallel to Big & J's Bone Collector co-brand strategy. Comparable customer base of whitetail hunters and land managers.
• Evolved Harvest (by Whitetail Institute): Evolved Harvest is the granular attractant line spun out of Whitetail Institute, directly competing with Big & J's BB2 across feed-plot edges, trail cameras, and hunting setups. Overlapping product formats (granular, block, mineral) make it the closest single-line competitor.
• Whitetail Institute of North America: Whitetail Institute is the dominant competitor in deer nutrition and food plot seeds (Imperial Whitetail Clover, Pure Attraction, 30-06 mineral), and also sells attractants. Direct head-to-head competitor with Big & J across the food plot, mineral, and attractant categories, often co-merchandised at the same retailers.
• Frigid Forage: Frigid Forage specializes in cold-weather brassica, turnip, and radish blends for late-season deer food plots, overlapping with Sanctuary Seed Co.'s Draw 'Em All and Winter Draw products.
• Tecomate Seed: Tecomate is a long-established deer food plot and wildlife nutrition brand with protein-based blends and seasonal mixes, directly comparable to Big & J's Sanctuary Seed Co. subsidiary.

Emerging players

• C'Mere Deer: C'Mere Deer sells attractant sprays and minerals targeted at whitetail hunters with a smaller, niche catalog. Overlaps with Big & J's Liquid Luck, Deadly Dust, and Legit product lines but with narrower distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big & J Industries